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Tesla’s Elon Musk and Rivian CEO join legacy auto execs in Motortrend’s Person of the Year list

(Credit: Tesla)

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Tesla CEO Elon Musk ranks on Motortrend’s 2020 list of most crucial players in the automotive industry. Musk has been on the list since 2013 and gained recognition as Person of the Year in 2017.

Motortrend released its list 2020 Person of the Year on November 19, which recognized Hyundai President and Head of Design Management Peter Schreyer as its Person of the Year for 2020. Elon Musk came in the 24th spot in this year’s power rankings, improving from his recognition as the 42nd most influential figure in the auto industry from a year ago.

While Motortrend recognizes Musk as an influential figure for another year, the website’s description of his accomplishments this year takes an interesting approach, leading with a highlight of his lawsuits, conflicts with the SEC, and the successful release of the Model 3. “Another year of drama for Musk with lawsuits and SEC concerns over tweets. But sales continue to grow, affordable Model 3s are on the road, there’s a new plant in China, and promises of a pickup, compact crossover, roadster, and a big rig continue. Ever the boy at heart, his cars can now fart,” Motortrend said about the South African born CEO.

In 2019, Tesla and Musk have unveiled its first crossover, broke ground on Gigafactory 3 in Shanghai, and improved its Full Self-Driving software with the company’s V10 update. A monumental year for the Silicon Valley-based automaker in many regards, Musk’s vision for an environmentally-sustainable future by supplying people with affordable electric cars is becoming more of a reality. Tesla will unveil its Cybertruck on November 21, adding an all-electric pickup truck to its lineup of vehicles.

Musk was not the only Tesla member to make the list. Co-founder and Senior Adviser to the company J.B. Straubel came in at #13. “Straubel, the former chief technical officer at Tesla, has stepped back from day-to-day authority but will continue to apply his genius toward core technologies—especially around batteries, power electronics, and an expanding network of superchargers. He is essential to Tesla’s drive to retain EV tech leadership,” Motortrend said.

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Rivian CEO RJ Scaringe was #3 on Motortrend’s 2020 power rankings. It has been a big year for Scaringe’s Rivian. The company gained notable financial backing from e-commerce giant Amazon, who invested $700 million and purchased 100,000 vans from the Plymouth, Michigan-based automaker to begin a more environmentally-conscious delivery process. Rivian also gained help from Ford Motor Company and Cox Automotive, who invested $500 million and $350 million, respectively. Rivian will begin production of the R1T pickup and R1S sport utility vehicle in late-2020.

Motortrend has recognized these three pioneers of the electric vehicle movement on its list of the 50 most crucial players in the industry today. The three sit among executives of legacy automotive groups, like Ford, GM, and Toyota, whose board members have made up Motortrend’s lists since the auto journal wrote its first power rankings in 2005. While those companies are working on electric cars to release as their own, Musk, Straubel, and Scaringe have all contributed toward the transition to make the automotive market geared more toward electric and battery-powered modes of transportation and away from the traditional petrol-powered machines that have dominated the U.S. car industry since its introduction in the 1890s, and they are gaining recognition for their efforts. Tesla and Rivian alike have a vision for the future, and it includes clean transportation for everyone, aimed at saving the Earth from the carbon-emissions that negatively affect the atmosphere and our general well-being.

The Top 10 of Motortrend’s Person of the Year 2020 list is as follows:

  • 10. Alan Bethke, Senior VP of Marketing, Subaru of America. 2019: Unranked
  • 9. Mate Rimac, Founder, Rimac Automobili. 2019: Unranked
  • 8. Charles Gordon-Lennox, Founder, Goodwood Festival of Speed and Goodwood Revival. 2019: Unranked
  • 7. Roger Penske, Founder and Chairman, Penske Corporation. 2019: Unranked
  • 6. Mary Barra, Chairwoman and CEO, General Motors. 2019: 11
  • 5. David Woodhouse, VP Of Nissan Design America, Nissan. 2019: 22
  • 4. Tadge Juechter, Corvette Chief Engineer, General Motors. 2019: Unranked
  • 3. RJ Scaringe, Founder and CEO, Rivian Automotive. 2019: Unranked
  • 2.Kumar Galhotra, President, Ford North America. 2019: Unranked
  • 1. Peter Schreyer, President, Head of Design Management, Hyundai Motor Group. 2019: 33

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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SpaceX hit with mishap investigation by FAA for Starship Flight 9

Starship’s ninth test flight has the FAA requiring a mishap investigation from SpaceX.

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Credit: SpaceX

SpaceX has been hit with yet another mishap investigation by the Federal Aviation Administration (FAA) related to the company’s ninth test flight of Starship earlier this week.

The FAA said the mishap investigation is “focused only on the loss of the Starship vehicle, which did not complete its launch or reentry as planned.” The agency said the loss of the Super Heavy booster is covered by one of the FAA’s approved test induced damage exceptions requested by SpaceX.

All of Starship and Super Heavy booster debris landed within the designated hazard areas, the FAA confirmed.

