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Tesla earns nod of respect from legacy auto for pushing sustainable transportation
It took multiple bet-the-company situations, trips to “production hell,” and a massive push towards profitability in the third quarter, but Tesla has pretty much become the undeniable leader in premium electric mobility. With the Model 3 proving to be a success in the United States and getting a lot of interest in markets such as Europe and Asia, Tesla is practically becoming an inconvenient truth to traditional automakers — particularly those that have held off on the development of zero-emissions vehicles.
Earlier this year, Paul Sankey of Mizuho Securities noted during a segment on CNBC that the “Tesla Effect” is starting to spill over to industries beyond the car market. Sankey described the Tesla Effect as a trend that pushes the idea that the 21st century will be driven by clean electricity in the same way that the 20th century was driven by oil. Among legacy carmakers, this particular shift is starting to become notable.
Recently, executives from a number of established automakers acknowledged Tesla’s contribution to the evolution of sustainable transportation. In a recent interview with the Los Angeles Times, for example, Porsche North America Chief Executive Klaus Zellmer validated Tesla’s breakthroughs in the electric car market, praising the company for its “astonishing” work.
“If you look at what Tesla has done, if you look at their volume and look at their price level, it’s truly astonishing. If you can do that with one brand and a sales network that is not comprised of dealers and a real sales organization, it’s even more astonishing,” he said.
Hope King of Cheddar inquired about Tesla while speaking with executives from several legacy carmakers during the 2018 LA Auto Show as well. Just like Porsche’s Zellner, the execs from the establishes carmakers also admitted that Tesla’s progress over the years had affected their business and the industry as a whole.
Audi of America senior product manager Anthony Foulk noted that Tesla has “pushed the entire auto industry forward and broken ground for some different topics in the industry.” Foulk pointed out that Tesla is among the reasons why Audi opted to release the e-tron SUV, an electric vehicle that is “meant to be accessible to a wide portion” of the market. Volkswagen of America Sales and Marketing executive Derrick Hatami echoed Foulk’s observations, stating that Tesla has provided an “interesting window into what the possibilities could be for electric vehicles and future retail models for the auto industry.” Hatami further remarked that the electric car maker had given other automakers “something to look at and aim for” with regards to the development of EVs.
Masahiro Moro, the President and CEO of Mazda’s North American operations, lauded Tesla for its tendency to boldly break through conventions and adopt strategies that are experimental at best. Moro noted that with Tesla in the market, “we (legacy carmakers) have to look at ourselves to see if there are unmet needs of consumers so we can innovate our process.” Bugatti President Stephan Winkelmann also validated Tesla’s contributions to the car market, stating that the electric car maker has “pushed the car industry in one direction,” while allowing other companies to admit that “social acceptance is key for the future of every car manufacturer.”
Gorden Wagener, Chief Designer of Mercedes-Benz, was optimistic about Tesla’s breakthroughs, particularly when it comes to the features and capabilities of vehicles on the road. Wagener noted that Tesla’s approach to its electric cars is encouraging other companies to “change this industry in the next 10 years more than in the 100 years before” — something that the designer admitted is a “very exciting to do.”
Tesla’s mission has been clear since day one — it aims to accelerate the world’s transition to renewable energy. Elon Musk has reiterated this multiple times, and the company itself has admitted that Tesla cannot push the transition to sustainability on its own. In the auto sector, other companies — particularly legacy carmakers that already have large manufacturing infrastructures — have to commit to developing zero-emissions vehicles as well.
Several companies have already taken valuable steps towards this goal. Porsche announced earlier this year that it is abandoning its entire diesel lineup ahead of the release of the Taycan, its first all-electric sedan. Reports have also emerged that Jaguar is looking to transition itself into a company that exclusively produces all-electric cars.
Perhaps more importantly, though, is that a number of legacy carmakers are starting to realize that there is a very real demand for electric vehicles. Norwegian news agency Dagens Næringsliv, for one, noted that Audi’s sales dropped almost 80% in Norway last month. Inasmuch as the steep decline is rather alarming, Audi’s Head of Communications Morten Moum stated that a big reason behind the decline is that car buyers are waiting for the company’s electrified vehicles, such as the hybrid Q7 e-tron SUV.
In October, estimates indicate that Jaguar sold around 1,200 units of the I-PACE, accounting for 8.7% of the company’s overall vehicle sales. Hyundai also reported that sales of the Kona Electric, its budget electric crossover, rose to 2,473 units in October, 1,000 more than the company sold in September. Estimates also point to 46% of Kona buyers opting in for the vehicle’s electric variant over its more affordable gas-powered counterpart.
Tesla’s growth over the past 15 years has been notable. Amidst the changing tides of the auto industry, the electric car maker is poised to grow even more as it establishes its place as a first mover and leader in the EV movement. It took daring gambits and years of pain and stress, but it appears that finally, Tesla has reached the point where the auto industry’s veterans are not only recognizing, but also respecting, the company’s efforts in pushing towards sustainable transportation.
Elon Musk said today on X that Teslas will start to learn your individual preferences. This is something that he seemed to hint toward earlier this month when he said parking was by far the biggest reason drivers intervene with Full Self-Driving.
Musk made the comment in response to notable Tesla influencer Whole Mars, who said that his vehicle will sometimes disobey the settings he has enabled for his car. He responded to the post, stating that “The car will start to remember your specific interventions and match each person’s individual preferences.”
