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Tesla (TSLA) went from IPO to beating Ford in value in just seven years

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The story of Tesla is a fascinating one by any measure: a group of Silicon Valley entrepreneurs get together to start a car company, a feat that business-school professors have been using as the definition of economic impossibility for decades, and after only a few years they build a company that rivals the Big Three, and a car that earns every accolade the industry has to offer. Of course, there are several near-death experiences along the way to hold our interest.

This stranger-than-fiction story has been told in various videos and one full-length book, and pieces of it have been told in thousands of print and online articles. For those who prefer a quick, easy-to-digest format, Global Energy Metals has summarized the Tesla story in a large infographic, which comes to us courtesy of Visual Capitalist.

The Tesla saga began with the low-volume Roadster, but the startup became “a real company” with its 2010 initial public stock offering (IPO), which raised some $226 million in capital and started what was to be a stomach-churning roller-coaster ride of growth.

Tesla was the first American car company to make an IPO since Ford went public in 1956.

Tesla Store, Service Center and Supercharger station in Monterey, CA [Photo: Teslarati]

Ford was already a large and well-known company at the time, and its IPO was the largest in Wall Street’s history. In contrast, Tesla in 2010 was a tiny niche automaker that few outside the auto industry or the environmental community had heard of.

Stock market analysts were skeptical, to say the least, and short sellers (speculators who place bets that a company’s stock will decline in price) flocked to the stock (the short interest in Tesla continues to be huge, despite the fact that the shorts have lost billions).

Despite the wild gyrations that are typical of a high-flying tech stock, the trend for TSLA has been ever upward. A mere seven years after its IPO, Tesla’s market value had surpassed Ford’s, despite the fact that the older company’s sales volume is many times greater. As of the end of 2017, Ford’s stock market capitalization was $49.9 billion, while Tesla’s had reached $52.3 billion.

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A tremendous amount happened in those seven years. Tesla acquired its massive Fremont factory in a sweetheart deal with Toyota. It discontinued the Roadster and moved on to the second phase of its master plan, building two native EVs, the now-famous Model S and Model X. The two vehicles went on to win just about every award and accolade in existence, including being recognized as the “safest car ever tested” by the NHTSA and the “best car ever tested” by Consumer Reports. Over 200,000 units have been sold to date.

With partner Panasonic, Tesla built its gargantuan Gigafactory in Nevada, with the objective of reducing the cost of lithium-ion battery packs by 30%. Tesla introduced the Powerwall, a key piece of the puzzle of electric vehicles and home solar energy generation. It introduced Autopilot technology and built out its worldwide Supercharger network.

In 2016, Tesla announced the culmination of its master plan: Model 3, a mid-priced EV for the mass market. The new EV quickly racked up almost half a million pre-orders, making it arguably the most successful product launch in history.

With Model 3 now showing up on roads around the country, Elon Musk has achieved the quixotic goal that he set over a decade ago. However, the Tesla story is just beginning: in the pipeline are the Tesla Semi, a new Roadster, solar roof tiles, massive energy storage projects in Australia, Puerto Rico and elsewhere, loads more Superchargers and all kinds of nifty new features, delivered via over-the-air software updates. The future for Tesla, and for those of us who write about it, looks as bright as the California sun.

Infographic

 

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Note: Article originally published on evannex.com, by Charles Morris

Infographic: Visual Capitalist

EVANNEX carries aftermarket accessories, parts, and gear for Tesla owners. Its blog is updated daily with Tesla news.

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Energy

Tesla Semi factory is getting a celebration nobody expected

Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.

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Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.

While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.

The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.

Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.

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The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.

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Energy

Tesla launches Powerwall Lease for affordable home backup

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Credit: Tesla

Tesla Energy has introduced the Powerwall Lease in conjunction with Tesla Electric, making the service available in Texas. This new option delivers whole-home backup power using two Powerwall units for a net monthly cost of $35 after credits, accompanied by a low fixed electricity rate.

