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Tesla’s Cybertruck is starting to catch the interest of industry leaders
Tesla’s Cybertruck has caught the world’s attention due to its polarizing design. While it is undeniably futuristic, the vehicle’s design is so much different from every other pickup truck on the market that it is proving to be an acquired taste. Despite this, support for the vehicle is spreading quickly. This has been teased by statements from several walks of life, from law enforcement members to titans of the gaming industry, to one of the most recognized icons in the world of sports entertainment today.
When Tesla CEO Elon Musk unveiled the Cybertruck on November 21 in Los Angeles, he said it was made to be tough. The company moved the mass of the vehicle to the outside, recognizing this design as an “exoskeleton” that will make the truck durable and long-lasting. This idea was displayed through a demonstration involving a sledgehammer and the truck’s door.
Tesla designer Franz von Holzhausen slammed the driver’s side door with the sledgehammer multiple times without doing any sort of cosmetic damage to the truck. The Cybertruck’s tough design does not fit the traditional age-old stereotype of electric vehicles being weak and underpowered — an idea that many non-electric car enthusiasts hold onto.
The unusual design choice Tesla chose for its first pickup truck, while polarizing and unusual, caught the attention of many people, including Kansas Highway Patrol member Ben Gardner, who stated he was interested in using the Cybertruck while on duty. Trooper Ben, as he is known as on Twitter, started the speculation when he tweeted “Hear me out…. #Cybertruck patrol vehicle?! #SignMeUp.” This tweet was met with renderings from a designer named Daniel Scott, who provided a render of the Cybertruck as a police vehicle.
Lets make it happen! 😀
Look out #DistractedDriver and #ImpairedDrivers ! https://t.co/PMThI02qMH
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— Trooper Ben (@TrooperBenKHP) November 25, 2019
Tesla vehicles have been utilized by some police forces in the United States, including a Model S for the Fremont PD near the Tesla factory in California, and a Model 3 in Bargersville, Indiana.
Another prominent figure from another industry has requested a Cybertruck design from Elon Musk. Min-Liang Tan, CEO of Razer, a gaming hardware manufacturing company, has requested a Cybertruck themed with his company’s logo and color scheme. Tan tweeted the Tesla CEO on November 25, sending a pretty slick-looking render of the black and green Razer themed Cybertruck, along with a question regarding Tesla’s status in his home country of Singapore.
https://twitter.com/minliangtan/status/1198987366716911618
-->Tan’s proposed design for his custom Cybertruck even caught the attention of Musk, who liked the tweet.
Finally, one of the biggest sports icons in the world today has complimented and requested a pre-order of the Cybertruck. Ultimate Fighting Championship (UFC) superstar Conor McGregor tweeted Musk following the CEO’s announcement of 200,000 Cybertruck pre-orders. McGregor, who is known throughout the world as “The Notorious,” is known for his flashy clothing and cars. The man who regularly sports designer threads and some of the fastest sports cars in the world focused on the impressive pre-orders the truck has received. But McGregor did not stop there, as he also requested a couple of Boring Company flamethrowers in the process, too.
= 20,000,000. Nice!
Put me down for one also, please Elon. And two flamethrowers.— Conor McGregor (@TheNotoriousMMA) November 25, 2019
The man who is the first fighter in UFC history to hold championship belts at two separate weight classes is known for his flashy style both inside and outside of the Octagon, McGregor is a longtime follower of Musk on Twitter. Perhaps he is looking to add some high-performance, electric-powered vehicles to his fleet of automobiles.
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Kansas Highway Patrol, the Razer CEO, and the MMA fighter are but the tip of the iceberg for notable personalities who are starting to warm up to the Tesla’s polarizing pickup truck. YouTube superstars, musicians, and social media influencers have also publicly stated that they have posted reservations for the vehicle.
As the Cybertruck nears the quarter-million pre-order mark, the truck’s unique shape and design have obviously won many people over. It seems that the Cybertruck is becoming the “cool” truck of the next decade, a truck that some of the toughest, most bleeding-edge people in the world have their sights set on. The boldness of Tesla to release the truck has caught the attention of leading figures in their respective fields, making it one of the most talked-about vehicles today.
News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
