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Tesla lowers China Model 3 price in the face of local subsidy changes

Tesla Made-in-China Model 3 (Source: Tesla China | Twitter)

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Tesla will decrease the price of its Made in China Model 3. The price reduction will allow the all-electric sedan to qualify for the country’s EV subsidies, which apply to cars under the price of 300,000 yuan.

After the Chinese Finance Ministry announced last week that it would cut subsidies for “new-energy vehicles” by 10%, many of the country’s pricier battery-electric cars were knocked out of the running. The new cutoff for pricing to be eligible for the subsidies is 300,000 yuan, or about $42,489.90.

The revision to subsidy pricing points would effectively disqualify the Made in China Tesla Model 3 Standard Range Plus, a vehicle that costs 323,800 yuan, or roughly $45,860.77. As noted by Elon Musk in the recently-held earnings call, Tesla is actually working on reducing the initial purchase cost of the Model 3 in China so that the vehicle can qualify for the government subsidies.

“We are making rapid progress on lowering the production costs in China, and we’re actually excited to announce on this call that we will be reducing the price of the standard range Model 3 tomorrow,” Musk said during the company’s Q1 2020 Earnings Call.

The Chinese government recognizes any car with plug-in capabilities to receive power as a “new-energy vehicle.” It applies to battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs), and fuel cell electric vehicles (FCEVs).

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In late March, Chinese Premier Li Leqiang announced that the country would extend subsidies for environmentally-friendly vehicles for two years. The extension is aimed to combat the economic downturns that resulted from a halt in vehicle production and deliveries in the country due to the COVID-19 pandemic, which shut down Giga Shanghai for a few weeks following the Chinese New Year.

The subsidies applied to cars that offered at least 400 kilometers, or about 250 miles, of electric range. Consumers who purchased a vehicle that fit the “new-energy” template and offered the minimum range requirement would receive a 25,000 yuan, or $3,600, subsidy that would reduce the cost of the vehicle.

The inclusion of subsidies to electric vehicles in China would undoubtedly entice buyers to consider a battery-powered car. The reduction in price for the Model 3, along with the government subsidies, would let buyers own a high-performance electric vehicle from Tesla for a very reasonable price.

Tesla’s impressive presence in China has been backed by the company’s quick and adaptive production lines at the Giga Shanghai production plant. Tesla noted in its Q1 2020 Update Letter that the Chinese production facility is poised to reach an annual production rate of 200,000 cars. While the facility currently only builds the Model 3 sedan, Tesla is currently working on the construction of Giga Shanghai’s Phase 2, a project that will allow for the introduction of the Model Y.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla launches hiring for Robotaxi program in its twentieth country

Overall, the hiring signals Tesla’s aggressive timeline for global dominance in autonomous mobility.

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Credit: @AdanGuajardo/X

Tesla has launched a hiring initiative for its Robotaxi program in its twentieth country, as the company posted two new jobs in Thailand this week.

Tesla is hiring in Bangkok and Kowloon for the Vehicle Operator position, which is related to data collection, and is the first in Thailand, but the twentieth country overall, as the company tries to expand into other markets.

Tesla has had active job postings for Vehicle Operator positions in the United States, India, Israel, Taiwan, Germany, the Czech Republic, Hungary, the UK, Finland, Switzerland, Sweden, the Netherlands, Austria, Spain, Norway, Italy, and Turkey in past listings.

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These postings are not all currently available, likely because the roles have been filled.

Thailand is the most recent, and broadens the company’s potential path to expanding its ride-hailing program, which is only active in the United States in Austin, Texas, and the California Bay Area, so far.

These roles typically involve data collection, which assists in improving Autopilot and Full Self-Driving operation. Tesla’s self-driving programs utilize real-world data that is accumulated and stored, observing vehicle and traffic behavior, as well as tendencies that are performed by human drivers to help increase safety and overall performance.

Overall, the hiring signals Tesla’s aggressive timeline for global dominance in autonomous mobility. Although the company has several high-profile rivals and competitors in the field, it has established itself as a main player and a leader in the development of autonomous technology, especially in the U.S., as its FSD suite is refined on almost a weekly basis.

The Full Self-Driving suite is available in seven countries and territories currently, including the U.S., Canada, China, Mexico, Puerto Rico, Australia, and New Zealand. Its biggest goal for expansion is currently the European market, where regulatory hurdles have been the main bottleneck prolonging its launch on the continent.

