After a three-day hearing, Colorado’s Air Quality Control Commission has decided to approve the adoption of a zero-emissions vehicle mandate. With this landmark decision, Colorado has become the 10th state to join California’s ZEV program, which is expected to improve air quality in the region while pushing automakers to expand their electric car offerings.
The adoption of the ZEV mandate, which requires carmakers to roll out more zero-emissions vehicles, was met with widespread support from members of the commission. The results of the vote was 8-1, with Commissioner Tom Gonzales being the sole official who opposed the mandate. Nevertheless, in a statement to The Colorado Sun, Commissioner Auden Schendler from Basalt noted that the ZEV mandate is but a modest step forward.
“This is an important step forward. But frankly, it’s a modest step. I think it’s as important for what it does as for what it signals. One of the big signals is the fact that auto manufacturers said we support it, this is technically feasible, we can move forward. I think it’s going to add energy to the emissions reduction effort just when we need it,” Schendler said.

In a written statement, CO Gov. Jared Polis explained that he personally pushed for the state’s adoption of the ZEV mandate as a way to address and potentially reduce the subpar air quality in a number of the region’s urban areas. Accelerating the adoption of vehicles that do have no emissions such as battery-electric cars is among the ways to address this issue.
“In one of my first executive orders as governor, I asked for the Department of Public Health and Environment to increase the choices Coloradans have when it comes to purchasing electric cars by increasing the number of models available in our state, and we got it done within a few short months. It’s only the beginning. Colorado must continue to reduce smog and increase consumer choice,” the governor noted.
The approval of Colorado’s ZEV mandate did not come without opposition. During the hearing, several auto dealers noted that they must purchase vehicles from manufacturers, and when cars don’t sell, they end up losing money every day, thanks in no small part to interest and maintenance on the vehicles themselves. Others added that Colorado residents purchase SUVs and pickups, and these are simply rare in EV form. Tim Jackson, president of the Colorado Automobile Dealers Association, argued that local dealerships stand to lose money if they give discounts to electric cars as well.

“Even though the vote was fairly overwhelming, there was a lot of concern that it doesn’t mean anything. But if it wasn’t going to be mean anything, then why do it because it will raise the price of cars that Coloradans want and need to buy,” Jackson said.
The Colorado Automobile Dealers Association president’s statement, if any, appears to discount the fact that there are a number of zero-emissions vehicles that are expected to make waves in the SUV and pickup segment. Tesla has the Model X as its resident SUV, and it will soon be joined by the Model Y crossover, which is far more affordable. The pickup truck segment is also set to be electrified, with vehicles such as the Tesla Pickup Truck, the Rivian R1T, and Ford’s very own electric F-150 expected to enter the market in the near future.
Amidst the widespread adoption of electric cars and the emergence of disruptive car companies such as Tesla, the number of dealerships across the United States has been seeing a notable decline. According to data from the National Automobile Dealers Association, many of these dealers actually lose money on the sale of electric cars, especially considering that EVs are known for needing little maintenance. This is unfortunate for car dealers, as a notable part of their revenue comes from service and repairs.
H/T Ray4Tesla.
Elon Musk
Elon Musk sheds two new bits of detail on Starship after 13th test launch
Elon Musk shed two new bits of detail on Starship following its 13th test launch, which was an overwhelming success.
SpaceX launched Starship for the 13th time last Friday after two delays: one on Monday when several Raptor engines did not ignite, and another on Thursday due to unfavorable weather conditions in Starbase, Texas.
The launch was overwhelmingly successful. SpaceX was able to complete a necessary test of the heat shield tiles by increasing the acceleration of Starship from launch throughout the flight; 20 Starlink v3 satellites were released with no issue; the Super Heavy Booster landed safely in the Gulf of America, Ship successfully reignited engines while in space; and it also splashed down without incident in the Indian Ocean.
SpaceX Starship just nailed something it’s never done before
Nevertheless, more details are coming out about Starship, and Musk is doing the talking.
Starship Will Be Retrieved in the Ocean
Musk revealed on Tuesday night that Starship would be recovered by a ship in the Indian Ocean. SpaceX routinely tries to recover Starship after splashdown in an effort to find out more about the flight by examining the spacecraft afterward.
We’re sending a ship out to recover Starship https://t.co/fUqUZTITO9
— Elon Musk (@elonmusk) July 28, 2026
This helps engineers find out more about why things might have happened, allows them to examine any potential damage or anomalies that might have occurred, and increases the chances of an even more successful flight next time thanks to the additional information recovered.
Ship Could Have Been Caught by Tower Arms, Musk claims
Musk has already indicated that SpaceX will plan to attempt a catch of Starship with the 14th test flight. While this would be a major accomplishment, it would be an expected next step, considering the fact that the Super Heavy Booster has already been caught by the chopsticks on numerous occasions.
The ship landing was precise, meaning that it would have been caught by the tower arms https://t.co/6nbNrRfX9P
— Elon Musk (@elonmusk) July 29, 2026
A ship catch would be a great indication of where SpaceX stands in terms of reusability and launch cadence. A successful catch with relatively no incidents would be a good sign that SpaceX is nearing a more frequent launch of Starship, but also that the reusability of the massive rocket would be something many would expect in the near future.
It is a necessity to make life multiplanetary.
Elon Musk
Elon Musk updates the SpaceX timeline for Mars
Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
Investor's Corner
SpaceX gets an absolutely crazy price target after rough IPO
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.

