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Tesla’s Elon Musk and Rivian CEO join legacy auto execs in Motortrend’s Person of the Year list
Tesla CEO Elon Musk ranks on Motortrend’s 2020 list of most crucial players in the automotive industry. Musk has been on the list since 2013 and gained recognition as Person of the Year in 2017.
Motortrend released its list 2020 Person of the Year on November 19, which recognized Hyundai President and Head of Design Management Peter Schreyer as its Person of the Year for 2020. Elon Musk came in the 24th spot in this year’s power rankings, improving from his recognition as the 42nd most influential figure in the auto industry from a year ago.
While Motortrend recognizes Musk as an influential figure for another year, the website’s description of his accomplishments this year takes an interesting approach, leading with a highlight of his lawsuits, conflicts with the SEC, and the successful release of the Model 3. “Another year of drama for Musk with lawsuits and SEC concerns over tweets. But sales continue to grow, affordable Model 3s are on the road, there’s a new plant in China, and promises of a pickup, compact crossover, roadster, and a big rig continue. Ever the boy at heart, his cars can now fart,” Motortrend said about the South African born CEO.
In 2019, Tesla and Musk have unveiled its first crossover, broke ground on Gigafactory 3 in Shanghai, and improved its Full Self-Driving software with the company’s V10 update. A monumental year for the Silicon Valley-based automaker in many regards, Musk’s vision for an environmentally-sustainable future by supplying people with affordable electric cars is becoming more of a reality. Tesla will unveil its Cybertruck on November 21, adding an all-electric pickup truck to its lineup of vehicles.
Musk was not the only Tesla member to make the list. Co-founder and Senior Adviser to the company J.B. Straubel came in at #13. “Straubel, the former chief technical officer at Tesla, has stepped back from day-to-day authority but will continue to apply his genius toward core technologies—especially around batteries, power electronics, and an expanding network of superchargers. He is essential to Tesla’s drive to retain EV tech leadership,” Motortrend said.
Rivian CEO RJ Scaringe was #3 on Motortrend’s 2020 power rankings. It has been a big year for Scaringe’s Rivian. The company gained notable financial backing from e-commerce giant Amazon, who invested $700 million and purchased 100,000 vans from the Plymouth, Michigan-based automaker to begin a more environmentally-conscious delivery process. Rivian also gained help from Ford Motor Company and Cox Automotive, who invested $500 million and $350 million, respectively. Rivian will begin production of the R1T pickup and R1S sport utility vehicle in late-2020.
Motortrend has recognized these three pioneers of the electric vehicle movement on its list of the 50 most crucial players in the industry today. The three sit among executives of legacy automotive groups, like Ford, GM, and Toyota, whose board members have made up Motortrend’s lists since the auto journal wrote its first power rankings in 2005. While those companies are working on electric cars to release as their own, Musk, Straubel, and Scaringe have all contributed toward the transition to make the automotive market geared more toward electric and battery-powered modes of transportation and away from the traditional petrol-powered machines that have dominated the U.S. car industry since its introduction in the 1890s, and they are gaining recognition for their efforts. Tesla and Rivian alike have a vision for the future, and it includes clean transportation for everyone, aimed at saving the Earth from the carbon-emissions that negatively affect the atmosphere and our general well-being.
The Top 10 of Motortrend’s Person of the Year 2020 list is as follows:
- 10. Alan Bethke, Senior VP of Marketing, Subaru of America. 2019: Unranked
- 9. Mate Rimac, Founder, Rimac Automobili. 2019: Unranked
- 8. Charles Gordon-Lennox, Founder, Goodwood Festival of Speed and Goodwood Revival. 2019: Unranked
- 7. Roger Penske, Founder and Chairman, Penske Corporation. 2019: Unranked
- 6. Mary Barra, Chairwoman and CEO, General Motors. 2019: 11
- 5. David Woodhouse, VP Of Nissan Design America, Nissan. 2019: 22
- 4. Tadge Juechter, Corvette Chief Engineer, General Motors. 2019: Unranked
- 3. RJ Scaringe, Founder and CEO, Rivian Automotive. 2019: Unranked
- 2.Kumar Galhotra, President, Ford North America. 2019: Unranked
- 1. Peter Schreyer, President, Head of Design Management, Hyundai Motor Group. 2019: 33
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Elon Musk
SpaceX gains favor as Pentagon embraces Musk-style defense reform
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
SpaceX emerged as a clear beneficiary of the Trump administration’s renewed push to accelerate military innovation, as Defense Secretary Pete Hegseth openly praised Elon Musk’s private space enterprise during a visit to the company’s Starbase launch site in Texas.