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Tesla has performed months of testing in various European countries, including France and Spain, and does have support in some areas from various regulatory agencies. However, the company is hoping to get through this red tape and offer its suite in Europe for the first time, hopefully this year.

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Tesla China rolls out Model Y upgrades, launches low-interest financing

These strategies are aimed at improving the ownership experience and keeping vehicle pricing competitive in the world’s largest electric vehicle market.

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Credit: Grok Imagine

Tesla has rolled out minor updates to the five-seat Model Y in China, upgrading the vehicle’s center display to a higher-resolution 16-inch 2K screen. The electric vehicle maker also introduced attractive financing options, including 7-year low-interest rates, to offset the new purchase tax on EVs. 

These strategies are aimed at improving the ownership experience and keeping vehicle pricing competitive in the world’s largest electric vehicle market.

Five-seat Model Y gets larger, better display

With its recent update, all three variants of the five-seat Model Y now feature an upgraded 16-inch 2K resolution center display, which replaces the vehicle’s previous 15.4-inch 1080p panel. This screen was already used in the six-seat Model Y L, and it offered improved visual clarity. Tesla China has also updated the Model Y’s headliner to black, giving the vehicle a sleeker appearance.

Prices of the five-seat Model Y remain unchanged at RMB 263,500, RMB 288,500, and RMB 313,500 for the respective trims. This update enhances the cabin experience as domestic rivals are already adopting high-resolution screens. As noted in a CNEV Post report, some domestic automakers have begun rolling out vehicles equipped with 3K-resolution displays. 

New financing offers

Tesla also launched ultra-long-term financing offers for its locally produced models in China, which include the Model 3 sedan, the five-seat Model Y, and the six-seat Model Y L, through January 31, 2026. The 7-year option features an annualized fee rate as low as 0.5%, which is equivalent to 0.98% interest. This is expected to save customers up to RMB 33,479 ($4,790) compared to standard rates.

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A 5-year zero-interest plan is also available, and it has been extended to the Tesla Model Y L for the first time. These incentives help offset China’s new 5% purchase tax on New Energy Vehicles (NEVs) in 2026-2027. Some of Tesla’s rivals in China have announced in recent months that they would be covering the purchase tax owed by buyers early this year. 

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Tesla Model Y’s new feature lands driver in hot water from police officer

“He gave me a warning and told me to get it fixed.”

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Credit: Grok

Tesla Model Y received a slew of both interior and exterior upgrades when the company refreshed its best-selling vehicle last year.

However, one of the more notable changes from an exterior perspective landed a driver in hot water with a local police officer, who was confused about the situation with the taillight bar and its ability to alert other drivers of a reduction in speed.

The new Tesla Model Y taillight with taillight glow

A Tesla Model Y owner in Indiana recently noted in a Facebook post that he was pulled over because a police officer thought the vehicle’s taillights were not turned on. However, the Model Y’s new rear light bar, which spans across the entire width of the vehicle, is more than visible in both light and dark conditions.

The incident, which was first spotted by Tesla Oracle, brings to light the interesting changes and perception of vehicle design that Tesla has brought forth with the new Model Y. We know some things might be head-scratching to some drivers, notably the Matrix Headlight technology present on the car, but this one truly baffled us.

The post stated:

“Just got pulled over for my tail lights not being “on” i told the officer it’s brand new. It has 1100 miles. I told him the red light bar is the taillight. The brake lights, both turn signals, and the red bar was on/worked. He told me that where the brake lights are, it should be illuminated there also. He gave me a warning and told me to get it fixed. Had anyone else had this kind of issue?”

Having the police officer tell a driver to “get it fixed” when it is a completely legal and functional design is pretty crazy.

However, the rear taillight bar, which glows and really gives the new Model Y a distinct difference between its previous iteration, is more than recognizable as a brake light and an indication of a reduction in speed.

Regulatory language for vehicle designs indicates that the light has to reach a certain number of lumens, or brightness. Lars Moravy indicated this on an episode of Jay Leno’s Garage when he and Tesla Chief Designer Franz von Holzhausen explained some of the details of the new Model Y.

This issue sparks some interesting dialogue people can have about vehicle design, and as more and more companies are adopting these futuristic looks, it seems law enforcement will have to get with the times and familiarize themselves with the regulations regarding exterior lights.

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