Connect with us

News

Tesla employee at Design Center opens up about smart, aggressive innovation

(Image: Tesla)

Published

on

Tesla has a unique success story that can be largely attributed to the creative innovations the all-electric automaker fosters at its Design Center in Hawthorne, California. Pawel Pietryka, Creative Manager of User Interface Design at Tesla, was recently interviewed by job-centric website WorkWithUs and provided some insight on what it’s like working behind the scenes with Tesla’s creative teams. Overall, there’s an “aggressive” approach to innovation that comes from the unprecedented nature of Tesla’s mission in the automotive industry.

“This place is like nowhere else,” Pietryka is quoted at the introduction to the interview. “Driving a Tesla is honestly the most fun thing you can do – and we get to design that experience every single day.”

The team creating the experience that customers have come to expect from their Model S, Model 3, and Model X vehicles, along with related products like Superchargers, is a mixed group of car designers, vehicle engineers, software engineers, ergonomics specialists, visualization specialists, clay modelers, digital modelers, and prototypers. Producing technology-centric cars known for being fun and unconventional requires a special kind of work environment that fosters creativity, and Tesla’s approach to this involves collaboration and a high bar for candidates.

“Our teams are very small and that requires everyone to be ultra-collaborative, non-competitive and just plain smart,” Pietryka commented. “We…like to dabble in creative technologies and come up with some crazy ideas. It’s always exciting to create something new that doesn’t exist.”

Pawel Pietryka with his team at Tesla’s Design Studio. | Image: Tesla

Tesla’s Design Studio also has an environment that produces supportive relationships among its team members which includes accessibility to management, i.e., to Franz von Holzhausen, Tesla’s Chief Designer.

“I value the camaraderie most of all. We care for each other as much as the products we design, and I don’t mean that in a corny way. You really feel something special when you’re here, everyone says that,” Pietryka detailed. “We…have this incredible ability to shift focus and realign priorities in an instant. We’re lean by design and a byproduct of that is vastly more responsibility for everyone.”

Advertisement

The former Art Director for Apple recounts his decision to embark on a new journey with Tesla. “The only other company that I was excited to work for was Tesla, honestly. I care deeply about our sustainability mission and our aggressive focus on innovation, and what we’re doing here is completely unprecedented. I’ve worked on many digital experiences, but none as exciting as an entire car,” notes Pietryka in his interview with WorkWithUs. “Every single day is different. It could start with a lot of meetings or start with a lot of deadlines. Unpredictable, and no two days are the same, which is pretty amazing. It’s challenging at times, for sure, but also very rewarding.”

Image: Tesla

Vehicle design is obviously very important to Tesla, and the teams that form the foundation of its success in the market have proven their worth time and time again.

“Everyone knows good design needs to be functional, simple, intuitive. But more than anything it needs to deliver a great user experience,” says Tesla’s Creative Manager, Product Designer. “That means sometimes an experience needs to be fun, sometimes unconventional, and sometimes that means beautiful typography or other unexpected characteristics. I see a lot of good product and UI designers focus too much on the former. What’s the point of good, clean design if customers are not engaged or bored by it?”

Earlier this month, classified advertising firm Auto Trader dubbed Tesla as the Most Loved Brand in the industry in its 2019 New Car Awards. A survey of 60,000 vehicle owners using 16 key metrics to rate their cars saw Tesla rise to the top of the list by a community of enthusiastic owners that were particularly passionate about the brand. Auto Trader noted that technology was a prominent theme among the feedback from Tesla’s customers, and the style and usability of that technology is a big part of why it’s so valued.

Tesla’s vehicle design has even won over car enthusiasts that are primarily fans of traditionally-powered cars. In December last year, Henry Payne of The Detroit News purchased a Long Range RWD Model 3 and was immediately enthusiastic about the all-electric midsize sedan. His comments made in an appearance on Autoline TV focused on the Model 3’s remarkable combination of driving dynamics and software integration.

