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Tesla’s volunteer-boosted Model 3 delivery weekend is a wake-up call for legacy auto

[Credit: dynamyte43/Reddit]

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If social media posts and anecdotes from participating owners are any indication, it appears that Tesla’s volunteer-boosted Model 3 delivery weekend is looking to be a success. As Tesla’s volunteers aid the company in orienting large numbers of new owners with their vehicles, the demand for quality electric cars is becoming more evident than ever.

This weekend saw something remarkable happen in the Tesla community. With the company currently attempting to address Elon Musk’s self-dubbed “delivery logistics hell,” some owners of Tesla’s electric cars stepped forward to offer help. The idea was initially pitched by IGN reporter and Ride the Lightning podcast host Ryan McCaffrey on Twitter, and Elon Musk promptly greenlighted the suggestion, stating that any help would be greatly appreciated. The community mobilized itself immediately, and by Saturday, Tesla’s delivery centers had volunteers who were ready to help new owners with the features and functions of their electric cars. Even Elon Musk himself was in Fremont’s center, interacting with new owners.

Reports on social media and in forums such as the r/TeslaMotors subreddit suggest that Tesla’s volunteer-augmented delivery efforts have been largely successful. One such account came from r/TeslaMotors subreddit member and Model 3 owner u/jpbeans, who narrated his experience as a volunteer in one of Tesla’s delivery centers. According to the Model 3 owner, Tesla gave them Guest badges, and they ended up helping owners on several topics, from basics like opening the Model 3’s door handle, to navigating the car’s functions through the 15″ touchscreen.

On Twitter, similar accounts were shared. Twitter user @GuyTesla, who volunteered in Tesla’s Littleton delivery center on Saturday, even noted that a nearby Jaguar dealership inquired how Tesla would be able to store the vehicles being delivered to the site. When informed that the electric cars were not staying in the facility, the staff of the legacy automaker were reportedly a bit shocked.

Inasmuch as the Littleton volunteer’s observations are but an anecdote in an otherwise busy delivery weekend, the demand for premium electric vehicles should be undeniable by now. Over the years, Tesla’s electric cars, despite the company’s teething challenges, proved successful in their respective segments. With the Model 3, Tesla has begun an attack into the mainstream auto market, and the electric sedan is starting to make some waves. In August alone, the Model 3 became the 5th best-selling passenger car in the US, being outsold only by the Toyota Camry, Honda Civic, Honda Accord, and the Toyota Corolla Family, all of which are lower-priced vehicles.

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Tesla is pretty much unchallenged in the premium electric car market, though highly-anticipated competitors such as the Mercedes-Benz EQC and the Audi e-tron have recently been unveiled. While these vehicles have long been hyped as possible “Tesla-killers” due to their manufacturers having decades of experience in the auto industry, the performance of the vehicles, as well as their battery tech, seemed to be a bit subpar compared to Tesla’s electric cars. This was addressed by Bernstein analyst Toni Sacconaghi recently, when he noted that contrary to a prevalent bear thesis, there is “no actual flood of competition coming” for Tesla’s vehicles.

The recent offerings of premium legacy automakers have caught the attention of Christina Bu, General Secretary of the Electric Vehicle Association in Norway. Norway is among the world’s leaders in the electric car transition, and it is one of the countries where Tesla’s vehicles hold a formidable place. After the reveal of some of Tesla’s competitors from legacy automakers, the EVA General Secretary proved unimpressed, calling on manufacturers to “stop pretending and start delivering” on real electric cars that have compelling performance and features. Bu further noted that the strong demand for affordable, decently-specced vehicles like the Kia Niro Electric and Hyundai KONA Electric, is proof that consumers are ready to embrace EVs.

Tesla is pretty much only halfway through its efforts of ramping the production of the Model 3. This third quarter, Tesla is aiming to produce 50,000-55,000 Model 3 — a record number of vehicles but still only a fraction of its planned 10,000/week production rate for the electric sedan. Tesla eventually plans to build 500,000 Model 3 per year, and its upcoming crossover SUV, the Model Y, is expected to hit a production rate of 1 million units per year. Even when the company achieves these targets, though, the auto industry could not transition into the electric car era on Tesla alone — other manufacturers, particularly those with decades of experience, must embrace the shift as well. As Norway’s General Secretary of the EVA noted, the time is now to “stop pretending and start delivering.”

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla Robotaxi gets a massive upgrade in Nevada

Nevada regulators just approved a massive expansion of Tesla’s robotaxi fleet across the entire county.

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Concept art of a Tesla Cybercab in Las Vegas Strip as rendered via Grok

Tesla’s robotaxi footprint in Nevada just grew by roughly 500 times in a single regulatory vote.

The Nevada Transportation Authority approved Tesla’s full Autonomous Vehicle Network Company permit on Thursday, clearing the way for the company to deploy up to 5,000 driverless vehicles across Clark County over the next 12 months. The decision came during a four hour general session meeting that Tesla investor Sawyer Merritt watched live and reported on X, noting the vote replaces the interim order that had limited Tesla to just 10 robotaxis on a narrow stretch of the Las Vegas Strip.

That earlier cap, covered here after it surfaced on August 13, came with restrictions that looked stricter than what Tesla runs in Austin: a 45 mph speed ceiling, no airport pickups, and a geofence confined to the Strip corridor. The new approval extends Tesla’s operating authority to all of Clark County, with room to request an even wider geofence across the state.

