Last week, the Fremont Factory started producing the upgraded Model 3 sedan. With the change, Tesla effectively phased out the original Model 3. It was the end of an era, and numerous electric vehicle enthusiasts expressed their appreciation for the vehicle. The original Model 3, after all, is what made Tesla into a mainstream automaker — a company that is considered the undisputed trailblazer in the EV sector.
As we bid farewell to the original Model 3, it seems pertinent to look behind the vehicle that changed it all for the electric vehicle movement. While the Model S proved that EVs can be just as good or even better than combustion-powered cars, the Model 3 proved that EVs can compete with ICE-powered vehicles at a competitive price.
And that changed everything.
I still remembered my first time going to the show room at Palo Alto to sit in OG Model 3.
Woah, that felt like a future, and secretly hoping that I would own one someday and work for this company.
Then on my first year at Tesla, many old employees told me the legendary stories… pic.twitter.com/FDmCnH5dCX— Yun-Ta Tsai (@YunTaTsai1) January 11, 2024
Tesla’s iPhone moment
The Model 3 made a lot of headlines even before it was unveiled. At the time, the world was shocked as electric vehicle enthusiasts lined up outside Tesla stores so they could place a reservation for the Model 3, not unlike Apple fans waiting for the newest iPhone. But unlike Apple fans lining up for the newest iPhone, the Tesla fans lined up for a car whose design and specs are yet to be revealed.
That was a huge vote of confidence for Tesla and a huge step forward for the electric vehicle movement as a whole. It did, if any, show that there is ample interest in electric cars, provided that they are high quality and well-designed. The Model 3 is both of these things.
Still remember the day I picked up my 2017 Model3. It was absolutely mind blowing! All other cars became old and wrong after that day. Trying Autopark (while working at NIO lol) for the first time ?: https://t.co/iPaidk2mXy pic.twitter.com/qytzw3SvL7— Allen Veach (@allen_veach) January 11, 2024
The OG mainstream Tesla
The original Tesla Roadster proved that electric cars can be taken seriously. The Model S and Model X proved that EVs can be objectively and legitimately better than combustion-powered cars on every important metric. The Model 3 proved that EVs are ready for the mainstream market, and it was the success of the all-electric sedan that ultimately allowed Tesla to bring the Model Y to market.
Needless to say, without the Model 3, there would be no Model Y. And if it were not for the fact that the Model 3 was so well-loved all over the world, Tesla would have had a far harder time cracking the million-vehicle mark at all.
Little story time for me and the now "legacy" Model 3:
As I was going through my late teens and entered my 20's, I was an anti-Tesla, Chevy Volt (with a V) elitist. I believed in lots of the anti-Tesla FUD, as I didn't know anyone in the Tesla community or anyone really that… https://t.co/dGdZHqV8OB— Anthony Spina (@Speenuh) January 11, 2024
“An AK-47 Disguised as a Butter Knife”
There are a lot of things to love about the Model 3. It’s filled to the brim with tech and safety features, even in its base model, and its performance is amazing. When Tesla started shipping Basic Autopilot as standard, the Model 3 pretty much became the best bang-for-the-buck car in the market. But beyond the tech and the features, the Model 3 is simply a great driver’s car. Chris Harris of Top Gear, during a review of the Model 3 Performance, remarked that the vehicle is an “AK-47 disguised as a butter knife.” That’s a perfect description of the Model 3.
It would not be an exaggeration to state that the Model 3, particularly the Model 3 Performance, is the most fun car in Tesla’s lineup. Its Track Mode feature proved that EVs can be driven hard around corners, and it could keep pace with the best ICE-powered track weapons out there. For now, all eyes are on Tesla to see if the company could release a worthy successor to the Model 3 Performance.
After an incredible 6.5 year run & and ~2.3 million units sold, legacy Model 3 production is ending.
The 2017-2023 @Tesla Model 3 not only revolutionized the auto industry, but also dismantled the notion that EVs couldn't be profitable low-cost mass-market cars ? pic.twitter.com/4W8i5jiDX4— Sawyer Merritt (@SawyerMerritt) January 11, 2024
An Everlasting Legacy
Tesla owes its current success to the Model 3. CEO Elon Musk himself admitted that during the Model 3’s infamous production hell, Tesla came close to dying. But the company didn’t fail. Instead, demand for the Model 3 remained healthy, and the all-electric sedan became so successful that Tesla was able to build a strong, profitable business on its back.
The original Model 3 may be gone from Tesla’s production lines at the Fremont Factory and Gigafactory Shanghai. Despite this, the vehicle’s legacy shall live on. Its successor is promising, as the upgraded Model 3 has been critically acclaimed by owners and professional reviewers alike since it was initially revealed last year.
Tesla watchers note that over the original Model 3’s 6.5-year run, the vehicle sold about 2.3 million units. That’s not bad at all for a car that Tesla critics assumed had serious demand problems from the get-go.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
