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Tesla’s S3XY range updates show how ridiculously far legacy auto has fallen in the EV race
Anyone that has followed the Tesla story over the past few years would know that one of the primary talking points against the electric car maker is the impending competition that’s coming from more experienced, more competent carmakers. Critics argued that once legacy automakers get serious in their electric car efforts, a company as inexperienced as Tesla would easily be overwhelmed. This scenario has not happened at all — and if Tesla’s recent range updates to its S3XY lineup are anything to go by, it is becoming evident that legacy auto has fallen ridiculously behind in the electric car race.
Tesla’s recent range updates, which were rolled out together with the “refresh” of the Model 3, further cemented the company’s place at the top of the EV market. With the new updates, the Model 3 Long Range Dual Motor AWD was able to hit an EPA-estimated range of 353 miles per charge, and even its heftier, heavier sibling, the Model Y, was able to achieve a range of 326 miles. The Model X, an incredibly heavy tank of a vehicle, reached 371 miles per charge, and even the power-hungry Tesla Model S Performance is nearing 400 miles at 387 miles per charge.
It should be noted that Tesla was able to accomplish these improvements without any of the big updates that it announced during Battery Day. During the highly-anticipated event, Tesla revealed its batteries’ new 4680 form factor, which has 5x the volume of the Model 3 and Model Y’s 2170 cells. Tesla also announced a new vehicle manufacturing system that prioritizes single-piece casts and a structural battery pack. Other innovations, such as the use of high-nickel cathodes and silicon anodes, were discussed as well.
None of these innovations are in Tesla’s recently-updated vehicles.
Ultimately, Tesla’s recent updates highlight just how far the company has gone ahead of the pack in the electric vehicle sector. The fact that the electric car maker was able to achieve a 371-mile range for the Model X Long Range Dual Motor AWD with the same 100 kWh battery pack and the same 18650 cells as its Model X 100D predecessor is almost ridiculous. This is especially notable considering that the Audi e-tron, which has a battery pack that’s almost the same size as the Model X, has a range of 222 miles, and that’s the variant with the improved range already.
Tesla’s lead in range becomes even more significant when one considers the Model 3 and the Model Y, both of which utilize a battery pack that pretty much tops up at 75 kWh. A comparison of the two vehicles against the competition shows a stark contrast, with the Polestar 2, a car that’s largely considered as a legitimate rival to the Model 3, having an EPA-estimated range of 233 miles from a 78 kWh battery pack. The Jaguar I-PACE, a crossover that’s pretty close in size to the Model Y, follows the same pattern, having an EPA-estimated range of 246 miles per charge from a 90 kWh battery.
There are likely numerous reasons behind Tesla’s insane lead in the electric car sector today, but a good part of it likely has a lot to do with the company’s intense focus on battery tech and development. Tesla has been focused on improving and optimizing its batteries since Day 1, and as could be seen in the recent range updates of the S3XY lineup, this obsessive pursuit of optimization matters a lot. These efforts are not emulated at all with most legacy automakers, as veterans seem typically content with using off-the-shelf batteries from suppliers for their EV programs.
Yet perhaps the most uncomfortable reason behind legacy auto’s distance from Tesla’s vehicles today is something far simpler: hubris. While legacy automakers have been stating for years that they are serious about their future shift to electric cars, their actions have largely been far less tangible than their words. Today, it is almost as if Tesla’s competitors in the EV sector were far too comfortable just watching the electric car maker improve over the years. And now that Tesla has turned into a force that’s very difficult to ignore, they are scrambling to catch up.
Unfortunately, it is very difficult to catch a moving target. By the time legacy automakers can catch up to where Tesla is today, it is almost certain that the electric car maker will be even further ahead. This distance will likely be even farther, too, as Tesla’s next-generation battery technology is yet to enter the picture. Once Tesla’s 4680 cells are in production and its vehicles are being built with structural battery packs, the gap between the electric car maker and its competitors will most definitely be even more significant. And that, at least for legacy auto, is a scenario worthy of the final act of a tragedy.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
TESLARATI Premium Membership
$19.99 USD“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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