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German officials’ and Elon Musk’s speeches on Tesla Giga Berlin’s opening event highlight a message of hope
Tesla Gigafactory Berlin-Brandenburg may have seen its own fair share of delays, but the facility was still completed quickly — at least compared to other high-profile projects in the area. This was a point highlighted by Chancellor Olaf Scholz (SPD) during Giga Berlin’s opening ceremony, which was attended by Tesla CEO Elon Musk and several other government officials.
The massive electric vehicle factory ultimately entered operations after almost two years of construction. According to Scholz, East Germany will especially benefit from Giga Berlin’s presence in the area. Considering the time it took for the facility to be built and fully approved, the official noted that Giga Berlin proves that “Germany can be fast.” This is quite a valid point considering that the BER airport, which opened in 2020, encountered a nine-year delay.
Federal Economics Minister Robert Habeck stated that the official start of Model Y production at Giga Berlin is a special day for the region and for Germany as a whole. Brandenburg Minister-President Dietmar Woidke was on the same page, noting that by having a vehicle factory set up and running in 861 days since its announcement, Tesla has put Grünheide on the map.
“Personally, I’m grateful to Elon Musk for locating such a project here,” Woidke said, adding that he and the Tesla CEO have been in close contact over the construction of Giga Berlin. The politician admitted that Tesla sometimes made it difficult for Brandenburg, and there were also times when Brandenburg made things difficult for Tesla. Commenting further, Woidke stated that he is relieved that vehicle production is starting in Giga Berlin. “We look forward to a long and good time with Tesla,” he said.
The speed of Giga Berlin’s construction is due to a variety of factors. True to its reputation, Tesla moved fast, constructing the facility using preliminary permits and without public funding. The company also had foregone subsidies for Giga Berlin. This was a lot of risk on Tesla’s part, but Elon Musk noted in his opening speech that Giga Berlin is worth all the work. According to the CEO, Tesla would ensure that the facility becomes a point of pride for those in the area.
“I’m incredibly excited to hand over the first production cars from our team here at Giga Berlin-Brandenburg. This is a great day for the factory, and I’d just like to thank everyone who helped. Thank you very much. You’ve really made a very big difference. And to the community, Tesla will make sure that this is a gemstone for the area, for Germany, for Europe, and for the world.
“Every vehicle that we make will be another step in the direction of a sustainable energy future, and we will also make battery storage, so this will be very important for storing renewable energy. So, for solar and wind, because it’s intermittent and needs to be stored. We are extremely confident that the world can transition to a sustainable energy future with the combination of solar, wind, plus battery storage and electric vehicles. If you have those three legs of the stool, then you can create a sustainable energy future for as long as the sun shines and the wind blows,” Musk said.
Musk also touched on what could very well be a personal topic in his speech, noting that facilities such as Gigafactory Berlin should encourage people to have hope in the future. Tesla is a company whose sole existence is to help move the world towards sustainability, and facilities like Giga Berlin are significant steps towards achieving these goals.
“So I want to be clear, that, because sometimes people are sad about the future or they think, ‘Will we solve sustainable energy?’ and ‘Maybe it’s the climate issue,’ ‘It’s too late’, or something like that. I really want to assure everyone that you can have hope in the future, you should have hope in the future. This problem will be solved and this factory is a major step in that direction. So believe in the future,” Musk said.
Watch Elon Musk’s opening speech at Giga Berlin in the video below.
*Quotes courtesy of rbb24.
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Tesla China delivery centers look packed as 2025 comes to a close
Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.
Tesla’s delivery centers in China seem to be absolutely packed as the final days of 2025 wind down, with photos on social media showing delivery locations being filled wall-to-wall with vehicles waiting for their new owners.
Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.
Full delivery center hints at year-end demand surge
A recent image from a Chinese delivery center posted by industry watcher @Tslachan on X revealed rows upon rows of freshly prepared Model Y and Model 3 units, some of which were adorned with red bows and teddy bears. Some customers also seem to be looking over their vehicles with Tesla delivery staff.
The images hint at a strong year-end push to clear inventory and deliver as many vehicles as possible. Interestingly enough, several Model Y L vehicles could be seen in the photos, hinting at the demand for the extended wheelbase-six seat variant of the best-selling all-electric crossover.
Strong demand in China
Consumer demand for the Model Y and Model 3 in China seems to be quite notable. This could be inferred from the estimated delivery dates for the Model 3 and Model Y, which have been extended to February 2026 for several variants. Apart from this, the Model Y and Model 3 also continue to rank well in China’s premium EV segment.
