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Tesla earns nod of respect from legacy auto for pushing sustainable transportation
It took multiple bet-the-company situations, trips to “production hell,” and a massive push towards profitability in the third quarter, but Tesla has pretty much become the undeniable leader in premium electric mobility. With the Model 3 proving to be a success in the United States and getting a lot of interest in markets such as Europe and Asia, Tesla is practically becoming an inconvenient truth to traditional automakers — particularly those that have held off on the development of zero-emissions vehicles.
Earlier this year, Paul Sankey of Mizuho Securities noted during a segment on CNBC that the “Tesla Effect” is starting to spill over to industries beyond the car market. Sankey described the Tesla Effect as a trend that pushes the idea that the 21st century will be driven by clean electricity in the same way that the 20th century was driven by oil. Among legacy carmakers, this particular shift is starting to become notable.
Recently, executives from a number of established automakers acknowledged Tesla’s contribution to the evolution of sustainable transportation. In a recent interview with the Los Angeles Times, for example, Porsche North America Chief Executive Klaus Zellmer validated Tesla’s breakthroughs in the electric car market, praising the company for its “astonishing” work.
“If you look at what Tesla has done, if you look at their volume and look at their price level, it’s truly astonishing. If you can do that with one brand and a sales network that is not comprised of dealers and a real sales organization, it’s even more astonishing,” he said.
Hope King of Cheddar inquired about Tesla while speaking with executives from several legacy carmakers during the 2018 LA Auto Show as well. Just like Porsche’s Zellner, the execs from the establishes carmakers also admitted that Tesla’s progress over the years had affected their business and the industry as a whole.
Audi of America senior product manager Anthony Foulk noted that Tesla has “pushed the entire auto industry forward and broken ground for some different topics in the industry.” Foulk pointed out that Tesla is among the reasons why Audi opted to release the e-tron SUV, an electric vehicle that is “meant to be accessible to a wide portion” of the market. Volkswagen of America Sales and Marketing executive Derrick Hatami echoed Foulk’s observations, stating that Tesla has provided an “interesting window into what the possibilities could be for electric vehicles and future retail models for the auto industry.” Hatami further remarked that the electric car maker had given other automakers “something to look at and aim for” with regards to the development of EVs.
Masahiro Moro, the President and CEO of Mazda’s North American operations, lauded Tesla for its tendency to boldly break through conventions and adopt strategies that are experimental at best. Moro noted that with Tesla in the market, “we (legacy carmakers) have to look at ourselves to see if there are unmet needs of consumers so we can innovate our process.” Bugatti President Stephan Winkelmann also validated Tesla’s contributions to the car market, stating that the electric car maker has “pushed the car industry in one direction,” while allowing other companies to admit that “social acceptance is key for the future of every car manufacturer.”
Gorden Wagener, Chief Designer of Mercedes-Benz, was optimistic about Tesla’s breakthroughs, particularly when it comes to the features and capabilities of vehicles on the road. Wagener noted that Tesla’s approach to its electric cars is encouraging other companies to “change this industry in the next 10 years more than in the 100 years before” — something that the designer admitted is a “very exciting to do.”
Tesla’s mission has been clear since day one — it aims to accelerate the world’s transition to renewable energy. Elon Musk has reiterated this multiple times, and the company itself has admitted that Tesla cannot push the transition to sustainability on its own. In the auto sector, other companies — particularly legacy carmakers that already have large manufacturing infrastructures — have to commit to developing zero-emissions vehicles as well.
Several companies have already taken valuable steps towards this goal. Porsche announced earlier this year that it is abandoning its entire diesel lineup ahead of the release of the Taycan, its first all-electric sedan. Reports have also emerged that Jaguar is looking to transition itself into a company that exclusively produces all-electric cars.
