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Tesla announced its first European Gigafactory 1 year ago today: A timeline
One year ago today, Tesla CEO Elon Musk announced that the automaker would open a production facility in Germany. Upon accepting an award at the Golden Steering Wheel awards alongside Volkswagen CEO Herbert Diess, Musk shocked Tesla fans everywhere by revealing its intentions. But what has transpired for the electric automaker since then is a culmination of hard work, dedication, efficiency, and a little bit of luck, and Tesla has been able to erect several buildings of the facility just eleven months after the beginning of the construction process.
November 12, 2019: Elon Musk announces Giga Berlin
“Everyone knows that German engineering is outstanding, for sure. That’s part of the reason why we are locating our Gigafactory Europe in Germany. We are also going to create an engineering and design center in Berlin, because Berlin has some of the best art in the world,” Musk said at the Golden Steering Wheel Awards in Germany last year. Musk also stated that the Model Y would be the initial focus of the new Gigafactory’s production lines.
Tesla CEO Elon Musk and Volkswagen CEO Herbert Diess exchange compliments at an award ceremony. (Credit: YouTube/AUTO BILD)
December 2019: Permits and Regulatory Approval
Tesla was working with the local government in Brandenburg to gain regulatory approval to begin ground clearing measures on the 741-acre plot of land that the automaker had purchased for a bargain price. After the land sale price was finalized, along with the permission of local authorities, Tesla could begin making progress on the land.
Credit: YouTube/J.-U. Koehler
January 2020: Ground clearing begins
After Tesla received preliminary approval, ground clearing began. While this sparked some controversy and concern from environmental groups, Tesla had already been planning to replace trees in areas surrounding Brandenburg, promising to replant three times as many trees as it had removed from the property. To be clear, the trees that were removed were of “inferior quality,” according to Grünheide Mayor Arne Christiani, as they were used for commercial cardboard production.
Credit: Emil Senkel
April 2020: Groundbreaking imminent, land preparation nears completion
On April 20th, Giga Berlin construction crews worked on the ground leveling and excavation of the land at the site. With only 90 hectares of land free from the trees, Tesla had its work cut out. Just a few days before ground leveling, the final tree was removed from the land, making it completely clear of any trees, all while not harming any wildlife.
Credit: YouTube | Giga Berlin / Gigafactory4, build GIGABERLIN
May 2020: Foundational work gets approval, begins
Foundational work began appearing at the site in late May. Tesla had to abide by some guidelines to keep drinking water protected and keep the noise down after 10 pm. Aquifers were also installed to protect any groundwater, which was a growing concern among local residents.
Credit: Twitter | @tobilindh
June 2020: Structures begin appearing, pillars and beams installed
The main pillars of the Drive Unit facility began appearing at the site, which were transported by train. Additionally, the installation of these pillars began just a few days later. It was the first structural portion of any of Giga Berlin’s facilities to be implemented, and prefabricated construction methods contributed to an accelerated construction effort at the site.
Credit: Twitter | @tobilindh
August 2020: Body In White construction begins, Drive Unit facility nears completion
The rapid pace of construction was evident as the Drive Unit facility neared completion, and the Body-in-White facility started construction. With pillars and beams being installed just two months prior for the first time, the rate of construction was certainly impressive. There was still plenty of work to go, however.
The Northern wall of the Drive Unit is nearly completed. (Credit: @gigafactory_4 on Twitter)
September 2020: Elon Musk’s First Visit to Giga Berlin
In a long-overdue visit because of the COVID-19 pandemic, Musk detailed Model Y redesign and battery cell production at the facility. Met with a warm reception, Musk’s first visit to Giga Berlin included visits with local politicians, including vocal supporter Jörg Steinbach, an economic minister.
Credit: @tobilindh | Twitter
Today: Where does Giga Berlin’s progress stand?
Currently, both the Drive Unit and Body-In-White facilities are constructed, with interior fittings being installed. Flooring and machinery have yet to make its way into these facilities, but progress is well ahead of schedule. While Tesla still lists Giga Berlin’s starting production date as Summer 2021, some of those in Europe have stated that deliveries could be expected in Q1 or Q2 2021.
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Tesla China delivery centers look packed as 2025 comes to a close
Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.
Tesla’s delivery centers in China seem to be absolutely packed as the final days of 2025 wind down, with photos on social media showing delivery locations being filled wall-to-wall with vehicles waiting for their new owners.
Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.
Full delivery center hints at year-end demand surge
A recent image from a Chinese delivery center posted by industry watcher @Tslachan on X revealed rows upon rows of freshly prepared Model Y and Model 3 units, some of which were adorned with red bows and teddy bears. Some customers also seem to be looking over their vehicles with Tesla delivery staff.
