Investor's Corner
Tesla’s Model 3 production ramp is here, and the US auto market is starting to feel it
Since hitting its Q2 target of producing 5,000 Model 3 per week, Tesla appears to have accelerated its efforts to build and deliver the electric car to as many reservation holders as possible. The vehicle’s ramp has been anything but smooth over the past year, but now that Tesla is focusing on sustaining its production of the car, it seems like the results of the Model 3 push are finally starting to bear fruit.
Tesla noted in its Q2 2018 production and delivery report that the Model 3 had a line of about 420,000 reservations as of the final week of June. Deliveries of the Model 3 rose steadily since Tesla started ramping the production of the vehicle. Over Q1 and Q2, sales of the electric sedan increased, culminating in July when Tesla is estimated to have sold as many as 14,250 Model 3 in one month.
With such numbers, the Model 3 became the best-selling electric car in the United States in July, bar none. The rise of the Model 3 was so prominent that last month, it was listed as 7th place in GoodCarBadCar‘s list of America’s Top 20 Best Selling Cars, which included gas-powered vehicles like the Toyota Camry and the Honda Civic. These are vehicles that have held their places in the US’s auto industry for years, and the vast majority of them are more affordable than the Model 3.
Yet, despite this, the Model 3’s sales show that more and more people are starting to commit to Tesla’s electric car. In the company’s Q2 2018 earnings call, Tesla global head of sales Robin Ren stated that the top five vehicles being traded in for a Model 3 were rather surprising, as they were comprised of mostly lower-priced cars such as the Toyota Prius, BMW 3 Series, Honda Accord, Honda Civic, and the Nissan Leaf. Among these vehicles, only the BMW 3 Series is an actual competitor in the midsize luxury segment. The other four are from a more affordable price point.
According to Elon Musk, these trends in the sales of the Model 3 suggest that customers are quite open to spending a little bit more than their usual budget to purchase the electric car. This, Musk believes, is encouraging overall.
“It’s just interesting that people are trading up into a Tesla, so they’re choosing to spend more money on a Tesla than their current car, just based on the trade-in values. A Civic is a very inexpensive car compared to particularly the Model 3 today. So that’s promising from a market access standpoint,” Musk said.
Tesla’s Model 3 ramp appears to be well on its way to sustaining the optimum manufacturing level displayed by the company during its “burst production week” at the end of June. Apart from Tesla announcing that it was able to maintain its 5,000/week Model 3 target in “multiple weeks” in July, the company has also registered an astounding 16,000 new Model 3 VINs in a seven-day period this August. That’s a number that took the company roughly eight months to achieve when the vehicle started production in mid-2017.
As the Model 3 continues to make its presence known in the US auto industry, Tesla appears to be looking into expanding the Model 3’s reach to other countries. Deliveries to Canada have already started in Q2, and just recently, Tesla also announced that it would be offering the Model 3 for viewing in Australia and New Zealand. The company also showcased the Model 3 at the 2018 Goodwood Festival of Speed, where it attracted a good deal of attention from the festival’s attendees.
What then, of competing electric vehicles from other manufacturers? The Model 3’s main rival, the well-reviewed Chevy Bolt, has appears to have plateaued its sales in 2018. Estimates of the Chevy Bolt’s sales this year show that the vehicle has likely sold around 1,100-1,700 units every month since January, putting it below the Model 3’s numbers in 2018 so far. By July, the Model 3 is estimated to have outsold the Chevy Bolt EV 12:1.
Particularly notable is that Tesla’s production ramp for the Model 3 is still just halfway towards its actual target. Tesla aims to eventually produce 10,000 Model 3 per week — a pace the company is seeking to achieve sometime next year. It took a very long time for Tesla to build up the Model 3’s lines to produce 5,000 vehicles per week, but with the milestone achieved, it appears that Tesla’s ramp for its most ambitious electric car is going nowhere but up. Once the Model 3 hits 10,000 per week, even America’s top-selling vehicles like the Toyota Camry could start seeing their sales get taken over by Telsa’s electric sedan.
Tesla (NASDAQ: TSLA) received an upgraded rating on its shares from Wall Street firm Cantor Fitzgerald, who recently took a trip to Austin to visit the company’s data centers and production lines ahead of several high-profile product launches set for this year.
It was a bold move, especially considering Tesla shares are under immense pressure currently, fending off negative news regarding the company’s sentiment and potentially lower-than-expected delivery figures due to the launch of a new version of its most popular vehicle, the Model Y.
However, the bulls on Wall Street are still considering Tesla to be a safe play, especially considering its robust presence in various industries, including automotive, energy, and AI/Robotics.
Cantor Fitzgerald analyst Andres Sheppard said in a note that, during a recent visit to Tesla’s Cortex AI data centers and the production line at Gigafactory Texas, it was clear there is a lot of potential and runway for Tesla in 2025:
“On 3/18, we visited Tesla’s Cortex AI data centers and the factory’s production lines ahead of the company’s introduction of its Robotaxi segment (targeted for June in Austin, followed by CA later in 2025). With Tesla’s shares now down ~45% YRD, we upgrade Tesla to Overweight (from Neutral) ahead of upcoming material catalysts. Our $425 12-month PT is unchanged. Our Thoughts: Attractive Entry Point Ahead of Material Catalysts.”
