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Tesla Power Play: Why running a contested Elon Musk narrative is playing with fire

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5 years ago

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Award-winning journalist Tim Higgins‘ book, “Power Play: Tesla, Elon Musk, and the Bet of the Century,” is among the most recent explorations into the fascinating character of Elon Musk. But unlike other works such as the still-definitive biography from writer Ashley Vance, Higgins’ book chronicled Tesla’s story during the Model X and Model 3 ramp (among others), periods that Musk himself admitted were among the most challenging times of his professional life. 

Filled with stories from numerous sources and spanning Tesla’s history from its early days to last year’s pandemic, Power Play painted a picture of how an incredibly determined Elon Musk practically willed Tesla into being, and how his ego and pettiness caused the company to pay the price more than once. This was a point that moderate Tesla critics would argue: Tesla is a success today not because of its CEO, but in spite of Elon Musk. 

After all, as the book noted in its Prologue, Musk may be a very public figure, but there is still a question surrounding him. “Is Elon Musk an underdog, an antihero, a con man, or some combination of the three?” Higgins noted in the book. 

A Strong Story with Strong Denials

A book written about Tesla’s most turbulent years is bound to have some controversial elements. And in Power Play, few excerpts would be as controversial as a supposed call between Tesla CEO Elon Musk and Apple CEO Tim Cook in 2016. At the time, Tesla was in dire financial straits as it attempted to produce the Model 3 and master the Model X’s production. According to the book, Tim Cook then had an idea: Perhaps it would be a good idea to buy Tesla. Musk reportedly proved interested, but on one condition: he stays on as CEO. 

Cook thought the condition was reasonable. After all, when Apple bought Beats in 2014, it decided to keep the company’s original founders. Musk, however, supposedly clarified his request, stating that he’d have to be the CEO of Apple. Gobsmacked at the request, Cook reportedly gave Musk a solid “F*ck you” before hanging up the phone. 

The anecdote was shocking enough, and it prompted quite a lot of coverage from the mainstream media, several of whom argued that the story was believable. This was despite the story being denied by both Musk and Cook. Last year, Musk remarked on Twitter that he did try to arrange a meeting with the Apple CEO during the Model 3’s most painful days, but Cook declined the meeting. Cook, on the other hand, clearly told The New York Times‘ Kara Swisher during an appearance at the Sway podcast that he’d never spoken to the Tesla CEO. 

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Elon Musk and Tim Cook together in a room during the Trump administration in 2016. (Credit: @SaleemUsama/Twitter)

Power Play did mention that Cook denied the anecdote presented in the book, though it did not include Musk’s comments about him and the Apple CEO never speaking with each other. The book mentioned, however, that while the two executives claimed to have never spoken to each other, Musk and Cook have been photographed sitting close together at a meeting held by former US President Donald Trump in 2016. 

A Compelling Narrative for a Compelling Character

In a Twitter post, Higgins stated that the tale of Musk and Cook’s phone conversation was a story told inside Tesla, and its details were related by individuals who heard it. That being said, it is still quite interesting to see that the anecdote made it to Power Play despite solid denials from both Cook and Musk. The book was published August 2021, after all, and Cook’s comments in the Sway podcast were published on April 2021. Musk’s statements about never meeting Cook, despite relating to a different time in Tesla’s history, were made even earlier in December 2020. 

It should be noted that Power Play is, at its core, a nonfiction book that aims to provide a nonfictional account of some of Tesla’s most challenging times. This is why, at least to some degree, a story denied by both participants like the supposed Musk-Cook conversation seems far too risky. A nonfiction writing coach contacted by Teslarati noted that an author would typically be hard-pressed to find a more reliable source than the actual participants of an event.

That being said, the anecdote does help establish the character of Elon Musk in the book as someone egoistic enough that he would make an obviously unreasonable demand on Tim Cook at a time when Tesla desperately needed Apple’s help. There is no doubt that the image of Tim Cook, who is known for always being soft-spoken and well-mannered, giving Elon Musk a sharp “F*ck you” on the phone definitely makes for a compelling narrative. 

