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Tesla Full Self-Driving monthly subscriptions poised for 2021 launch
Tesla is planning on launching monthly subscriptions to Full Self-Driving by 2021, announced Elon Musk in a recent tweet. He broke the news after setting an updated timeframe for FSD beta’s ~$2,000 price increase on Thursday, October 29.
A subscription service would make FSD more affordable to Tesla owners because drivers could opt to use the service only when necessary. From a consumer’s perspective, FSD might be worth buying if it’s bound to be used often. However, a subscription service might be more practical for drivers who won’t use Tesla’s Full Self-Driving suite daily and only need it during long drives or trips.
An FSD subscription service would not only benefit customers though. It would also benefit Tesla, specifically its AI team. The more data and driving experience FSD’s AI gathers, after all, the better it will perform.
With this in mind, making FSD as accessible as possible to Tesla owners should be a key priority for the company. Elon Musk predicted that FSD could be worth more than $100,000 one day. To reach that price point, Tesla’s Full Self-Driving capabilities would need to improve dramatically. More real-world driving data means that more improvements could be made.
Tesla’s subscription service has been in the works for some time. EV enthusiast @greentheonly spotted the first signs of a possible FSD subscription service drop while sifting through Tesla’s code in April earlier this year.
“[T]here’s code for pay as you go subscription plan, has been for quite a while. Waiting for that eventual time when it will make sense I am sure,” green tweeted then.
Two days after the owner-hacker talked about the code for Tesla’s FSD subscription plan, Elon Musk and Zachary Kirkhorn confirmed the news during TSLA’s Q1 2020 earnings call. “I think we will offer Full Self-Driving as a subscription service, but it will be probably toward the end of this year,” answered Elon Musk noted.
Musk added that buying Tesla’s Full Self-Driving suite at full price might be a better investment. “I should say, it will still make sense as — to buy FSD as an option as, in our view, buying FSD is an investment in the future. And we are confident that it is an investment that will pay off to the consumer — to the benefit of the consumer. In my opinion, buying FSD option is something people will not regret doing,” he said.”
However, Musk was not wrong about perceiving FSD as an investment. In July 2020, a few months after the Q1 earnings call, Tesla raised the price of FSD from $7000 to $8000. After the FSD price increase, Musk reminded the public that Tesla’s Full Self-Driving software would increase in value every few months. “Those who buy it earlier will see the benefit,” he noted.
Musk held true to his word. Tesla recently released its limited Full Self-Driving beta, which is expected to feature improvements from the highly-anticipated Autopilot rewrite. Based on recent real-world tests of Tesla’s improved FSD suite, the EV automaker has made leaps and bounds in the development of its self-driving driving software.
Corresponding to Tesla’s FSD beta was another price increase, merely months after the $1,000 raise in July 2020. Yesterday, Elon Musk announced Tesla would increase the price of FSD by ~$2,000, bringing it up to $10,000. Given the dramatic changes seen in Tesla’s limited FSD beta, the price increase makes sense to some.
However, it does also makes FSD less affordable to others. A subscription service for FSD would make Tesla’s autonomous software more accessible to those who aren’t willing to or can’t shell out $10,000 or more upfront.
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Tesla partners with Lemonade for new insurance program
Tesla recently was offered “almost free” coverage for Full Self-Driving by Lemonade’s Shai Wininger, President and Co-founder, who said it would be “happy to explore insuring Tesla FSD miles for (almost) free.”
Tesla owners in California, Oregon, and Arizona can now use Lemonade Insurance, the firm that recently said it could cover Full Self-Driving miles for “almost free.”
Lemonade, which offered the new service through its app, has three distinct advantages, it says:
- Direct Connection for no telematics device needed
- Better customer service
- Smarter pricing
The company is known for offering unique, fee-based insurance rates through AI, and instead of keeping unclaimed premiums, it offers coverage through a flat free upfront. The leftover funds are donated to charities by its policyholders.
On Thursday, it announced that cars in three states would be able to be connected directly to the car through its smartphone app, enabling easier access to insurance factors through telematics:
Lemonade customers who own @Tesla vehicles in California, Oregon, and Arizona can now connect their cars directly to the Lemonade app! ⚡🚘
Direct connection = no telematics device needed 📵
Better customer experience 💃
Smarter pricing with Lemonade 🧠This is a game-changer… pic.twitter.com/jbabxZWT4t
— Lemonade (@Lemonade_Inc) December 11, 2025
Tesla recently was offered “almost free” coverage for Full Self-Driving by Lemonade’s Shai Wininger, President and Co-founder, who said it would be “happy to explore insuring Tesla FSD miles for (almost) free.”
The strategy would be one of the most unique, as it would provide Tesla drivers with stable, accurate, and consistent insurance rates, while also incentivizing owners to utilize Full Self-Driving for their travel miles.
Tesla Full Self-Driving gets an offer to be insured for ‘almost free’
This would make FSD more cost-effective for owners and contribute to the company’s data collection efforts.
Data also backs Tesla Full Self-Driving’s advantages as a safety net for drivers. Recent figures indicate it was nine times less likely to be in an accident compared to the national average, registering an accident every 6.36 million miles. The NHTSA says a crash occurs approximately every 702,000 miles.