Sheppard went on to mention the catalysts, which he believes are the Robotaxi rollout in Austin in June, along with the continued rollout of Full Self-Driving in China, the eventual rollout of FSD in Europe, and the introduction of the affordable models in the first half of this year, and those were just on the automotive side.
There are several others, including Optimus, growth in the energy division, and in the longer term, the Semi.
In terms of potential weaknesses, Sheppard expects the likely removal of the EV tax credit and some of its growth to be offset by tariffs as the two big things that stand in the way of even more growth for the company.
Tesla is up over 5 percent on Wednesday, trading at $236.86.
Tesla stock (NASDAQ: TSLA) surged over 7 percent on Wednesday, canceling out some of the losses it has felt this week.
It has been a less-than-ideal start for Tesla in 2025, as the company has wiped out all of its gains felt from the victorious election campaign of President Donald Trump. The stock is down 34 percent so far this year.
The losses have mostly been felt due to reports of decreased demand due to pushback against CEO Elon Musk and his support of President Trump, as well as investor concern over the CEO’s personal use of time between the Department of Government Efficiency (DOGE) and Tesla itself.
In a note this week from Wedbush, analyst Dan Ives wrote:
“Musk needs to step up as Tesla CEO at this critical juncture. In a nutshell, the word ‘balance’ has been missing with Elon Musk and his ability to run Tesla as CEO….while instead focusing all of his energy and time driving his DOGE initiative within the Trump Administration. Since Trump’s White House 2nd term kicked off in January, we have seen Musk and Trump connected at the hip with Musk essentially living at the White House and Mar-a-Lago in Palm Beach. There has been little to no sign of Musk at any Tesla factory or manufacturing facility the last two months and perception has become reality for Tesla shares. Trump getting elected President was a huge moment for Musk and Tesla in our view as this will create the fast track for an autonomous federal roadmap…however the DOGE efforts have now intertwined Tesla into this brewing political firestorm.”
Wednesday’s slight bump for Tesla shares is likely related to the support the company received from President Trump yesterday, who purchased a Model S sedan at the White House and pledged to pay for it with a check.
President Donald Trump buys a Tesla at the White House – Here’s which model he chose
The move was one that signaled a buying spree from high-profile Republicans, including Sean Hannity, among others, who announced their support for Musk and Tesla:
As promised yesterday, I Just ordered my new self driving Tesla! Over 1000HP, 0-60 in 2.0 seconds!
Details on how to win the Tesla of your Choice soon on https://t.co/9hkyEX1UVi! pic.twitter.com/PSCCtUsXK2
— Sean Hannity 🇺🇸 (@seanhannity) March 11, 2025
Tesla shares closed at $248.09 on Wednesday, up 7.59%.
Tesla bull ARK Invest loaded up on over $20 million worth of the automaker’s shares on Monday after the company saw its largest slide on the market since late 2020.
Shares dropped over 15 percent on Monday, mostly due to pushback on the stock as CEO Elon Musk heads the Department of Government Efficiency (DOGE). His involvement with the U.S. government directly has sent some investors into a predicament over Musk’s dedication to Tesla.
There are also concerns regarding Q1 deliveries, which will be a big indication of where the year could be headed for Tesla.
The Monday slide was the biggest since late 2020 when shares dropped over 21 percent.
However, the slide presents a massive buying opportunity for investors, especially those who operate ETFs, like ARK. Long term, ARK believes Tesla shares (NASDAQ: TSLA) will be exponentially more expensive, especially leaning on the thesis that Robotaxi and AI/Optimus will translate to major growth in yet another sector for the company.
ARK bolstered its position on $TSLA in its ARKK Innovation ETF with a purchase of 68,164 shares. Tesla is the largest holding in ARKK with over $531 million in value. Tesla makes up exactly 10 percent of the ARKK ETF.
It also bought another 11,154 shares in its ARKQ Autonomous Technology & Robotics ETF.
It’s no secret Tesla shares have taken a substantial hit in 2025, especially as the company’s price on Wall Street exploded following President Trump’s successful election campaign last year.
So far in 2025, Tesla shares are down over 38 percent. They are up nearly 5 percent as of 2:30 p.m. on the East Coast. Even bullish analysts are hoping some focus returns to Tesla on Musk’s part.
Dan Ives of Wedbush said in a note last night following the broad sell off:
“This is a gut check moment for the Tesla bulls (including ourselves) after this massive sell-off in Tesla shares with fears mounting/accelerating. The bears own the Tesla narrative in the near-term as lackluster sales numbers from Europe, China, and the US in January/February along with Musk protests/brand worries have created many concerns.”
He continued:
“While the DOGE/Trump Musk iron clad partnership has created major brand worries for Tesla…..we estimate less than 5% of Tesla sales globally are at risk from these issues despite the global draconian narrative for Musk. Importantly, we expect Musk will better balance his time between DOGE and Tesla/SpaceX over the course of 2025 and some of these distraction issues will fade.”
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