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Tesla should just amplify its electric motors’ sounds to invoke an EV’s true ‘soul’
Teslas may be among the most formidable vehicles on the road today, but even as each of the company’s electric cars continually leaves behind a trail of victims on the drag strip, there is a good chance that an old anti-EV talking point will get thrown out by critics: “electric cars have no soul.” This is due in no small part to the fact that electric cars are silent when they operate, making them feel almost like a roller coaster when they accelerate.
Yet inasmuch as this is cool in itself, a good number of vehicle enthusiasts would argue that there is just something primal and intimate about driving and the roar of an engine. Few sensations match the feeling of speeding through a road with a nicely growling engine beneath the hood, after all. This is likely one of the reasons why some carmakers like Porsche and Ford have taken it upon themselves to create sounds for their all-electric vehicles.
The Porsche Taycan, being the first modern all-electric vehicle from the sports car-maker, features a deep, futuristic whine that was specifically tuned by the company. While it costs $500 extra, Porsche’s “Sport Sound” option does provide some much needed “soul” to the Taycan, making it feel very similar to its gas-powered siblings.
The same is true for the Ford Mustang Mach-E, one of the most highly-anticipated EVs from veteran automakers. Ford was so intent on providing an aural experience to its drivers that the company is coming up with a feature that broadcasts engine noises into the Mach-E’s cabin. This, similar to the Taycan, is done to ensure that customers get the classic “Mustang experience” when operating the all-electric crossover.
Tesla’s electric cars, on the other hand, are known for being extremely silent. Government-mandated pedestrian noisemakers aside, Tesla’s electric cars like the Model S could accelerate from 0-60 mph without so much of a whine. The Model 3, when in Track Mode, has been noted to exhibit an audible whine of sorts from its electric motors. And this, in a way, lies a missed opportunity for Tesla.
The fact is that Tesla’s electric motors actually sound really good. When activated to full power, Tesla’s electric motors produce a sound that is nothing short of futuristic, and not at all out of place in sci-fi franchises like Star Wars. It does, in more ways than one, invoke that all-too-elusive “soul” referenced by avid drivers. That high-pitched whine that sounds like a jet engine taking off embodies the raw power of electric cars, after all, not unlike how a V8 or V12 invokes the ferocity of an internal combustion engine.
More importantly, it is a genuine sound that is coming from actual electric motors, not something manufactured like the Taycan’s Sport Sounds or the Mach-E’s broadcasted noises in the cabin. If Tesla could come up with a way to amplify the sounds of its vehicles’ electric motors to the point where it is audible both within the cabin and perhaps even outside, then even the “EVs have no soul” argument would likely fall flat. Such an update, if any, would likely result in more Teslas getting driven just a little bit harder than usual.
Hear the raw sound of a Tesla electric motor in the video below.
The sound of a Tesla motor from r/Damnthatsinteresting
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Elon Musk
SpaceX gains favor as Pentagon embraces Musk-style defense reform
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
SpaceX emerged as a clear beneficiary of the Trump administration’s renewed push to accelerate military innovation, as Defense Secretary Pete Hegseth openly praised Elon Musk’s private space enterprise during a visit to the company’s Starbase launch site in Texas.
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
Hegseth embraces Elon Musk’s pace
Speaking at SpaceX’s Starbase facility in Brownsville, Texas, Hegseth criticized what he described as a “risk-averse culture” among traditional defense contractors and called for faster innovation modeled after Musk’s approach. He confirmed that the Department of Defense plans to integrate Musk’s Grok AI platform into Pentagon systems, which is part of the administration’s efforts to make the U.S. military an “AI-first warfighting force.”
Hegseth stated that the Pentagon intends to deploy AI models across both classified and unclassified networks, signaling a willingness to push past earlier efforts to limit military use of artificial intelligence. His comments aligned closely with President Donald Trump’s recent call for a $500 billion increase in defense spending, Bloomberg News noted. Trump has also warned major contractors that slower production and shareholder-focused practices could put future contracts at risk.
While Hegseth criticized legacy defense firms, SpaceX was held up as an example of how aggressive timelines, vertical integration, and iterative development could reshape defense strategies. “We need to be blunt here; we can no longer afford to wait a decade for our legacy prime contractors to deliver a perfect system. Winning requires a new playbook. Elon wrote it with his algorithm: question every requirement, delete the dumb ones and accelerate like hell,” Hegseth said.
SpaceX’s expanding defense role comes into focus
SpaceX has become one of the U.S. government’s most important aerospace partners. The company holds roughly $4 billion in NASA contracts to develop Starship into a lunar lander, while also serving as a key launch provider for sensitive national security payloads using its Falcon 9 and Falcon Heavy rockets.
During the visit, Musk highlighted that his ambitions extend beyond defense contracts, reiterating long-term goals of interplanetary travel and eventual exploration beyond the solar system. Still, the optics of the event reinforced how closely SpaceX’s capabilities now align with U.S. strategic priorities.
The appearance also marked another step in Musk’s political rehabilitation after a public falling-out with the White House last year. Since leaving his role leading the Department of Government Efficiency, Musk has gradually reengaged with the administration, reconnecting with U.S. President Donald Trump during slain conservative activist Charlie Kirk’s tribute and attending events at the White House. Trump’s also recently suggested that Starlink could help restore internet access in Iran.
Tesla has launched a new Model Y configuration in the “Premium” trim, and it comes with three highly requested features that have launched in markets outside of the U.S. and in other trims.
Tesla announced on Monday night that it has officially launched the Model Y Premium in a seven-seat configuration, which also comes standard with a 16″ touchscreen and black headliner, both of which are featured in the Model Y Performance trim.
The seven-seat configuration is highly requested by consumers and helps fill out the more spacious SUV offering that the lineup has missed outside of the Model X, which prices out many consumers. This new upgrade only costs $2,500 extra for all three features, bringing the cash price to $48,990.
This also comes with the larger 16” touchscreen! pic.twitter.com/aiAxWUTKZa
— TESLARATI (@Teslarati) January 13, 2026
The move to add the seven-seat configuration with the black headliner and additional screen size is a welcome addition, as many Tesla fans have asked the company to come out with an SUV with more seating capacity. Although it is not a full-size SUV, the additional seating will certainly attract some buyers with bigger families.
It appears the third row is slightly more spacious than the past iteration of the seven-seat Model Y, which was available in the previous design pre-Juniper:
Credit: Tesla
However, it definitely still appears to be pretty cramped in terms of legroom. It will definitely be a seating arrangement for smaller passengers, mostly reserved for children.
The other two upgrades are the black headliner, which was launched in other markets and in the Model Y Performance. Many owners have wanted this change, and Tesla listened, but is only offering it with the seven-seat configuration. It also has a larger 16″ touchscreen, also present in the Model Y Performance exclusively:
Credit: Tesla
It is a nice touch to add these highly requested features to the all-electric crossover, which was the best-selling vehicle in the world for the third consecutive year.
Tesla counters Norway’s VAT hike with dedicated consumer bonus
SpaceX gains favor as Pentagon embraces Musk-style defense reform
