A $500 million, 2,500 home development project will come to the City of Austin located near Tesla’s Gigafactory Texas as the electric automotive plant is catalyzing employment in the area and bringing on a need for more housing.
Hines, a real estate development company based out of Houston, has plans to develop a $500 million housing community on 1,400 acres. The plot of land will be large enough to have 2,500 new houses and between 1,250 and 2,000 multifamily units. Mirador, the project’s name, will be developed in the southeastern portion of Austin, in a location within close proximity to Tesla’s Gigafactory Texas, as just a fifteen-minute drive will get you to the factory from your front door.
Dustin Davidson, a managing director for Hines, said that the influx of employment opportunities, especially Tesla’s new factory, have surged the market for Austin’s residential real estate. “Lots of employment opportunities coming; Tesla’s obviously the big one, but they’re just one of many, and we believe more will come,” Davidson said to the Austin Business Journal (via KXAN).
Hines announced details of the project on its website:
“Mirador will consist of 2,500 single-family lots, 50 acres of multi-family and townhomes (including attached, detached, duplexes, quadplexes) and 75 acres of commercial land. The development will continue a partnership with Gehan Homes and Lennar Homes, add David Weekley Homes, Highland Homes, MHI Homes, and will bring on more builders to in the future. Conveniently located off the 130 Toll and Highway 71, the community offers a suburban ambiance with easy access to the new Tesla Gigafactory, the Circuit of the Americas Formula One racetrack, as well as all the local restaurants, parks, live music venues and other attractions Austin offers in under 15 minutes. Plus, residents can make use of the convenient on-site amenities, such as the 60-acre lake, over 600-acres of greenbelt, community parks, extensive trails and swimming pool.”
Tesla’s Gigafactory Texas is expected to amend an area weakened by the COVID-19 pandemic. Travis County officials launched a “Declaration of Disaster” in March 2020, and Federal Reserve data showed a 10.2 percent spike in unemployment filings from April 2019 to April 2020. According to a presentation given by Tesla in June 2020, the automaker projected that its new plant would supply “5,000 middle-skill jobs that fit a targeted economic development need” and would directly contribute $600 million in annual sales activity. The factory was also expected to create 4,000 new non-Tesla jobs due to “secondary effects.”
Gigafactory Texas’ most recent estimates have projected at least 15,000 new jobs both directly and indirectly at the plant. As of October 2021, Tesla had already created 5,000 new jobs in Austin, the most that any company had created in 2021. Amazingly, Tesla has not received an approval certificate from the State that would allow it to build vehicles at the plant and deliver them to customers, yet it still created more jobs than any other company in the Austin area last year.
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Austin: America’s New Hot Spot
Austin has been one of the United States’ most heavily developed cities in the past several years. Tesla may be the biggest name to move its corporate headquarters to the City, but it is not the only company to establish a relatively drastic presence in the area. Google is investing $50 million in Texas this year to develop office space. Amazon is building a new 3.8 million square foot distribution center in nearby Pflugerville. Apple is building a $1 billion campus in north Austin and will move some of its employees to the area.
However, Tesla’s Factory seemed to spark the job creation, according to Austin-area realtor Paul Smith. “Once Tesla was announced, now all of a sudden you have job creation. That’s the one thing that it didn’t really have is, southeast Austin was kind of neglected for a little bit, right?” Smith said. The surge of corporate projects in the area has contributed to skyrocketing home costs. The neighborhood closest to Mirador had its average house price jump $93,000 from December 2020 to December 2021, Redfin data suggests.
The influx of economic growth, which has largely been fed by the vast number of projects and companies headed to the region, has largely fueled housing costs to skyrocket thanks to increased demand. More families will move to the Austin area in the coming years due to its attractiveness to corporations and large companies. Austin was ranked #1 on Zillow’s hottest housing market for 2021. In 2022, the City ranks 10th.
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Tesla China January wholesale sales rise 9% year-on-year
Tesla reported January wholesale sales of 69,129 China-made vehicles, as per data released by the China Passenger Car Association.
Tesla China reported January wholesale sales of 69,129 Giga Shanghai-made vehicles, as per data released by the China Passenger Car Association (CPCA). The figure includes both domestic sales and exports from Gigafactory Shanghai.
The total represented a 9.32% increase from January last year but a 28.86% decline from December’s 97,171 units.
China EV market trends
The CPCA estimated that China’s passenger new energy vehicle wholesale volume reached about 900,000 units in January, up 1% year-on-year but down 42% from December. Demand has been pressured by the start-of-year slow season, a 5% additional purchase tax cost, and uncertainty around the transition of vehicle trade-in subsidies, as noted in a report from CNEV Post.
Market leader BYD sold 210,051 NEVs in January, down 30.11% year-on-year and 50.04% month-on-month, as per data released on February 1. Tesla China’s year-over-year growth then is quite interesting, as the company’s vehicles seem to be selling very well despite headwinds in the market.
Tesla China’s strategies
To counter weaker seasonal demand, Tesla China launched a low-interest financing program on January 6, offering up to seven-year terms on select produced vehicles. The move marked the first time an automaker offered financing of that length in the Chinese market.
Several rivals, including Xiaomi, Li Auto, XPeng, and NIO, later introduced similar incentives. Tesla China then further increased promotions on January 26 by reinstating insurance subsidies for the Model 3 sedan. The CPCA is expected to release Tesla’s China retail sales and export breakdown later this month.