Dr. John Cook, founder of Skeptical Science and a specialist on false news, noted in a statement to Teslarati that stories such as the two CEOs’ supposed conversation could easily become an inspiration for conspiracy theories, or at least confirm people’s preconceptions of individuals in power. The Skeptical Science founder noted that when people encounter new information that confirms their own preconceptions, there is simply a high likelihood that they would believe it, even if the anecdote’s turthfulness is contested.

“When you have powerful people involved in misinformation, that’s ground for conspiracy theories. So having people like Elon Musk and Tim Cook — inevitably, people get suspicious of people in positions of power, and that’s a very human and natural bias called intentionality bias. We tend to ascribe motives and intent behind what can even be random events. And that’s especially the case when you have powerful people,” Dr. Cook said.  

The Burden of Truth 

Nonfiction writers have a huge burden on their shoulders, as the stories they tell serve the purpose of relating a truthful recounting of real-life events. As such, it is pretty common practice for books in the genre not to include stories that don’t have corroborating evidence. Otherwise, a nonfiction author might end up countering the nonfiction values of truth and honesty. 

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Emma Frances Bloomfield, Assistant Professor of Communication Studies at the University of Nevada, Las Vegas, told Teslarati that the burden of proof ultimately rests on the author in cases like the Musk-Cook phone call. And if an author does decide to push through with a story denied by the people involved, then the anecdote would be best presented as a contested account so that readers could decide for themselves. Power Play did this to a point for Cook’s side with its note about the Apple CEO’s denial, but the book did not mention Musk’s comments on Twitter at all.

Elon Musk giving YouTube tech reviewer Marques Brownlee a tour of the Fremont factory. (Credit: MKBHD/YouTube)

“If a story is presented as being truthful and accurate (such as in a nonfiction book), the storyteller has a burden of proof to verify the story or provide evidence of its truthfulness, which is hard to do when the people the story is about are denying it. If the author has some external reason to believe it still happened, then it could certainly be told, but with the caveat that the people in question dispute it.

“We don’t, of course, want to promote falsehoods and inaccuracies, so making it clear how much evidence there is for certain occurrences is crucial. Because this book is under ‘nonfiction’ as opposed to historical fiction, I would expect that there is a minimum truth quality to all of the work therein. In other words, the author must have a compelling reason to believe the conversation took place even though Musk and Cook dispute it,” she wrote. 

Playing with Fire

There is some irony in the idea that by publishing the contested story of Musk and Cook’s supposed conversation, Higgins ended up playing with fire himself, much like the character depicting the Tesla CEO in Power Play. Pushing through with a contested narrative carries some risk, and not just in terms of social media clout. In a message to Teslarati, Jonathan Crafts, a partner at Fields & Dennis LLP, Wellesley, MA, stated that both the author and publisher of Power Play might be at risk of legal trouble, at least if either Musk or Cook seeks an injunction against them. 

Intellectual Property Litigation Law partner Craig R. Smith of Lando & Anastasi, LLP, Boston, MA, added more insights to the potential risks involved when an author runs with a contested story. Smith noted in a message to Teslarati that overall, authors and publishers of nonfiction are at an increased risk of being sued for defamation due to the nature of their work. “In this situation, either Musk or Cook could allege that the statements made in the book are false and that the false statements harmed his reputation,” Smith said. 

Every book has a narrative, regardless of whether it is fiction or nonfiction. Books such as Power Play are character-driven since it focuses on people’s struggles as they attempt what could very well be described as the impossible at the time. And central to the book’s narrative is the polarizing figure of Elon Musk, whose persona both online and offline could be the perfect bait for misinformation and conspiracy theories. And while tales with little truth are definitely questionable, Dr. Cook noted that it is easy to see why people tend to gravitate towards them. 

