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Tesla’s first pickup truck won’t be out of place in ‘Blade Runner,’ says Elon Musk
Not one to disappoint, Elon Musk dropped a number of interesting new tidbits of information about Tesla’s upcoming projects in his recent interview at the Recode Decode podcast, hosted by veteran tech journalist Kara Swisher. Over the 80-minute session, Swisher and Musk discussed several topics, from SpaceX and Tesla to The Boring Company and AI.
In one particularly notable segment of the podcast, Elon Musk discussed the Tesla pickup truck at length, teasing some of its design elements and how the vehicle might probably need a more conventional follow-up. While discussing Tesla’s future cars, Musk noted that he is most excited about the pickup truck, which he fondly describes as a “super-futuristic” vehicle that would not look out of place in the Blade Runner franchise. Musk admitted that while he doesn’t really know if Tesla’s pickup truck would be successful, the primary purpose behind the creation of the vehicle is to get fewer fossil fuel-powered pickups on the road.
“I can’t talk about the details, but it’s gonna be like a really futuristic like cyberpunk, Blade Runner pickup truck. You know, I actually don’t know if a lot of people will buy this pickup truck or not, but I don’t care. I mean I do care, eventually, you know. Like sure, I care. We wanna get gasoline, diesel pickup trucks off the road,” Musk said.
Musk has stated that he is already iterating designs for the pickup truck with Tesla Chief Designer Franz von Holzhausen. In the off chance that the first Tesla pickup truck does not prove successful, though, Musk noted that the company would likely make something far more conventional. As for the first truck, Musk hopes the vehicle would be something that people would want to buy, even if they are not into pickup trucks.
“I’m personally super-excited by this pickup truck. It’s something I’ve been wanting to make for a long time. And I’ve been iterating sort of designs with Franz. It’s like I really wanted something that’s like super-futuristic cyberpunk. If there’s only a small number of people that like that truck, I guess we’ll make a more conventional truck in the future. But it’s the thing that I am personally most fired up about. It’s gonna have a lot of titanium. I think this is the kinda thing the consumer would want to buy, even if they don’t normally buy a pickup truck.”
“So, anyway, that’s personally I’m most excited about. But like I said, it could be just like, okay, I weirdly like it and other people don’t. That’s possible. But we’re gonna make it anyway, and then we will just have a niche audience, I don’t know. But if it does, then we’ll make a more conventional pickup truck.”
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- Source: Truck Trend via Kris Horton (www.carsbykris.com),
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- Source: Truck Trend via Kris Horton (www.carsbykris.com), https://www.facebook.com/CarsByKris/?fref=ts
A more conventional take on the Tesla Pickup Truck. [Credit: Kris Horton/Facebook]
Musk’s recent updates about the Tesla pickup truck are in line with a Twitter brainstorming session he conducted earlier this year. During that time, Musk asked members of the social media platform which features would be great for the upcoming vehicle. Musk responded positively to several suggestions, and by the end of his Twitter session, he had already noted that the pickup truck would have four-wheel steering, the capability to parallel park itself, seating for six people, a 240-volt connection for power tools, and a maximum towing capacity of 300,000 pounds.
Listening to Elon Musk talk about the Tesla pickup truck, it is evident that the CEO is extremely excited about the vehicle. Musk would likely need to exercise some caution with the truck, though, to avoid stuffing the vehicle with too much tech. Tesla had learned this the hard way with the Model X, a car whose production challenges were the result of what Musk later admitted was a classic case of hubris.
Considering that the Ford F-150 is America’s best-selling vehicle, the Tesla pickup truck could be the company’s best-selling product. With this in mind, Tesla has to find a balance between features and ease of production to ensure that it could meet the demand for its cyberpunk, Blade Runner type truck.
Listen to Elon Musk and Kara Swisher’s conversation in the Recode Decode podcast below.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Elon Musk
SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke
Four Raptor engines failed to ignite at T-zero, forcing SpaceX to scrub Starship Flight 13 Thursday.
SpaceX scrubbed the Starship Flight 13 launch attempt Thursday evening at the last possible moment, after four of the Super Heavy booster’s 33 Raptor 3 engines failed to ignite during the startup sequence. The 90-minute window had opened at 6:45 p.m. EDT from Starbase in Boca Chica, Texas, and the countdown had proceeded without issue all day, with more than 11.5 million pounds of liquid methane and liquid oxygen being fully loaded into the rocket before the automated abort triggered. SpaceX’s launch directors posted on X, “Standing down from today’s flight test attempt,” and shut down the livestream shortly after.
Musk confirmed the root cause within hours. “Some of the engines didn’t start, triggering an automatic launch abort,” he wrote on X. “To be confident of a good flight, 2 Raptors will be removed and replaced. Most probable launch timing is early next week.” SpaceX engineers began draining propellant tanks immediately and Booster 20 was rolled back to its hangar for inspection.
The timing adds a layer of significance that did not exist during any of the previous 12 Starship flights. This is the first time SpaceX has attempted to launch Starship since the company made its stock market debut in June, listing under ticker SPCX at $135 per share. Public investors are now watching every Starship outcome in real time, and a last-second abort carries more visibility than it would have six months ago.
Flight 13 was designed to be one of the most consequential tests in the program’s history. It was set to carry 20 Starlink V3 satellites, the first operational payload Starship has ever attempted to deploy. Six of those satellites carried external cameras to photograph Starship’s heat shield from the outside during flight, which would act as a self-inspection approach SpaceX has never attempted before. The mission also needed to complete a Raptor engine relight in space, a step SpaceX skipped on Flight 12 in May after losing an engine during ascent. That Flight 12 booster also flipped 90 degrees off course during its boostback burn when five engines failed to reignite.
SpaceX has not announced an official next launch date. Musk’s “early next week” window points to July 21 or 22 at the earliest, pending the engine swap and a return to the pad.
Tesla enters two new markets on two different continents in one week
SpaceX announces new Starship 13 test flight target date
