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Tesla immerses itself in Chinese culture as Gigafactory 3 sees machinery setup
On the heels of the near-completion of Gigafactory 3’s factory shell, Tesla appears to be setting itself up as an electric car maker that is down-to-earth and respectful of China’s culture. As Tesla joins China in celebrating a national holiday, reports have emerged pointing to machinery in Gigafactory 3 already being set up inside the facility.
China recently celebrated its Dragon Boat Festival, a national holiday that is largely connected to the death of Qu Yuan, one of the country’s most notable poets who was accused of treason by the ruling class. Legend states that the poet committed suicide by drowning instead of allowing himself to be captured by the authorities, but his body was saved after locals raced out in boats (hence the Dragon Boats) to scatter rice in the water, preventing fish from desecrating his corpse.
References to this legend were present in greetings that Tesla sent out to everyone on the company’s mailing list in the days leading up to the national holiday. One poster, in particular, featured the unmistakable figure of a Dragon Boat, while another resembled the sticky rice dumplings that are eaten to celebrate the holiday.
Also notable was Tesla’s initiative to tap into the younger Chinese demographic. This Friday and Saturday, China is holding its national college entrance examination called the Gaokao, which is widely considered as one of the toughest tests in the world. Considering that the scores of students taking the Gaokao all but determine their chances at higher education (such as where they are allowed to study or what courses they could take), high schoolers are known to face a ton of stress when preparing for the nationwide test.
In the days leading up to the Gaokao, Tesla shared a number of fun Physics reviewers on Chinese social media, giving students a refresher on concepts that are relevant to the company. While these campaigns might seem minor to territories outside China, such a strategy all but ensures that Tesla becomes a familiar brand to the country’s teens, who will be the nation’s car buyers in a few years.
Tesla’s recent gestures all but suggest that the company is taking careful steps to ensure that it immerses itself in Chinese culture without making any missteps. China is a substantial market for automobiles, and other, more established companies have made mistakes of their own in the past. Mercedes-Benz, for one, simply entered China under the brand name “Bensi” (a direct translation of its Western name), only to realize later on that the name they chose literally meant “rush to die.”
Peugeot ended up committing a notable blunder as well, naming itself “Biāozhì” in China. The name generally translated to “beautiful,” which was not bad, but the carmaker ended up neglecting the fact that in some areas of the country, the word “biǎozi” was the word for “prostitute.” This resulted in Peugeot becoming the subject of immense ridicule online.
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As the country celebrated its Dragon Boat Festival, work in Gigafactory 3 seemingly continued as well. As noted by China-based Tesla owner Dennis Chang, who visited the Gigafactory 3 site at night, machinery was already being set up in the facility’s interior. Workers at the factory have reportedly noted that initial operations are set to begin sometime in August at the earliest.
Gigafactory 3 has exceeded expectations in terms of the speed of its buildout. When Elon Musk participated in the facility’s groundbreaking ceremony in January, he noted that he expects Model 3 production to start at the end of the year. Considering the speed of the facility’s buildout so far, Musk’s timeframe might actually end up being conservative.
Tesla just officially confirmed it has built its 10 millionth car, a major milestone for the company that started producing sustainable electric powertrains less than two decades ago.
In that time, Tesla has truly revolutionized the automotive industry, disrupting the idea of what a car should be, how it should be fueled, and how it truly impacts day-to-day life.
10 million vehicles produced globally.
Congrats to all Tesla teams! pic.twitter.com/JkcraR63bs— Tesla Manufacturing (@gigafactories) July 30, 2026
Tesla achieved this feat across four production facilities: the Fremont Factory in Fremont, California, Gigafactory Shanghai in China, Gigafactory Berlin in Germany, and Gigafactory Texas in Austin, Texas.
The 10 millionth vehicle was a Diamond Black Model Y.
Over the course of the past roughly 18 years, Tesla has evolved its lineup from a sporty sedan built on a Lotus body to a lineup of various body styles, performance metrics, and other characteristics that make each one unique.
This is an incredible achievement for a company that is young compared to what it goes up against. When Tesla entered the automotive market, Ford, GM, and Stellantis widely dominated the playing field. Since then, Tesla has caused such a disruption that these three massive brands had to scramble to create EV projects of their own.
Despite their best efforts, they have not been able to match the prowess or the effectiveness of Tesla. They are all reliant on Tesla’s charging infrastructure, their software is inferior, and their self-driving projects are elementary in comparison.
