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The Tesla Killer’s death and Elon Musk’s long-term play on batteries, vertical integration

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At a press conference last year at Volkswagen’s global headquarters in Wolfsburg, Germany, VW Chairman of the Board Herbert Diess stated that “anything that Tesla can do, we can surpass.” The VW boss even noted that its dedicated MEB electric car architecture would give the company cost advantages at a scale that’s out of Tesla’s reach.

This year, the Tesla Model 3 is steadily making its presence known in the United States auto market. In September alone, the Model 3 was listed as the 4th best-selling passenger car in the US, beating the ubiquitous Toyota Corolla Family. Tesla also finished Q3 on a strong note, manufacturing a total of 80,142 electric cars including 53,239 Model 3, as well as delivering a total of 83,500 vehicles, comprised of 55,840 Model 3, 14,470 Model S, and 13,190 Model X. This Q4, Tesla seems poised to deliver and produce an even more impressive number of vehicles.

For years, Tesla skeptics have pointed at upcoming competition from legacy automakers as a reason for the impending fall of the electric car maker. Just like Herbert Diess, many of Tesla’s critics pointed out that legacy auto’s years of experience, as well as their network of factories, should allow them to leapfrog Tesla in the electric car market as soon as they decide to enter the electric car market.

As companies like Mercedes-Benz, Audi, Jaguar, and Porsche are learning today, though, it is not so simple to build a compelling electric car that’s capable of challenging Tesla’s premium vehicles in their respective segments. Mercedes-Benz, for one, has announced that the EQC — its plush competitor for the Model X — will adopt a gradual rollout due to possible warranty concerns over the vehicle’s battery and other electric car components. German news agency Bild am Sonntag recently noted that the Audi e-tron would be released later than expected as well, due to a software issue and ongoing discussions with its battery provider, LG Chem, which is allegedly adjusting the price of the vehicle’s batteries.

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Even legacy carmakers that seem to be fully embracing the transition to electrified transport seem to be learning a lesson in designing and producing electric cars. Jaguar, for one, recently confirmed that the I-PACE has a range of 234 miles per charge, lower than the company’s initial estimates for the vehicle. Porsche, on the other hand, is preparing to build the Taycan, but even workers at its plant in Stuttgart, Germany have to pitch in to make the car a reality. Porsche head of production Albrecht Reimold, for one, noted that employees at the Taycan’s upcoming factory would not have regular salary increases for the next few years as the Taycan’s factory gets constructed.

With legacy automakers revealing their highly-anticipated Tesla competitors, and with each company running into challenges of their own, analysts are starting to retire myth of the “Tesla Killer.” Last month, Toni Sacconaghi of Bernstein, a known skeptic of the electric car maker, stated that the Model 3 faces “no credible competition” from legacy auto until at least 2020. More recently, Berenberg analyst Alexander Haissl reiterated a Buy rating on TSLA stock with a $500 price target, stating that fears over competition from legacy automakers are overblown. Haissl further noted that Tesla’s driving ranges and vehicle efficiencies are well ahead of the competition.

Perhaps the most notable death knell on the Tesla Killer myth came from known TSLA short-seller-turned-long Andrew Left of Citron Research; who pointed out that “there is NO Tesla killer. Competition is nowhere to be found, and no electric vehicle is slated to launch at the Model 3 price point until 2021.”

Ultimately, Tesla’s prominent lead in the electric car market is the culmination of Elon Musk’s long-term play on electric car batteries and the company’s vertical integration. Since Tesla is producing its own battery cells from Panasonic’s lines in Gigafactory 1, the company is saving itself from any of the issues currently being faced by Audi as it struggles to reach a deal with LG Chem for the e-tron’s batteries, or Mercedes-Benz as it deals with uncertainties over the EQC’s battery warranty. The deep integration of Tesla’s hardware and software also creates a unified user experience that is not unlike Apple, allowing the company’s electric cars to perform at their best and preventing issues such as those being faced by Jaguar with regards to the I-PACE’s apparent inefficiency.

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The death of the Tesla Killer and the improvements in Tesla’s Model 3 ramp, together with the announcement that the Q3 2018 earnings call would happen on Wednesday, appear to have improved investor sentiment for the company’s stock. On Tuesday, Tesla stock (NASDAQ:TSLA) rose $33.19, ending the day at $294.14, up 12.72% from Monday’s close.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla Optimus is already benefiting investors, top Wall Street firm says

Piper Sandler has updated its detailed valuation model for Tesla (NASDAQ: TSLA), concluding that at recent share prices around $400–$420, investors are essentially acquiring the company’s ambitious Optimus humanoid robot project at no extra cost.

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Credit: Tesla China

Tesla Optimus is already benefiting investors from a fiscal standpoint, at least that is what Alexander Potter at Piper Sandler, a top Wall Street firm covering the company, says.

Piper Sandler has updated its detailed valuation model for Tesla (NASDAQ: TSLA), concluding that at recent share prices around $400–$420, investors are essentially acquiring the company’s ambitious Optimus humanoid robot project at no extra cost.

Analyst Alexander Potter, in the firm’s latest “Definitive Guide to Investing in Tesla,” built a comprehensive framework covering 17 separate product lines.

This granular approach values Tesla’s core businesses—including electric vehicles, energy storage, Full Self-Driving (FSD) software, in-house insurance, Supercharging network, and a standalone robotaxi operation—at approximately $400 per share, without assigning any value to Optimus or related inference-as-a-service opportunities.

