Last week, the Fremont Factory started producing the upgraded Model 3 sedan. With the change, Tesla effectively phased out the original Model 3. It was the end of an era, and numerous electric vehicle enthusiasts expressed their appreciation for the vehicle. The original Model 3, after all, is what made Tesla into a mainstream automaker — a company that is considered the undisputed trailblazer in the EV sector.
As we bid farewell to the original Model 3, it seems pertinent to look behind the vehicle that changed it all for the electric vehicle movement. While the Model S proved that EVs can be just as good or even better than combustion-powered cars, the Model 3 proved that EVs can compete with ICE-powered vehicles at a competitive price.
And that changed everything.
I still remembered my first time going to the show room at Palo Alto to sit in OG Model 3.
Woah, that felt like a future, and secretly hoping that I would own one someday and work for this company.
Then on my first year at Tesla, many old employees told me the legendary stories… pic.twitter.com/FDmCnH5dCX— Yun-Ta Tsai (@YunTaTsai1) January 11, 2024
Tesla’s iPhone moment
The Model 3 made a lot of headlines even before it was unveiled. At the time, the world was shocked as electric vehicle enthusiasts lined up outside Tesla stores so they could place a reservation for the Model 3, not unlike Apple fans waiting for the newest iPhone. But unlike Apple fans lining up for the newest iPhone, the Tesla fans lined up for a car whose design and specs are yet to be revealed.
That was a huge vote of confidence for Tesla and a huge step forward for the electric vehicle movement as a whole. It did, if any, show that there is ample interest in electric cars, provided that they are high quality and well-designed. The Model 3 is both of these things.
Still remember the day I picked up my 2017 Model3. It was absolutely mind blowing! All other cars became old and wrong after that day. Trying Autopark (while working at NIO lol) for the first time ?: https://t.co/iPaidk2mXy pic.twitter.com/qytzw3SvL7— Allen Veach (@allen_veach) January 11, 2024
The OG mainstream Tesla
The original Tesla Roadster proved that electric cars can be taken seriously. The Model S and Model X proved that EVs can be objectively and legitimately better than combustion-powered cars on every important metric. The Model 3 proved that EVs are ready for the mainstream market, and it was the success of the all-electric sedan that ultimately allowed Tesla to bring the Model Y to market.
Needless to say, without the Model 3, there would be no Model Y. And if it were not for the fact that the Model 3 was so well-loved all over the world, Tesla would have had a far harder time cracking the million-vehicle mark at all.
Little story time for me and the now "legacy" Model 3:
As I was going through my late teens and entered my 20's, I was an anti-Tesla, Chevy Volt (with a V) elitist. I believed in lots of the anti-Tesla FUD, as I didn't know anyone in the Tesla community or anyone really that… https://t.co/dGdZHqV8OB— Anthony Spina (@Speenuh) January 11, 2024
“An AK-47 Disguised as a Butter Knife”
There are a lot of things to love about the Model 3. It’s filled to the brim with tech and safety features, even in its base model, and its performance is amazing. When Tesla started shipping Basic Autopilot as standard, the Model 3 pretty much became the best bang-for-the-buck car in the market. But beyond the tech and the features, the Model 3 is simply a great driver’s car. Chris Harris of Top Gear, during a review of the Model 3 Performance, remarked that the vehicle is an “AK-47 disguised as a butter knife.” That’s a perfect description of the Model 3.
It would not be an exaggeration to state that the Model 3, particularly the Model 3 Performance, is the most fun car in Tesla’s lineup. Its Track Mode feature proved that EVs can be driven hard around corners, and it could keep pace with the best ICE-powered track weapons out there. For now, all eyes are on Tesla to see if the company could release a worthy successor to the Model 3 Performance.
After an incredible 6.5 year run & and ~2.3 million units sold, legacy Model 3 production is ending.
