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Tesla’s dominance is causing other companies to adopt a ‘fake it ’til we make it’ strategy
Tesla’s dominance in the automotive sector has proven to be one of the industry’s biggest surprises in its long and storied history. Because of the whirlwind of support that Tesla and its initiatives have received, along with the increasingly dominant numbers that the company displays quarterly, Tesla is undoubtedly the biggest influencer in the car industry today. After the company’s increasingly apparent dominance has been recognized by the long and storied auto manufacturers of the American vehicle market, a “fake it ’til we make it” strategy has been adopted by several of these entities, and it has not always worked out in the most favorable fashion.
Legacy automakers have spent over a hundred years dominating and influencing the look, design, and overall appeal of “the car.” Before 2008, electric cars were never a huge deal. They weren’t available for purchase, and many car buyers figured that buying Hybrid vehicles was enough for the environmental concerns to go away in the short-term. As a result, nobody, including some of the most seasoned and informed automotive executives, figured that for the foreseeable future, business would carry on as usual. People would continue buying gas-powered cars that fit their bill of needs and their finances, and that would be that. People would accept the constantly-rising gas prices and continue to drive cars that were manufactured by companies that have been in business for decades, simply because they’re trustworthy, and that is what was most ideal.
And, who could blame them? In 2007, nobody truly thought that EVs would be a major player in the automotive market within 5-10 years. Nobody knew that a little-known entrepreneur from South Africa had a plan to disrupt the automotive industry as a whole. Nobody knew that eventually, gas-powered cars would be exposed as inferior to battery-powered vehicles because nobody had figured out the innovation.
In reality, when the tech bubble began to burst, it was only a matter of time before cars became less of a transportation means and more of a software device. Tesla really drove this point into fruition with its electric cars, especially when software updates and Over-the-Air upgrades became available to owners. But while Tesla continues to uncover the secrets behind the disruption of the automotive sector, it continues to extend its lead in the development of electric cars. The lead has gotten to a point where car companies are coming up with ways to “fake it until they make it,” and it has cost some of the most notable names in the industry, and some up-and-comers, their spot as potential forces in EV production.
The most notable is Nikola, who was exposed in September 2020 by Hindenburg Research. Earlier this morning, General Motors, who had announced a partnership with Nikola on September 8th, completely scrapped any partnership involving EVs and noted that their jointed effort would only deal with hydrogen fuel-cell vehicles. This ultimately led to Nikola announcing that its all-electric truck, the Badger, had no timetable for completion. Ultimately, the faking strategy paid dividends in the short term, as Nikola had gained some momentum on Wall Street before the Hindenburg report was released. Now, the company has been exposed, and GM bailed out of a multi-billion dollar partnership that would have established Nikola as a player in the EV pickup game.
Other automakers who have promised to initiative efforts to transition to BEV development and production are out there. Ford, GM, and Volkswagen have all worked toward establishing electric vehicle production lines in an effort to move away from petrol-powered engines. However, only time will tell if these companies remain serious about their efforts. While Volkswagen has been extremely vocal about its support for electrification, Ford has also outlined plans to begin battery cell manufacturing efforts, and GM has plans to expand its line of electric cars with the upcoming Hummer EV.
Ultimately, nobody likes to be lagging behind, and the car companies that have long dominated the automotive sector are more than likely not used to being second-fiddle, especially to a company that has only built cars for twelve years. The lesson in the development of EVs is that adopting the technologies must be done efficiently. There is no room for dragging feet. There is no time to delay the efforts. These companies must adopt the realization that EVs are the future of the auto sector. Without a plan in place, Tesla’s lead will continue to widen, and the long-standing American car companies will be, for the first time ever, left in the dust.
News
BYD is under investigation for violating the EU’s EV subsidy rules
The EU is investigating BYD for allegedly using unfair subsidies in its Hungary EV plant.
China’s top automaker, BYD, is under investigation by the European Union for violating the EU’s electric vehicle (EV) subsidy rules.
According to the Financial Times, BYD received unfair subsidies from China which were used in its electric car plant in Hungary. Subsidies from the Chinese government are the main reason the EU Commission decided to implement additional tariffs on exported electric vehicles made in China and sold in Europe. The subsidies from China reportedly enabled car manufacturers to make China-made EVs cheaper in the EU market, affecting Europe’s local OEMs and competition in the domestic market.
The European Commission is in the early stages of a foreign subsidy probe into BYD’s EV plant in Hungary. If the Commission finds evidence that China provided subsidies to BYD’s EV plant in Hungary, it may force the Chinese automaker to sell some assets, reduce capacity, repay the subsidy, and pay a fine for non-compliance.