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
Hegseth embraces Elon Musk’s pace
Speaking at SpaceX’s Starbase facility in Brownsville, Texas, Hegseth criticized what he described as a “risk-averse culture” among traditional defense contractors and called for faster innovation modeled after Musk’s approach. He confirmed that the Department of Defense plans to integrate Musk’s Grok AI platform into Pentagon systems, which is part of the administration’s efforts to make the U.S. military an “AI-first warfighting force.”
Hegseth stated that the Pentagon intends to deploy AI models across both classified and unclassified networks, signaling a willingness to push past earlier efforts to limit military use of artificial intelligence. His comments aligned closely with President Donald Trump’s recent call for a $500 billion increase in defense spending, Bloomberg News noted. Trump has also warned major contractors that slower production and shareholder-focused practices could put future contracts at risk.
While Hegseth criticized legacy defense firms, SpaceX was held up as an example of how aggressive timelines, vertical integration, and iterative development could reshape defense strategies. “We need to be blunt here; we can no longer afford to wait a decade for our legacy prime contractors to deliver a perfect system. Winning requires a new playbook. Elon wrote it with his algorithm: question every requirement, delete the dumb ones and accelerate like hell,” Hegseth said.
SpaceX’s expanding defense role comes into focus
SpaceX has become one of the U.S. government’s most important aerospace partners. The company holds roughly $4 billion in NASA contracts to develop Starship into a lunar lander, while also serving as a key launch provider for sensitive national security payloads using its Falcon 9 and Falcon Heavy rockets.
During the visit, Musk highlighted that his ambitions extend beyond defense contracts, reiterating long-term goals of interplanetary travel and eventual exploration beyond the solar system. Still, the optics of the event reinforced how closely SpaceX’s capabilities now align with U.S. strategic priorities.
The appearance also marked another step in Musk’s political rehabilitation after a public falling-out with the White House last year. Since leaving his role leading the Department of Government Efficiency, Musk has gradually reengaged with the administration, reconnecting with U.S. President Donald Trump during slain conservative activist Charlie Kirk’s tribute and attending events at the White House. Trump’s also recently suggested that Starlink could help restore internet access in Iran.
Tesla has launched a new Model Y configuration in the “Premium” trim, and it comes with three highly requested features that have launched in markets outside of the U.S. and in other trims.
Tesla announced on Monday night that it has officially launched the Model Y Premium in a seven-seat configuration, which also comes standard with a 16″ touchscreen and black headliner, both of which are featured in the Model Y Performance trim.
The seven-seat configuration is highly requested by consumers and helps fill out the more spacious SUV offering that the lineup has missed outside of the Model X, which prices out many consumers. This new upgrade only costs $2,500 extra for all three features, bringing the cash price to $48,990.
This also comes with the larger 16” touchscreen! pic.twitter.com/aiAxWUTKZa
— TESLARATI (@Teslarati) January 13, 2026
The move to add the seven-seat configuration with the black headliner and additional screen size is a welcome addition, as many Tesla fans have asked the company to come out with an SUV with more seating capacity. Although it is not a full-size SUV, the additional seating will certainly attract some buyers with bigger families.
It appears the third row is slightly more spacious than the past iteration of the seven-seat Model Y, which was available in the previous design pre-Juniper:
Credit: Tesla
However, it definitely still appears to be pretty cramped in terms of legroom. It will definitely be a seating arrangement for smaller passengers, mostly reserved for children.
The other two upgrades are the black headliner, which was launched in other markets and in the Model Y Performance. Many owners have wanted this change, and Tesla listened, but is only offering it with the seven-seat configuration. It also has a larger 16″ touchscreen, also present in the Model Y Performance exclusively:
Credit: Tesla
It is a nice touch to add these highly requested features to the all-electric crossover, which was the best-selling vehicle in the world for the third consecutive year.
Tesla counters Norway’s VAT hike with dedicated consumer bonus
SpaceX gains favor as Pentagon embraces Musk-style defense reform
