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Tesla’s S3XY range updates show how ridiculously far legacy auto has fallen in the EV race
Anyone that has followed the Tesla story over the past few years would know that one of the primary talking points against the electric car maker is the impending competition that’s coming from more experienced, more competent carmakers. Critics argued that once legacy automakers get serious in their electric car efforts, a company as inexperienced as Tesla would easily be overwhelmed. This scenario has not happened at all — and if Tesla’s recent range updates to its S3XY lineup are anything to go by, it is becoming evident that legacy auto has fallen ridiculously behind in the electric car race.
Tesla’s recent range updates, which were rolled out together with the “refresh” of the Model 3, further cemented the company’s place at the top of the EV market. With the new updates, the Model 3 Long Range Dual Motor AWD was able to hit an EPA-estimated range of 353 miles per charge, and even its heftier, heavier sibling, the Model Y, was able to achieve a range of 326 miles. The Model X, an incredibly heavy tank of a vehicle, reached 371 miles per charge, and even the power-hungry Tesla Model S Performance is nearing 400 miles at 387 miles per charge.
It should be noted that Tesla was able to accomplish these improvements without any of the big updates that it announced during Battery Day. During the highly-anticipated event, Tesla revealed its batteries’ new 4680 form factor, which has 5x the volume of the Model 3 and Model Y’s 2170 cells. Tesla also announced a new vehicle manufacturing system that prioritizes single-piece casts and a structural battery pack. Other innovations, such as the use of high-nickel cathodes and silicon anodes, were discussed as well.
None of these innovations are in Tesla’s recently-updated vehicles.
Ultimately, Tesla’s recent updates highlight just how far the company has gone ahead of the pack in the electric vehicle sector. The fact that the electric car maker was able to achieve a 371-mile range for the Model X Long Range Dual Motor AWD with the same 100 kWh battery pack and the same 18650 cells as its Model X 100D predecessor is almost ridiculous. This is especially notable considering that the Audi e-tron, which has a battery pack that’s almost the same size as the Model X, has a range of 222 miles, and that’s the variant with the improved range already.
Tesla’s lead in range becomes even more significant when one considers the Model 3 and the Model Y, both of which utilize a battery pack that pretty much tops up at 75 kWh. A comparison of the two vehicles against the competition shows a stark contrast, with the Polestar 2, a car that’s largely considered as a legitimate rival to the Model 3, having an EPA-estimated range of 233 miles from a 78 kWh battery pack. The Jaguar I-PACE, a crossover that’s pretty close in size to the Model Y, follows the same pattern, having an EPA-estimated range of 246 miles per charge from a 90 kWh battery.
There are likely numerous reasons behind Tesla’s insane lead in the electric car sector today, but a good part of it likely has a lot to do with the company’s intense focus on battery tech and development. Tesla has been focused on improving and optimizing its batteries since Day 1, and as could be seen in the recent range updates of the S3XY lineup, this obsessive pursuit of optimization matters a lot. These efforts are not emulated at all with most legacy automakers, as veterans seem typically content with using off-the-shelf batteries from suppliers for their EV programs.
Yet perhaps the most uncomfortable reason behind legacy auto’s distance from Tesla’s vehicles today is something far simpler: hubris. While legacy automakers have been stating for years that they are serious about their future shift to electric cars, their actions have largely been far less tangible than their words. Today, it is almost as if Tesla’s competitors in the EV sector were far too comfortable just watching the electric car maker improve over the years. And now that Tesla has turned into a force that’s very difficult to ignore, they are scrambling to catch up.
Unfortunately, it is very difficult to catch a moving target. By the time legacy automakers can catch up to where Tesla is today, it is almost certain that the electric car maker will be even further ahead. This distance will likely be even farther, too, as Tesla’s next-generation battery technology is yet to enter the picture. Once Tesla’s 4680 cells are in production and its vehicles are being built with structural battery packs, the gap between the electric car maker and its competitors will most definitely be even more significant. And that, at least for legacy auto, is a scenario worthy of the final act of a tragedy.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