“Conspiracy theories can be compelling because they’re simple stories with compelling characters. A conspiracy theory doesn’t even have to have a relation to the truth at all. But if it’s a simple story with villains, with nefarious intent — that grabs people’s imaginations — and simple stories like that are easier to process and understand than more complicated truths,” Dr. John Cook remarked. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla ruined other cars for me: one year Model Y ownership review

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3 hours ago

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September 10, 2026

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Credit: Joey Klender

I picked up my Tesla Model Y one year ago, on August 30, and for roughly a year, I have had this vehicle prove to me that any other carmaker’s product is ruined for me forever.

One year and over 16,000 miles later, the Tesla Model Y is easily the best car I’ve ever had. Of course, everyone always says that about the car they currently drive, but for the longest time, I truly believed some of the other cars I drove — my 1998 Volkswagen Jetta K2, or my 2008 Ford Escape Hybrid — would never be topped.

Most of this was due to nostalgia, but dependability also played a role.

My Tesla has taken over the number one spot. Everyone I talk to about my car always has a lot of questions, and they’re usually the same ones that someone else asked me: “Is it really so cheap to drive?” “How much does it cost to charge?” “Does it really drive itself?” “How long is the warranty on your battery?”

I never mind answering those questions because it is an opportunity to educate someone on EVs. There are a lot of things about EVs that I hear from people, and I can’t help but chuckle at times. However, I hope this review clears some of those things up, because I truly want everyone to know how great this vehicle really is.

How my Tesla has changed my life

I was in two car accidents in high school, and I was a passenger in both. I am very happy I went through those as a teenager, because if I didn’t, I think I’d probably be much less aware of the road, how other drivers are so unbelievably unaware of others, and how inconsiderate most drivers are.

I’ve always considered myself a good driver because I was always taught to be defensive. Because of those two accidents, I am a tad jumpy in passenger seats, even with people like my parents, who drove me around for 16 years before I got my Learner’s Permit. On a drive home from Florida to Pennsylvania with my Dad two years ago, he actually told me at one point to “stop being so jumpy.”

Truth is, I trust my Dad behind the wheel more than anyone. But the older I’ve gotten, the more I just prefer to drive myself.

That is, until I met my Tesla and Full Self-Driving. I still remember the first drive I took after taking delivery: I immediately typed in my Fiancèe’s (my wife in 30 days!!!) favorite lunch spot, picked up her favorite meal, and pulled into the hospital where she delivers babies. I can remember thinking after 15 minutes, “Okay, that’s enough for me; I’ll drive manually now.”

Over the next 2-3 weeks, that length of time slowly but steadily increased. Every passing week, I got a tad more comfortable with the car driving me. Now, I have had FSD log 75% of my 13,000 miles since v14. I barely drive my car manually, and that’s exactly how I like it.

My Tesla has changed the way I drive and how I choose to travel.

In the past, I was always one of those anxious drivers, overly concerned about the parking situation, never wanting to drive in cities, and avoiding anything that made me a little uncomfortable when on the road. FSD has changed that completely.

It has made traveling fun, driving less stressful, and parking a non-issue. I truly love this car and what it has done for me and my driving anxiety.

Maintenance and Cost Savings

A buddy of mine who took delivery of a Model Y right after me, also his first EV, texted me yesterday and said, “When do I take this thing for service? I don’t even know what it needs.”

This year I have spent $67.41 on service for my car:

  • Free Front Camera Housing Cleaning
  • $65 for a Tire Rotation at home from Tesla (easily avoidable if I just would have gone to a tire place or did it myself, but it was less than 20 degrees outside and the Service Tech did it at 7 am while I was asleep)
  • $2.41 on a jug of Windshield Washer Fluid at Sheetz with my reward points

No spark plugs, no oil changes, no anything. Combine it with what you save on charging at home, and my ownership experience overall has been relatively cheap. I pay no more than I did for my Bronco for the car payment (around $400 per month), and my insurance went up about $60, but within the first four months I was given a safe driving discount by my agent. This brought it to about a $40 increase.

