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Tesla Giga Berlin’s paint facility makes grown men look microscopic
Tesla’s revolutionary new paint shop at the Giga Berlin production facility in Germany is taking shape. The size of the building is striking, and recent photographs give viewers a great visual image of how large the structure is compared to some of the workers on site.
The massive structure is expected to change Tesla’s paint quality, which has been an admitted struggle of the electric automaker for years.
In April, CEO Elon Musk stated that Giga Berlin would receive a brand new paint shop that would provide high-quality colors in multiple layers that change with the curvature of the car’s body.
Musk said:
“Giga Berlin will have world’s most advanced paint shop, with more layers of stunning colors that subtly change with curvature.”
Giga Berlin will have world’s most advanced paint shop, with more layers of stunning colors that subtly change with curvature
— Elon Musk (@elonmusk) April 14, 2020
Musk also indicated that the company would introduce several new colors in the European market, including “Deep Crimson,” which is the CEO’s favorite at the current time.
Tesla’s construction crews in Germany are working on the Paint Facility now, and the assembly of the building is coming together at a rapid pace, thanks to the strategic pre-fabricated construction methods.
Pictures of the facility shared by @Gf4Tesla on Twitter show the sheer size of the structure, which is coming together quickly and efficiently.
- Credit: @Gf4Tesla | Twitter
- Credit: @Gf4Tesla | Twitter
- Credit: @Gf4Tesla | Twitter
- (Credit: @Gf4Tesla/Twitter)
The massive nature of the Paint Shop is undoubtedly warranted for Tesla’s planned output efforts at its first European production plant. The company will start with the Model Y, Tesla’s newest car to date, and it plans to build 500,000 units in its initial production phase.
To keep up with increased demand and a sizeable EV market in Europe, Tesla will have to produce a significant number of cars at Giga Berlin to keep up with competitors. Currently, the Renault Zoe and Hyundai Kona are Europe’s two most popular BEVs as of June, the EV Sales Blog reported.
Tesla has sped through the construction of Giga Berlin’s facility thus far, with the Drive Unit structure being completely in nearly-record time. The roof of the Drive Unit facility was added and finished on September 1st, just in time for Musk’s arrival at the site.
Musk arrived in Germany last week to check out the progress at Giga Berlin, along with some other stops, which included a stop at CureVac and a quick visit to Volkswagen Board Head Herbert Diess, where he drove the ID.3.
Currently, Tesla plans to begin production at Giga Berlin in July 2021.
News
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Elon Musk
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.



