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Tesla faces lawsuit from New Jersey auto dealer association
Tesla is currently facing a lawsuit from an auto dealer association operating in New Jersey. In a filing submitted on Wednesday to the state’s Superior Court, the New Jersey Coalition of Automotive Retailers (NJ CAR) called for legal action against the electric car maker for what it alleged were violations of multiple laws.
The dealer association argued in its filing that the New Jersey Motor Vehicle Commission, together with a number of state agencies, have so far failed to enforce consumer protection laws, advertising laws, and franchise and dealer licensing laws regarding the electric car maker. In a statement to Automotive News, Jim Appleton, president of New Jersey’s Coalition of Automotive Retailers, argued that the group does not fear competition from Tesla. Instead, it simply objects to unfair competition.
“It may appear ironic that the head of a trade association that represents new car dealers is suing the State of New Jersey to urge enforcement of the strict laws that regulate new car dealers. But NJ CAR has spent decades advocating for firm and fair rules that create a level playing field and promote a competitive marketplace that benefits consumers and honest business owners, alike. Neighborhood new car dealers don’t fear competition from Tesla — which accounts for less than 1% of the new car market in New Jersey — they simply object to unfair competition which places consumers at risk and local businesses at a competitive disadvantage,” he said.
At the center of the dealer association’s lawsuit against Tesla is the electric car maker’s expanding presence in the state. In 2015, New Jersey allowed Tesla to operate four direct sales locations, a rule that the coalition argues was violated when Tesla decided to open a fifth location in the form of a gallery. According to the auto dealers, the fifth location’s distinction as a “gallery” does not mean anything since the electric car maker conducts sales-related actions in the location. Interested customers, for example, could configure their vehicle orders on the gallery.
“Whether or not any sales are finalized at Tesla’s gallery, the above-mentioned activities that take place at the gallery are designed and intended to lead to a sale and certainly constitute ‘offering vehicles for sale,’” the complaint read. It should be noted that while the dealers’ concerns appear valid, the lawsuit fails to account for the fact that customers do not need to be in a Tesla gallery or store to configure their vehicle order. Due to the company’s simple online configurator, vehicle orders could be completed in any location with mobile internet access.
Apart from its grievances about Tesla’s fifth location, the dealer association also alleged that the state failed to enforce consumer protection laws when the electric car maker pulled a “bait and switch” with the Model 3 by announcing a $35,000 variant of the vehicle and later encouraging its customers to purchase more expensive versions of the electric sedan. This complaint will likely be easily rebutted, considering that the $35,000 Model 3 is available today, albeit as an off-menu item. Business practices that incentivize consumers to purchase higher-end products are pretty common as well, in both the auto and tech sphere.
Lastly, the New Jersey Coalition of Automotive Retailers also accused Tesla of misleading consumers by describing its Autopilot system as a “Self-Driving” solution and listing incentives and estimated gas savings in its vehicle pricing. “There is simply no justifiable basis for the State to continue to permit Tesla’s conduct here. When taken together, the actions make it clear that state defendants have chosen to actively ignore Tesla’s unlawful acts and have permitted them to continue,” the coalition wrote in its complaint.
Similar to its other allegations, the dealers’ complaints about Tesla appear to be the result of misinformation. For example, Autopilot, which comes standard with any Tesla except the $35,000 Model 3, is not advertised as a “self-driving” solution. Tesla’s autonomous driving suite is its Full Self-Driving system, which is separate from Autopilot. Tesla’s configurator also allows customers to view a vehicle’s default purchase price and one that includes potential savings. An explainer on incentives is also present on Tesla’s official website, where all vehicle purchases are made.
Neither Tesla nor the New Jersey Motor Vehicle Commission has issued a comment about the recently-filed lawsuit.
Tesla operates differently from traditional automakers since the company does not utilize a dealer network to sell its vehicles. Instead, it sells its cars directly to consumers. This allows Tesla to have full control of vehicle pricing, ensuring that the purchase price of its electric cars is regulated, while making the car buying experience as simple as possible. This strategy is akin to what is being adopted by tech companies such as Apple, whose stores provide interested customers with an opportunity to interact with its products.
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Tesla’s new affordable Model Y details teased in new sighting
The affordable Tesla Model Y could be the perfect starter car for a Robotaxi service.
Tesla has been very secretive about any details surrounding its affordable vehicles, but a new sighting seems to have provided a first glimpse at the company’s cheaper Model Y. Based on the sighting, it appears that the vehicle will indeed be a stripped-out version of the all-electric crossover, but it could be the perfect starter car for a Robotaxi service.
Affordable Tesla
During the second quarter earnings call, Tesla VP for Vehicle Engineering Lars Moravy stated that more affordable models will be available for everyone in Q4. He also confirmed that the production of the vehicles really did start in June, just as stated in Tesla’s previous Update Letters.
Tesla executives, however, did not provide specific details about the affordable cars, save for a previous comment stating that they would be quite similar to what the company currently offers today. This has brought speculations that Tesla’s more affordable vehicles that were listed in its Update Letters will just be stripped-out versions of cars like the Model Y.
Recent Sighting
These speculations seemed to be accurate, at least based on a recent sighting of the affordable car that has recently been posted on social media. The video, which was reportedly captured in California, featured a stripped-out Model Y with several characteristics that will likely make it notably more affordable.
