A $500 million, 2,500 home development project will come to the City of Austin located near Tesla’s Gigafactory Texas as the electric automotive plant is catalyzing employment in the area and bringing on a need for more housing.
Hines, a real estate development company based out of Houston, has plans to develop a $500 million housing community on 1,400 acres. The plot of land will be large enough to have 2,500 new houses and between 1,250 and 2,000 multifamily units. Mirador, the project’s name, will be developed in the southeastern portion of Austin, in a location within close proximity to Tesla’s Gigafactory Texas, as just a fifteen-minute drive will get you to the factory from your front door.
Dustin Davidson, a managing director for Hines, said that the influx of employment opportunities, especially Tesla’s new factory, have surged the market for Austin’s residential real estate. “Lots of employment opportunities coming; Tesla’s obviously the big one, but they’re just one of many, and we believe more will come,” Davidson said to the Austin Business Journal (via KXAN).
Hines announced details of the project on its website:
“Mirador will consist of 2,500 single-family lots, 50 acres of multi-family and townhomes (including attached, detached, duplexes, quadplexes) and 75 acres of commercial land. The development will continue a partnership with Gehan Homes and Lennar Homes, add David Weekley Homes, Highland Homes, MHI Homes, and will bring on more builders to in the future. Conveniently located off the 130 Toll and Highway 71, the community offers a suburban ambiance with easy access to the new Tesla Gigafactory, the Circuit of the Americas Formula One racetrack, as well as all the local restaurants, parks, live music venues and other attractions Austin offers in under 15 minutes. Plus, residents can make use of the convenient on-site amenities, such as the 60-acre lake, over 600-acres of greenbelt, community parks, extensive trails and swimming pool.”
Tesla’s Gigafactory Texas is expected to amend an area weakened by the COVID-19 pandemic. Travis County officials launched a “Declaration of Disaster” in March 2020, and Federal Reserve data showed a 10.2 percent spike in unemployment filings from April 2019 to April 2020. According to a presentation given by Tesla in June 2020, the automaker projected that its new plant would supply “5,000 middle-skill jobs that fit a targeted economic development need” and would directly contribute $600 million in annual sales activity. The factory was also expected to create 4,000 new non-Tesla jobs due to “secondary effects.”
Gigafactory Texas’ most recent estimates have projected at least 15,000 new jobs both directly and indirectly at the plant. As of October 2021, Tesla had already created 5,000 new jobs in Austin, the most that any company had created in 2021. Amazingly, Tesla has not received an approval certificate from the State that would allow it to build vehicles at the plant and deliver them to customers, yet it still created more jobs than any other company in the Austin area last year.
Tesla Giga Texas drive-bys show just how massive Elon Musk’s Cybertruck factory really is
Austin: America’s New Hot Spot
Austin has been one of the United States’ most heavily developed cities in the past several years. Tesla may be the biggest name to move its corporate headquarters to the City, but it is not the only company to establish a relatively drastic presence in the area. Google is investing $50 million in Texas this year to develop office space. Amazon is building a new 3.8 million square foot distribution center in nearby Pflugerville. Apple is building a $1 billion campus in north Austin and will move some of its employees to the area.
However, Tesla’s Factory seemed to spark the job creation, according to Austin-area realtor Paul Smith. “Once Tesla was announced, now all of a sudden you have job creation. That’s the one thing that it didn’t really have is, southeast Austin was kind of neglected for a little bit, right?” Smith said. The surge of corporate projects in the area has contributed to skyrocketing home costs. The neighborhood closest to Mirador had its average house price jump $93,000 from December 2020 to December 2021, Redfin data suggests.
The influx of economic growth, which has largely been fed by the vast number of projects and companies headed to the region, has largely fueled housing costs to skyrocket thanks to increased demand. More families will move to the Austin area in the coming years due to its attractiveness to corporations and large companies. Austin was ranked #1 on Zillow’s hottest housing market for 2021. In 2022, the City ranks 10th.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
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Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
Tesla will be ending one-time purchases of its Full Self-Driving (FSD) system after Valentine’s Day, transitioning the feature to a monthly subscription-only model.
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
No more FSD one-time purchases
As per Elon Musk in his post on X, “Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.” This marks a shift in how Tesla monetizes its FSD system, which can now be purchased for a one-time fee or accessed through a monthly subscription.
FSD’s subscription model has been $99 per month in the United States, while its one-time purchase option is currently priced at $8,000. FSD’s one-time purchase price has swung wildly in recent years, reaching $15,000 in September 2022. At the time, FSD was proficient, but its performance was not on par with v14. This made its $15,000 upfront price a hard sell for consumers.
Tesla’s move to a subscription-only model could then streamline how the company sells FSD. It also lowers the entry price for the system, as even price-conscious drivers would likely be able to justify FSD’s $99 monthly subscription cost during periods when long-distance travel is prevalent, like the holidays.
Musk’s compensation plan and FSD subscription targets
Tesla’s shift to a subscription-only FSD model comes amidst Musk’s 2025 CEO Performance Award, which was approved by Tesla shareholders at the 2025 Annual Shareholders Meeting with roughly 75% support. Under the long-term compensation plan, Musk must achieve a series of ambitious operational milestones, including 10 million active FSD subscriptions, over the next decade for his stock awards to vest.
The 2025 CEO Performance Award’s structure ties Musk’s potential compensation to Tesla’s aggressive targets that span market capitalization, vehicle deliveries, robotics, and software adoption. Apart from his 10-million active FSD subscription target, Musk’s compensation is also tied to Tesla producing 20 million vehicles cumulatively, delivering 1 million Tesla bots, and having 1 million Robotaxis in operation. He must also lead Tesla to a market cap of $8.5 trillion.
If successful, Elon Musk’s 2025 CEO Performance Award could make him the world’s first trillionaire. It could also help Tesla become the world’s most valuable company by market cap by a notable margin.