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Tesla Model 3 receives Top Safety Pick+ award from the IIHS
The Insurance Institute for Highway Safety (IIHS) has released the results of its crash tests for the Tesla Model 3, and just like other safety agencies in the US and abroad, the organization has granted the all-electric sedan its highest rating available. In a recent announcement, the IIHS has revealed that the Tesla Model 3 qualifies for its Top Safety Pick+ award.
The IIHS notes that to earn the Top Safety Pick+ award, a vehicle must get good ratings in the driver-side small overlap front, moderate overlap front, side, roof strength, and head restraint tests. Good ratings are also required in the passenger-side small overlap test and the headlight evaluation, the latter proving to be a tricky metric that is rarely aced by carmakers.
The Model 3 earned good ratings across the board for crashworthiness, with the vehicle’s front crash prevention system getting a superior rating after successfully avoiding collisions in both the 12 mph and 25 mph track tests. The Model 3’s strong frame also allowed the vehicle to perform well in challenging tests such as the driver-side small overlap front test. Additionally, the Model 3’s headlights received a good rating for being bright enough without causing glare to other drivers.
With its results, the Tesla Model 3 joins the all-electric Audi e-tron and the hydrogen-powered Hyundai Nexo as the IIHS’ Top Safety Pick+ vehicles for 2019. Speaking about these results, IIHS Chief Research Officer David Zuby remarked that the stellar safety performance of these vehicles proves that cars with alternative powertrains do not compromise in terms of safety. “Vehicles with alternative powertrains have come into their own. There’s no need to trade away safety for a lower carbon footprint when choosing a vehicle,” he said.
In a blog post, Tesla explained that the Model 3’s Top Safety Pick+ rating from the IIHS is due to the vehicle’s all-electric structural and powertrain design, which gives the car a low center of gravity that reduces rollover risk while protecting occupants in the event of a crash. Of course, the absence of an engine results in a generous crumple zone in front of the Model 3, which absorbs energy more effectively during a collision. The Model 3’s glass roof also proved very strong, resisting more than 20,000 pounds of force.
Apart from receiving the IIHS’ Top Safety Pick+ rating, the Tesla Model 3 has also earned a 5-Star Safety Rating from the National Highway Traffic Safety Administration (NHTSA). The all-electric sedan also set new benchmarks in safety at its tests with the European New Car Assessment Program (Euro NCAP), as well as the Australasian New Car Assessment Program (ANCAP).
Watch the IIHS’s featurette on the Tesla Model 3’s stellar safety results in the video below.
Read Tesla’s blog post about the IIHS’ Top Safety Pick+ award for the Model 3 below.
Model 3 Earns the 2019 IIHS TOP SAFETY PICK+ Award
We engineer our cars to be the best in the world – in every category. Model 3, our most affordable car yet, is no exception. From the start, we designed it to be among the safest cars ever built, with the goal of getting as many Model 3s on the road as possible to further our mission.
Model 3 has already earned a 5-star safety rating in every category and sub-category from safety authorities on three continents (North America, Europe and Australia), and it has received top marks around the world for its advanced safety assistance features like Automatic Emergency Braking.
Now, in new tests from the Insurance Institute for Highway Safety (IIHS), Model 3 has been named a 2019 IIHS TOP SAFETY PICK+ vehicle, the highest achievement awarded by the Institute. To evaluate whether Model 3 met the criteria for this top rating, IIHS tested the car’s crashworthiness, occupant protection, crash avoidance, and headlight systems. Model 3 earned top marks in all eight tests, including a superior rating in front crash prevention, which evaluates a car’s Automatic Emergency Braking system, and the highest possible rating in IIHS’ headlight assessment.
Here’s a look at some of the ways we made this happen:
Part of what makes Model 3 so safe is its all-electric powertrain design, which gives the car a low center of gravity that reduces roll-over risk, as well as its rigid aluminum and steel passenger cabin that provides exceptional strength to equally protect drivers and passengers. Additionally, Model 3’s lack of an engine is replaced by a large crumple zone that helps it absorb energy more effectively than a gas car would, dissipating force away from the passenger cabin. This crumple zone contributed to Model 3’s top rating in IIHS’ frontal crash protection tests.
The Institute’s results also demonstrate the exceptional strength of Model 3’s all-glass roof, which is supported by a very strong metal body structure and helps protect occupants in roll-over crashes. During testing, the car’s roof was able to successfully resist more than 20,000 pounds of force – that’s more than if we placed five Model 3s on top of the car’s roof at once. And, the roof earned a higher strength-to-weight ratio score than any other fully electric vehicle that IIHS has ever tested.
In addition, Model 3’s safety restraint system also earned high marks in IIHS’ evaluation. This was due in part to Model 3’s seats, which are designed and manufactured in-house at our dedicated seat factory in Fremont, as well as our thick curtain airbag and uniquely shaped front passenger airbag, which help protect a passenger’s head from the car’s A-pillar and center screen.
In terms of crash mitigation, good headlights can help prevent nighttime crashes, which is why Model 3 comes standard with automatic high and low beam headlights that earned top marks in IIHS testing. And, when it comes to crash prevention, Model 3 earned a superior rating thanks to our Automatic Emergency Braking system, which successfully avoided collisions at both 12 miles per hour and 25 miles per hour.
The safety of our customers is what matters most, which is why our active safety features and passive safety equipment come standard on all of our cars. We’re also committed to making our cars even safer over time via over-the-air updates, helping us ensure that all Tesla drivers have access to the best safety features available for their cars.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
