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Tesla Model 3 steals Germany’s top EV sales spot in March with record month

Credit: Reddit | u/BattMastard

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The Tesla Model 3 stole the top spot in sales from the Volkswagen e-Up! EV in March, thanks to a record month in registrations. Increased demand for electric and plug-in hybrid vehicles skyrocketed in Germany in March. Still, none of the domestic automakers who controlled the market for years could deny Tesla’s mass-market sedan.

The Model 3 was registered 3,699 times in March, narrowly defeating the VW e-Up! EV by only 100 units. The VW e-Up! EV has been the German company’s “city car,” according to the EV Sales Blog, a site that tracks electric vehicle sales figures globally. Available in an EV version since 2013, the e-Up! EV has been a thorn in the side of its competitors in the German market. A roughly €22,000 ($26,503) vehicle, the e-Up! is one of the most sought-after electric cars in the German market because of its versatility and simplicity. Despite falling behind the Model 3 in March, it still remains Germany’s best-selling EV for 2021.

Credit: EV Sales Blog

However, the Model 3’s presence atop the proverbial podium in March is impressive for several reasons. Tesla currently does not have an active production facility in Germany that manufactures its all-electric vehicles. Every EV that Tesla has in the European market has been exported from the Fremont factory in Northern California or Gigafactory Shanghai in China. While Tesla considered keeping the Model 3 and Model Y programs on standby until Giga Berlin started production, the company reversed its stance on the matter. Instead, Tesla chose to begin importing Model 3s from Shanghai to Europe, increasing the company’s presence in the highly competitive European EV market. The decision has paid dividends.

Tesla China holds ceremony to commemorate first 7K Model 3 exports to Europe

Tesla outperformed other highly notable electric cars that have home-field advantage in the German market. Volkswagen’s Golf PHEV, ID.3, and Passat PHEV finished 4th, 5th, and 6th, respectively. The Hyundai Kona EV finished third, with 3,237 total sales.

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Tesla will begin manufacturing its all-electric cars in Germany at its new production plant later this year. Production is still scheduled to begin in Summer 2021 and will begin with the Model Y. However, CEO Elon Musk recently revealed that the 2021 production efforts at Berlin would be “limited,” and high volume production would begin sometime next year. Currently, Giga Berin’s construction is coming along at an accelerated pace. However, permits and wait times for preliminary approvals to make additional changes at the site have undoubtedly slowed the process, much to the frustration of Tesla’s executives.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Giga Berlin dispute against IG Metall union leads to investigation

As per a report from rbb24, police seized a laptop belonging to an IG Metall member at Tesla Giga Berlin on Tuesday afternoon.

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Credit: Tesla Manufacturing/X

German authorities have opened an investigation into an IG Metall union representative following allegations that a confidential works council meeting at Tesla’s Gigafactory Berlin was secretly recorded. The probe follows a criminal complaint filed by Tesla management last week.

As per a report from rbb24, police seized a laptop belonging to an IG Metall member at Tesla Giga Berlin on Tuesday afternoon. Prosecutors in Frankfurt (Oder) confirmed that an investigation is underway into a possible unauthorized audio recording of an internal works council meeting.

Under German law, recording a non-public meeting without consent may constitute a criminal offense.

Tesla stated that Gigafactory Berlin employees alerted management after allegedly discovering that an external union representative, who was attending the event as a guest, had recorded the session. Plant manager André Thierig stated in a post on X that the representative was “caught in action,” prompting the company to contact police and file a criminal complaint.

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The seized device is now part of the investigation, and authorities will determine whether any unlawful recording had indeed occurred.

IG Metall has denied the accusation. In comments to German media, representatives rejected Tesla’s claim and described the electric vehicle maker’s allegation as an election campaign tactic ahead of upcoming works council elections.

The election at Tesla’s Grünheide plant is scheduled for March 2–4, 2026, with about 11,000 employees being eligible to vote. Regular works council elections in Germany are held every four years between March and May.

The incident comes amid tensions between Tesla and organized labor in Germany. While works councils operate independently from unions, IG Metall has been active at the plant and has previously criticized Tesla’s labor practices. Authorities, for their part, have not yet announced whether charges will be filed, though the investigation remains ongoing.

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Tesla rolls out xAI’s Grok to vehicles across Europe

The initial rollout includes the United Kingdom, Ireland, Germany, Switzerland, Austria, Italy, France, Portugal, and Spain.

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Tesla is rolling out Grok to vehicles in Europe. The feature will initially launch in nine European territories.

In a post on X, the official Tesla Europe, Middle East & Africa account confirmed that Grok is coming to Teslas in Europe. The initial rollout includes the United Kingdom, Ireland, Germany, Switzerland, Austria, Italy, France, Portugal, and Spain, and additional markets are expected to be added later.

Grok allows drivers to ask questions using real-time information and interact hands-free while driving. According to Tesla’s support documentation, Grok can also initiate navigation commands, enabling users to search for destinations, discover points of interest, and adjust routes without touching the touchscreen, as per the feature’s official webpage.

The system offers selectable personalities, ranging from “Storyteller” to “Unhinged,” and is activated either through the App Launcher or by pressing and holding the steering wheel’s microphone button.

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Grok is currently available only on Model S, Model 3, Model X, Model Y, and Cybertruck vehicles equipped with an AMD infotainment processor. Vehicles must be running software version 2025.26 or later, with navigation command support requiring version 2025.44.25 or newer.

Drivers must also have Premium Connectivity or a stable Wi-Fi connection to use the feature. Tesla notes that Grok does not currently replace standard voice commands for vehicle controls such as climate or media adjustments.

The company has stated that Grok interactions are processed securely by xAI and are not linked to individual drivers or vehicles. Users do not need a Grok account or subscription to enable the feature at this time as well.

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Tesla ends Full Self-Driving purchase option in the U.S.

In January, Musk announced that Tesla would remove the ability to purchase the suite outright for $8,000. This would give the vehicle Full Self-Driving for its entire lifespan, but Tesla intended to move away from it, for several reasons, one being that a tranche in the CEO’s pay package requires 10 million active subscriptions of FSD.

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Credit: Tesla

Tesla has officially ended the option to purchase the Full Self-Driving suite outright, a move that was announced for the United States market in January by CEO Elon Musk.

The driver assistance suite is now exclusively available in the U.S. as a subscription, which is currently priced at $99 per month.

Tesla moved away from the outright purchase option in an effort to move more people to the subscription program, but there are concerns over its current price and the potential for it to rise.

In January, Musk announced that Tesla would remove the ability to purchase the suite outright for $8,000. This would give the vehicle Full Self-Driving for its entire lifespan, but Tesla intended to move away from it, for several reasons, one being that a tranche in the CEO’s pay package requires 10 million active subscriptions of FSD.

Although Tesla moved back the deadline in other countries, it has now taken effect in the U.S. on Sunday morning. Tesla updated its website to reflect this:

There are still some concerns regarding its price, as $99 per month is not where many consumers are hoping to see the subscription price stay.

Musk has said that as capabilities improve, the price will go up, but it seems unlikely that 10 million drivers will want to pay an extra $100 every month for the capability, even if it is extremely useful.

Instead, many owners and fans of the company are calling for Tesla to offer a different type of pricing platform. This includes a tiered-system that would let owners pick and choose the features they would want for varying prices, or even a daily, weekly, monthly, and annual pricing option, which would incentivize longer-term purchasing.

Although Musk and other Tesla are aware of FSD’s capabilities and state is is worth much more than its current price, there could be some merit in the idea of offering a price for Supervised FSD and another price for Unsupervised FSD when it becomes available.

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