Investor's Corner
Tesla’s volunteer-boosted Model 3 delivery weekend is a wake-up call for legacy auto
If social media posts and anecdotes from participating owners are any indication, it appears that Tesla’s volunteer-boosted Model 3 delivery weekend is looking to be a success. As Tesla’s volunteers aid the company in orienting large numbers of new owners with their vehicles, the demand for quality electric cars is becoming more evident than ever.
This weekend saw something remarkable happen in the Tesla community. With the company currently attempting to address Elon Musk’s self-dubbed “delivery logistics hell,” some owners of Tesla’s electric cars stepped forward to offer help. The idea was initially pitched by IGN reporter and Ride the Lightning podcast host Ryan McCaffrey on Twitter, and Elon Musk promptly greenlighted the suggestion, stating that any help would be greatly appreciated. The community mobilized itself immediately, and by Saturday, Tesla’s delivery centers had volunteers who were ready to help new owners with the features and functions of their electric cars. Even Elon Musk himself was in Fremont’s center, interacting with new owners.
Hanging out with @elonmusk while waiting for our new cars @Tesla pic.twitter.com/2UjGyYkD5u
— Bradley Wong (@brawong) September 23, 2018
Reports on social media and in forums such as the r/TeslaMotors subreddit suggest that Tesla’s volunteer-augmented delivery efforts have been largely successful. One such account came from r/TeslaMotors subreddit member and Model 3 owner u/jpbeans, who narrated his experience as a volunteer in one of Tesla’s delivery centers. According to the Model 3 owner, Tesla gave them Guest badges, and they ended up helping owners on several topics, from basics like opening the Model 3’s door handle, to navigating the car’s functions through the 15″ touchscreen.
On Twitter, similar accounts were shared. Twitter user @GuyTesla, who volunteered in Tesla’s Littleton delivery center on Saturday, even noted that a nearby Jaguar dealership inquired how Tesla would be able to store the vehicles being delivered to the site. When informed that the electric cars were not staying in the facility, the staff of the legacy automaker were reportedly a bit shocked.
Hilarious highlight of the day: The Jaguar dealers that had just moved in next-door to Tesla Littleton commented on all of the truck carriers of cars showing up, and asked, “where are you going to put all of these?” And the answer was “They aren’t staying.”
Sad faces…
— 🐍🎷 Tesla Guy 🎷🐍 (@GuyTesla) September 23, 2018
Inasmuch as the Littleton volunteer’s observations are but an anecdote in an otherwise busy delivery weekend, the demand for premium electric vehicles should be undeniable by now. Over the years, Tesla’s electric cars, despite the company’s teething challenges, proved successful in their respective segments. With the Model 3, Tesla has begun an attack into the mainstream auto market, and the electric sedan is starting to make some waves. In August alone, the Model 3 became the 5th best-selling passenger car in the US, being outsold only by the Toyota Camry, Honda Civic, Honda Accord, and the Toyota Corolla Family, all of which are lower-priced vehicles.
Tesla is pretty much unchallenged in the premium electric car market, though highly-anticipated competitors such as the Mercedes-Benz EQC and the Audi e-tron have recently been unveiled. While these vehicles have long been hyped as possible “Tesla-killers” due to their manufacturers having decades of experience in the auto industry, the performance of the vehicles, as well as their battery tech, seemed to be a bit subpar compared to Tesla’s electric cars. This was addressed by Bernstein analyst Toni Sacconaghi recently, when he noted that contrary to a prevalent bear thesis, there is “no actual flood of competition coming” for Tesla’s vehicles.
The recent offerings of premium legacy automakers have caught the attention of Christina Bu, General Secretary of the Electric Vehicle Association in Norway. Norway is among the world’s leaders in the electric car transition, and it is one of the countries where Tesla’s vehicles hold a formidable place. After the reveal of some of Tesla’s competitors from legacy automakers, the EVA General Secretary proved unimpressed, calling on manufacturers to “stop pretending and start delivering” on real electric cars that have compelling performance and features. Bu further noted that the strong demand for affordable, decently-specced vehicles like the Kia Niro Electric and Hyundai KONA Electric, is proof that consumers are ready to embrace EVs.
