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Elon Musk dubbed as ‘Industry Newsmaker of the Year’ in All-Stars Awards

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Elon Musk is being honored as the Industry Newsmaker of the Year by industry publication Automotive News, which recognized the Tesla CEO as one of the few people who found a way to gain momentum in a year that was challenging for the automotive industry.

Tesla and SpaceX both have used 2020 as a year of “no excuses,” marking incredible surges in valuation and momentum as other companies failed to grow in their respective sectors. Musk’s 2020 has gone far beyond cars and rocketships, and the Tesla CEO has released an EDM track, a bottle of highly-popular Tequila, fathered a newborn, launched a worldwide satellite internet service, and propelled his Neuralink project into relevancy with new developments that were detailed in a company event earlier this year. It has been anything but an off-year for Musk, who has used the pandemic as motivation to get the world into the future and develop new technology that will increase the efficiency of our lives in every facet.

Perhaps Musk’s biggest win in 2020 was Tesla’s constant and consistent growth on Wall Street, which has made company investors extremely wealthy. After the company’s first trading day in 2020, TSLA’s price per share was just over $86 apiece. Now, the stock has surged to over $600 a share at its highest point, and its momentum all has to do with the influence that the once-failing company that struggled to keep its doors open 12 short years ago has on the rest of the automotive sector.

Elon Musk’s astonishing life accomplishments to be recognized by award in Berlin

Tesla has managed to show that electric cars will eventually be the only way to travel, and legacy car companies are beginning to realize that their production lines need to transition to sustainable forms of transportation. Musk is certainly aware of his company’s influence and has noted during some interviews that Tesla’s success in the automotive sector speaks for itself.

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“I must be doing something right, as far as my managing style’s concerned. Tesla’s worth twice as much as the rest of the U.S. auto industry combined,” he said to Automotive News.

Tesla’s valuation has been fueled by its constant improvements in automotive technology, including batteries, and its ever-growing appearance in foreign markets. To keep up with demand outside of the United States, Tesla is building the second phase of its already-operational Giga Shanghai facility and is moving closer to the first production push at the Giga Berlin plant in Germany. While those two facilities will supply vehicles to some of the most populous automotive markets globally, Tesla is also building a new facility in Texas to help with increasing demand in its home country of the United States.

Other than that, Tesla has introduced its first versions of the “zero-intervention” Full Self Driving suite in a Beta release to a small group of owners. The release has solidified Tesla’s identity as the leader in semi-autonomous driving functions. The company plans to release more confident and detailed versions of the software as it improves, thanks to the work of the Autopilot and Artificial Intelligence teams.

Musk’s constant and tireless work to accelerate the world’s transition to sustainable energy has made Tesla the most valuable car company on Earth. With more developments on the way, which include a $25,000 vehicle in the next few years, a more affordable battery through in-house manufacturing, and increasingly accurate FSD releases, Tesla holds the keys to become the most valuable company on Earth as every portion of the company aims to change life as we know it, for the better.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Robovan’s likely first use teased by Boring Company President

As per the executive, the vehicle will be used to move large crowds through Las Vegas during major events. 

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Credit: Grok Imagine

The Boring Company President Steve Davis has shared the most likely first real-world use for Tesla’s Robovan.

As per the executive, the vehicle will be used to move large crowds through Las Vegas during major events. 

Tesla Robovan for high-demand events

During a feature with the Las Vegas Review-Journal, Boring Company President Steve Davis said the Tesla Robovan will be introduced once the Vegas Loop expands across the Strip and downtown and the fleet grows to about 1,200 Teslas. 

At that scale, Robovans would primarily be deployed during predictable surges, such as game days and large shows, when many riders are traveling to the same destination at the same time.

“The second you have four (passengers) and you have to start stopping, the best thing you can do is put your smallest vehicle in, which is a car. But if you know people are going to the stadium because of a game, you’ll know an hour before, two hours before, that a lot of people are going to a game or a Sphere show, if you are smart about it, that’s when you put a high occupancy vehicle in, that’s when you put the Robovan in,” Davis said.

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Vegas Loop expansion

Steve Davis’s Robovan comment comes as The Boring Company’s Vegas Loop expands its airport service. Phase 1 of rides to Harry Reid International Airport began last month, allowing passengers to travel from existing Loop stations such as Resorts World, Encore, Westgate, and the Las Vegas Convention Center.

