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Tesla Model 3 receives Top Safety Pick+ award from the IIHS
The Insurance Institute for Highway Safety (IIHS) has released the results of its crash tests for the Tesla Model 3, and just like other safety agencies in the US and abroad, the organization has granted the all-electric sedan its highest rating available. In a recent announcement, the IIHS has revealed that the Tesla Model 3 qualifies for its Top Safety Pick+ award.
The IIHS notes that to earn the Top Safety Pick+ award, a vehicle must get good ratings in the driver-side small overlap front, moderate overlap front, side, roof strength, and head restraint tests. Good ratings are also required in the passenger-side small overlap test and the headlight evaluation, the latter proving to be a tricky metric that is rarely aced by carmakers.
The Model 3 earned good ratings across the board for crashworthiness, with the vehicle’s front crash prevention system getting a superior rating after successfully avoiding collisions in both the 12 mph and 25 mph track tests. The Model 3’s strong frame also allowed the vehicle to perform well in challenging tests such as the driver-side small overlap front test. Additionally, the Model 3’s headlights received a good rating for being bright enough without causing glare to other drivers.
With its results, the Tesla Model 3 joins the all-electric Audi e-tron and the hydrogen-powered Hyundai Nexo as the IIHS’ Top Safety Pick+ vehicles for 2019. Speaking about these results, IIHS Chief Research Officer David Zuby remarked that the stellar safety performance of these vehicles proves that cars with alternative powertrains do not compromise in terms of safety. “Vehicles with alternative powertrains have come into their own. There’s no need to trade away safety for a lower carbon footprint when choosing a vehicle,” he said.
In a blog post, Tesla explained that the Model 3’s Top Safety Pick+ rating from the IIHS is due to the vehicle’s all-electric structural and powertrain design, which gives the car a low center of gravity that reduces rollover risk while protecting occupants in the event of a crash. Of course, the absence of an engine results in a generous crumple zone in front of the Model 3, which absorbs energy more effectively during a collision. The Model 3’s glass roof also proved very strong, resisting more than 20,000 pounds of force.
Apart from receiving the IIHS’ Top Safety Pick+ rating, the Tesla Model 3 has also earned a 5-Star Safety Rating from the National Highway Traffic Safety Administration (NHTSA). The all-electric sedan also set new benchmarks in safety at its tests with the European New Car Assessment Program (Euro NCAP), as well as the Australasian New Car Assessment Program (ANCAP).
Watch the IIHS’s featurette on the Tesla Model 3’s stellar safety results in the video below.
Read Tesla’s blog post about the IIHS’ Top Safety Pick+ award for the Model 3 below.
Model 3 Earns the 2019 IIHS TOP SAFETY PICK+ Award
We engineer our cars to be the best in the world – in every category. Model 3, our most affordable car yet, is no exception. From the start, we designed it to be among the safest cars ever built, with the goal of getting as many Model 3s on the road as possible to further our mission.
Model 3 has already earned a 5-star safety rating in every category and sub-category from safety authorities on three continents (North America, Europe and Australia), and it has received top marks around the world for its advanced safety assistance features like Automatic Emergency Braking.
Now, in new tests from the Insurance Institute for Highway Safety (IIHS), Model 3 has been named a 2019 IIHS TOP SAFETY PICK+ vehicle, the highest achievement awarded by the Institute. To evaluate whether Model 3 met the criteria for this top rating, IIHS tested the car’s crashworthiness, occupant protection, crash avoidance, and headlight systems. Model 3 earned top marks in all eight tests, including a superior rating in front crash prevention, which evaluates a car’s Automatic Emergency Braking system, and the highest possible rating in IIHS’ headlight assessment.
Here’s a look at some of the ways we made this happen:
Part of what makes Model 3 so safe is its all-electric powertrain design, which gives the car a low center of gravity that reduces roll-over risk, as well as its rigid aluminum and steel passenger cabin that provides exceptional strength to equally protect drivers and passengers. Additionally, Model 3’s lack of an engine is replaced by a large crumple zone that helps it absorb energy more effectively than a gas car would, dissipating force away from the passenger cabin. This crumple zone contributed to Model 3’s top rating in IIHS’ frontal crash protection tests.
The Institute’s results also demonstrate the exceptional strength of Model 3’s all-glass roof, which is supported by a very strong metal body structure and helps protect occupants in roll-over crashes. During testing, the car’s roof was able to successfully resist more than 20,000 pounds of force – that’s more than if we placed five Model 3s on top of the car’s roof at once. And, the roof earned a higher strength-to-weight ratio score than any other fully electric vehicle that IIHS has ever tested.
In addition, Model 3’s safety restraint system also earned high marks in IIHS’ evaluation. This was due in part to Model 3’s seats, which are designed and manufactured in-house at our dedicated seat factory in Fremont, as well as our thick curtain airbag and uniquely shaped front passenger airbag, which help protect a passenger’s head from the car’s A-pillar and center screen.
In terms of crash mitigation, good headlights can help prevent nighttime crashes, which is why Model 3 comes standard with automatic high and low beam headlights that earned top marks in IIHS testing. And, when it comes to crash prevention, Model 3 earned a superior rating thanks to our Automatic Emergency Braking system, which successfully avoided collisions at both 12 miles per hour and 25 miles per hour.
The safety of our customers is what matters most, which is why our active safety features and passive safety equipment come standard on all of our cars. We’re also committed to making our cars even safer over time via over-the-air updates, helping us ensure that all Tesla drivers have access to the best safety features available for their cars.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