Now let’s factor in what I’ve saved in gas for the year:

According to my Charge Stats in the Tesla App, I’ve saved $836 over the course of the year by driving a Tesla over an ICE vehicle. If you look at the graph, you’ll notice my Supercharger utilization dropped significantly in April, which makes sense.

This is when I started charging at home. Those savings would likely be closer to $1,500 if I had been charging at home all along.

Real-World Range

I never reset any Trip on my Tesla when I bought it, so all of these efficiency stats are for the life of the vehicle thus far through 16,063 miles.

My Tesla has a lifetime average of 260.1 Wh/mi (watt-hours per mile), which equates to 3.84 mi/kWh (miles per kilowatt-hour). This is pretty average, and I know I could be more efficient, but I use climate control liberally (it’s always on, even if the windows are down), and I love to let FSD drive me around in Hurry Mode.

Even when I’m driving manually, it’s because I’m on a dry, windy road and I want to take advantage of the awesome suspension and damping that the Model offers. Driving that car on a back road with some twists is one of the most fun things to do.

To achieve really excellent range and efficiency ratings, you really have to be more conservative with some things, and those are sacrifices I’m personally not willing to make. I want the A/C or Heat on, and I occasionally will increase drag by driving with the windows down.

I prefer Hurry mode on FSD, and I’m willing to sacrifice a few miles of range for that certain style of driving.

Interior, Visibility, Accessories, and More

My Favorite Interior Ever

The Model Y interior, like every Tesla interior, is not for everyone. Personally, I was never a fan of the minimalistic approach prior to ownership. As ridiculous as it is, I liked a simple knob for adjusting the temperature and fan speed. Even so, to this day, it takes me longer to pull up the climate settings to adjust things in my Tesla than it ever did in cars with a million knobs and buttons.

I can’t tell you how many times my finger has missed the On/Off button on the climate screen in the Model Y because of dips, bumps, turns, and just normal movement during operation. Do I like the way things are controlled in my Tesla? Yes, of course. Plus, Grok is so integrated into the car now that I could truly never have to touch the screen again for anything other than starting Self-Driving.

However, I still find that there are valid arguments for people who like knobs and buttons. As ugly as it might be to me now, I think it is a tad more intuitive because it’s much harder to miss and much easier to make a quick adjustment than with a touchscreen.

With that being said, the touchscreen is great. It is so responsive and is as good as using an iPhone. There is no delay like most automotive touchscreens, where it feels sort of clunky for 2026.

I love to watch TV and Movies or YouTube on it when I’m parked anywhere. My Fiancèe and I have made it a date night several times over the past year: we’ll pick a spot to eat, get it to go, and enjoy it in the car while watching something. It’s great in the Fall when the leaves are turning orange.

The interior is, overall, a great part of the car. It’s very easy to keep clean, and when it’s clean, it truly feels like you’re in a spacecraft. It is one of the coolest interiors out there, maybe not as luxurious as some high-end Mercedes-Benz or BMW models, but it has a clean and simple feel that is better than many cars in its weight class.

I will say I do miss the Textile seats of the Model Y Standard, but I do not miss them when I am hot. I would still take the Vegan Leather because of the ventilated seats.

Rear Window Visibility is Pointless

If you like a rear windshield, just be aware of the fact that the Model Y basically does not have one. It almost feels pointless to be there, and the Model Y L has something that is much more “standard” in terms of rear windshields in a crossover/SUV:

It doesn’t mean much to me because the rear camera is great. However, I have found myself just annoyed with the fact that it’s even there to begin with.

Accessories I Bought

I went for 3D MaxPider car mats throughout, some center console storage, trunk storage, and matching window tint on the front windows. I also bought Tesla’s Pet Liner, which is great because it comes with door coverage and a bit of a barrier. My pup, Finn, climbs right over it and prefers the front seat, so I fold it in half, and it still covers the passenger seat very well:

They’re all pretty standard accessories, but the one thing I use the most is actually this phone mount from Amazon.

