A $500 million, 2,500 home development project will come to the City of Austin located near Tesla’s Gigafactory Texas as the electric automotive plant is catalyzing employment in the area and bringing on a need for more housing.
Hines, a real estate development company based out of Houston, has plans to develop a $500 million housing community on 1,400 acres. The plot of land will be large enough to have 2,500 new houses and between 1,250 and 2,000 multifamily units. Mirador, the project’s name, will be developed in the southeastern portion of Austin, in a location within close proximity to Tesla’s Gigafactory Texas, as just a fifteen-minute drive will get you to the factory from your front door.
Dustin Davidson, a managing director for Hines, said that the influx of employment opportunities, especially Tesla’s new factory, have surged the market for Austin’s residential real estate. “Lots of employment opportunities coming; Tesla’s obviously the big one, but they’re just one of many, and we believe more will come,” Davidson said to the Austin Business Journal (via KXAN).
Hines announced details of the project on its website:
“Mirador will consist of 2,500 single-family lots, 50 acres of multi-family and townhomes (including attached, detached, duplexes, quadplexes) and 75 acres of commercial land. The development will continue a partnership with Gehan Homes and Lennar Homes, add David Weekley Homes, Highland Homes, MHI Homes, and will bring on more builders to in the future. Conveniently located off the 130 Toll and Highway 71, the community offers a suburban ambiance with easy access to the new Tesla Gigafactory, the Circuit of the Americas Formula One racetrack, as well as all the local restaurants, parks, live music venues and other attractions Austin offers in under 15 minutes. Plus, residents can make use of the convenient on-site amenities, such as the 60-acre lake, over 600-acres of greenbelt, community parks, extensive trails and swimming pool.”
Tesla’s Gigafactory Texas is expected to amend an area weakened by the COVID-19 pandemic. Travis County officials launched a “Declaration of Disaster” in March 2020, and Federal Reserve data showed a 10.2 percent spike in unemployment filings from April 2019 to April 2020. According to a presentation given by Tesla in June 2020, the automaker projected that its new plant would supply “5,000 middle-skill jobs that fit a targeted economic development need” and would directly contribute $600 million in annual sales activity. The factory was also expected to create 4,000 new non-Tesla jobs due to “secondary effects.”
Gigafactory Texas’ most recent estimates have projected at least 15,000 new jobs both directly and indirectly at the plant. As of October 2021, Tesla had already created 5,000 new jobs in Austin, the most that any company had created in 2021. Amazingly, Tesla has not received an approval certificate from the State that would allow it to build vehicles at the plant and deliver them to customers, yet it still created more jobs than any other company in the Austin area last year.
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Austin: America’s New Hot Spot
Austin has been one of the United States’ most heavily developed cities in the past several years. Tesla may be the biggest name to move its corporate headquarters to the City, but it is not the only company to establish a relatively drastic presence in the area. Google is investing $50 million in Texas this year to develop office space. Amazon is building a new 3.8 million square foot distribution center in nearby Pflugerville. Apple is building a $1 billion campus in north Austin and will move some of its employees to the area.
However, Tesla’s Factory seemed to spark the job creation, according to Austin-area realtor Paul Smith. “Once Tesla was announced, now all of a sudden you have job creation. That’s the one thing that it didn’t really have is, southeast Austin was kind of neglected for a little bit, right?” Smith said. The surge of corporate projects in the area has contributed to skyrocketing home costs. The neighborhood closest to Mirador had its average house price jump $93,000 from December 2020 to December 2021, Redfin data suggests.
The influx of economic growth, which has largely been fed by the vast number of projects and companies headed to the region, has largely fueled housing costs to skyrocket thanks to increased demand. More families will move to the Austin area in the coming years due to its attractiveness to corporations and large companies. Austin was ranked #1 on Zillow’s hottest housing market for 2021. In 2022, the City ranks 10th.
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Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
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Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
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Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Elon Musk
Celebrating SpaceX’s Falcon Heavy Tesla Roadster launch, seven years later (Op-Ed)
Seven years later, the question is no longer “What if this works?” It’s “How far does this go?”
When Falcon Heavy lifted off in February 2018 with Elon Musk’s personal Tesla Roadster as its payload, SpaceX was at a much different place. So was Tesla. It was unclear whether Falcon Heavy was feasible at all, and Tesla was in the depths of Model 3 production hell.
At the time, Tesla’s market capitalization hovered around $55–60 billion, an amount critics argued was already grossly overvalued. SpaceX, on the other hand, was an aggressive private launch provider known for taking risks that traditional aerospace companies avoided.
The Roadster launch was bold by design. Falcon Heavy’s maiden mission carried no paying payload, no government satellite, just a car drifting past Earth with David Bowie playing in the background. To many, it looked like a stunt. For Elon Musk and the SpaceX team, it was a bold statement: there should be some things in the world that simply inspire people.
Inspire it did, and seven years later, SpaceX and Tesla’s results speak for themselves.
Today, Tesla is the world’s most valuable automaker, with a market capitalization of roughly $1.54 trillion. The Model Y has become the best-selling car in the world by volume for three consecutive years, a scenario that would have sounded insane in 2018. Tesla has also pushed autonomy to a point where its vehicles can navigate complex real-world environments using vision alone.
And then there is Optimus. What began as a literal man in a suit has evolved into a humanoid robot program that Musk now describes as potential Von Neumann machines: systems capable of building civilizations beyond Earth. Whether that vision takes decades or less, one thing is evident: Tesla is no longer just a car company. It is positioning itself at the intersection of AI, robotics, and manufacturing.
SpaceX’s trajectory has been just as dramatic.
The Falcon 9 has become the undisputed workhorse of the global launch industry, having completed more than 600 missions to date. Of those, SpaceX has successfully landed a Falcon booster more than 560 times. The Falcon 9 flies more often than all other active launch vehicles combined, routinely lifting off multiple times per week.
Falcon 9 has ferried astronauts to and from the International Space Station via Crew Dragon, restored U.S. human spaceflight capability, and even stepped in to safely return NASA astronauts Butch Wilmore and Suni Williams when circumstances demanded it.
Starlink, once a controversial idea, now dominates the satellite communications industry, providing broadband connectivity across the globe and reshaping how space-based networks are deployed. SpaceX itself, following its merger with xAI, is now valued at roughly $1.25 trillion and is widely expected to pursue what could become the largest IPO in history.
And then there is Starship, Elon Musk’s fully reusable launch system designed not just to reach orbit, but to make humans multiplanetary. In 2018, the idea was still aspirational. Today, it is under active development, flight-tested in public view, and central to NASA’s future lunar plans.
In hindsight, Falcon Heavy’s maiden flight with Elon Musk’s personal Tesla Roadster was never really about a car in space. It was a signal that SpaceX and Tesla were willing to think bigger, move faster, and accept risks others wouldn’t.
The Roadster is still out there, orbiting the Sun. Seven years later, the question is no longer “What if this works?” It’s “How far does this go?”
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
Tesla to a $100T market cap? Elon Musk’s response may shock you