The images hint at a strong year-end push to clear inventory and deliver as many vehicles as possible. Interestingly enough, several Model Y L vehicles could be seen in the photos, hinting at the demand for the extended wheelbase-six seat variant of the best-selling all-electric crossover.
Strong demand in China
Consumer demand for the Model Y and Model 3 in China seems to be quite notable. This could be inferred from the estimated delivery dates for the Model 3 and Model Y, which have been extended to February 2026 for several variants. Apart from this, the Model Y and Model 3 also continue to rank well in China’s premium EV segment.
From January to November alone, the Model Y took China’s number one spot in the RMB 200,000-RMB 300,000 segment for electric vehicles, selling 359,463 units. The Model 3 sedan took third place, selling 172,392. This is quite impressive considering that both the Model Y and Model 3 are still priced at a premium compared to some of their rivals, such as the Xiaomi SU7 and YU7.
With delivery centers in December being quite busy, it does seem like Tesla China will end the year on a strong note once more.
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Tesla Giga Berlin draws “red line” over IG Metall union’s 35-hour week demands
Factory manager André Thierig has drawn a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.
Tesla Giga Berlin has found itself in a new labor dispute in Germany, where union IG Metall is pushing for adoption of a collective agreement to boost wages and implement changes, such as a 35-hour workweek.
In a comment, Giga Berlin manager André Thierig drew a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.
Tesla factory manager’s “red line”
Tesla Germany is expected to hold a works council election in 2026, which André Thierig considers very important. As per the Giga Berlin plant manager, Giga Berlin’s plant expansion plans might be put on hold if the election favors the union. He also spoke against some of the changes that IG Metall is seeking to implement in the factory, like a 35-hour week, as noted in an rbb24 report.
“The discussion about a 35-hour week is a red line for me. We will not cross it,” Theirig said.
“(The election) will determine whether we can continue our successful path in the future in an independent, flexible, and unbureaucratic manner. Personally, I cannot imagine that the decision-makers in the USA will continue to push ahead with the factory expansion if the election results favor IG Metall.”
Giga Berlin’s wage increase
IG Metall district manager Jan Otto told the German news agency DPA that without a collective agreement, Tesla’s wages remain significantly below levels at other German car factories. He noted the company excuses this by referencing its lowest pay grade, but added: “The two lowest pay grades are not even used in car factories.”
In response, Tesla noted that it has raised the wages of Gigafactory Berlin’s workers more than their German competitors. Thierig noted that with a collective agreement, Giga Berlin’s workers would have seen a 2% wage increase this year. But thanks to Tesla not being unionized, Gigafactory Berlin workers were able to receive a 4% increase, as noted in a CarUp report.
“There was a wage increase of 2% this year in the current collective agreement. Because we are in a different economic situation than the industry as a whole, we were able to double the wages – by 4%. Since production started, this corresponds to a wage increase of more than 25% in less than four years,” Thierig stated.
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Tesla is seeing a lot of momentum from young Koreans in their 20s-30s: report
From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Tesla has captured the hearts of South Korea’s 20s-30s demographic, emerging as the group’s top-selling imported car brand in 2025. From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Industry experts cited by The Economist attributed this “Tesla frenzy” to fandom culture, where buyers prioritize the brand over traditional car attributes, similar to snapping up the latest iPhone.
Model Y dominates among young buyers
Data from the Korea Imported Automobile Association showed that Tesla sold 21,757 vehicles to the 20s-30s demographic through November, compared to BMW’s 13,666 and Mercedes-Benz’s 6,983. The Model Y led the list overwhelmingly, with variants like the standard and Long Range models topping purchases for both young men and women.
Young men bought around 16,000 Teslas, mostly Model Y (over 15,000 units), followed by Model 3. Young women followed a similar pattern, favoring Model Y (3,888 units) and Model 3 (1,083 units). The Cybertruck saw minimal sales in this group.
The Model Y’s appeal lies in its family-friendly SUV design, 400-500 km range, quick acceleration, and spacious cargo, which is ideal for commuting and leisure. The Model 3, on the other hand, serves as an accessible entry point with lower pricing, which is valuable considering the country’s EV subsidies.
The Tesla boom
Experts described Tesla’s popularity as “fandom culture,” where young buyers embrace the brand despite criticisms from skeptics. Professor Lee Ho-geun called Tesla a “typical early adopter brand,” comparing purchases to iPhones.
Professor Kim Pil-soo noted that young people view Tesla more as a gadget than a car, and they are likely drawn by marketing, subsidies, and perceived value. They also tend to overlook news of numerous recalls, which are mostly over-the-air software updates, and controversies tied to the company.
Tesla’s position as Korea’s top import for 2025 seems secured. As noted by the publication, Tesla’s December sales figures have not been reported yet, but market analysts have suggested that Tesla has all but secured the top spot among the country’s imported cars this year.