The car will start to remember your specific interventions and match each person’s individual preferences
— Elon Musk (@elonmusk) July 18, 2026
This is something that could be perhaps one of the biggest ways Tesla could minimize or even work closer toward eliminating interventions altogether. While FSD does a lot of things really well, many people intervene a vast majority of the time not due to major or critical safety errors.
Instead, many take over because the car is doing something that they do not like as a preference; it might park in a parking spot that is not preferred by the driver, it might linger too long in the left lane on the highway (a personal favorite), or it could even take a route that the driver does not like.
These all lead to interventions, but they are not triggered by a major safety issue. Instead, it’s just preference.
READ OUR REVIEW OF TESLA’S LATEST FSD VERSION:
Tesla Full Self-Driving v14.3.5 Early Impressions: new features and early performance
If Teslas could start to learn the personal preferences of the person who owns them, interventions will truly begin to be less frequent. Some of this is already pretty evident, in my opinion. Teslas use a neural network to learn behaviors and accumulate data to improve performance.
For months now, we’ve tracked FSD’s performance at “Except Right Turn” stop signs, something that is very common in Pennsylvania, but many of our readers located in other parts of the U.S. have never heard of. FSD handles one Except Right Turn stop sign very well, one that I travel past frequently. Others that I do not navigate through as often do not have as confident a performance. It seems like the cars might already be doing this to an extent.
🚨 Tesla Full Self-Driving v14.3 proceeds through an Except Right Turn Stop Sign pic.twitter.com/YemRSlens7
— TESLARATI (@Teslarati) April 8, 2026
That example is also for something that is a street sign and not necessarily a driver preference; however, I still feel it is worth mentioning because it only handles that commonly passed Except Right Turn stop sign with true confidence. Others it still seems to struggle with.
This could be one of Tesla’s big moves toward full autonomy, and it could be a pathway to truly unsupervised driving. Every day, millions of cars on the road travel at a human driver’s personal preferences with no incident. Why can’t autonomous vehicles still cater to a passenger’s preferences while being autonomous? Tesla seems to have the idea that it would be possible.
Florida Governor Ron DeSantis has sharply criticized legacy media outlets for what he describes as selective and biased reporting on vehicle accidents involving Tesla. In a recent X post, DeSantis questioned why headlines routinely spotlight the Tesla brand in crash stories, even when human error is the clear cause, while similar incidents with other automakers often receive generic treatment.
A prime example is the June 19, 2026, fatal crash in Katy, Texas. A Tesla Model 3 driven by Michael Butler struck a brick home at high speed, killing 76-year-old Martha Avila inside. Initial reports and headlines prominently featured “Tesla crash” and referenced the driver’s claim that an automated driving-assistance system was engaged.
Many outlets quickly speculated that Full Self-Driving or Autopilot were the cause of the crash, immediately blaming the suites for the accident shortly after it happened.
However, Tesla responded shortly after the accident with vehicle data that showed Butler manually overrode the system by pressing the accelerator to 100 percent, reaching 73 MPH in a residential area, more than double the speed limit. The accelerator remained floored after impact.
Tesla finally clarifies fatal Texas crash, confirms driver manually overrode acceleration
The National Transportation Safety Board (NTSB) later confirmed these findings, and Butler now faces manslaughter charges. His phone searches also included queries like “Tesla FSD too timid,” suggesting he may have intervened aggressively. Despite this, many headlines continued to center Tesla’s technology rather than the driver’s actions.
DeSantis highlighted a Washington Post headline, which was labeled, “Newly released photo shows wreckage of Tesla crash that killed grandmother.”
Do legacy media outlets typically use headlines involving the make of a car in a crash or is that only for Tesla?
It would be one thing if the self-driving malfunctioned but the crash was purely human-induced.
Seems like these outlets want to associate Tesla with crashes as… pic.twitter.com/EmfyeYiuv6
— Ron DeSantis (@RonDeSantis) July 17, 2026
The subheadline noted the driver overrode assistance and floored the accelerator, yet the brand name dominated the framing. He asked whether legacy outlets typically name the make of a car in routine crashes or reserve that treatment for Tesla to push a narrative.
This pattern appears widespread. Crashes involving Ford, Chevrolet, or Toyota vehicles frequently appear as “pickup truck slams into home” or “fatal car crash kills pedestrian” without brand specifics, especially absent new technology angles.
High-profile Ford F-150 or Chevy Silverado incidents tied to large sales volumes often escape brand-callout scrutiny. In contrast, Tesla stories consistently lead with the manufacturer, amplifying perceptions of risk despite data showing strong overall safety performance:
🚨 Why do Tesla Owners get so defensive over the narrative of crashes involving Teslas? https://t.co/aX7ogtjTCR pic.twitter.com/KO4QWaLOKl
— TESLARATI (@Teslarati) June 24, 2026
Tesla’s own 2025 Impact Report indicates vehicles using FSD logged 0.19 major incidents per million miles, roughly eight times fewer than the U.S. average. Models like the Model Y also rank among the safest in IIHS and NHTSA testing for occupant protection. Critics argue disproportionate coverage ignores these statistics and driver behavior factors, such as younger or more aggressive Tesla owners in some studies.
DeSantis frames this as part of a broader political agenda against innovative American companies like Tesla. By consistently naming Tesla while downplaying others, media outlets risk eroding public trust and shaping perceptions detached from the evidence of human error in most cases.
As autonomous technology evolves across the industry, consistent and factual reporting will be essential to separate real safety concerns from narrative-driven coverage.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
Elon Musk says your Tesla will start to learn your individual preferences
Ron DeSantis calls out media bias in Tesla crash coverage