In October 2024, enough member states of the European Union voted to impose additional tariffs on China-made electric vehicles.
“Today, the European Commission’s proposal to impose definitive countervailing duties on imports of battery electric vehicles (BEVs) from China has obtained the necessary support from EU Member States for the adoption of tariffs. This represents another step towards the conclusion of the Commission’s anti-subsidy investigation,” announced the Commission after the EU member states’ vote.
The European Union imposed a 17.0% levy on BYD specifically, on top of the EU’s standard car import duty of 10%. Geely received an additional duty of 18.8%, while SAIC received a tariff rate of 35.3%. Most automakers who build cars in China and export to Europe will have a duty of 35.3%. Only a few automakers, like Tesla and BYD, have an assigned duty rate.
Tesla invited the EU Commission to inspect its operations in Shanghai to determine a separate tariff rate for its China-made EVs exported to Europe. Tesla received a duty of 7.8% after the investigation.
Tesla owners are being doxxed by a controversial anti-DOGE website in what it called an act to “empower creative expressions of protest.”
Dogequest, a website that has been created with a clearly outlined use for intimidation against Tesla owners, posted the names, addresses, phone numbers, and other contact information of those who own vehicles made by the electric vehicle manufacturer.
It was spotted by 404 Media.
The site also claims to have the information of employees at the Department of Government Efficiency, as well as the addresses of Tesla dealerships and the locations of Tesla Superchargers. The latter two are public information.
However, the website is hoping to get Tesla owners to sell their vehicles in this evident intimidation tactic. However, the information on the website, while it was seen, was not verified to prove that it contained the information of real-world Tesla owners. The site was not accessible by Teslarati at the time of publication.
The creation of a site like Dogequest is just another level that anti-Elon Musk activists are taking to attempt to destroy a company like Tesla as its CEO works with the Trump Administration to eliminate excessive government spending through the work of DOGE.
It is also the latest attack on Tesla owners, who have seen their vehicles vandalized, damaged, and even destroyed by those who disagree with the actions of Musk.
Tesla as a company has also seen several acts of retaliation against it, as everything from the arson of its showrooms and vehicles to it being kicked from the popular Vancouver Auto Show have come as a result of the recent backlash against the company.
Moving forward, there are still questions surrounding how these attacks will be combatted. The Trump Administration has indicated that acts of vandalism against Tesla would be considered a federal crime, but the tricky part of locating the culprits has proven to be extremely difficult. Only a handful have been found and held accountable.
Tesla (NASDAQ: TSLA) received an upgraded rating on its shares from Wall Street firm Cantor Fitzgerald, who recently took a trip to Austin to visit the company’s data centers and production lines ahead of several high-profile product launches set for this year.
It was a bold move, especially considering Tesla shares are under immense pressure currently, fending off negative news regarding the company’s sentiment and potentially lower-than-expected delivery figures due to the launch of a new version of its most popular vehicle, the Model Y.
However, the bulls on Wall Street are still considering Tesla to be a safe play, especially considering its robust presence in various industries, including automotive, energy, and AI/Robotics.
Cantor Fitzgerald analyst Andres Sheppard said in a note that, during a recent visit to Tesla’s Cortex AI data centers and the production line at Gigafactory Texas, it was clear there is a lot of potential and runway for Tesla in 2025:
“On 3/18, we visited Tesla’s Cortex AI data centers and the factory’s production lines ahead of the company’s introduction of its Robotaxi segment (targeted for June in Austin, followed by CA later in 2025). With Tesla’s shares now down ~45% YRD, we upgrade Tesla to Overweight (from Neutral) ahead of upcoming material catalysts. Our $425 12-month PT is unchanged. Our Thoughts: Attractive Entry Point Ahead of Material Catalysts.”
Sheppard went on to mention the catalysts, which he believes are the Robotaxi rollout in Austin in June, along with the continued rollout of Full Self-Driving in China, the eventual rollout of FSD in Europe, and the introduction of the affordable models in the first half of this year, and those were just on the automotive side.
There are several others, including Optimus, growth in the energy division, and in the longer term, the Semi.
In terms of potential weaknesses, Sheppard expects the likely removal of the EV tax credit and some of its growth to be offset by tariffs as the two big things that stand in the way of even more growth for the company.
Tesla is up over 5 percent on Wednesday, trading at $236.86.
BYD is under investigation for violating the EU’s EV subsidy rules
Tesla owners doxxed by controversial anti-DOGE website in clear intimidation tactic
Tesla gets an upgrade on ‘upcoming material catalysts’
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