It’s great for making FSD content for TikTok or throwing my phone on it just to hold. I never use it to watch anything (I’m wildly against that concept), and I usually use the wireless charging mat that comes standard. It is really great and convenient, and the magnet is super strong.

Cabin Noise, Sound System Quality

The Model Y Premium comes with acoustic-lined glass, which really dampens a lot of the road noise. My car has one of the quieter cabins I’ve ever been in. I can still remember my 2008 Escape Hybrid and how loud it was in there; I thought my Tesla would be that way, but boy was I wrong.

It is such a peaceful ride that even sitting at stoplights behind loud, obnoxious Hondas with shopping cart handles as spoilers does not bother me. A buddy of mine in a 2021 Model Y said upon his first ride in my car that it was a “night and day” difference between the two.

As far as the sound system goes, two of the more outgoing people in my life who love loud music and concerts recently said to me that “the Tesla is quite a time” because of how immersive the listening experience is. The bass is excellent; the ambient lighting truly rounds out the experience.

Even my Dad, who is somewhat of a speaker snob (I can remember going to Tweeter as a boy with him to look at receivers, and he’s always had massive speakers in the house for cranking up some music) has commented on how good the sound quality is. I remember when I bought a Honda Civic a few years ago- his first ride in it- he said, “Damn, the speakers in here suck.”

He wasn’t wrong. They were awful. But in the Tesla, they’re damn good.

Should you buy a Model Y?

Look, I will recommend this car to anyone who asks. I tell my friends constantly that I love my Model Y so much, especially because it just gets better and better over time.

But I also understand the skepticism. I’ll admit one of the most disappointing things about this car is how much range I lose in the winter. In a 40-mile round-trip drive to get wings with some friends in January, I lost 120 miles of range. This is something that would not deter me from buying this car, but at the time, I also didn’t have home charging. Ownership, at that point, was a bit of a pain in the butt.

The thing is, to me, it’s still better than driving a gas car. I just have more fun in a Tesla.

A friend of mine recently bought a new car, and she said she went with a Chevy Equinox because it was a larger vehicle and she has a child. I told her, “I don’t think I’ll ever buy anything other than a Tesla. Once you go Tesla, you never go back.”

“I cannot afford a Tesla,” she said. We all know the ridiculous narrative around Tesla pricing by now, and after she found out how much I pay for my car and the fact that it has the IIHS Top Safety Pick+ rating, she admitted she probably would have done the same if she had known. I wish she would have asked.

The only car I would take over mine is the Cybertruck. And right now, I just can’t afford a Cybertruck, so I’ll stick with the Model Y. I am so satisfied with my pick, and I would buy this car time and time again.

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Elon Musk rips ABC News over fatal NYC Tesla crash report

Musk pushed back on NYC Tesla crash coverage, pointing to a pattern of premature blame.

Published

15 hours ago

on

September 9, 2026

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Elon Musk pushed back overnight against media framing of a fatal Tesla crash in Midtown Manhattan, telling a user on X that “it wasn’t the car” and that the vehicle’s Autopilot system had nothing to do with the wreck.

The crash happened just before 3 a.m. Wednesday, when a 2024 Tesla Model Y struck a sidewalk shed outside 315 Madison Ave., a bus stop pole and a mailbox on East 42nd Street, according to the NYPD. The car kept moving several more blocks before stopping near Second Avenue. Both women inside, each 27, were taken to Bellevue Hospital, where the passenger was pronounced dead. The driver was charged with vehicular manslaughter, driving while ability impaired and leaving the scene of an accident.