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“At $400/share, we think investors can buy Optimus for ‘free,’” Potter stated in the note. Piper Sandler maintained its Overweight rating on Tesla shares and a $500 price target, which implicitly attributes roughly $100 per share to the robot-related businesses— a figure the analyst views as potentially conservative.

The updated model incorporates elements often overlooked by other sell-side analysts, such as detailed forecasts for Tesla’s insurance operations, Supercharger revenue, and a distinct valuation for the robotaxi business separate from FSD software licensing. It also accounts for Tesla’s 2025 CEO compensation plan for the first time.

Potter acknowledged that his estimates for 2026 and 2027 fall below Wall Street consensus, citing factors like declining deliveries from certain discontinued models and reduced regulatory credit income.

However, he expressed limited concern, noting that traditional vehicle delivery metrics are expected to matter less over time as FSD subscriber growth and robotaxi deployment metrics gain prominence. On Optimus specifically, Potter suggested the humanoid robot program, combined with inference services, “arguably will be worth more than Tesla’s other businesses combined,” though the firm has not yet produced formal long-term forecasts for these segments.

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Elon Musk reveals shocking Tesla Optimus patent detail

Tesla shares have traded near the $400 range in recent sessions, reflecting ongoing investor focus on the company’s autonomous driving progress and expansion into robotics and AI. The Optimus project remains in early development stages, with Tesla aiming to deploy the robots initially for internal factory tasks before broader commercial applications.

This Piper Sandler analysis highlights the growing emphasis among some investors and analysts on Tesla’s long-term technology platform potential beyond its current automotive and energy businesses.

As with any forward-looking valuation, outcomes will depend on execution timelines, technological breakthroughs, regulatory approvals for autonomous systems, and market adoption of humanoid robotics—areas that carry significant uncertainty and execution risk.

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The note underscores a common theme in Tesla coverage: differing views on how to quantify emerging high-growth opportunities like robotics within the company’s overall enterprise value. Investors are advised to consider their own risk tolerance and conduct thorough due diligence regarding these speculative elements.

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Tesla confirmed HW3 can’t do Unsupervised FSD but there’s more to the story

Tesla confirmed HW3 vehicles cannot run unsupervised FSD, replacing its free upgrade promise with a discounted trade-in.

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Tesla has officially confirmed that early vehicles with its Autopilot Hardware 3 (HW3) will not be capable of unsupervised Full Self-Driving, while extending a path forward for legacy owners through a discounted trade-in program. The announcement came by way of Elon Musk in today’s Tesla Q1 2026 earnings call.

The history here matters. HW3 launched in April 2019, and Tesla sold Full Self-Driving packages to owners on the understanding that the hardware was sufficient for full autonomy. Some owners paid between $8,000 and $15,000 for FSD during that period. For years, as FSD’s AI models grew more demanding, HW3 vehicles fell progressively further behind, eventually landing on FSD v12.6 in January 2025 while AI4 vehicles moved to v13 and then v14. When Musk acknowledged in January 2025 that HW3 simply could not reach unsupervised operation, and alluded to a difficult hardware retrofit.

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The near-term offering is more concrete. Tesla’s head of Autopilot Ashok Elluswamy confirmed on today’s call that a V14-lite will be coming to HW3 vehicles in late June, bringing all the V14 features currently running on AI4 hardware. That is a meaningful software update for owners who have been frozen at v12.6 for over a year, and it represents genuine effort to keep older hardware relevant. Unsupervised FSD for vehicles is now targeted for Q4 2026 at the earliest, with Musk describing it as a gradual, geography-limited rollout.

For HW3 owners, the over-the-air V14-lite update is welcomed, and the discounted trade-in path at least acknowledges an old obligation. What happens next with the trade-in pricing will define how this chapter ultimately gets written. If Tesla prices the hardware path fairly, acknowledges what early adopters are owed, and delivers V14-lite on the June timeline it committed to today, it has a real opportunity to convert one of the longest-running sore subjects among early adopters into a loyalty story.

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Investor's Corner

Tesla (TSLA) Q1 2026 earnings results: beat on EPS and revenues

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Credit: Tesla

Tesla (NASDAQ: TSLA) reported its earnings for the first quarter of 2026 on Wednesday afternoon. Here’s what the company reported compared to what Wall Street analysts expected.

The earnings results come after Tesla reported a miss on vehicle deliveries for the first quarter, delivering 358,023 vehicles and building 408,386 cars during the three-month span.

As Tesla transitions more toward AI and sees itself as less of a car company, expectations for deliveries will begin to become less of a central point in the consensus of how the quarter is perceived.

Nevertheless, Tesla is leaning on its strong foundation as a car company to carry forward its AI ambitions. The first quarter is a good ground layer for the rest of the year.

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Tesla Q1 2026 Earnings Results

Tesla’s Earnings Results are as follows:

  • Non-GAAP EPS – $0.41 Reported vs. $0.36 Expected
  • Revenues – $22.387 billion vs. $22.35 billion Expected
  • Free Cash Flow – $1.444 billion
  • Profit – $4.72 billion

Tesla beat analyst expectations, so it will be interesting to see how the stock responds. IN the past, we’ve seen Tesla beat analyst expectations considerably, followed by a sharp drop in stock price.

On the same token, we’ve seen Tesla miss and the stock price go up the following trading session.

Tesla will hold its Q1 2026 Earnings Call in about 90 minutes at 5:30 p.m. on the East Coast. Remarks will be made by CEO Elon Musk and other executives, who will shed some light on the investor questions that we covered earlier this week.

You can stream it below. Additionally, we will be doing our Live Blog on X and Facebook.

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