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Tesla’s Elon Musk and Rivian CEO join legacy auto execs in Motortrend’s Person of the Year list

(Credit: Tesla)

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Tesla CEO Elon Musk ranks on Motortrend’s 2020 list of most crucial players in the automotive industry. Musk has been on the list since 2013 and gained recognition as Person of the Year in 2017.

Motortrend released its list 2020 Person of the Year on November 19, which recognized Hyundai President and Head of Design Management Peter Schreyer as its Person of the Year for 2020. Elon Musk came in the 24th spot in this year’s power rankings, improving from his recognition as the 42nd most influential figure in the auto industry from a year ago.

While Motortrend recognizes Musk as an influential figure for another year, the website’s description of his accomplishments this year takes an interesting approach, leading with a highlight of his lawsuits, conflicts with the SEC, and the successful release of the Model 3. “Another year of drama for Musk with lawsuits and SEC concerns over tweets. But sales continue to grow, affordable Model 3s are on the road, there’s a new plant in China, and promises of a pickup, compact crossover, roadster, and a big rig continue. Ever the boy at heart, his cars can now fart,” Motortrend said about the South African born CEO.

In 2019, Tesla and Musk have unveiled its first crossover, broke ground on Gigafactory 3 in Shanghai, and improved its Full Self-Driving software with the company’s V10 update. A monumental year for the Silicon Valley-based automaker in many regards, Musk’s vision for an environmentally-sustainable future by supplying people with affordable electric cars is becoming more of a reality. Tesla will unveil its Cybertruck on November 21, adding an all-electric pickup truck to its lineup of vehicles.

Musk was not the only Tesla member to make the list. Co-founder and Senior Adviser to the company J.B. Straubel came in at #13. “Straubel, the former chief technical officer at Tesla, has stepped back from day-to-day authority but will continue to apply his genius toward core technologies—especially around batteries, power electronics, and an expanding network of superchargers. He is essential to Tesla’s drive to retain EV tech leadership,” Motortrend said.

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Rivian CEO RJ Scaringe was #3 on Motortrend’s 2020 power rankings. It has been a big year for Scaringe’s Rivian. The company gained notable financial backing from e-commerce giant Amazon, who invested $700 million and purchased 100,000 vans from the Plymouth, Michigan-based automaker to begin a more environmentally-conscious delivery process. Rivian also gained help from Ford Motor Company and Cox Automotive, who invested $500 million and $350 million, respectively. Rivian will begin production of the R1T pickup and R1S sport utility vehicle in late-2020.

Motortrend has recognized these three pioneers of the electric vehicle movement on its list of the 50 most crucial players in the industry today. The three sit among executives of legacy automotive groups, like Ford, GM, and Toyota, whose board members have made up Motortrend’s lists since the auto journal wrote its first power rankings in 2005. While those companies are working on electric cars to release as their own, Musk, Straubel, and Scaringe have all contributed toward the transition to make the automotive market geared more toward electric and battery-powered modes of transportation and away from the traditional petrol-powered machines that have dominated the U.S. car industry since its introduction in the 1890s, and they are gaining recognition for their efforts. Tesla and Rivian alike have a vision for the future, and it includes clean transportation for everyone, aimed at saving the Earth from the carbon-emissions that negatively affect the atmosphere and our general well-being.

The Top 10 of Motortrend’s Person of the Year 2020 list is as follows:

  • 10. Alan Bethke, Senior VP of Marketing, Subaru of America. 2019: Unranked
  • 9. Mate Rimac, Founder, Rimac Automobili. 2019: Unranked
  • 8. Charles Gordon-Lennox, Founder, Goodwood Festival of Speed and Goodwood Revival. 2019: Unranked
  • 7. Roger Penske, Founder and Chairman, Penske Corporation. 2019: Unranked
  • 6. Mary Barra, Chairwoman and CEO, General Motors. 2019: 11
  • 5. David Woodhouse, VP Of Nissan Design America, Nissan. 2019: 22
  • 4. Tadge Juechter, Corvette Chief Engineer, General Motors. 2019: Unranked
  • 3. RJ Scaringe, Founder and CEO, Rivian Automotive. 2019: Unranked
  • 2.Kumar Galhotra, President, Ford North America. 2019: Unranked
  • 1. Peter Schreyer, President, Head of Design Management, Hyundai Motor Group. 2019: 33

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Cybertruck

Tesla Cybertruck undergoes interior mod that many owners wanted

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tesla cybertruck diy bench seat
Credit: @blueskykites | X

Tesla Cybertruck is significantly different from traditional pickups on the market in a lot of ways. However, one feature that was recently modified with its interior was a highly requested characteristic that is present in other trucks, but was void from Cybertruck.

Tesla went with a five-seat configuration with Cybertruck: two in the front and three in the back. The spacious interior is matched with plenty of storage, especially up front, as a pass-through, center console, and other storage options, but some Tesla fans wanted something different: bench seating.

Bench seating is popular in many full-size pickups and allows three passengers to sit up front. The middle seat is usually accompanied by a fold-down storage unit with cupholders.

Tesla decided to opt for no bench seating up front, despite the fact that it equipped bench seating in the unveiling in 2019. Interior photos from the unveiling event from nearly six-and-a-half years ago show Tesla had originally planned to have a six-seat configuration.