From January to November alone, the Model Y took China’s number one spot in the RMB 200,000-RMB 300,000 segment for electric vehicles, selling 359,463 units. The Model 3 sedan took third place, selling 172,392. This is quite impressive considering that both the Model Y and Model 3 are still priced at a premium compared to some of their rivals, such as the Xiaomi SU7 and YU7.
With delivery centers in December being quite busy, it does seem like Tesla China will end the year on a strong note once more.
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Tesla Giga Berlin draws “red line” over IG Metall union’s 35-hour week demands
Factory manager André Thierig has drawn a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.
Tesla Giga Berlin has found itself in a new labor dispute in Germany, where union IG Metall is pushing for adoption of a collective agreement to boost wages and implement changes, such as a 35-hour workweek.
In a comment, Giga Berlin manager André Thierig drew a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.
Tesla factory manager’s “red line”
Tesla Germany is expected to hold a works council election in 2026, which André Thierig considers very important. As per the Giga Berlin plant manager, Giga Berlin’s plant expansion plans might be put on hold if the election favors the union. He also spoke against some of the changes that IG Metall is seeking to implement in the factory, like a 35-hour week, as noted in an rbb24 report.
“The discussion about a 35-hour week is a red line for me. We will not cross it,” Theirig said.
“(The election) will determine whether we can continue our successful path in the future in an independent, flexible, and unbureaucratic manner. Personally, I cannot imagine that the decision-makers in the USA will continue to push ahead with the factory expansion if the election results favor IG Metall.”
Giga Berlin’s wage increase
IG Metall district manager Jan Otto told the German news agency DPA that without a collective agreement, Tesla’s wages remain significantly below levels at other German car factories. He noted the company excuses this by referencing its lowest pay grade, but added: “The two lowest pay grades are not even used in car factories.”
In response, Tesla noted that it has raised the wages of Gigafactory Berlin’s workers more than their German competitors. Thierig noted that with a collective agreement, Giga Berlin’s workers would have seen a 2% wage increase this year. But thanks to Tesla not being unionized, Gigafactory Berlin workers were able to receive a 4% increase, as noted in a CarUp report.
“There was a wage increase of 2% this year in the current collective agreement. Because we are in a different economic situation than the industry as a whole, we were able to double the wages – by 4%. Since production started, this corresponds to a wage increase of more than 25% in less than four years,” Thierig stated.
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Tesla is seeing a lot of momentum from young Koreans in their 20s-30s: report
From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Tesla has captured the hearts of South Korea’s 20s-30s demographic, emerging as the group’s top-selling imported car brand in 2025. From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Industry experts cited by The Economist attributed this “Tesla frenzy” to fandom culture, where buyers prioritize the brand over traditional car attributes, similar to snapping up the latest iPhone.
Model Y dominates among young buyers
Data from the Korea Imported Automobile Association showed that Tesla sold 21,757 vehicles to the 20s-30s demographic through November, compared to BMW’s 13,666 and Mercedes-Benz’s 6,983. The Model Y led the list overwhelmingly, with variants like the standard and Long Range models topping purchases for both young men and women.
Young men bought around 16,000 Teslas, mostly Model Y (over 15,000 units), followed by Model 3. Young women followed a similar pattern, favoring Model Y (3,888 units) and Model 3 (1,083 units). The Cybertruck saw minimal sales in this group.
The Model Y’s appeal lies in its family-friendly SUV design, 400-500 km range, quick acceleration, and spacious cargo, which is ideal for commuting and leisure. The Model 3, on the other hand, serves as an accessible entry point with lower pricing, which is valuable considering the country’s EV subsidies.
The Tesla boom
Experts described Tesla’s popularity as “fandom culture,” where young buyers embrace the brand despite criticisms from skeptics. Professor Lee Ho-geun called Tesla a “typical early adopter brand,” comparing purchases to iPhones.
Professor Kim Pil-soo noted that young people view Tesla more as a gadget than a car, and they are likely drawn by marketing, subsidies, and perceived value. They also tend to overlook news of numerous recalls, which are mostly over-the-air software updates, and controversies tied to the company.
Tesla’s position as Korea’s top import for 2025 seems secured. As noted by the publication, Tesla’s December sales figures have not been reported yet, but market analysts have suggested that Tesla has all but secured the top spot among the country’s imported cars this year.
Tesla China delivery centers look packed as 2025 comes to a close
Tesla Giga Berlin draws “red line” over IG Metall union’s 35-hour week demands