Under the lease terms, customers pay a one-time order fee of $100. The base lease payment for the two Powerwalls is approximately $122 per month during the first year, subject to a 3 percent annual escalator thereafter. Enrollment in a qualifying Tesla Electric Backup plan or Virtual Power Plant plan provides an $87 monthly credit.

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This credit lowers the effective cost to roughly $35 per month plus applicable tax.

Installation of the standard system carries no additional charge. The package features Storm Watch for outage protection and allows complete management through a single Tesla application. The system supplies continuous whole-home backup capability.

The Powerwall system enables households to maintain electricity during severe storms that disrupt the utility grid. When outages occur, the batteries automatically provide seamless backup power to the home.

Tesla announces 100k Powerwalls are participating in Virtual Power Plants

Tesla Storm Watch monitors weather forecasts and ensures the units are fully charged ahead of anticipated severe weather events so that power remains available throughout the disruption, keeping lights, refrigeration, and other essential systems operating without interruption.

Availability is restricted to select Texas locations where retail electric choice exists. Participants must lease exactly two Powerwall units and maintain continuous enrollment with Tesla Electric. Solar panels cannot be included under this particular lease arrangement.

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The monthly credit activates automatically once the system is installed, receives permission to operate, and enrollment is confirmed. To retain the credit, customers are required to stay enrolled in Tesla Electric and fulfill all program conditions.

Nonstandard installations that involve electrical upgrades or special permitting may lead to extra expenses and might impact eligibility for the credit, so be sure to check with either your installer or Tesla to ensure you will still qualify.

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Elon Musk

Inside Tesla’s secretive $10 Billion “Project Crystal Sun” filing

Tesla filed for a $10.1 billion Fort Bend solar factory, but the site isn’t confirmed.

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Tesla has filed paperwork in Texas for a second massive manufacturing project in the same week it locked down its chip fabrication site, this time for a $10.1 billion solar cell plant in Fort Bend County. The filing, submitted July 22 under the state’s Jobs, Energy, Technology and Innovation Act and first surfaced by Sawyer Merritt on X, lists an internal project name of “Project Crystal Sun” and targets a site off FM 762 and FM 1994 near Richmond, about 40 minutes outside Houston.

The application, prepared by Kroll Tax Services on Tesla’s behalf, spans five parcels totaling roughly 3,000 acres within the Lamar Consolidated Independent School District. Tesla wants a 10 year property tax limitation in exchange for the investment, split as $1.5 billion in real property and $8.6 billion in equipment and personal property. The company projects 9,712 permanent jobs once the plant reaches full operation, with 1,147 peak construction jobs during a build window running from this year through 2028 and commercial operations targeted for the first quarter of 2029.

Tesla is not fully committed to Fort Bend County yet. The filing states the company is weighing the site against an unnamed out of state alternative, and frames the tax abatement as what would make Texas competitive against that option. If the district and county decline the incentive, Tesla says it may build elsewhere.

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Tesla Megapack Megafactory in Texas advances with major property sale

The plant would handle the full solar cell production chain in one facility, according to the filing, covering wafer and ingot manufacturing, coating, metallization and printing lines, cell testing, automated material handling and cleanroom infrastructure. That scope points to Tesla vertically integrating a part of its supply chain it currently sources largely from overseas partners, mirroring the approach behind its expanding Megapack production in Brookshire, Texas, where Tesla has already built out two buildings for its grid battery business.

The timing lines up closely with Tesla and SpaceX’s other big Texas commitment this month. SpaceX confirmed its Terafab chip factory would land in Grimes County days before this filing surfaced, with construction on that $16.8 billion project starting almost immediately after local officials met with residents. Terafab is meant to produce the AI chips running Tesla’s Optimus robots and Full Self-Driving software, while a solar cell plant would feed a different part of the business, the panels and storage systems Tesla sells to homeowners, businesses and utilities, and increasingly needs to power its own data centers.

Musk has talked about building domestic solar manufacturing capacity before, tying it to the amount of power Tesla’s AI ambitions will require.

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