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Tesla releases 10-year plan for CEO Elon Musk, sets sights on $650B valuation

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Tesla just announced Elon Musk’s new all or nothing, long-term performance award, ultimately confirming that the billionaire visionary will stay on as the electric car maker and energy company’s chief executive for the next ten years. Musk’s new long-term performance award involves a series of milestones which, if achieved, would make Tesla as one of the most valuable companies in the world and Musk the richest man on the planet, by today’s standards.

Elon Musk’s performance award was formally announced on Tesla’s Investors Relations page on Tuesday morning, with the California-based firm outlining its targets for the next ten years. Tesla’s board of directors, minus Elon and his brother Kimbal Musk, have been working on the new performance award for the past six months with a third-party compensation consultant, according to the investor communication.

Musk’s new ten-year plan echoes much of the same theme as his 2012 performance award, in that his compensation is not guaranteed unless the company’s goals are met. Tesla’s 2012 performance award for Musk ultimately helped Tesla achieve an almost 17-fold increase in market cap over the past five years, a pace almost unprecedented in the auto industry. This time around, Tesla is aiming to reach a far more ambitious market cap of $650 billion within the next decade. If achieved, this would place Tesla in the same league as leading companies like Apple.

Musk’s new performance award consists of a 10-year grant on stock options that vests in 12 tranches. Each of the tranches vests only if the Silicon Valley-based electric carmaker can meet both the company’s market cap and operational milestones. The next market cap milestone will be reached when Tesla increases to $100 billion. The following 11 milestones would be attained every time Tesla’s market cap grows another $50 billion. For perspective, Tesla’s current total market cap is at roughly $60 billion.

Tesla’s operational milestones for the next ten years requires the electric car maker to meet a set of escalating Revenue and Adjusted EBITDA targets. Thus, for Musk to fully vest in the award, Tesla must be able to hit a market cap of $650 billion, and its operations have to be executed well on both a top-line and bottom-line basis. Every time a milestone is attained, however, Musk will vest in stock options that correspond to 1 percent of Tesla’s current total outstanding shares. In the event that Tesla fails to meet its performance goals, Elon Musk will receive no compensation at all.

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The aggressive performance goals that the California-based electric carmaker recently published could indicate that the company is branching out and expanding its reach in markets outside the auto industry. At its current state, Tesla has already evolved into a company that not only makes cars; it also makes industry-changing energy solutions and with ambitions to create a fully autonomous ride-sharing network. Musk’s side projects, such as The Boring Company, might also be absorbed by Tesla if its tunneling projects turn out successful, further increasing the company’s overall value.

 

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Mizuho keeps Tesla (TSLA) “Outperform” rating but lowers price target

As per the Mizuho analyst, upcoming changes to EV incentives in the U.S. and China could affect Tesla’s unit growth more than previously expected.

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Credit: Tesla China

Mizuho analyst Vijay Rakesh lowered Tesla’s (NASDAQ:TSLA) price target to $475 from $485, citing potential 2026 EV subsidy cuts in the U.S. and China that could pressure deliveries. The firm maintained its Outperform rating for the electric vehicle maker, however. 

As per the Mizuho analyst, upcoming changes to EV incentives in the U.S. and China could affect Tesla’s unit growth more than previously expected. The U.S. accounted for roughly 37% of Tesla’s third-quarter 2025 sales, while China represented about 34%, making both markets highly sensitive to policy shifts. Potential 50% cuts to Chinese subsidies and reduced U.S. incentives affected the firm’s outlook.

With those pressures factored in, the firm now expects Tesla to deliver 1.75 million vehicles in 2026 and 2 million in 2027, slightly below consensus estimates of 1.82 million and 2.15 million, respectively. The analyst was cautiously optimistic, as near-term pressure from subsidies is there, but the company’s long-term tech roadmap remains very compelling. 

Despite the revised target, Mizuho remained optimistic on Tesla’s long-term technology roadmap. The firm highlighted three major growth drivers into 2027: the broader adoption of Full Self-Driving V14, the expansion of Tesla’s Robotaxi service, and the commercialization of Optimus, the company’s humanoid robot. 

“We are lowering TSLA Ests/PT to $475 with Potential BEV headwinds in 2026E. We believe into 2026E, US (~37% of TSLA 3Q25 sales) EV subsidy cuts and China (34% of TSLA 3Q25 sales) potential 50% EV subsidy cuts could be a headwind to EV deliveries. 