This was adjusted after the company refined the design:

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tesla cybertruck initial interior

(Tesla Cybertruck interior configuration in 2019)

Despite Tesla abandoning this design, it does not mean owners were willing to accept it. One owner decided to modify their Tesla Cybertruck interior to equip that third seat between the driver’s and passenger’s thrones.

The fit is snug, and while it looks great, it is important to remember that this does not abide byregulations, as it would require an airbag to be technically legal. Please do not do this at home with your own Cybertruck:

The Cybertruck is a popular vehicle in terms of publicity, but its sales have been underwhelming since first delivered to customers back in 2023. It’s hard to believe it’s been out for two-and-a-half years, but despite this, Tesla has not been able to come through on its extensive order sheet.

This is mostly due to price, as Cybertruck was simply not as affordable as Tesla originally planned. Its three configurations were initially priced at $39,990, $49,990, and $69,990. At release, Cybertruck was priced above $100,000.

This priced out many of those who had placed orders, which is the main reason Cybertruck has not lived up to its expectations in terms of sales. The adjustments to the specific features, like the removal of the bench seat, likely did not impact sales as much as pricing did.

This modification shows some creativity by Tesla owners, but also shows that the Cybertruck could always be the subject of a potential refresh to include some of these features. Tesla routinely adjusts its vehicle designs every few years, so maybe the Cybertruck could get something like this if it chooses to refresh its all-electric pickup.

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Elon Musk

Tesla CEO Elon Musk drops massive bomb about Cybercab

“And there is so much to this car that is not obvious on the surface,” Musk said.

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Credit: Tesla

Tesla CEO Elon Musk dropped a massive bomb about the Cybercab, which is the company’s fully autonomous ride-hailing vehicle that will enter production later this year.

The Cybercab was unveiled back in October 2024 at the company’s “We, Robot” event in Los Angeles, and is among the major catalysts for the company’s growth in the coming years. It is expected to push Tesla into a major growth phase, especially as the automaker is transitioning into more of an AI and Robotics company than anything else.

The Cybercab will enable completely autonomous ride-hailing for Tesla, and although its other vehicles will also be capable of this technology, the Cybercab is slightly different. It will have no steering wheel or pedals, and will allow two occupants to travel from Point A to Point B with zero responsibilities within the car.

Tesla shares epic 2025 recap video, confirms start of Cybercab production

Details on the Cybercab are pretty face value at this point: we know Tesla is enabling 1-2 passengers to ride in it at a time, and this strategy was based on statistics that show most ride-hailing trips have no more than two occupants. It will also have in-vehicle entertainment options accessible from the center touchscreen.

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It will also have wireless charging capabilities, which were displayed at “We, Robot,” and there could be more features that will be highly beneficial to riders, offering a full-fledged autonomous experience.

Musk dropped a big hint that there is much more to the Cybercab than what we know, as a post on X said that “there is so much to this car that is not obvious on the surface.”

As the Cybercab is expected to enter production later this year, Tesla is surely going to include a handful of things they have not yet revealed to the public.

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Musk seems to be indicating that some of the features will make it even more groundbreaking, and the idea is to enable a truly autonomous experience from start to finish for riders. Everything from climate control to emergency systems, and more, should be included with the car.

It seems more likely than not that Tesla will make the Cybercab its smartest vehicle so far, as if its current lineup is not already extremely intelligent, user-friendly, and intuitive.

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Investor's Corner

Tesla Q4 delivery numbers are better than they initially look: analyst

The Deepwater Asset Management Managing Partner shared his thoughts in a post on his website.

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Credit: Tesla Asia/X

Longtime Tesla analyst and Deepwater Asset Management Managing Partner Gene Munster has shared his insights on Tesla’s Q4 2025 deliveries. As per the analyst, Tesla’s numbers are actually better than they first appear. 

Munster shared his thoughts in a post on his website. 

Normalized December Deliveries

Munster noted that Tesla delivered 418k vehicles in the fourth quarter of 2025, slightly below Street expectations of 420k but above the whisper number of 415k. Tesla’s reported 16% year-over-year decline, compared to +7% in September, is largely distorted by the timing of the tax credit expiration, which pulled forward demand.

“Taking a step back, we believe September deliveries pulled forward approximately 55k units that would have otherwise occurred in December or March. For simplicity, we assume the entire pull-forward impacted the December quarter. Under this assumption, September growth would have been down ~5% absent the 55k pull-forward, a Deepwater estimate tied to the credit’s expiration.

For December deliveries to have declined ~5% year over year would imply total deliveries of roughly 470k. Subtracting the 55k units pulled into September results in an implied December delivery figure of approximately 415k. The reported 418k suggests that, when normalizing for the tax credit timing, quarter-over-quarter growth has been consistently down ~5%. Importantly, this ~5% decline represents an improvement from the ~13% declines seen in both the March and June 2025 quarters.

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Tesla’s United States market share

Munster also estimated that Q4 as a whole might very well show a notable improvement in Tesla’s market share in the United States. 

“Over the past couple of years, based on data from Cox Automotive, Tesla has been losing U.S. EV market share, declining to just under 50%. Based on data for October and November, Cox estimates that total U.S. EV sales were down approximately 35%, compared to Tesla’s just reported down 16% for the full quarter.  For the first two months of the quarter, Cox reported Tesla market share of roughly a 65% share, up from under 50% in the September quarter.

“While this data excludes December, the quarter as a whole is likely to show a material improvement in Tesla’s U.S. EV market share.

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