Based on the video, it would appear that the affordable Model Y will feature no split headlights and no glass roof. The indirect light bar also seems to be absent from the vehicle. Inside, the vehicle did not seem to have cupholder covers and no rear screen. Its seats also look like Tesla’s non-ventilated vegan leather seats.
Interestingly enough, the vehicle, despite its evident cost-cutting measures, still features a front bumper camera. Considering that the car will be produced with Tesla’s AI6 chip, it would seem that Tesla is also designing the vehicle as an ideal car for its Robotaxi service.
Investor's Corner
Elon Musk shares details on Tesla AI6 production deal with Samsung
Tesla is already laying the groundwork for the ramp of its next-generation products.
Elon Musk has provided some details about Tesla’s AI6 production deal with South Korean tech giant Samsung. As per Musk, Samsung’s upcoming Texas fabrication facility will be dedicated to the production of Tesla’s AI6 chip.
Musk’s update suggests that Tesla is already laying the groundwork for the ramp of its next-generation products like the Cybercab and Optimus.
Samsung AI6 production reports
On Sunday, Bloomberg News claimed that Samsung will be producing semiconductors for Tesla in a $16.5 billion deal. As per the report, Samsung is currently producing Tesla’s AI4 chip, and the deal will help the South Korean tech giant gain some ground back from competitors in the semiconductor market.
Elon Musk confirmed the news on X, stating that the $16.5 billion is actually just the bare minimum. As per Musk, the deal with Samsung will likely be “much more than that.” And in a later comment, Musk clarified that the actual output of Samsung’s Tesla AI6 plant will “likely be several times higher” than what has been reported.
Musk shared a critical detail that would likely allow Samsung to maximize its AI6 output. “Samsung agreed to allow Tesla to assist in maximizing manufacturing efficiency. This is a critical point, as I will walk the line personally to accelerate the pace of progress. And the fab is conveniently located not far from my house,” Musk wrote in his post.
Elon Musk on AI5 and AI6
Tesla currently produces vehicles with its AI4 chip, which is produced by Samsung. As per the CEO, Tesla’s AI5 chip, which just finished its design, will be produced by TSMC. The AI5 chip will be produced initially in Taiwan, and then in Arizona, the CEO noted.
Elon Musk’s comments about AI6 and Samsung’s output suggest that Tesla is really preparing to enter a stage in its growth that involves production at a scale that’s never been seen before. Tesla’s speed is quite notable, though it seems safe to assume that the actual rollout of AI6 will still be a few years away.
In a few years, Tesla will probably be mass producing the Cybercab and Optimus, as well as more affordable vehicles that will likely see more adoption from mainstream customers. This means that Samsung’s AI6 ramp will likely be just in time to support Tesla’s outputs for its Optimus bots, its Cybercabs, and its mass market affordable cars.
Elon Musk
Tesla exec gives big update on Roadster, confirming recent rumor
The Tesla Roadster might finally be on the way.
A Tesla executive gave a big update on the long-awaited Roadster project, confirming some recent rumors about an X post from CEO Elon Musk.
Musk said recently that he attended a meeting at Tesla’s Design Studio in Hawthorne, California, next to SpaceX headquarters. He added that there would be a “most epic demo” performed by the end of 2025, but did not give any details pertaining to what project it was related to.
Tesla Roadster to fill the void left by canceled Model S Plaid Plus: Musk
Last night, the X Takeover occurred in California, and Senior Vice President of Powertrain for Tesla, Lars Moravy, confirmed some big details about Musk’s post.
Much of the Tesla community believed it was about the Roadster, and that was the first thing Moravy confirmed. He also said that Tesla is “gearing up for a super cool demo,” and that they showed Musk some of the tech the company has been working on that will be implemented into the Roadster.
Moravy said:
“Roadster is definitely in development. We did talk about it last Sunday night. We are gearing up for a super cool demo. It’s going to be mind-blowing; We showed Elon some cool demos last week of the tech we’ve been working on, and he got a little excited.”
Tesla VP of Vehicle Engineering Lars Moravy on the new Tesla Roadster:
“Roadster is definitely in development. We did talk about it last Sunday night. We are gearing up for a super cool demo. It’s going to be mind blowing; We showed Elon some cool demos last week of the tech… pic.twitter.com/EBB0c36xFA
— Sawyer Merritt (@SawyerMerritt) July 27, 2025
The Roadster has been in development for a very long time, and it has been delayed on many occasions. Tesla has stated that it will continue to add technology for a while, as COVID-19 has delayed some projects, and the company’s focus is on initiatives that will benefit humanity.
Nevertheless, many people have been waiting for the vehicle for a very long time. Some won it through the company’s referral program, while others have put down a $50,000 deposit. Tesla has been hinting that it is adding some interesting tech to the Roadster, including the SpaceX package that will help it hover and reach 0-60 MPH in just 1.1 seconds.
Tesla Roadster SpaceX Package’s 1.1-second 0-60 mph launch visualized in concept video
It sounds as if this could be one of the few things that Tesla could show off at the demo Musk hyped up last week.
Tesla’s new affordable Model Y details teased in new sighting
Elon Musk shares details on Tesla AI6 production deal with Samsung
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