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“We are now estimating TSLA deliveries for 2026/27E at 1.75M/2.00M (slightly below cons. 1.82M/2.15M). We see some LT drivers with FSD v14 adoption for autonomous, robotaxi launches, and humanoid robots into 2027 driving strength,” the analyst noted. 

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Tesla stock lands elusive ‘must own’ status from Wall Street firm

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Tesla model y with FSD Unsupervised at Giga Texas
Credit: Tesla AI | X

Tesla stock (NASDAQ: TSLA) has landed an elusive “must own” status from Wall Street firm Melius, according to a new note released early this week.

Analyst Rob Wertheimer said Tesla will lead the charge in world-changing tech, given the company’s focus on self-driving, autonomy, and Robotaxi. In a note to investors, Wertheimer said “the world is about to change, dramatically,” because of the advent of self-driving cars.

He looks at the industry and sees many potential players, but the firm says there will only be one true winner:

“Our point is not that Tesla is at risk, it’s that everybody else is.”

The major argument is that autonomy is nearing a tipping point where years of chipping away at the software and data needed to develop a sound, safe, and effective form of autonomous driving technology turn into an avalanche of progress.

Wertheimer believes autonomy is a $7 trillion sector,” and in the coming years, investors will see “hundreds of billions in value shift to Tesla.”

A lot of the major growth has to do with the all-too-common “butts in seats” strategy, as Wertheimer believes that only a fraction of people in the United States have ridden in a self-driving car. In Tesla’s regard, only “tens of thousands” have tried Tesla’s latest Full Self-Driving (Supervised) version, which is v14.

Tesla Full Self-Driving v14.2 – Full Review, the Good and the Bad

When it reaches a widespread rollout and more people are able to experience Tesla Full Self-Driving v14, he believes “it will shock most people.”

Citing things like Tesla’s massive data pool from its vehicles, as well as its shift to end-to-end neural nets in 2021 and 2022, as well as the upcoming AI5 chip, which will be put into a handful of vehicles next year, but will reach a wider rollout in 2027, Melius believes many investors are not aware of the pace of advancement in self-driving.

Tesla’s lead in its self-driving efforts is expanding, Wertheimer says. The company is making strategic choices on everything from hardware to software, manufacturing, and overall vehicle design. He says Tesla has left legacy automakers struggling to keep pace as they still rely on outdated architectures and fragmented supplier systems.

Tesla shares are up over 6 percent at 10:40 a.m. on the East Coast, trading at around $416.

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Tesla analyst maintains $500 PT, says FSD drives better than humans now

The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.

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Credit: Tesla

Tesla (NASDAQ:TSLA) received fresh support from Piper Sandler this week after analysts toured the Fremont Factory and tested the company’s latest Full Self-Driving software. The firm reaffirmed its $500 price target, stating that FSD V14 delivered a notably smooth robotaxi demonstration and may already perform at levels comparable to, if not better than, average human drivers. 

The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.

Analysts highlight autonomy progress

During more than 75 minutes of focused discussions, analysts reportedly focused on FSD v14’s updates. Piper Sandler’s team pointed to meaningful strides in perception, object handling, and overall ride smoothness during the robotaxi demo.

The visit also included discussions on updates to Tesla’s in-house chip initiatives, its Optimus program, and the growth of the company’s battery storage business. Analysts noted that Tesla continues refining cost structures and capital expenditure expectations, which are key elements in future margin recovery, as noted in a Yahoo Finance report. 

Analyst Alexander Potter noted that “we think FSD is a truly impressive product that is (probably) already better at driving than the average American.” This conclusion was strengthened by what he described as a “flawless robotaxi ride to the hotel.”

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Street targets diverge on TSLA

While Piper Sandler stands by its $500 target, it is not the highest estimate on the Street. Wedbush, for one, has a $600 per share price target for TSLA stock.

Other institutions have also weighed in on TSLA stock as of late. HSBC reiterated a Reduce rating with a $131 target, citing a gap between earnings fundamentals and the company’s market value. By contrast, TD Cowen maintained a Buy rating and a $509 target, pointing to strong autonomous driving demonstrations in Austin and the pace of software-driven improvements. 

Stifel analysts also lifted their price target for Tesla to $508 per share over the company’s ongoing robotaxi and FSD programs. 

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