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Tesla’s Fremont factory workforce is growing and the automaker is preparing for it

(Photo: Tesla)

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Tesla’s Fremont factory workforce is growing, and the automaker is preparing for it by constructing a new employee parking lot on the southern portion of the 370-acre piece of land that the automaker purchased in 2010. New documents submitted by Tesla to Fremont, California’s local government show that the automaker is preparing to remove a large gravel area into a new, secure employee parking location as the company’s employee numbers continue to grow.

Tesla plans to install the new “South East Parking Lot” at the Fremont Factory after it applied on April 15th, 2021. Currently, the site is a storage area for what appears to be scrap parts, according to an ariel photograph provided by Google Maps. Tesla says in the application that it is a “gravel area.” It is located directly next to Fremont’s Test Track, where Tesla reviews the performance of some of its cars before release.

What appears to be the “gravel area” that will become the new South East Employee Parking Lot at the Fremont Factory. (Google Earth)

The application specifically states that the gravel area will accommodate a new parking lot, and the fence that currently surrounds the gravel will be relocated. This ensures that parking will be secure for Tesla employees, keeping their cars and belongings safe. However, why Tesla is creating a new parking lot for employees genuinely points toward an increase in its workforce at its base plant.

The application says:

“Convert gravel area to employee parking. Relocate fence so the area is outside the secure perimeter.”

Tesla is coming off of a massive increase in employment in 2020 compared to 2019. With new projects and product launches, Tesla could use all the help it can get.

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In February, Tesla released its 10-K filing with the SEC that details basically every detail of the 2020 fiscal year. Within the report, Tesla indicated that its “full-time count for our and our subsidiaries’ employees worldwide was 70,757,” a drastic increase compared to 2019’s numbers. Tesla indicated it had only 48,106 full-time employees in 2019, showing an increase of 22,651 total people to Tesla’s workforce. The work doesn’t appear to be over for the automaker either, as its career page shows plenty of job openings in Fremont.

Tesla’s Career website lists a total of 657 job openings at the Fremont, California location currently. Tesla recently removed the feature that revealed when the job was posted, but it shows plenty of employment opportunities across the factory. It is a no-brainer to create a new parking lot for the employees it will eventually hire, especially as it begins to ramp the production of the all-new Model S and Model X Plaid variants that will be delivered within the coming months.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Holiday Update is incoming, and the wishlist is Merry and Bright

There are a handful of big wishes, and we’ve seen a lot of different requests out there based on what owners are saying on social media. Nevertheless, what Tesla should bring and what Tesla will bring are two different things.

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Tesla’s Holiday Update is going to be on its way soon, and although we have no idea what the company is planning to implement into vehicles with the 2025 iteration.

However, the wishlist is extensive, and owners are hoping to get a vast array of new features, both useful and artificial. That’s the fun thing about owning a Tesla — not everything is necessary, and it’s okay for your car to be fun.

There are a handful of big wishes, and we’ve seen a lot of different requests out there based on what owners are saying on social media. Nevertheless, what Tesla should bring and what Tesla will bring are two different things.

In past years, Tesla has brought both useful things and fun things with the Holiday Update. The Custom Lock Sound, new Light Shows, and even High Fidelity Park Assist have all come in past updates, among many other things. But for 2025, people want even more, and here’s what we have seen most frequently thus far:

More Streaming Platforms

This is a personal request of ours, and it’s something that we feel is long overdue.

Sure, Netflix, Disney+, and Hulu are all great — but there’s a lot of meat left on that bone. HBOMax, Paramount+, and even YouTube TV would be a great option for those of us who have subscriptions and want to watch Live Events while Supercharging or eating in our cars.

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The fact that Tesla has not added more platforms to its in-car Theater in a few years has been, dare I say, disappointing?

Full Self-Driving for Europe

This is something not even Santa can help with. Although his Elves are known for their high productivity, we’re not even sure they could convince European regulators to open the door for FSD’s entrance into the market.

Tesla deploys Unsupervised FSD in Europe for the first time—with a twist

FSD is definitely capable of handling European driving conditions, but regulators are truly dragging their feet through the mud with the approval process. Tesla has tested FSD in several countries in Europe, but nothing has been set in stone yet.

Deeper Grok Integration

Many owners have said something about how Grok is truly not super in-tune with the vehicles. This is something any owner will experience.

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It seems Grok should be capable of handling all in-car requests; everything from changing the A/C to a specific temperature to adding a stop within the Navigation should be handled by Grok.

Instead, Grok cannot handle those things currently. You have to speak to the car itself using the microphone button on the steering wheel.

Interestingly, some vehicles already have the Grok logo replacing the microphone. It is likely the most realistic request of all.

‘Learn’ Mode for Full Self-Driving Arrival Options

Although it is great for public destinations, FSD still does not allow you to choose a set parking spot at your residence. It also does not allow you to choose preferences for parking in large parking lots.