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Tesla’s Apple CarPlay ambitions are not dead, they’re still in the works
For what it’s worth, as a Tesla owner, I don’t particularly see the need for CarPlay, as I have found the in-car system that the company has developed to be superior. However, many people are in love with CarPlay simply because, when it’s in a car that is capable, it is really great.
Tesla’s Apple CarPlay ambitions appeared to be dead in the water after a large amount of speculation late last year that the company would add the user interface seemed to cool down after several weeks of reports.
However, it appears that CarPlay might make its way to Tesla vehicles after all, as a recent report seems to indicate that it is still being worked on by software teams for the company.
The real question is whether it is truly needed or if it is just a want by so many owners that Tesla is listening and deciding to proceed with its development.
Back in November, Bloomberg reported that Tesla was in the process of testing Apple CarPlay within its vehicles, which was a major development considering the company had resisted adopting UIs outside of its own for many years.
Nearly one-third of car buyers considered the lack of CarPlay as a deal-breaker when buying their cars, a study from McKinsey & Co. outlined. This could be a driving decision in Tesla’s inability to abandon the development of CarPlay in its vehicles, especially as it lost a major advantage that appealed to consumers last year: the $7,500 EV tax credit.
Tesla owners propose interesting theory about Apple CarPlay and EV tax credit
Although we saw little to no movement on it since the November speculation, Tesla is now reportedly in the process of still developing the user interface. Mark Gurman, a Bloomberg writer with a weekly newsletter, stated that CarPlay is “still in the works” at Tesla and that more concrete information will be available “soon” regarding its development.
While Tesla already has a very capable and widely accepted user interface, CarPlay would still be an advantage, considering many people have used it in their vehicles for years. Just like smartphones, many people get comfortable with an operating system or style and are resistant to using a new one. This could be a big reason for Tesla attempting to get it in their own cars.
Tesla gets updated “Apple CarPlay” hack that can work on new models
For what it’s worth, as a Tesla owner, I don’t particularly see the need for CarPlay, as I have found the in-car system that the company has developed to be superior. However, many people are in love with CarPlay simply because, when it’s in a car that is capable, it is really great.
It holds one distinct advantage over Tesla’s UI in my opinion, and that’s the ability to read and respond to text messages, which is something that is available within a Tesla, but is not as user-friendly.
With that being said, I would still give CarPlay a shot in my Tesla. I didn’t particularly enjoy it in my Bronco Sport, but that was because Ford’s software was a bit laggy with it. If it were as smooth as Tesla’s UI, which I think it would be, it could be a really great addition to the vehicle.
With the launch of a new trim level for the Model Y last night, something almost went unnoticed — the loss of a moniker that Tesla just recently added to a couple of its variants of the all-electric crossover.
Tesla launched the Model Y All-Wheel-Drive last night, competitively priced at $41,990, but void of the luxurious features that are available within the Premium trims.
Upon examination of the car, one thing was missing, and it was noticeable: Tesla dropped the use of the “Standard” moniker to identify its entry-level offerings of the Model Y.
The Standard Model Y vehicles were introduced late last year, primarily to lower the entry price after the U.S. EV tax credit changes were made. Tesla stripped some features like the panoramic glass roof, premium audio, ambient lighting, acoustic-lined glass, and some of the storage.
Last night, it simply switched the configurations away from “Standard” and simply as the Model Y Rear-Wheel-Drive and Model Y All-Wheel-Drive.
There are three plausible reasons for this move, and while it is minor, there must be an answer for why Tesla chose to abandon the name, yet keep the “Premium” in its upper-level offerings.
“Standard” carried a negative connotation in marketing
Words like “Standard” can subtly imply “basic,” “bare-bones,” or “cheap” to consumers, especially when directly contrasted with “Premium” on the configurator or website. Dropping it avoids making the entry-level Model Y feel inferior or low-end, even though it’s designed for affordability.
Tesla likely wanted the base trim to sound neutral and spec-focused (e.g., just “RWD” highlights drivetrain rather than feature level), while “Premium” continues to signal desirable upgrades, encouraging upsells to higher-margin variants.
Simplifying the overall naming structure for less confusion
The initial “Standard vs. Premium” split (plus Performance) created a somewhat clunky hierarchy, especially as Tesla added more variants like Standard Long Range in some markets or the new AWD base.
Removing “Standard” streamlines things to a more straightforward progression (RWD → AWD → Premium RWD/AWD → Performance), making the lineup easier to understand at a glance. This aligns with Tesla’s history of iterative naming tweaks to reduce buyer hesitation.
Elevating brand perception and protecting perceived value
Keeping “Premium” reinforces that the bulk of the Model Y lineup (especially the popular Long Range models) remains a premium product with desirable features like better noise insulation, upgraded interiors, and tech.
Eliminating “Standard” prevents any dilution of the Tesla brand’s upscale image—particularly important in a competitive EV market—while the entry-level variants can quietly exist as accessible “RWD/AWD” options without drawing attention to them being decontented versions.
You can check out the differences between the “Standard” and “Premium” Model Y vehicles below:
@teslarati There are some BIG differences between the Tesla Model Y Standard and Tesla Model Y Premium #tesla #teslamodely ♬ Sia – Xeptemper
Tesla China January wholesale sales rise 9% year-on-year
Tesla’s Apple CarPlay ambitions are not dead, they’re still in the works