The 2017-2023 @Tesla Model 3 not only revolutionized the auto industry, but also dismantled the notion that EVs couldn't be profitable low-cost mass-market cars ? pic.twitter.com/4W8i5jiDX4— Sawyer Merritt (@SawyerMerritt) January 11, 2024
An Everlasting Legacy
Tesla owes its current success to the Model 3. CEO Elon Musk himself admitted that during the Model 3’s infamous production hell, Tesla came close to dying. But the company didn’t fail. Instead, demand for the Model 3 remained healthy, and the all-electric sedan became so successful that Tesla was able to build a strong, profitable business on its back.
The original Model 3 may be gone from Tesla’s production lines at the Fremont Factory and Gigafactory Shanghai. Despite this, the vehicle’s legacy shall live on. Its successor is promising, as the upgraded Model 3 has been critically acclaimed by owners and professional reviewers alike since it was initially revealed last year.
Tesla watchers note that over the original Model 3’s 6.5-year run, the vehicle sold about 2.3 million units. That’s not bad at all for a car that Tesla critics assumed had serious demand problems from the get-go.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
Elon Musk
SpaceX just cleared a key FCC hurdle in its fight with Verizon and AT&T
The FCC accepted SpaceX’s bid for Grain’s 800 MHz spectrum, opening review for Starlink Mobile.
The Federal Communications Commission has formally opened its review of SpaceX’s plan to buy a nationwide block of 800 MHz spectrum from Grain Management, moving Starlink Mobile one step closer to operating as a full U.S. wireless carrier.
In a public notice issued Tuesday, the FCC’s Wireless Telecommunications Bureau said it accepted for filing the applications to transfer control of two Grain license companies, Prism License Co. 1 and Prism License Co. 2, to Starlink Spectrum Holdings, a wholly owned SpaceX subsidiary. The deal covers 546 paired licenses across 3,224 counties, reaching roughly 100% of the U.S. population in all 50 states, Washington, D.C., Puerto Rico and the U.S. Virgin Islands. The proceeding sits under WT Docket No. 26-313.
Acceptance is not approval. It means the applications cleared an initial review and the public comment window is now open. Comments and petitions to deny are due December 1, and oppositions are due December 8. The bureau also said the conditions attached to Grain’s July purchase of the licenses from T-Mobile, which require rapid buildout for terrestrial and direct to device service, would carry over to SpaceX if the transfer is approved.
SpaceX announced the agreement on October 8, saying the new airwaves would let Starlink Mobile’s signal reach phones inside buildings, something its 2 GHz spectrum from EchoStar cannot do as well. The portfolio includes up to 14 MHz of paired spectrum in the 817 to 824 MHz and 862 to 869 MHz bands, which most existing phones already support. Elon Musk called it “the last critical piece of the spectrum puzzle needed for SpaceX to provide complete phone coverage in America.”
According to the filing, SpaceX would hold up to 89 MHz of total spectrum in any given market after the deal closes, including up to 14 MHz below 1 GHz. That is far under the 385 MHz threshold the FCC uses to flag a transaction for closer competitive scrutiny, and well short of the roughly 300 MHz each of AT&T, Verizon and T-Mobile holds.
Tuesday’s notice does not decide how SpaceX can use the spectrum from orbit. A separate application SpaceX filed on October 27 seeking authority to provide supplemental coverage from space on the same frequencies, along with related waiver requests, is still pending before the commission.
The ground network is already taking shape. Last week, SpaceX picked Qualcomm to supply radios, baseband units and software for a nationwide 5G build, with deployment across tens of thousands of U.S. cell sites starting in 2027. The FCC also voted on October 29 to advance a proposal opening another 482 MHz to direct to device service, though AT&T, Verizon and T-Mobile hacritive pushed to strip nearly 300 MHz from it. SpaceX President Gwynne Shotwell has said service on SpaceX’s own airwaves is targeted for early 2028.
A Tesla upfitter has offered to take over Cybertruck lines from the company in a last-ditch effort to save the all-electric pickup from being completely canceled in the middle of 2027.
Unplugged Performance, the Hawthorne, California-based Tesla aftermarket specialist, has publicly offered to take over Cybertruck production from Tesla, funding the effort “through a consortium of investors.”