Tesla also offers its own in-house insurance program, which is currently offered in twelve states so far. The company is attempting to enter more areas of the U.S., with recent filings indicating the company wants to enter Florida and offer insurance to drivers in that state.
Tesla Model Y configurations are getting hefty discounts and more benefits as the company is in the phase of its final sales push for the year.
Tesla is offering up to $1,500 off new Model Y Standard trims that are available in inventory in the United States. Additionally, Tesla is giving up to $2,000 off the Premium trims of the Model Y. There is also one free upgrade included, such as a paint color or interior color, at no additional charge.
NEWS: Tesla is now offering discounts of up to $1,500 off new Model Y Standard vehicles in U.S. inventory. Discounts of up to $2,000 are also being offered on Model Y Premiums.
These discounts are in addition to the one free upgrade you get (such as Diamond Black paint) on… pic.twitter.com/L0RMtjmtK0
— Sawyer Merritt (@SawyerMerritt) December 10, 2025
Tesla is hoping to bolster a relatively strong performance through the first three quarters of the year, with over 1.2 million cars delivered through the first three quarters.
This is about four percent under what the company reported through the same time period last year, as it was about 75,000 vehicles ahead in 2024.
However, Q3 was the company’s best quarterly performance of all time, and it surged because of the loss of the $7,500 EV tax credit, which was eliminated in September. The imminent removal of the credit led to many buyers flocking to Tesla showrooms to take advantage of the discount, which led to a strong quarter for the company.
2024 was the first year in the 2020s when Tesla did not experience a year-over-year delivery growth, as it saw a 1 percent slide from 2023. The previous years saw huge growth, with the biggest coming from 2020 to 2021, when Tesla had an 87 percent delivery growth.
This year, it is expected to be a second consecutive slide, with a drop of potentially 8 percent, if it manages to deliver 1.65 million cars, which is where Grok projects the automaker to end up.
Tesla will likely return to its annual growth rate in the coming years, but the focus is becoming less about delivery figures and more about autonomy, a major contributor to the company’s valuation. As AI continues to become more refined, Tesla will apply these principles to its Full Self-Driving efforts, as well as the Optimus humanoid robot project.
Will Tesla thrive without the EV tax credit? Five reasons why they might
These discounts should help incentivize some buyers to pull the trigger on a vehicle before the year ends. It will also be interesting to see if the adjusted EV tax credit rules, which allowed deliveries to occur after the September 30 cutoff date, along with these discounts, will have a positive impact.
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Tesla FSD’s newest model is coming, and it sounds like ‘the last big piece of the puzzle’
“There’s a model that’s an order of magnitude larger that will be deployed in January or February 2026.”
Tesla Full Self-Driving’s newest model is coming very soon, and from what it sounds like, it could be “the last big piece of the puzzle,” as CEO Elon Musk said in late November.
During the xAI Hackathon on Tuesday, Musk was available for a Q&A session, where he revealed some details about Robotaxi and Tesla’s plans for removing Robotaxi Safety Monitors, and some information on a future FSD model.
While he said Full Self-Driving’s unsupervised capability is “pretty much solved,” and confirmed it will remove Safety Monitors in the next three weeks, questions about the company’s ability to give this FSD version to current owners came to mind.
Musk said a new FSD model is coming in about a month or two that will be an order-of-magnitude larger and will include more reasoning and reinforcement learning.
He said:
“There’s a model that’s an order of magnitude larger that will be deployed in January or February 2026. We’re gonna add a lot of reasoning and RL (reinforcement learning). To get to serious scale, Tesla will probably need to build a giant chip fab. To have a few hundred gigawatts of AI chips per year, I don’t see that capability coming online fast enough, so we will probably have to build a fab.”
NEWS: Elon Musk says FSD Unsupervised is “pretty much solved at this point” and that @Tesla will be launching Robotaxis with no safety monitors in about 3 weeks in Austin, Texas. He also teased a new FSD model is coming in about 1-2 months.
“We’re just going through validation… https://t.co/Msne72cgMB pic.twitter.com/i3wfKX3Z0r
— Sawyer Merritt (@SawyerMerritt) December 10, 2025
It rings back to late November when Musk said that v14.3 “is where the last big piece of the puzzle finally lands.”
With the advancements made through Full Self-Driving v14 and v14.2, there seems to be a greater confidence in solving self-driving completely. Musk has also personally said that driver monitoring has been more relaxed, and looking at your phone won’t prompt as many alerts in the latest v14.2.1.
This is another indication that Tesla is getting closer to allowing people to take their eyes off the road completely.
Along with the Robotaxi program’s success, there is evidence that Tesla could be close to solving FSD. However, it is not perfect. We’ve had our own complaints with FSD, and although we feel it is the best ADAS on the market, it is not, in its current form, able to perform everything needed on roads.
But it is close.
That’s why there is some legitimate belief that Tesla could be releasing a version capable of no supervision in the coming months.
All we can say is, we’ll see.
Tesla partners with Lemonade for new insurance program
Tesla Model Y gets hefty discounts and more in final sales push