Renters, and even those who live in purchased townhomes, often have assigned parking spots. Full Self-Driving v14 has done a great job of doing half the work, but there have been too many times when I’ve arrived home, the car pulls me into a spot, and I’m forced to manually back out and park in my assigned space.

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Many people also do not like to park toward the entrance of a store, me included. Parking away from the front of a store eliminates parking congestion and usually is a safer bet for your vehicle to keep from being dinged by careless drivers who swing their doors open.

Navigation Adjustments

Sometimes you don’t want to turn left on the street the navigation chooses. Maybe you want to go a block down and check out that new Portuguese restaurant that just opened on the way to your next destination.

This is only possible currently by inputting a waypoint that would take you that way. Instead, the center screen could be opened, and the driver should be able to select an alternative route by simply touching a street they’d rather travel on.

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Investor's Corner

Tesla wins $508 price target from Stifel as Robotaxi rollout gains speed

The firm cited meaningful progress in Tesla’s robotaxi roadmap, ongoing Full Self-Driving enhancements, and the company’s long-term growth initiatives.

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Credit: Joe Tegtmeyer/X

Tesla received another round of bullish analyst updates this week, led by Stifel, raising its price target to $508 from $483 while reaffirming a “Buy” rating. The firm cited meaningful progress in Tesla’s robotaxi roadmap, ongoing Full Self-Driving enhancements, and the company’s long-term growth initiatives. 

Robotaxi rollout, FSD updates, and new affordable cars

Stifel expects Tesla’s robotaxi fleet to expand into 8–10 major metropolitan areas by the end of 2025, including Austin, where early deployments without safety drivers are targeted before year-end. Additional markets under evaluation include Nevada, Florida, and Arizona, as noted in an Investing.com report. The firm also highlighted strong early performance for FSD Version 14, with upcoming releases adding new “reasoning capabilities” designed to improve complex decision-making using full 360-degree vision.

Tesla has also taken steps to offset the loss of U.S. EV tax credits by launching the Model Y Standard and Model 3 Standard at $39,990 and $36,990, Stifel noted. Both vehicles deliver more than 300 miles of range and are positioned to sustain demand despite shifting incentives. Stifel raised its EBITDA forecasts to $14.9 billion for 2025 and $19.5 billion for 2026, assigning partial valuation weightings to Tesla’s FSD, robotaxi, and Optimus initiatives.

TD Cowen also places an optimistic price target

TD Cowen reiterated its Buy rating with a $509 price target after a research tour of Giga Texas, citing production scale and operational execution as key strengths. The firm posted its optimistic price target following a recent Mobility Bus tour in Austin. The tour included a visit to Giga Texas, which offered fresh insights into the company’s operations and prospects. 

Additional analyst movements include Truist Securities maintaining its Hold rating following shareholder approval of Elon Musk’s compensation plan, viewing the vote as reducing leadership uncertainty.

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@teslarati Tesla Full Self-Driving yields for pedestrians while human drivers do not…the future is here! #tesla #teslafsd #fullselfdriving ♬ 2 Little 2 Late – Levi & Mario
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Elon Musk

Tesla CEO Elon Musk teases autobiography following fallout with Isaacson

“I need to tell my story myself and highlight lessons that I learned along the way that would be useful to others.”

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Credit: xAI

Tesla CEO Elon Musk teased the potential for an autobiography following his fallout with author Walter Isaacson, who wrote a book on the serial entrepreneur in the past.

Isaacson met with C-SPAN’s American’s Book Club on November 13, and went into detail as to why he disagreed with Musk’s place in politics, especially with how he handled Department of Government Efficiency (DOGE):

“It’s a shame because had he gone into government and focused on what he’s good at…He could have changed the government for good, but instead…he started, you know, let’s get rid of this part of USAID and firing people.”

It’s sort of a shame to see Isaacson cast stones in the direction of Musk, whom he spent a significant amount of time with, aiming to put forth an accurate and realistic depiction of perhaps the greatest entrepreneur in the modern era.

However, Musk did not come back at Isaacson. Instead, he highlighted the need for what could potentially be his autobiography, aiming to “highlight lessons that [he] learned along the way that would be useful to others.”

Musk’s time in government was met with harsh criticisms from many, but there was a lot of support for the work that he did during his time with DOGE as well. Eventually, Musk’s responsibilities with DOGE started to wind down, and he pledged to step back from government to focus on his companies.

A Musk-written biography would potentially be a great book for those who are interested in his story, but also those who plan to enter entrepreneurism, tech, or the sciences, as there truly could be some excellent lessons within.

However, Musk’s recently approved compensation package and the tranches that could pay him $1 trillion in shares will likely take up most of his time. Tesla also has a lofty goal of launching Robotaxi and expanding the ride-hailing service to other areas of the country in the coming months.

@teslarati With a pedestrian in the crosswalk, Tesla Full Self-Driving shows off its courtesy. Human drivers? Not so much. #tesla #teslafsd #fullselfdriving ♬ AMERICAN HEART – Maxwell Luke

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