News
Tesla is partnering with a little-known casting company for Giga Press development
Tesla is partnering with Exco Technologies Limited, a Canadian company that specializes in designing and developing dies, molds, assemblies, and casting for automotive companies, the company’s CEO confirmed on an Earnings Call earlier today.
Tesla has long had a focus on manufacturing efficiencies, and arguably the most efficient, and most popular, was the introduction of the Giga Press. The Giga Press is a massive casting machine developed by Italian company IDRA, which helps Tesla cast the chassis and bodies of its all-electric vehicles in a swift, efficient, and non-time-consuming manner. Tesla has worked with IDRA to develop massive Giga Press machines that will be used at Gigafactory Texas and Gigafactory Berlin. There are already Giga Press machines working at Tesla’s Fremont factory in Northern California.
Tesla begins Giga Press manufacturing at Fremont factory, first sighting in action
Now it appears that Tesla’s partnership for casting and molding technologies is going far beyond IDRA. Earlier today, Exco Technologies held its Q3 2021 Earnings Call, where it detailed how Tesla is revolutionizing the manner of automotive manufacturing throughout the entire sector. CEO Darren Kirk said (via Seeking Alpha):
“One key trend that will continue to benefit Exco is the increasing size in complexity of die-cast aluminum components. Tesla has really pushed the envelope on this front using massive Giga Presses, which are much larger die-cast machines than those used previously. This enabled Tesla to cast entire sub frames of the vehicle in one shot with Giga castings, rather than assemble numerous stamped metal components in the body shop, creating significant space and manufacturing efficiency gains. The tooling required to facilitate this process is very large and extremely complex, limiting the number of players able to compete effectively. Our Castool division is already the primary supplier of all shot and tooling for Tesla’s Giga Presses globally. This provides a clear indication of the depth we have in the design and know-how required to meet the challenges of the industry. We expect traditional OEMs will follow Tesla’s lead in using this larger die-cast machines as they transition to an EV future.”
Kirk said that its Castool division, which is a casting and stamping entity owned by Exco, is already supplying Tesla’s Giga Presses with shot-end tooling parts. Kirk stated that he expects Exco’s relationship with Tesla to continue to thrive, especially as Gigafactory Texas and Gigafactory Berlin are concerned.
Kirk also indicated that Exco is involved with Tesla through “all of its divisions,” but he wouldn’t detail explicit evidence that would show how Tesla is being helped by Exco, other than with shot-end tooling. Peter Sklar, an analyst at BMO Capital asked how the two companies were working together, and Kirk stated, “Well, I am not going to speak to whose providing those molds today, but I will say that all of our divisions are involved with Tesla at some level. And they are an important and growing customer across the board, and we see significant opportunity to expand on that.”
Casting could perhaps be Tesla’s biggest advantage as it continues to ramp up manufacturing and assembly efforts at its facilities. Casts for each of its vehicles can be made in a matter of a few seconds, effectively revolutionizing the way automotive bodies are made. Tesla has also shown that casting will play a pivotal role in the company’s decision to move to a structural battery pack, which will increase safety and vehicle rigidity in the event of an accident.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