SpaceX Starship Flight 9 recap: objectives & outcomes

It said it activated a Debris Response Area out of an abundance of caution as the booster “experienced its anomaly over the Gulf of America during its flyback toward Texas. The FAA subsequently determined the debris did not fall outside of the hazard area. During the event there were zero departure delays, one flight was diverted, and one airborne flight was held for 24 minutes. ”

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SpaceX has become accustomed to mishap investigations by the FAA, as they have been impacted by them on several occasions in the past, including on Flight 8. However, they are a precautionary measure and usually are resolved within a few weeks.

Flight 9 was one of SpaceX’s most eventful, as there were several discoveries during the launch. First, it was SpaceX’s first time reusing a Super Heavy booster, as the one utilized for Flight 9 was also used on Flight 7 in January.

Contact with the booster and Starship were both lost during Flight 9. SpaceX said the booster was lost “shortly after the start of landing burn when it experienced a rapid unscheduled disassembly approximately 6 minutes after launch.”

Meanwhile, Starship was set to make a splashdown in the Indian Ocean, but the vehicle was lost about 46 minutes into the flight, SpaceX said in a mission recap.

It was an improvement from the previous two flights, as both 7 and 8 resulted in the loss of Starship after just a few minutes. Flight 9 lasted considerably longer. These flights are also not intended to make it to Mars, despite what other reports might try to tell you.

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These are ways to gain information for when SpaceX eventually tries to get Starship to Mars.

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Investor's Corner

Tesla bull writes cautious note on Robotaxi launch: ‘Keep expectations well contained’

Morgan Stanley’s Adam Jonas is more cautious about Tesla’s upcoming Robotaxi launch.

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Credit: Tesla

Tesla analyst Adam Jonas of Morgan Stanley is telling investors to be wary of the Robotaxi details CEO Elon Musk revealed this week, after a report seemed to land on the prospective launch date of the platform in June.

Earlier this week, a report from Bloomberg indicated Tesla had internally landed on a tentative date of June 12 for its Robotaxi launch in Austin. Shortly after, Musk detailed the successful testing Tesla has already performed without anyone in the driver’s seat.

Tesla lands on date for Robotaxi launch in Austin: report

He also indicated Teslas would self-deliver to customers in June.

Analysts are now sending out investor notes on the announcement Musk made, along with the Bloomberg report. Jonas’s note is more cautious than others.

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Jonas believes Tesla needs to shed more details before investors and fans of the company get too excited. He believes there is more information that could be released, but until then, he is suggesting investors “keep expectations well contained.”

He wrote:

“As is typical for highly anticipated Tesla events, we would keep expectations well contained for the (reported) June 12th Cybercab launch event in Austin. However, we would look for a continued stream of updates for the performance and growth of the network thereafter (numbers of cars, miles, trips, etc.) in the days and weeks that follow.”

The tone of Jonas’s note contradicts that of Wedbush’s Dan Ives, who believes the “golden age of autonomous” lies in Tesla’s hands. He seems to believe Tesla will come through on its June 12 launch.

Tesla set for ‘golden age of autonomous’ as Robotaxi nears, ‘dark chapter’ ends: Wedbush

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Morgan Stanley’s note is slightly more

Jonas is obviously still bullish, but is much more tentative to move forward with an attitude that communicates skepticism about what Tesla has revealed.

Jonas and Morgan Stanley have a $410 price target on Tesla shares with a ‘Buy’ rating. Tesla stock is trading at around $358 at 12:15 p.m. on the East Coast.

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Tesla’s apparent affordable model zips around Fremont test track

Tesla was zipping around a strange, covered, compact Model Y at Fremont this week.

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tesla affordable model prototype on fremont factory test track
Credit: Met God in Wilderness | YouTube

Tesla was racing a compact, short, and stocky Model Y with front and rear end covers around its Fremont Factory’s test track today, potentially giving us a look at the upcoming affordable model.

On Thursday, Met God in the Wilderness on YouTube posted a flyover of the Fremont Factory, a weekly occurrence for the channel. This week’s video featured a smaller, more compact Model Y racing around the Test Track at Fremont, trailed by a Cybertruck:

While both bumpers are covered, it still seems to be a much more compact version of the Model Y. There is also the potential that this is the upcoming Model Y Performance, but it seems that this vehicle is smaller than the traditional Model Y. Tesla would not reduce its size this much for the Performance configuration.

With that, it seems more likely it is one of the affordable models.

Tesla still on track to release more affordable models in 1H25

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It also plays into the idea that Tesla is planning to launch vehicles very similar to the Model Y and Model 3. During the last Earnings Call, Tesla VP of Vehicle Engineering Lars Moravy stated that the affordable models the company planned to launch would be of the same form and factor as the Model Y, indicating potentially a stripped-down version of the all-electric crossover:

“I will say it’s important to emphasize that, as we’ve said all along, the full utilization of our factories is the primary goal for these new products. And so flexibility of what we can do within the form factor and, you know, the design of it is really limited to what we can do on our existing lines rather than building new ones.”

This was essentially a read-between-the-lines moment for investors as they took it as the affordable models would not be much different than the Model Y.

This vehicle seems to fit the bill of what Moravy described: it is eerily similar to the Model Y without the lengthened front and rear. While it is still tough to determine exactly what it is, it surely does look to be something that Tesla is keeping under wraps for the short term.

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