Tesla is pretty much only halfway through its efforts of ramping the production of the Model 3. This third quarter, Tesla is aiming to produce 50,000-55,000 Model 3 — a record number of vehicles but still only a fraction of its planned 10,000/week production rate for the electric sedan. Tesla eventually plans to build 500,000 Model 3 per year, and its upcoming crossover SUV, the Model Y, is expected to hit a production rate of 1 million units per year. Even when the company achieves these targets, though, the auto industry could not transition into the electric car era on Tesla alone — other manufacturers, particularly those with decades of experience, must embrace the shift as well. As Norway’s General Secretary of the EVA noted, the time is now to “stop pretending and start delivering.”
Elon Musk
Tesla eyes supply partners for Optimus mass production
Tesla certified three Chinese suppliers for Optimus mass production, signaling its robot timeline is accelerating.
Tesla’s robotics team traveled to Ningbo, in China’s Zhejiang province, on September 16 and spent the following day auditing component suppliers for Optimus, according to a Bloomberg report cited by RobotAIGeek. The visit moved three manufacturers from provisional status to certified mass production partners: Tuopu Group, which handles actuators and chassis components, Ningbo Joyson Electronic, a sensor supplier, and Zhejiang Sanhua Intelligent Controls, which builds thermal management systems. All three already supply parts to Tesla’s electric vehicles, and the audit reportedly came with fresh orders that supply chain reports put at an initial batch of roughly 5,000 units.
Tuopu, Joyson, and Sanhua built their manufacturing base serving the automotive industry, where tolerances and volume requirements are already close to what a mass produced humanoid robot demands. Sanhua in particular has history here. Teslarati reported last October that the company had received a roughly $685 million order for linear actuators tied to Optimus, a volume industry watchers estimated could cover around 180,000 robots once production ramped.
Supply chain reports tied to this week’s audit put Tesla’s near term production goal at about 1,000 Optimus units a week by late September, rising to 2,000 to 2,500 units a week by the end of the year. That pace would put real weight behind the timeline Tesla has been building toward since May, when it wound down Model S and Model X production at Fremont to convert that floor space into a dedicated Optimus line targeting one million units annually. JPMorgan analysts who toured the factory in August confirmed the conversion took roughly four months, a pace Musk has called unprecedented for a facility that size.
New drone video shows Tesla’s Optimus Factory reaching a turning point
Fremont is only the first phase. A second, larger Optimus plant is rising at Gigafactory Texas, where drone footage shared by Joe Tegtmeyer last week showed the structural steel nearing completion on the north end of the building. Tesla has said that facility is meant to eventually support production of up to 10 million units a year, though volume output there is not expected before 2027.
Commercial sales of Optimus are still targeted for the second half of 2027, but production is expected to start well before then. JPMorgan analyst Rajat Gupta has said Tesla’s “Optimus Academy” program, which uses early units to collect real world training data inside Tesla’s own facilities, is expected to be running later this year. Bloomberg Intelligence analyst Ian Ma described the Ningbo audits as “a positive commercialization signal for China’s humanoid supply chain,” noting that sentiment could improve further if the visit leads to confirmed supplier nominations and larger orders. The Solactive China Humanoid Robotics Index rose about 1.4% on the news, though it remains down roughly 30% for the year.
Investor's Corner
New drone video shows Tesla’s Optimus Factory reaching a turning point
New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.
Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.
The Giga Texas Optimus Factory latest update … construction keeps moving fast!
Steel assembly is now only about 5 column grids from the north perimeter beam. Concrete is going in on the three upper floors, rebar is still being laid for more pours, and footing / grade-beam work… pic.twitter.com/qvFPvwnYzW
— Joe Tegtmeyer 🚀 🤠🛸😎 (@JoeTegtmeyer) September 17, 2026
Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.
Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.
Tesla Giga Texas to feature massive Optimus V4 production line
The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.
Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.
Investor's Corner
Tesla and SpaceX take “Terafab” Trademark fight to Federal Court
Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.
Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.
The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.
What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.
TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.
Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.
The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.