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Elon Musk updates Tesla Cybertruck delivery target, hints at novel features

Credit: Eric Rihlmann/Instagram

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It appears that the Tesla Cybertruck’s customer deliveries will indeed see some notable delays, but the wait for the all-electric pickup truck would likely be worth it. This was highlighted by Elon Musk during a recent all-hands meeting with the Tesla team, as per information shared by several individuals familiar with the topics discussed in the event. 

The Tesla Cybertruck was initially intended to be released in late 2021, with volume production at Gigafactory Texas hitting its stride in 2022. Amidst the ongoing chip shortage and supply chain issues, however, it appeared that Tesla was meeting substantial challenges in ramping its all-electric pickup truck. These challenges were highlighted by brief updates and hints that the company posted on its official website, as well as some information mentioned during AI Day

In early August, Tesla formally moved the Cybertruck’s estimated customer deliveries to 2022. This delay was practically reiterated during AI Day, when Elon Musk noted that Tesla’s next-generation Autopilot computer, HW 4.0, would likely make its debut with the Cybertruck in “about a year or so.” These, together with reports that Tesla’s 4680 production line is meeting some challenges, suggested that the Cybertruck’s deliveries may be moved back. 

Citing individuals who were part of the all-hands meeting, EV Blog Electrek added that Elon Musk’s Cybertruck comments during the all-hands meeting were not all conservative. While the CEO admitted that the all-electric pickup truck would be delayed to late 2022 with volume production starting in 2023, Musk reportedly highlighted that the Cybertruck is a “special project” that almost seems like a “glitch in the Matrix,” as if the franchise’s main character, Neo, had a vehicle. 

Musk’s comments during the all-hands meeting could easily be interpreted as the CEO hyping the all-electric pickup truck, but they do suggest that the Cybertruck would be a one-of-a-kind vehicle, even among Tesla standards. The Cybertruck, after all, would be loaded with a ton of new technology such as the company’s 4680 cells and HW 4.0 computer — but that’s not all. Tesla also aims to offer all of these innovations and more at a price point below the present cost of a base Tesla Model S. 

That’s a tough endeavor, and one that would take everything that the company has learned over the past years as a producer of mass-market cars to accomplish. That being said, one has to admit that delaying the Cybertruck to late 2022 would result in competitors such as Rivian R1T, which is expected to start deliveries this month after a year’s worth of delays, and the Ford F-150 Lightning, which is expected to start its deliveries in early 2022, saturating the all-electric pickup truck market earlier. The Tesla Cybertruck would then have to demonstrate that it is really a cut above the rest when it enters the pickup truck market, especially as it would be following on the heels of two formidable, traditionally-designed competitors. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla eyes two new states for Robotaxi

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Credit: @TerrapinTerpene/X

Tesla has officially shown that it is eyeing two new states for Robotaxi operation in the U.S., as it hopes to add the new areas to its ever-growing list of places where the suite is either active or in the testing phase.

Tesla first launched its Robotaxi suite in Austin, Texas, in late June. It expanded the suite to the San Francisco Bay Area just a month later. Since then, it has not launched any public rides in any other states, but it has gained several approvals for early testing.

Tesla officially launches Robotaxi service with no driver

In preparation for operation in new states, Tesla routinely lists job postings on its Careers website, which helps align potential employees with opportunities ahead of regulatory approvals. This is a strategy that allows Tesla to start operations immediately upon licensing for testing.

Tesla started hiring Vehicle Operators for Autopilot in Arizona and Nevada months before the company gained any sort of approvals from state governments for Robotaxi. However, those approvals eventually came in the form of testing licenses, which allow the company to perform validation ahead of its public launch.

Tesla begins validating Robotaxi in a new area, hinting at expansion

Now, Tesla has posted job listings for Vehicle Operators for Autopilot in two new states: Colorado and Illinois. The Colorado job listing is located in Aurora, a suburb of Denver. Tesla is looking for Robotaxi operators in Chicago as well.

These postings hint toward Tesla’s continuing efforts to expand Robotaxi to new places. Earlier this year, CEO Elon Musk said the company would like to have Robotaxi available to at least half of the U.S. population.

It has expanded significantly since its initial launch in late June, but it is still a far way off from where Tesla would like it to be by year’s end.

So far, Tesla has job listings for Autopilot Vehicle Operators in Arizona, California, Texas, Florida, Colorado, Nevada, and Illinois.

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Tesla launched an ad for Elon Musk’s pay package on Paramount+

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Credit: Tesla

Tesla’s advertising strategy has taken a drastic turn as the company’s upcoming Shareholder Meeting will feature perhaps the most crucial vote in its history: the approval of CEO Elon Musk’s new pay package.

For years, the issue of Tesla’s advertising and marketing strategy has been a major point of conversation for investors in fans. It seems to be split right down the middle, with half wanting Tesla to set aside some money for advertising. The other half, just the opposite.

Tesla has been transparent that the money it would spend on advertising, marketing, and public relations is better set aside for the development of future products.

However, it has recently adopted a different tone in advertising, pushing some commercials on social media platforms like X and Instagram.

For the first time, an ad was seen on streaming services like Paramount+, but it wasn’t promoting Tesla’s products directly. Instead, it was more of a message for shareholders to vote on Musk’s pay package, something Tesla feels is a necessity:

“The future of Tesla is in your hands,” the ad reads at the end. It seems as if Tesla is taking whatever steps it needs to accomplish the task of getting Musk a new pay package and retaining him as its CEO.

On September 5, Tesla officially outlined its plans for a CEO Performance Award for Musk. It would require him to lift Tesla’s market capitalization to about $8.5 trillion, up from the $1.36 trillion it sits at today.

Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

It is obvious that Tesla is really hoping to get the pay package passed and is willing to shift some of its budget to encourage shareholders to vote.

However, there are some interesting perspectives on the move, and it’s sort of strange to see Tesla not advertising its vehicles or products, but only its pay package that would get its CEO paid.

Some of those who saw the ad are questioning the strategy:

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Tesla Robotaxi testing in Arizona is ramping up quickly

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Credit: Tesla

Tesla is validating Robotaxi in a new area, and as the company has continued to gain some additional permissions to begin testing in new states, it seems its Full Self-Driving-based ride-hailing project is moving toward a larger footprint.

Two Robotaxi units with LiDAR validation equipment were spotted in Gilbert, Arizona, recently, showing that Tesla is aiming to launch its ride-hailing service in the state soon:

Another unit was spotted in Tempe, Arizona:

These types of validation vehicles have been spotted in several areas ahead of their launch as a public ride-hailing service for passengers. Tesla first launched Robotaxi in Austin, Texas, back in late June, and since then, it has expanded to the Bay Area of California.

However, Tesla has continued to attempt to expand Robotaxi to other areas as well, including Nevada and Arizona. It has also been working toward approvals in other states based on job postings, as Tesla is hiring for Autopilot Vehicle Operators in New York and Florida, as well.

The expansion of the Robotaxi ride-hailing service has been an effort that Tesla has been spending a lot of time on over the past few months. CEO Elon Musk said the expansion aims to bring Robotaxi to at least half of the U.S. population by the end of the year, but there is still plenty of work to be done.

Tesla Robotaxi heads to a new major Texas city for the first time

Tesla did make its Robotaxi app public in recent months, allowing more members of the public to experience the suite for themselves, as long as they could get to Austin or the Bay Area.

In the coming months, it seems more apparent that Tesla will take a broader focus on expanding Robotaxi, especially with the fact that these validation vehicles are being spotted throughout different parts of the United States.

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