Tesla felt its fair share of growing pains over the years as well. As recent at 2019, there were complaints about build quality, paint quality, and overall luxuriousness. These things have all been improved upon through the company’s maturity, and these strides in quality have led to this 10 million vehicle production achievement, something that other small-and-scrappy EV makers will hope to accomplish one day.
SpaceX just picked up another $1.6 billion from the Pentagon, with the U.S. Space Force awarding two task orders worth $1.6 billion to fly 18 Falcon 9 missions from Vandenberg Space Force Base in California through the end of 2027. The launches will carry satellites for the Space Based Sensing and Targeting portfolio, a set of programs meant to help the military detect and track airborne threats and relay that information across forces in near real time.
The award falls under National Security Space Launch Phase 3 Lane 1, the Space Force’s faster, commercial style procurement track for missions that do not require the military’s most demanding certification process. It is also the largest single order publicly disclosed under that program so far, and the first task order issued since the Space Force nearly tripled Lane 1’s contract ceiling from $5.6 billion to $17 billion on July 17.
SpaceX to become America’s Military data backbone for missiles, drones, and warfighters
Eric Zarybnisky, the Space Force’s acting portfolio acquisition executive for space access, said the entire process, from identifying the requirement to signing the contract, took about two months, including a month set aside for companies to prepare proposals.
SpaceX is not just launching these satellites. It already holds the contracts to build two of the programs within the same portfolio, $4.16 billion for the Space Based Airborne Moving Target Indicator system and $2.29 billion for the Space Data Network Backbone, which Teslarati covered in May. That means SpaceX is now responsible for both building key pieces of the military’s next generation sensing network and getting them into orbit.
With this latest award, SpaceX’s Pentagon contract total for 2026 alone tops $8 billion, adding to a defense portfolio that already includes the Golden Dome missile defense software group SpaceX joined in April and a string of GPS launches it inherited after ULA’s Vulcan rocket ran into a booster anomaly, which we detailed in March.
Lane 1’s vendor pool technically includes seven companies: SpaceX, ULA, Blue Origin, Rocket Lab, Stoke Space, Impulse Space, and Relativity Space. In practice, SpaceX remains the only provider with the combination of launch cadence, flight proven Falcon 9 hardware, and West Coast infrastructure to support a campaign requiring roughly one Vandenberg launch a month for the next year and a half.
Some lawmakers have flagged the growing concentration of national security launches with one company as a risk worth watching. For now, the Space Force keeps backing SpaceX, with it being the company that shows up ready to launch.
Elon Musk shed two new bits of detail on Starship following its 13th test launch, which was an overwhelming success.
SpaceX launched Starship for the 13th time last Friday after two delays: one on Monday when several Raptor engines did not ignite, and another on Thursday due to unfavorable weather conditions in Starbase, Texas.
The launch was overwhelmingly successful. SpaceX was able to complete a necessary test of the heat shield tiles by increasing the acceleration of Starship from launch throughout the flight; 20 Starlink v3 satellites were released with no issue; the Super Heavy Booster landed safely in the Gulf of America, Ship successfully reignited engines while in space; and it also splashed down without incident in the Indian Ocean.
SpaceX Starship just nailed something it’s never done before
Nevertheless, more details are coming out about Starship, and Musk is doing the talking.
Starship Will Be Retrieved in the Ocean
Musk revealed on Tuesday night that Starship would be recovered by a ship in the Indian Ocean. SpaceX routinely tries to recover Starship after splashdown in an effort to find out more about the flight by examining the spacecraft afterward.
We’re sending a ship out to recover Starship https://t.co/fUqUZTITO9
— Elon Musk (@elonmusk) July 28, 2026
This helps engineers find out more about why things might have happened, allows them to examine any potential damage or anomalies that might have occurred, and increases the chances of an even more successful flight next time thanks to the additional information recovered.
Ship Could Have Been Caught by Tower Arms, Musk claims
Musk has already indicated that SpaceX will plan to attempt a catch of Starship with the 14th test flight. While this would be a major accomplishment, it would be an expected next step, considering the fact that the Super Heavy Booster has already been caught by the chopsticks on numerous occasions.
The ship landing was precise, meaning that it would have been caught by the tower arms https://t.co/6nbNrRfX9P
— Elon Musk (@elonmusk) July 29, 2026
A ship catch would be a great indication of where SpaceX stands in terms of reusability and launch cadence. A successful catch with relatively no incidents would be a good sign that SpaceX is nearing a more frequent launch of Starship, but also that the reusability of the massive rocket would be something many would expect in the near future.
It is a necessity to make life multiplanetary.
Tesla just built it 10 millionth car
SpaceX scores another massive Pentagon deal to support military satellites
