Last week, the Fremont Factory started producing the upgraded Model 3 sedan. With the change, Tesla effectively phased out the original Model 3. It was the end of an era, and numerous electric vehicle enthusiasts expressed their appreciation for the vehicle. The original Model 3, after all, is what made Tesla into a mainstream automaker — a company that is considered the undisputed trailblazer in the EV sector.
As we bid farewell to the original Model 3, it seems pertinent to look behind the vehicle that changed it all for the electric vehicle movement. While the Model S proved that EVs can be just as good or even better than combustion-powered cars, the Model 3 proved that EVs can compete with ICE-powered vehicles at a competitive price.
And that changed everything.
I still remembered my first time going to the show room at Palo Alto to sit in OG Model 3.
Woah, that felt like a future, and secretly hoping that I would own one someday and work for this company.
Then on my first year at Tesla, many old employees told me the legendary stories… pic.twitter.com/FDmCnH5dCX— Yun-Ta Tsai (@YunTaTsai1) January 11, 2024
Tesla’s iPhone moment
The Model 3 made a lot of headlines even before it was unveiled. At the time, the world was shocked as electric vehicle enthusiasts lined up outside Tesla stores so they could place a reservation for the Model 3, not unlike Apple fans waiting for the newest iPhone. But unlike Apple fans lining up for the newest iPhone, the Tesla fans lined up for a car whose design and specs are yet to be revealed.
That was a huge vote of confidence for Tesla and a huge step forward for the electric vehicle movement as a whole. It did, if any, show that there is ample interest in electric cars, provided that they are high quality and well-designed. The Model 3 is both of these things.
Still remember the day I picked up my 2017 Model3. It was absolutely mind blowing! All other cars became old and wrong after that day. Trying Autopark (while working at NIO lol) for the first time ?: https://t.co/iPaidk2mXy pic.twitter.com/qytzw3SvL7— Allen Veach (@allen_veach) January 11, 2024
The OG mainstream Tesla
The original Tesla Roadster proved that electric cars can be taken seriously. The Model S and Model X proved that EVs can be objectively and legitimately better than combustion-powered cars on every important metric. The Model 3 proved that EVs are ready for the mainstream market, and it was the success of the all-electric sedan that ultimately allowed Tesla to bring the Model Y to market.
Needless to say, without the Model 3, there would be no Model Y. And if it were not for the fact that the Model 3 was so well-loved all over the world, Tesla would have had a far harder time cracking the million-vehicle mark at all.
Little story time for me and the now "legacy" Model 3:
As I was going through my late teens and entered my 20's, I was an anti-Tesla, Chevy Volt (with a V) elitist. I believed in lots of the anti-Tesla FUD, as I didn't know anyone in the Tesla community or anyone really that… https://t.co/dGdZHqV8OB— Anthony Spina (@Speenuh) January 11, 2024
“An AK-47 Disguised as a Butter Knife”
There are a lot of things to love about the Model 3. It’s filled to the brim with tech and safety features, even in its base model, and its performance is amazing. When Tesla started shipping Basic Autopilot as standard, the Model 3 pretty much became the best bang-for-the-buck car in the market. But beyond the tech and the features, the Model 3 is simply a great driver’s car. Chris Harris of Top Gear, during a review of the Model 3 Performance, remarked that the vehicle is an “AK-47 disguised as a butter knife.” That’s a perfect description of the Model 3.
It would not be an exaggeration to state that the Model 3, particularly the Model 3 Performance, is the most fun car in Tesla’s lineup. Its Track Mode feature proved that EVs can be driven hard around corners, and it could keep pace with the best ICE-powered track weapons out there. For now, all eyes are on Tesla to see if the company could release a worthy successor to the Model 3 Performance.
After an incredible 6.5 year run & and ~2.3 million units sold, legacy Model 3 production is ending.
The 2017-2023 @Tesla Model 3 not only revolutionized the auto industry, but also dismantled the notion that EVs couldn't be profitable low-cost mass-market cars ? pic.twitter.com/4W8i5jiDX4— Sawyer Merritt (@SawyerMerritt) January 11, 2024
An Everlasting Legacy
Tesla owes its current success to the Model 3. CEO Elon Musk himself admitted that during the Model 3’s infamous production hell, Tesla came close to dying. But the company didn’t fail. Instead, demand for the Model 3 remained healthy, and the all-electric sedan became so successful that Tesla was able to build a strong, profitable business on its back.
The original Model 3 may be gone from Tesla’s production lines at the Fremont Factory and Gigafactory Shanghai. Despite this, the vehicle’s legacy shall live on. Its successor is promising, as the upgraded Model 3 has been critically acclaimed by owners and professional reviewers alike since it was initially revealed last year.
Tesla watchers note that over the original Model 3’s 6.5-year run, the vehicle sold about 2.3 million units. That’s not bad at all for a car that Tesla critics assumed had serious demand problems from the get-go.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
News
Tesla China delivery centers look packed as 2025 comes to a close
Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.
Tesla’s delivery centers in China seem to be absolutely packed as the final days of 2025 wind down, with photos on social media showing delivery locations being filled wall-to-wall with vehicles waiting for their new owners.
Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.
Full delivery center hints at year-end demand surge
A recent image from a Chinese delivery center posted by industry watcher @Tslachan on X revealed rows upon rows of freshly prepared Model Y and Model 3 units, some of which were adorned with red bows and teddy bears. Some customers also seem to be looking over their vehicles with Tesla delivery staff.
The images hint at a strong year-end push to clear inventory and deliver as many vehicles as possible. Interestingly enough, several Model Y L vehicles could be seen in the photos, hinting at the demand for the extended wheelbase-six seat variant of the best-selling all-electric crossover.
Strong demand in China
Consumer demand for the Model Y and Model 3 in China seems to be quite notable. This could be inferred from the estimated delivery dates for the Model 3 and Model Y, which have been extended to February 2026 for several variants. Apart from this, the Model Y and Model 3 also continue to rank well in China’s premium EV segment.
From January to November alone, the Model Y took China’s number one spot in the RMB 200,000-RMB 300,000 segment for electric vehicles, selling 359,463 units. The Model 3 sedan took third place, selling 172,392. This is quite impressive considering that both the Model Y and Model 3 are still priced at a premium compared to some of their rivals, such as the Xiaomi SU7 and YU7.
With delivery centers in December being quite busy, it does seem like Tesla China will end the year on a strong note once more.
News
Tesla Giga Berlin draws “red line” over IG Metall union’s 35-hour week demands
Factory manager André Thierig has drawn a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.
Tesla Giga Berlin has found itself in a new labor dispute in Germany, where union IG Metall is pushing for adoption of a collective agreement to boost wages and implement changes, such as a 35-hour workweek.
In a comment, Giga Berlin manager André Thierig drew a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.
Tesla factory manager’s “red line”
Tesla Germany is expected to hold a works council election in 2026, which André Thierig considers very important. As per the Giga Berlin plant manager, Giga Berlin’s plant expansion plans might be put on hold if the election favors the union. He also spoke against some of the changes that IG Metall is seeking to implement in the factory, like a 35-hour week, as noted in an rbb24 report.
“The discussion about a 35-hour week is a red line for me. We will not cross it,” Theirig said.
“(The election) will determine whether we can continue our successful path in the future in an independent, flexible, and unbureaucratic manner. Personally, I cannot imagine that the decision-makers in the USA will continue to push ahead with the factory expansion if the election results favor IG Metall.”
Giga Berlin’s wage increase
IG Metall district manager Jan Otto told the German news agency DPA that without a collective agreement, Tesla’s wages remain significantly below levels at other German car factories. He noted the company excuses this by referencing its lowest pay grade, but added: “The two lowest pay grades are not even used in car factories.”
In response, Tesla noted that it has raised the wages of Gigafactory Berlin’s workers more than their German competitors. Thierig noted that with a collective agreement, Giga Berlin’s workers would have seen a 2% wage increase this year. But thanks to Tesla not being unionized, Gigafactory Berlin workers were able to receive a 4% increase, as noted in a CarUp report.
“There was a wage increase of 2% this year in the current collective agreement. Because we are in a different economic situation than the industry as a whole, we were able to double the wages – by 4%. Since production started, this corresponds to a wage increase of more than 25% in less than four years,” Thierig stated.
News
Tesla is seeing a lot of momentum from young Koreans in their 20s-30s: report
From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Tesla has captured the hearts of South Korea’s 20s-30s demographic, emerging as the group’s top-selling imported car brand in 2025. From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Industry experts cited by The Economist attributed this “Tesla frenzy” to fandom culture, where buyers prioritize the brand over traditional car attributes, similar to snapping up the latest iPhone.
Model Y dominates among young buyers
Data from the Korea Imported Automobile Association showed that Tesla sold 21,757 vehicles to the 20s-30s demographic through November, compared to BMW’s 13,666 and Mercedes-Benz’s 6,983. The Model Y led the list overwhelmingly, with variants like the standard and Long Range models topping purchases for both young men and women.
Young men bought around 16,000 Teslas, mostly Model Y (over 15,000 units), followed by Model 3. Young women followed a similar pattern, favoring Model Y (3,888 units) and Model 3 (1,083 units). The Cybertruck saw minimal sales in this group.
The Model Y’s appeal lies in its family-friendly SUV design, 400-500 km range, quick acceleration, and spacious cargo, which is ideal for commuting and leisure. The Model 3, on the other hand, serves as an accessible entry point with lower pricing, which is valuable considering the country’s EV subsidies.
The Tesla boom
Experts described Tesla’s popularity as “fandom culture,” where young buyers embrace the brand despite criticisms from skeptics. Professor Lee Ho-geun called Tesla a “typical early adopter brand,” comparing purchases to iPhones.
Professor Kim Pil-soo noted that young people view Tesla more as a gadget than a car, and they are likely drawn by marketing, subsidies, and perceived value. They also tend to overlook news of numerous recalls, which are mostly over-the-air software updates, and controversies tied to the company.
Tesla’s position as Korea’s top import for 2025 seems secured. As noted by the publication, Tesla’s December sales figures have not been reported yet, but market analysts have suggested that Tesla has all but secured the top spot among the country’s imported cars this year.