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Tesla should just amplify its electric motors’ sounds to invoke an EV’s true ‘soul’

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Teslas may be among the most formidable vehicles on the road today, but even as each of the company’s electric cars continually leaves behind a trail of victims on the drag strip, there is a good chance that an old anti-EV talking point will get thrown out by critics: “electric cars have no soul.” This is due in no small part to the fact that electric cars are silent when they operate, making them feel almost like a roller coaster when they accelerate. 

Yet inasmuch as this is cool in itself, a good number of vehicle enthusiasts would argue that there is just something primal and intimate about driving and the roar of an engine. Few sensations match the feeling of speeding through a road with a nicely growling engine beneath the hood, after all. This is likely one of the reasons why some carmakers like Porsche and Ford have taken it upon themselves to create sounds for their all-electric vehicles. 

The Porsche Taycan, being the first modern all-electric vehicle from the sports car-maker, features a deep, futuristic whine that was specifically tuned by the company. While it costs $500 extra, Porsche’s “Sport Sound” option does provide some much needed “soul” to the Taycan, making it feel very similar to its gas-powered siblings. 

The same is true for the Ford Mustang Mach-E, one of the most highly-anticipated EVs from veteran automakers. Ford was so intent on providing an aural experience to its drivers that the company is coming up with a feature that broadcasts engine noises into the Mach-E’s cabin. This, similar to the Taycan, is done to ensure that customers get the classic “Mustang experience” when operating the all-electric crossover. 

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Tesla’s electric cars, on the other hand, are known for being extremely silent. Government-mandated pedestrian noisemakers aside, Tesla’s electric cars like the Model S could accelerate from 0-60 mph without so much of a whine. The Model 3, when in Track Mode, has been noted to exhibit an audible whine of sorts from its electric motors. And this, in a way, lies a missed opportunity for Tesla. 

The fact is that Tesla’s electric motors actually sound really good. When activated to full power, Tesla’s electric motors produce a sound that is nothing short of futuristic, and not at all out of place in sci-fi franchises like Star Wars. It does, in more ways than one, invoke that all-too-elusive “soul” referenced by avid drivers. That high-pitched whine that sounds like a jet engine taking off embodies the raw power of electric cars, after all, not unlike how a V8 or V12 invokes the ferocity of an internal combustion engine. 

More importantly, it is a genuine sound that is coming from actual electric motors, not something manufactured like the Taycan’s Sport Sounds or the Mach-E’s broadcasted noises in the cabin. If Tesla could come up with a way to amplify the sounds of its vehicles’ electric motors to the point where it is audible both within the cabin and perhaps even outside, then even the “EVs have no soul” argument would likely fall flat. Such an update, if any, would likely result in more Teslas getting driven just a little bit harder than usual. 

Hear the raw sound of a Tesla electric motor in the video below. 

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The sound of a Tesla motor from r/Damnthatsinteresting

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Semi lines up for $165M in California incentives ahead of mass production

The update was initially reported by The Los Angeles Times.

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Credit: @HinrichsZane/X

Tesla is reportedly positioned to receive roughly $165 million in California clean-truck incentives for its Semi.

The update was initially reported by The Los Angeles Times.

As per the Times, the Tesla Semi’s funding will come from California’s Hybrid and Zero-Emission Truck and Bus Incentive Project (HVIP), which was designed to accelerate the adoption of cleaner medium- and heavy-duty vehicles. Since its launch in 2009, the HVIP has distributed more than $1.6 billion to support zero-emission trucks and buses across the state.

In recent funding rounds, nearly 1,000 HVIP vouchers were provisionally reserved for the Tesla Semi, giving Tesla a far larger share of available funding than any other automaker. An analysis by the Times found that even after revisions to public data, Tesla still accounts for about $165 million in incentives. The next-largest recipient, Canadian bus manufacturer New Flyer, received roughly $68 million.

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This is quite unsurprising, however, considering that the Tesla Semi does not have a lot of competition in the zero-emissions trucking segment.

To qualify for HVIP funding, vehicles must be approved by the California Air Resources Board and listed in the program catalog, as noted in an electrive report. When the Tesla Semi voucher applications were submitted, public certification records only showed eligibility for the 2024 model year, with later model years not yet listed.

State officials have stated that certification details often involve confidential business information and that funding will only be paid once vehicles are fully approved and delivered. Still, the first-come, first-served nature of HVIP means large voucher reservations can effectively crowd out competing electric trucks. Incentive amounts for the Semi reportedly ranged from about $84,000 to as much as $351,000 per vehicle after data adjustments. 

Unveiled in 2017, the Tesla Semi has seen limited deliveries so far, though CEO Elon Musk has recently reiterated that the Class 8 all-electric truck will enter mass production this year.

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Tesla reveals major info about the Semi as it heads toward ‘mass production’

Some information, like trim levels and their specs were not revealed by Tesla, but now that the Semi is headed toward mass production this year, the company finally revealed those specifics.

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Credit: Tesla

Tesla has revealed some major information about the all-electric Semi as it heads toward “mass production,” according to CEO Elon Musk.

The Semi has been working toward a wider production phase after several years of development, pilot programs, and the construction of a dedicated production facility that is specifically catered to the manufacturing of the vehicle.

However, some information, like trim levels and their specs were not revealed by Tesla, but now that the Semi is headed toward mass production this year, the company finally revealed those specifics.

Tesla Semi undergoes major redesign as dedicated factory preps for deliveries

Tesla plans to build a Standard Range and Long Range Trim level of the Semi, and while the range is noted in the company’s newly-released spec list, there is no indication of what battery size will be equipped by them. However, there is a notable weight difference between the two of roughly 3,000 lbs, and the Long Range configuration has a lightning-fast peak charging speed of 1.2 MW.