Tesla representatives at the meeting said they have no intention of putting 5,000 cars on the road right away. Commercial rides are expected to start within 30 days, pending vehicle inspections, insurance filings, and fare approval, the standard steps every robotaxi operator in Nevada has had to clear.

Tesla’s own Robotaxi account replied to the news with a short line, The golden future is upon us.

The timing lines up with Tesla’s broader robotaxi push this month. The company is preparing to open Cybercab rides to the public in Austin as soon as this month, and it opened a sweepstakes for riders to win a seat at the launch event. Tesla filed its original application for a 5,000 vehicle Nevada fleet back in June, a request regulators trimmed to 10 vehicles when they issued the interim order in July. Thursday’s vote effectively grants the number Tesla asked for from the start.

Zoox, the Amazon owned robotaxi operator, has run in Nevada since 2025 and was capped at 100 vehicles before Thursday’s decision. Tesla’s new ceiling puts it well ahead of that comparison on paper, though the company has said its actual fleet size will depend on how quickly FSD v15 rolls out, the software update executives have called the gateway to scaling unsupervised robotaxi operations nationwide.

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SpaceX’s next trillion dollar bet has nothing to do with rockets, Musk tells staff

Elon Musk told SpaceX staff AI revenue will soon dwarf rockets and Starlink combined entirely.

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Elon Musk told SpaceX employees this week that artificial intelligence, not rockets, will soon carry the company’s revenue. In a roughly 29 minute internal address posted on SpaceX’s X account on Tuesday, Musk said AI revenue will pass every other line of business at SpaceX “probably in September” and pull further ahead by the fourth quarter.

The numbers he gave are specific. SpaceX currently runs 1.4 gigawatts of AI compute capacity. Musk wants that at 10 gigawatts by the end of 2027, a jump he tied directly to revenue: “if we bring 10GW of AI online by the end of next year, it will be $300 billion to $500 billion a year in revenue.” He called those “big numbers,” which undersells a projection larger than what most countries produce in a year.

Musk went further on where AI fits into SpaceX’s future. “Probably in four or five years, AI will be 99% of the value of SpaceX,” he told staff, adding that digital intelligence would eventually run “a trillion times” ahead of biological intelligence as computing scales. He tied that growth to the company’s founding mission, telling employees “we must win on AI, because the future is overwhelmingly AI and robots,” with the payoff meant to help fund Starship and a Mars program that increasingly runs through Terafab, the joint Tesla, SpaceX and xAI chip plant.

Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

None of this is entirely new territory. SpaceX told investors much the same story during its first earnings call as a public company on August 4, where Musk moved the company’s $1 trillion revenue target up a year to 2030 and said Starlink could someday carry a majority of the world’s internet. What the all hands video adds is a hard deadline and a specific power figure Musk had not given publicly before, along with a franker pitch to his own workforce that AI, not launch cadence, is now the thing SpaceX is betting its future on.

The AI revenue itself is not coming from SpaceX training its own models. It is largely Starlink acting as the network layer for xAI’s workloads, plus SpaceX renting out compute capacity directly, the same approach behind the roughly $16 billion the company spent on AI infrastructure in a single quarter.

Musk closed the video with a pitch aimed at recruiting and retention rather than investors, telling employees that anyone who helps SpaceX win the AI race will eventually get the chance to go to the moon or Mars themselves. Whether SpaceX can turn 1.4 gigawatts into 10 in seventeen months is the more immediate question, and one that will show up in quarterly numbers well before anyone leaves Earth.

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Investor's Corner

Tesla has one big financial question to answer for investors: Morgan Stanley

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Credit: Tesla

In a new note to investors on Tuesday, Morgan Stanley analyst Andrew Percoco said that Tesla has one big financial question to answer for investors regarding its Robotaxi rollout, Full Self-Driving software, and Optimus.

Percoco said in the note that, for the most part, investors are still very positive about the direction the company is headed. However, there are some things the firm would like to see, and they have to do with financials.

Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue

Tesla bulls are more than convinced that the company’s Full Self-Driving software is proof it can develop physical AI. Financially, however, there are still some questions, especially on elevated spending, which CEO Elon Musk said would occur as the company works to roll out Robotaxi faster and continue developing its Optimus robot.

The latter two are where Tesla will have to prove progress to investors, as Percoco writes that both projects “will require clearer evidence that Robotaxi is scaling and more tangible Optimus proof points to support the ROI on elevated capex.”

Percoco said the second quarter earnings call did not change his long-term thesis of where Tesla is positioned in the AI race, which is out in front. However, there are concerns that weaker gross margins and higher R&D spend will stress financials, and that has “sharpened our (and investors’) focus on measurable progress across Robotaxi and Optimus.”

Additionally, Robotaxi still needs to be proven with more operation in existing cities while maintaining safety but improving how many rides it gives in any given time, he said. For Optimus, Percoco wrote that he is “still looking for evidence beyond commentary around SOP.”

Morgan Stanley put Percoco in charge of covering Tesla after long-time analyst Adam Jonas transitioned to the automotive side.

Currently, Morgan Stanley has a $415 price target on Tesla and a ‘Hold’ rating on the stock. It is trading at around $330 at the time of publication, which was 2:30 P.M. on the East Coast.

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