Perhaps more importantly, though, is that a number of legacy carmakers are starting to realize that there is a very real demand for electric vehicles. Norwegian news agency Dagens Næringsliv, for one, noted that Audi’s sales dropped almost 80% in Norway last month. Inasmuch as the steep decline is rather alarming, Audi’s Head of Communications Morten Moum stated that a big reason behind the decline is that car buyers are waiting for the company’s electrified vehicles, such as the hybrid Q7 e-tron SUV.
In October, estimates indicate that Jaguar sold around 1,200 units of the I-PACE, accounting for 8.7% of the company’s overall vehicle sales. Hyundai also reported that sales of the Kona Electric, its budget electric crossover, rose to 2,473 units in October, 1,000 more than the company sold in September. Estimates also point to 46% of Kona buyers opting in for the vehicle’s electric variant over its more affordable gas-powered counterpart.
Tesla’s growth over the past 15 years has been notable. Amidst the changing tides of the auto industry, the electric car maker is poised to grow even more as it establishes its place as a first mover and leader in the EV movement. It took daring gambits and years of pain and stress, but it appears that finally, Tesla has reached the point where the auto industry’s veterans are not only recognizing, but also respecting, the company’s efforts in pushing towards sustainable transportation.
Just hours after Starship Flight 13 achieved a successful soft splashdown of its upper stage in the Indian Ocean on July 24, Elon Musk announced an ambitious next step for the company’s next launch of the rocket.
“Unless we discover problems after mission data review, SpaceX will attempt to catch the ship with the tower on [the] next flight,” the SpaceX CEO posted on X on Friday.
That “next flight” is expected to be Flight 14. The plan involves returning the Starship upper stage, commonly called the “ship,” to the Starbase launch tower in Texas and catching it mid-air using the same mechanical “chopsticks” arms that have already proven themselves with the Super Heavy booster.
Unless we discover problems after mission data review, SpaceX will attempt to catch the ship with the tower on next flight
— Elon Musk (@elonmusk) July 25, 2026
A successful catch would mark the first time an orbital-class upper stage has been recovered this way, advancing SpaceX’s goal of full and rapid reusability for the entire vehicle.
SpaceX has already demonstrated the tower-catch technique multiple times with Super Heavy. The first successful catch came on Flight 5 in October 2024, when Booster 12 was plucked from the sky by the Mechazilla arms. Subsequent flights, including those involving Boosters 14 and 15, repeated the feat. Several of those recovered boosters were later inspected, refurbished, and flown again, proving the system’s viability for quick turnaround.
Traditional reusable rockets, such as SpaceX’s own Falcon 9 or Blue Origin’s New Shepard, land on legs either on land or droneships. Rocket Lab has recovered its small Electron first stages by helicopter, but those are far lighter vehicles.
SpaceX Starship just nailed something it’s never done before
The China Academy of Launch Vehicle Technology (CALT), a subsidiary of the China Aerospace Science and Technology Corp. (CASC), completed a catch of its booster on July 10. They are the only entity besides SpaceX to attempt and complete the feat.
Flight 13 provided encouraging data. The ship executed a controlled reentry, flipped, and soft-landed intact in the ocean after deploying Starlink satellites, offering the first clear post-splashdown views of an undamaged heat shield. The Super Heavy booster, meanwhile, experienced a harder splashdown in the Gulf of Mexico.
Musk has previously stressed that ship catches would only follow multiple successful soft ocean landings to minimize risk of debris over land.
If Flight 14 succeeds, SpaceX would take a major stride toward routine, rapid reuse of both stages—critical for lowering launch costs and supporting ambitious plans for lunar and Mars missions. For now, teams are reviewing the Flight 13 data. Should everything check out, the next Starship flight could deliver one of the most spectacular recoveries in aerospace history.
In a move echoing its earlier commitment to open innovation, Tesla CEO Elon Musk announced recently that the company plans to make the design and software of its Model S and Model X fully open source.
This follows the same approach Tesla took with its original Roadster, releasing all available design, engineering, and diagnostic materials in November 2023 so that “whatever we have, you now have.”