An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands.
We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn.
Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built.
We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond.
Worth a conversation?— UP (@UnpluggedTesla) November 10, 2026
The proposal comes as Tesla prioritizes its Cybercab Robotaxi program and prepares to wind down Cybertruck assembly at Gigafactory Texas around mid-2027.
Founded in 2013 by Ben Schaffer and located adjacent to Tesla’s Design Studio and SpaceX, Unplugged Performance has become a leading provider of premium upgrades for Tesla vehicles, including extensive Cybertruck packages under its UP INVINCIBLE line.
Through its UP.FIT division, the company has also developed purpose-built police and fleet versions of the Cybertruck, including deliveries to agencies such as the Las Vegas Metropolitan Police Department.
In an X post on Tuesday, Unplugged said:
“An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands. We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn. Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built. We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond. Worth a conversation?”
The arrangement would free Tesla resources and manufacturing capacity for Cybercab while allowing continued production of the stainless-steel pickup and expanded variants. Unplugged Performance indicated it would wait for battery cells after Cybercab needs are met and would generate ongoing revenue for Tesla through licensing and software/network services on the vehicles it produces.
Following strong initial interest, Unplugged Performance posted a follow-up inviting potential investors and strategic partners to email cyber@unpluggedperformance.com. The company clarified that the outreach is solely to gauge interest and does not constitute an offer to sell securities or acceptance of funds at this stage.
The proposal arrives shortly after Elon Musk indicated that Cybertruck production in Texas would be phased out by roughly the middle of 2027 to expand Cybercab output.
Whether Tesla engages with the offer remains to be seen, but the public overture highlights both the aftermarket specialist’s deep experience with the Cybertruck platform and the growing focus on autonomy within Tesla’s manufacturing plans.
Elon Musk said the Tesla Cybercab will perform “a majority of all passenger miles” where it is allowed to operate and that point is “obvious to anyone with eyes and a brain.”
Musk used the point to double down on the company’s decision to ax the cult-favorite Cybertruck, as its production space will be removed and transitioned into additional Cybercab lines. The move has catalyzed a polarizing conversation on whether its right or wrong.
Whatever side you are on — it’s happening.
Dodge ended the Viper.
Audi retired the R8.
Mitsubishi said goodbye to the Lancer Evo.
Ford bid farewell to the Bronco (at one point).
Chevrolet sunset the Camaro.Tesla is ending the Cybertruck. I’m pissed. I’m upset.
Fans of those five automakers mentioned did the same thing. It happens. It sucks. I don’t like it.
But I still love Tesla. I love my Model Y. I hoped to be in a Cybertruck in a little under two years.
I won’t be. But I still won’t put my family in anything else. Too safe. Too advanced. Too much better than everything else.
— TESLARATI (@Teslarati) November 10, 2026
Regardless, Musk seems to be getting to the point that he is done talking about the choice. At some point, you have to think that this was truly a difficult decision for him and the company as well, and this is not something he took lightly. In fact, he’s probably a little bit disappointed with it, too.
But the point remains that the Cybertruck is gone. Musk’s focus is purely on developing an autonomous platform that the world will utilize for transportation, and he’s telling you that anyone “with eyes and a brain” can see it:
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is betting that all of its passengers in the future will be okay with not owning their own personal cars and will be fine with ride-hailing for the rest of their lives. Every dinner, every errand, every trip to the airport and transportation thereafter, will all be operated by ride-sharing, and in Tesla’s perfect world, it will happen in a Cybercab.
As of now, Cybercab is only active in Austin, but it has been spotted all over the country with a driver behind the wheel in those prototypes. In Austin, the car has no steering wheel or pedals for people to control the vehicle.
The Cybertruck dilemma is one that has truly come across the entire Tesla community and while it seems to be a great idea to keep it because people love it, the business side of things is steering Musk and Tesla in another direction.
SpaceX just cleared a key FCC hurdle in its fight with Verizon and AT&T
Tesla upfitter offers to keep Cybertruck alive