“Musk re-imagined the car like Steve Jobs re-thought the phone — as a study in design minimalism that is both gorgeous and more efficient than established platforms. Privately, other automaker execs tell me they admire Tesla for innovations that are pushing the industry forward: over-the-air updates, better connectivity, better user interfaces,” Payne commented.

Advertisement

Tesla’s Design Studio may not be in the spotlight very often or be very forthcoming with details about its operations, but the results it produces in the company’s vehicles certainly speak well of the work that’s going on inside.

Check out the full interview with Pawel Pietryka at WorkWithUs.io

Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

News

Watch the first true Tesla Robotaxi intervention by safety monitor

Watch the first Tesla Robotaxi intervention by a safety monitor.

Published

on

Credit: Dave Lee

Nearly 60 hours into the launch of the Tesla Robotaxi platform, it appears we have our first true intervention that required the in-car safety monitor to intervene.

We’ve seen and heard about a handful of minor issues with the Robotaxi fleet thus far, one of which included a risky, but very human-like behavior of navigating across yellow lines to a turn lane after missing a turn.

While that is not necessarily a legal maneuver, it is something that you’d see commonly from human drivers, and although aggressive, it is sometimes reasonable to perform depending on traffic conditions.

For what it’s worth, the car seemed very confused by the situation, and while the safety monitor did not get involved and the car handled the situation with no real issue, it is something as a rider you’d like to see less of.

First Look at Tesla’s Robotaxi App: features, design, and more

Advertisement

As previously stated, that specific example did not require any intervention by a safety monitor. On Tuesday, we saw a video of the first true intervention that required the safety monitor who sits in the passenger seat to intervene by pressing a button on the center touchscreen.

During a ride that Tesla investor and YouTuber Dave Lee was taking in Austin in a Robotaxi, the vehicle seemed to get a little confused by a UPS truck that was parallel parking in front of it. The monitor pressed the “Stop in Lane” button on the touchscreen:

This appears to be one of the first errors shared by Tesla Robotaxi Early Access Program users that required the monitor to actually intervene. We have not seen any of it yet. You could also see the UPS truck is also a bit at fault here, as the space it pulled into did not seem even remotely large enough to fit the entire vehicle.

Advertisement

The car may not have anticipated that the truck would park there. You can see how the UPS truck was parked below, and it seems reasonable that the Tesla might not have thought it would attempt to fit there:

Credit: Dave Lee

The Model Y’s steering wheel was also turning sharply right into this spot, it appears. Dave ended his ride here, and stated that this was his dropoff spot. The UPS truck might have just cut off the Tesla, which led to the intervention.

It is a testament to Tesla’s strategy with this Robotaxi rollout. The company is obviously confident enough in the Full Self-Driving suite that it does not feel a human needs to be in the driver’s seat. However, it is still requiring someone, as of now, to sit in the passenger’s seat for instances just like this one.

Safety is the company’s priority with the launch of Robotaxi, and CEO Elon Musk has reiterated that. It is expected that we’d eventually see some kind of intervention that requires a monitor to step in. Everyone was safe.

Obviously, these things happen with autonomous vehicles. We’ve seen Waymos get stuck at intersections in very strange scenarios at times:

It is proof that autonomous tech is still in a growth phase and engineers are still learning about its capabilities. Tesla and other companies will learn from these rare cases and become better companies, and offer safer technologies because of it.

Advertisement
Continue Reading

News

Tesla removed from Charlotte’s approved EV list due to ‘safety issues’

City reps say it’s not because of Elon Musk’s political involvement, but instead because of safety issues.

Published

on

Credit: Tesla

Tesla has been removed from the Charlotte, North Carolina, City Council’s list of pre-approved electric vehicles that the city can purchase.

It’s not because of Elon Musk, Democratic council member LaWana Mayfield said, who urged her colleagues to remove Tesla. Instead, she claims it is because of “safety issues.”

She said (via WFAE):

“So it is not just the particular owner of this product. It is the fact that this product has been in multiple lawsuits because of safety issues, and there are multiple concerns.”

