A $500 million, 2,500 home development project will come to the City of Austin located near Tesla’s Gigafactory Texas as the electric automotive plant is catalyzing employment in the area and bringing on a need for more housing.
Hines, a real estate development company based out of Houston, has plans to develop a $500 million housing community on 1,400 acres. The plot of land will be large enough to have 2,500 new houses and between 1,250 and 2,000 multifamily units. Mirador, the project’s name, will be developed in the southeastern portion of Austin, in a location within close proximity to Tesla’s Gigafactory Texas, as just a fifteen-minute drive will get you to the factory from your front door.
Dustin Davidson, a managing director for Hines, said that the influx of employment opportunities, especially Tesla’s new factory, have surged the market for Austin’s residential real estate. “Lots of employment opportunities coming; Tesla’s obviously the big one, but they’re just one of many, and we believe more will come,” Davidson said to the Austin Business Journal (via KXAN).
Hines announced details of the project on its website:
“Mirador will consist of 2,500 single-family lots, 50 acres of multi-family and townhomes (including attached, detached, duplexes, quadplexes) and 75 acres of commercial land. The development will continue a partnership with Gehan Homes and Lennar Homes, add David Weekley Homes, Highland Homes, MHI Homes, and will bring on more builders to in the future. Conveniently located off the 130 Toll and Highway 71, the community offers a suburban ambiance with easy access to the new Tesla Gigafactory, the Circuit of the Americas Formula One racetrack, as well as all the local restaurants, parks, live music venues and other attractions Austin offers in under 15 minutes. Plus, residents can make use of the convenient on-site amenities, such as the 60-acre lake, over 600-acres of greenbelt, community parks, extensive trails and swimming pool.”
Tesla’s Gigafactory Texas is expected to amend an area weakened by the COVID-19 pandemic. Travis County officials launched a “Declaration of Disaster” in March 2020, and Federal Reserve data showed a 10.2 percent spike in unemployment filings from April 2019 to April 2020. According to a presentation given by Tesla in June 2020, the automaker projected that its new plant would supply “5,000 middle-skill jobs that fit a targeted economic development need” and would directly contribute $600 million in annual sales activity. The factory was also expected to create 4,000 new non-Tesla jobs due to “secondary effects.”
Gigafactory Texas’ most recent estimates have projected at least 15,000 new jobs both directly and indirectly at the plant. As of October 2021, Tesla had already created 5,000 new jobs in Austin, the most that any company had created in 2021. Amazingly, Tesla has not received an approval certificate from the State that would allow it to build vehicles at the plant and deliver them to customers, yet it still created more jobs than any other company in the Austin area last year.
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Austin: America’s New Hot Spot
Austin has been one of the United States’ most heavily developed cities in the past several years. Tesla may be the biggest name to move its corporate headquarters to the City, but it is not the only company to establish a relatively drastic presence in the area. Google is investing $50 million in Texas this year to develop office space. Amazon is building a new 3.8 million square foot distribution center in nearby Pflugerville. Apple is building a $1 billion campus in north Austin and will move some of its employees to the area.
However, Tesla’s Factory seemed to spark the job creation, according to Austin-area realtor Paul Smith. “Once Tesla was announced, now all of a sudden you have job creation. That’s the one thing that it didn’t really have is, southeast Austin was kind of neglected for a little bit, right?” Smith said. The surge of corporate projects in the area has contributed to skyrocketing home costs. The neighborhood closest to Mirador had its average house price jump $93,000 from December 2020 to December 2021, Redfin data suggests.
The influx of economic growth, which has largely been fed by the vast number of projects and companies headed to the region, has largely fueled housing costs to skyrocket thanks to increased demand. More families will move to the Austin area in the coming years due to its attractiveness to corporations and large companies. Austin was ranked #1 on Zillow’s hottest housing market for 2021. In 2022, the City ranks 10th.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