This information is not available for the Standard Range quite yet.

The spec list is as follows:

  • Standard Range:
    • 325 miles of range (at 82,000 lbs gross combination weight
    • Curb Weight: <20,000
    •  Energy Consumption: 1.7 kWh per mile
    • Powertrain: 3 independent motors on rear axles
    • Charging: Up to 60% of range in 30 minutes
    • Charge Type: MCS 3.2
    • Drive Power: Up to 800 kW
    • ePTO (Electric Power Take Off): Up to 25 kW
  • Long Range:
    • Range: 500 miles (at 82,000 lbs gross combination weight)
    • Curb Weight: 23,000 lbs
    • Energy Consumption: 1.7 kWh per mile
    • Powertrain: 3 independent motors on rear axles
    • Charging: Up to 60% of range in 30 minutes
    • Charge Type: MCS 3.2
    • Peak charging speed: 1.2MW (1,200kW)
    • Drive Power: Up to 800 kW
    • ePTO (Electric Power Take Off): Up to 25 kW

It is important to keep in mind that the Semi is currently spec’d for local runs, and Tesla has not yet released or developed a sleeper cabin that would be more suitable for longer trips, cross-country hauls, and overnight travel.

Tesla Semi sleeper section and large side storage teased in new video

Instead, the vehicle will be initially used for regional deliveries, as it has in the pilot programs for Pepsi Co. and Frito-Lay for the past several years.

It will enter mass production this year, Musk confirmed on X over the weekend.

Now that the company’s dedicated Semi production facility in Sparks, Nevada, is standing, the timeline seems much more realistic as the vehicle has had its mass manufacturing date adjusted on several occasions.

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Ferrari Luce EV: Italian supercar maker reveals interior and interface design

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Ferrari, the Italian supercar maker, has revealed the name, interior, and interface design of its first-ever electric vehicle project, the Luce, initiating a new chapter in the rich history of the company’s automotive books.

This is the first time Ferrari has revealed such intimate details regarding its introductory EV offering, which has been in the realm of possibility for several years.

As more companies continue to take on EV projects, and some recede from them, supercar companies like Ferrari and Lamborghini are preparing to offer electric powertrains, offering super-fast performance and a new era of speed and acceleration.

Luce – a New Chapter in Ferrari

The company said that the name Luce is “more than a name. It is a vision.” Instead of looking at its first EV offering as a means to enter a new era of design, engineering, and imagination. The company did not want to compromise any of its reputation, high standards, or performance with this new project. It sees it as simply a page turn, and not the closing of a book:

“This new naming strategy reflects how the Ferrari Luce marks a significant addition to the Prancing Horse’s line-up, embodying the seamless expression of tradition and innovation. With its cutting-edge technology, unique design, and best-in-class driving thrills, it unites Ferrari’s racing heritage, the timeless spirit of its sports cars, and the evolving reality of contemporary lifestyles. It testifies to Ferrari’s determination to go beyond expectations: to imagine the future, and to dare. Because leading means illuminating the path ahead – and Luce embodies that mindset.”

Ferrari Luce Design

Ferrari collaborated with LoveFrom, a creative collective founded by Sir Jony Ive and Marc Newson. The pair has been working with Ferrari for five years on the Luce design; everything from materials, ergonomics, interface, and user experience has been designed by the two entities.

The big focus with the interior was to offer “a first, tangible insight into the design philosophy…where innovation meets craftsmanship and cutting-edge design. The team focused on perfecting and refining every solution to its purest form — not to reinvent what already works, but to create a new, carefully considered expression of Ferrari.”

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Ferrari CEO compliments Tesla for shaking up the automotive industry

The company also said:

“Ultimately, the design of the Ferrari Luce’s interior is a synthesis of meticulous craftsmanship, respect for tradition, and thoughtful innovation. It offers a new choice for Ferrari enthusiasts – one that honours the past while embracing the future, and exemplifies the brand’s enduring commitment to quality, performance, and cultural significance.”

The appearance of the elements that make up the interior are both an ode to past designs, like the steering wheel, which is a reinterpretation of the iconic 1950s and 1960s wooden three-spoke Nardi wheel, and fresh, new designs, which aim to show the innovation Ferrari is adopting with this new project.

Interior Highlights

Steering Wheel

The Ferrari Luce is a shout-out to the Nardi wheel from the 1950s and 60s. It is constructed of 100% recycled aluminum, and the alloy was developed specifically for the vehicle to “ensure mechanical resistance and a superb surface quality for the anodisation process.”

It weighs 400 grams less than a standard Ferrari steering wheel:

Credit: Ferrari

It features two analogue control modules, ensuring both functionality and clarity, Ferrari said. The carmaker drew inspiration from Formula One single-seaters, and every button has been developed to provide “the most harmonious combination of mechanical and acoustic feedback based on more than 20 evaluation tests with Ferrari test drivers.”

Instrument Cluster and Displays

There are three displays in the Luce — a driver binnacle, control panel, and rear control panel, which have all been “meticulously designed for clarity and purpose.”

The binnacle moves with the steering wheel and is optimized for the driver’s view of the instrumentation and supporting driver performance.

Displays are crafted by Samsung and were specifically designed for the car, using a “world first – three large cutouts strategically reveal the information generated by a second display behind the top panel, creating a fascinating visual depth that captures the eye.”

Samsung Display engineers created an ultra-light, ultra-thin OLED panel for the vehicle.

Credit: Ferrari

Pricing is still what remains a mystery within the Luce project. Past reports have speculated that the price could be at least €500,000, or $535,000.

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