News
Tesla ‘Model 2,’ mobile phone, and Tom Zhu ‘2nd-in-command’ rumors debunked by China exec
Tesla doesn’t have a PR team, and even on the off chance that the company responds to a media outlet, its responses tend to be short and succinct. This came to a head last month when rumors about a production shutdown in Giga Shanghai during December’s last week due to weakening demand were reported by several mainstream news media outlets. In response to the wave of reports, Tesla China simply commented that the reports were “untrue.”
As it turned out, what Tesla China really meant was that the reports were not entirely accurate. Giga Shanghai was indeed pausing its production in the last week of December, but it would be due to maintenance for the plant’s lines, not a demand issue. While one could argue that Tesla China’s response could have been better — and it definitely could have been better — it was already far more of a response than what Tesla typically puts out.
Tesla China Exec Interview
In the United States, Tesla usually doesn’t even issue official responses. Elon Musk posts about Tesla frequently and he clarifies issues on Twitter, but outside of that, there is very little that the company does to respond to rumors or reports. This was why it was quite a welcome development when Tesla VP Grace Tao had an interview with Chinese media. In it, she discussed a number of pertinent topics, such as Tesla’s vehicle pricing strategy in China, as well as some rumors surrounding the company.
Rumors about Tesla are abounding, and among the most notable are arguably the “Model 2,” the vehicle believed to be the cheaper successor to the Model 3 and Model Y; the “Pi Phone,” a mobile phone that’s been spamming a number of YouTube channels for some time now; and the promotion of Tesla China’s Tom Zhu as “second-in-command” in the company. Grace Tao’s response was quick and direct, and she noted that the “rumors are not true.”
Now, if you could see a parallel between the denial that the VP recently gave to Tesla China’s response to last month’s reports of Giga Shanghai’s shutdown, you are not alone. With this in mind — and if one could speculate to a point — then perhaps Tao’s denial could also be read as the rumors not being entirely accurate. Emphasis on the “entirely.”
Model 2, Mobile Phone, and Tom Zhu
Tesla, for one, has been working on a smaller vehicle platform for some time now. Elon Musk has been pretty dismissive of the vehicle for some time, favoring a dedicated, futuristic Robotaxi with no steering wheels instead, but he has shared some details about the upcoming car in the past. Musk has, for example, noted that Tesla’s affordable car would exceed the Model 3 and Model Y’s production output. Its platform would also be roughly the cost of the Model 3 and Model Y’s. It’s undeniable that Tesla is working on an affordable car, so the VP’s recent denial can also simply mean that the “not true” part of the rumor was the speculated name of the EV, “Model 2.”
As for the Tesla “Pi Phone,” Elon Musk has noted in the past that he is not closed to the idea of making a mobile phone if Apple or Google end up blocking Twitter, but that’s about it. Unlike what’s suggested in spam videos on YouTube, the “Tesla Phone” is simply a fun idea, nothing more. Tom Zhu’s promotion has not been confirmed by Tesla, but signs are pointing to the executive taking a larger role in the company. That being said, Zhu’s position does not necessarily have to be “second-in-command” to Elon Musk. His position, if speculations do prove accurate, could simply be created to accurately describe his larger responsibilities in the company.
Tesla VP Grace Tao’s interview with local Chinese media can be viewed here.
The Teslarati team would appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via Twitter @Writer_01001101.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