Just as Tesla made the original Roadster design & software open source, we plan to do the same with Model S & X
— Elon Musk (@elonmusk) July 24, 2026
The Model S, introduced in 2012, was Tesla’s first mass-produced vehicle and a groundbreaking luxury electric sedan. It offered impressive range, rapid acceleration, and over-the-air software updates that redefined expectations for electric cars.
The Model X, launched in 2015, built on that foundation as a high-performance electric SUV notable for its distinctive falcon-wing doors, spacious interior, and advanced safety features. Both models served as flagships that helped establish Tesla as a leader in the EV industry and popularized long-range battery-electric vehicles.
Production of the Model S and Model X was wound down earlier in 2026, with manufacturing ending in the second quarter. Tesla redirected the Fremont factory space previously used for these vehicles toward higher-priority projects, including Optimus humanoid robots and the Cybercab autonomous vehicle.
By the time of Musk’s open-source announcement, custom orders had closed and only remaining inventory was available.
Open-sourcing the designs and software offers several clear advantages. Owners of these aging but still capable vehicles gain better access to technical documentation, diagnostic tools, and software resources, making independent repairs and modifications easier and more affordable.
Independent repair shops and third-party specialists can support the large existing fleet without relying solely on Tesla’s service network. Enthusiasts and engineers can study real-world implementations of Tesla’s battery, powertrain, and software systems, potentially accelerating broader industry progress in electric mobility.
The step aligns with Tesla’s 2014 patent pledge and its overall mission to advance sustainable transport by sharing hard-won knowledge rather than locking it behind proprietary walls.
By releasing these materials now that the models have left production, Tesla ensures continued support for its early adopters while freeing internal resources for future technologies. The open-source release of the original Roadster already enabled simulations, community projects, and deeper technical understanding.
Extending that practice to the Model S and Model X should deliver similar benefits on a larger scale, helping keep these influential vehicles relevant and repairable for years to come
Tesla flexed one incredible Robotaxi metric during the Q2 Earnings Call that skeptics have to hate to hear. The company’s platform has already driven more than 380,000 miles of unsupervised ride-hailing across several states with no notable incidents.
During the company’s Q2 Earnings Call on Wednesday, Vice President of AI, Ashok Elluswamy, said:
“First of all, I’d like to state that the Robotaxi program has been operating extremely well. Especially in terms of safety, the program has had an impeccable safety record. We have driven more than 380,000 miles of unsupervised Robotaxi, now across six cities in two different states. We have had zero notable incidents. Any reports have been of other actors impacting us when we were stationary. I like to emphasize how safe the operation has been so far. Zero notable incidents over 380,000 miles.”
Elluswamy’s claim over Robotaxi miles is a significant milestone for Tesla in the grand scheme, especially considering this is a sizeable number of miles without any incident.
0 notable incidents across over 380,000 miles traveled by Robotaxi
— Tesla (@Tesla) July 22, 2026
Tesla’s self-driving approach is much different than that of other companies. Tesla has maintained that vision is the only thing needed to have a solid and effective self-driving suite. Many self-driving companies utilize things like LiDAR, sensors, and other elements to improve performance, but Elluswamy sent a jab at those who believe it’s needed.
“Historically, the so-called experts have always claimed that you need LiDARs, radars, HD maps, and the entire kitchen sink to drive safely. Here we show that such is not true. You can have safe, comfortable, and affordable autonomy with just cameras. This record should be a huge validation of Tesla’s entire AI approach.”
The feat of accumulating this many miles without any driver behind the wheel is impressive. The thing is, Tesla is also doing this across several different locations, with varying traffic rules, pedestrian levels, weather patterns, and other important factors.
While Tesla is not ready to roll out an unsupervised platform completely, it is a slow but steady indication that the company is well on its way to figuring things out.
The company’s attitude toward expansion is slow, safe, and controlled, and despite this huge milestone, it will still be some time until we see Tesla truly unleash unsupervised rides more aggressively.
SpaceX wants to catch Starship for launch 14, Elon Musk says
Tesla to open source Model S and Model X designs and software