Police have not attributed the crash to Autopilot or Full Self-Driving in any public statement. The charges point to impairment, not software. Musk’s response followed a since-deleted ABC News post that he said mischaracterized the incident. Replying to a user on X, Musk wrote that if Autopilot had been engaged, “they would not have crashed,” and added that “the legacy media will never forgive Tesla for failing to advertise with them,”

It’s a familiar cycle for Tesla. In June, headlines from several national outlets described a fatal crash in Katy, Texas, as happening while the car was “on autopilot,” based on the driver’s own account to police after his Model 3 struck a home and killed a 76-year-old woman. Tesla’s data told a different story when Ashok Elluswamy, Tesla’s head of AI, said the driver had pressed the accelerator to 100% and reached 73 mph in a residential zone. Harris County prosecutors later confirmed the human override and the driver was charged with manslaughter.

Florida Gov. Ron DeSantis pointed to that same Katy crash last month to argue that outlets routinely name Tesla in crash headlines while leaving other automakers unnamed, even after a driver’s own actions are shown to be the cause. A similar pattern played out in 2024, when Musk had to clarify that FSD was never even downloaded onto the Model 3 involved in a fatal Colorado DUI crash, despite a passenger’s claim that an “auto drive feature” was in use.

Tesla has not issued a separate statement on the Manhattan crash beyond Musk’s posts on X. The NYPD’s investigation is ongoing, and no cause for the driver losing control has been released.

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Tesla’s two defunct flagship models are getting a big upgrade

Published

1 day ago

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September 9, 2026

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Tesla’s two recently-defunct flagship models, the Model S and Model X, are getting a big upgrade, according to the company’s Head of AI, Ashok Elluswamy.

Older Hardware 3 Model S and Model X vehicles have been the last major holdouts in Tesla’s Full Self-Driving v14 Lite rollout, and that wait now appears to be ending.

Tesla brings closure to flagship ‘sentimental’ models, Musk confirms

At Tesla’s Cybercab launch, AI chief Ashok Elluswamy told Ryan McCaffrey that he thought the S and X build “was supposed to go out last week.” Evidently, Elluswamy expects the suite to be rolled out to those HW3 Model S and Model X very soon:

Those cars are not the current Model S and Model X, which already ship with Hardware 4. They are the pre-refresh flagships built around Tesla’s older Autopilot computer, often called HW3 or AI3.

Tesla stopped putting that computer in new vehicles years ago, which is why owners treat these S and X cars as a closed generation. Model 3 and Model Y vehicles on the same computer began receiving v14 Lite in late June 2026 and saw a wider North American expansion in July. South Korea followed as an early international market. The S and X versions of the same software never joined that wave.

v14 Lite is Tesla’s way of squeezing the current v14 driving stack onto hardware that cannot run the full AI 4 model. The company describes the process as distillation: behaviors learned on the newer computer, including reinforcement learning and offline models, are compressed so the older chip and cameras can use them as a guide.

Early descriptions put the distilled network at roughly 15 percent of the original size. The result is still supervised Level 2 driving. Tesla has been clear that HW3 cannot support unsupervised Full Self-Driving or robotaxi operation because of memory and bandwidth limits.

The feature list is what made the wait so frustrating for S and X owners, as plenty of new features are to be shipped with it.

Official notes for the first Lite build, firmware 2026.20.5.1, added parking, unparking, and reversing; arrival options for a parking lot, street, driveway, or curbside; speed profiles that stay available at all times; and start-from-park engagement. Tesla also claimed better handling of merges, forks, pedestrians, traffic lights, and cut-ins, plus fewer false slowdowns and smoother lane centering.

A mid-July follow-on build, 2026.20.6.10, added more of the Hardware 4 interface, including a standalone Self-Driving app and the ability to start a trip from Park without a brake-pedal confirmation.

Elluswamy called that version the one “likely going to wide release.”

That wide release already reached most other HW3 cars in the United States and Canada. International timing still depends on regional validation and regulatory approval. For S and X owners, the remaining work appears to be model-specific validation rather than a new software stack.

There is no official Tesla changelog or build number for those two models yet, only Elluswamy’s offhand timeline. Some HW3 drivers who already have Lite report large gains over v12.6; others have described new indecision or phantom braking. The next test will be whether the same software lands cleanly on the older flagships that have waited the longest.

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