Phase 2 will add a 2.2-mile dual-direction tunnel from Westgate to Paradise Road, cutting surface travel and increasing efficiency. That section is expected to open within months and will allow speeds of up to 60 mph on parts of the route, while expanding the fleet to around 160 vehicles.

Future phases extend tunnels closer to the airport terminals and add multiple stations along University Center Drive, pushing the fleet close to 300 vehicles. The final phase, an underground airport station, was described by Davis as the system’s “holy grail.” This, however, has no definite timeframe as of yet. 

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Tesla seeks engineer to make its iOS Robotaxi app feel “magical”

It appears that Tesla is hard at work in ensuring that users of its Robotaxi service are provided with the best user experience possible.

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Credit: Grok Imagine

Tesla is hiring an iOS Engineer for its Robotaxi app team, with the job posting emphasizing the creation of polished experiences that make the service not just functional, but “magical.”

Needless to say, it appears that Tesla is hard at work in ensuring that users of its Robotaxi service are provided with the best user experience possible.

Robotaxi App features

As observed by Tesla community members, Tesla has gone live with a job listing for an iOS Engineer for its Robotaxi App. The job listing mentions the development of a “core mobile experience that enables customers to summon, track, and interact with a driverless vehicle. From requesting a ride to enabling frictionless entry, from trip planning to real-time vehicle status and media control.”

Interestingly enough, the job listing also mentioned the creation of polished experiences that make the Robotaxi more than just functional. “You will take full ownership of features—from architecture design to robust implementation—delivering delightful and polished experiences that make Robotaxi not just functional, but magical,” Tesla noted in its job listing.

Apple’s “magical” marketing

Tesla’s use of the word “magical” when referring to the Robotaxi app mirrors the marketing used by Apple for some of its key products. Apple typically uses the word when referring to products or solutions that transform complex technology into something that feels effortless, simple, and natural to daily life. Products such as the AirPods’ seamless pairing with the iPhone and FaceID’s complex yet simple-to-use security system have received Apple’s “magical” branding. 

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With this in mind, Tesla seems intent on developing a Robotaxi app that is sophisticated, but still very easy to use. Tesla already has extensive experience in this area, with the Tesla App consistently being hailed by users as one of the best in its segment. If Tesla succeeds in making the Robotaxi app worthy of its “magical” branding, then it wouldn’t be a surprise if the service sees rapid adoption even among mainstream consumers. 

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Tesla is coming to Estonia and Latvia in latest European expansion: report

Tesla seems to be accelerating its regional expansion following its recent launch in Lithuania.

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Credit: Grok Imagine

Recent reports have indicated that Tesla has taken a step toward entering the Baltic states by registering new subsidiaries in Latvia and Estonia.

Filings suggest that Tesla is accelerating its regional expansion following its recent launch in Lithuania, with service centers likely coming before full sales operations.

Official entities in Latvia and Estonia

Tesla has established two new legal entities, Tesla Latvia SIA and Tesla Estonia OÜ, both owned by Tesla International B.V., as noted in an EV Wire report. Corporate records show the Estonian entity was formed on December 16, 2025, while the Latvian subsidiary was registered earlier, on November 7.

Both entities list senior Tesla executives on their boards, including regional and finance leadership responsible for new market expansion across Europe. Importantly, the entities are registered under “repair and maintenance of motor vehicles,” rather than strictly vehicle sales. This suggests that Tesla service centers will likely be launched in both countries.

The move mirrors Tesla’s recent Baltic rollout strategy. When Tesla entered Lithuania, it first established a local entity, followed by a pop-up store within weeks and a permanent service center a few months later. It would then not be surprising if Tesla follows a similar strategy in Estonia and Latvia, and service and retail operations arrive in the first half of 2026.

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Tesla’s European push

Tesla saw a drop in sales in Europe in 2025, though the company is currently attempting to push more sales in the region by introducing its most affordable vehicles yet, the Model 3 Standard and the Model Y Standard. Both vehicles effectively lower the price of entry into the Tesla ecosystem, which may make them attractive to consumers.

Tesla is also hard at work in its efforts to get FSD approved for the region. In the fourth quarter of 2025, Tesla rolled out an FSD ride-along program in several European countries, allowing consumers to experience the capabilities of FSD firsthand. In early December, reports emerged indicating that the FSD ride-along program would be extended in several European territories until the end of March 2026. 

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