Recent data from Tesla shows that its vehicles are about half as likely to be involved in an accident when being driven normally. When Autopilot technology is used, it is about ten times safer than the average driver in the U.S., statistically.

Advertisement

Tesla Vehicle Safety Report shows Autopilot is 10x better than humans

Republican City Council member Ed Driggs stood up for Tesla, saying that:

“I think we just set a dangerous precedent if we have reasons that aren’t related to the cost and the performance of purchased items for excluding them. We already have Teslas in the fleet.”

If they’re so dangerous, why are they already in the fleet?

The NHTSA also shows that Ford is the most recalled car company in 2025, with 81 total recalls. Tesla has just five for the year.

Advertisement

Driggs said to Mayfield during the meeting:

“We are not identifying names on this list. You are singling out one name on this list for political reasons. You don’t have enough data on Tesla compared to the other car companies to suggest they shouldn’t be here. I object to trying to disguise this as anything other than a politically motivated desire to not have this name on this list.”

Tesla was successfully removed by a 6-3 vote. Democrats Danté Anderson, Malcolm Graham, Renee Johnson, Victoria Watlington, and Tiawana Brown supported Tesla’s removal. Republican Edwin Peacock, along with Driggs and Democrat Dimple Ajmera, all voted no on removing Tesla.

The City of Charlotte will buy 45 new electric vehicles, and Teslas would likely be the best option. Many local law enforcement agencies across the U.S. have utilized them and have shown that the vehicles contribute to massive maintenance and cost of ownership reductions due to the lack of overall upkeep.

Tesla police fleet is saving taxpayers $80k per year on fuel costs: report

Advertisement

This is not the first time that a city in the U.S. has chosen to go in a different direction with its EV fleet plans. Tesla was chosen over Ford by the City of Baltimore for a $5 million expenditure that would bolster its fleet with EVs.

However, earlier this year, Baltimore said it “decided to go in a different direction,” and although it was not directly confirmed, the move seemed to be political.

Continue Reading

News

Tesla threatened in France with claims of ‘deceptive’ practices

Tesla has been threatened by the Competition, Consumer Affairs, and Fraud Control Office in France after the agency said it is participating in “deceptive business practices” related to its semi-autonomous driving capabilities.

Published

on

tesla side repeater camera
(Credit: Tesla)

Tesla has been threatened by the Competition, Consumer Affairs, and Fraud Control Office in France after the agency said it is participating in “deceptive business practices” related to its semi-autonomous driving capabilities.

Investigators in the government office said that Tesla has engaged in deceptive commercial practices over the capabilities of its cars. In the past, other agencies and even some skeptics have said that Tesla’s use of the phrases “Autopilot” and “Full Self-Driving” is inaccurate in terms of its capabilities.

Tesla Autopilot gets stone cast in its direction by Pete Buttigieg

However, Tesla has been transparent with consumers and regulatory agencies that its cars are not yet fully autonomous, meaning drivers could sleep, play on their phones, or pay no attention to the road. The car would take care of steering and speed.

Tesla has never maintained that its cars are capable of this. On its website and in its Owner’s Manuals, it says that drivers are required to pay attention and be prepared to take over in case of an emergency.

Advertisement

The office began the investigation back in 2023 and, this week, ordered Tesla to comply with regulations within the next four months. If it does not, it will face fines of €50,000 per day.

This is not the first time Tesla has had some pushback from regulators regarding the naming of its semi-autonomous driving platforms. Back in 2023, then Secretary of Transportation in the United States, Pete Buttigieg, said the name “Autopilot” was not accurate because it is still a hands-on system:

“I don’t think that something should be called, for example, an Autopilot, when the fine print says you need to have your hands on the wheel and eyes on the road at all times. We call balls and strikes. I view it as something where it’s very important to be very objective. But anytime a company does something wrong or a vehicle needs to be recalled or a design isn’t safe, we’re going to be there.”

He then said that Autopilot and its interaction with the person operating the car is a “real concern.”

 

Advertisement
Continue Reading

Trending