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Tesla’s Model 3 delivery challenges in Europe are growing pains for a global ramp

(Photo: TeslaStars/Twitter)

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The arrival of the cargo ship Glovis Captain on the port of Zeebrugge earlier this week heralded new opportunities and challenges for electric car maker Tesla. The massive vessel is estimated to be carrying around 3,000 Model 3, which are expected to start an electric disruption in Europe’s passenger car market. At the same time, the arrival of the highly-anticipated sedan also means that deliveries to reservation holders in the region are about to begin. 

Delivery Logistics Hell, Part 2

In true Tesla fashion, plans were underway to get the recently-arrived Model 3 to customers as quickly as possible. Thus, instead of taking a while before starting handovers to reservation holders in the region, Tesla immediately went to work. Reports from the Tesla community even indicated that they received messages from the carmaker indicating that they could pick up their Model 3 starting Wednesday at the company’s Tilburg facility, shortly after the cars arrived on Zeebrugge.

Soon, social media posts from the Tesla community revealed that the first Model 3 deliveries in Europe were already underway. That said, it did not take long before Tesla became unable to deliver as many vehicles as they estimated. Some reservation holders even went so far as to state that they were advised to pick up their Model 3 the following day. While an additional day is but a drop in the bucket compared to the nearly three-year wait for the electric sedan experienced by reservation holders, Tesla’s inability to deliver as many vehicles as it expected became a great inconvenience nonetheless.

On Wednesday, Elon Musk took to Twitter to apologize for the delivery delay in Europe. In a tweet, Musk explained that Tesla met some “unexpected challenges” with the vehicles coming through the Belgian port. Nevertheless, Musk noted that Model 3 deliveries should start moving on Thursday.

Logistics Challenges – Not Sweeter the Second Time

Ultimately, this is yet another case of Tesla miscalculating and shooting itself in the foot in the process. In the case of Europe’s first Model 3 deliveries, reservation holders were expecting their vehicles at a later date to begin with (the reservation holder Musk responded to on Twitter, for example, had a delivery date of 02/16/2019). The earlier delivery estimates, and the succeeding failure to meet said estimates, all transpired under Tesla’s own doing.

That said, Tesla’s journey with the Model 3 to date hints at something positive following the company’s logistics challenges in Europe, considering that the electric car maker faced the same issues in the US last September. During that time, Tesla was just hitting its stride with the production of the electric sedan. Tesla was also going for profitability, which required a record number of vehicle deliveries. Tesla’s deliveries became so backlogged that reservation holders saw their handover dates rescheduled multiple times.

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Just like Elon Musk’s recent tweet, the Tesla CEO owned up to Tesla’s challenges then, explaining that the company had gone straight from “production hell” to “delivery logistics hell.” Musk also mentioned later that challenges in logistics are easier to solve than production issues. True to the CEO’s word, Tesla delivered a record number of vehicles in the third quarter, with Q3 2018 handovers totaling 83,500 vehicles including 55,840 Model 3. Ultimately, these deliveries helped the company achieve its first definitively profitable quarter in years. These logistics challenges were completely absent in Q4 2018 as well, when Tesla delivered a total of 90,700 vehicles, including 63,150 Model 3.

Lessons Learned and Experiences Gained

With this in mind, it appears that Tesla’s current challenges in delivering the Model 3 to European customers are something that the company can handle. Tesla’s experience in the United States alone should help the electric car maker gain enough footing to conduct handovers in the region in a manner that is smooth, convenient, and well worth the nearly three-year wait for Model 3 reservation holders.

While Tesla appears to have miscalculated its initial European Model 3 deliveries, the company is in a constant effort to improve its logistics. Elon Musk took particular notice of this issue in the recently held Q4 2018 earnings call, when he was discussing the probability of Q1 2019’s profitability.

“We’re going to get cars to China and Europe and make sure that we have good logistics for the whole delivery process, from factory gate to the customer. That’s obviously pretty far from California to get to Europe and China and make it to, again, our two customers. So, we’re working every aspect of that logistics chain. And I think we’ve — I think it’s going to be good. I would say at this point; I’m optimistic about being profitable in Q1. Not by a lot, but I’m optimistic about being profitable in Q1 and for all quarters going forward,” Musk said.

For the meantime, the beast that is the Tesla Model 3 is still waiting for its chance to fully saturate the European market.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk hints at when Tesla can fix this FSD complaint with v14

Tesla has worked on resolving the issue and has worked on it with subsequent rollouts, but it has only improved slightly. The company has mentioned that it is working to fix it completely, but it seems the next big Software Update to actually resolve the issue altogether will likely be 14.2.

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Credit: Tesla

Tesla CEO Elon Musk hinted at when the company will resolve a major complaint with the Full Self-Driving suite. This particular issue has been persistent and a common complaint within the v14 suite.

Tesla has had its v14 FSD rollout deployed for over a month, and its earliest iterations featured a vast majority of improvements from the past versions. However, one common complaint has continued to be mentioned: stuttering and hesitancy.

Tesla Full Self-Driving’s biggest improvements from v13 to v14

Most commonly, FSD users have experienced this at intersections when the Tesla is at a complete stop. The vehicle will inch forward, contemplate proceeding, and then stutter pretty significantly before ultimately moving forward.

Tesla has worked on resolving the issue and has worked on it with subsequent rollouts, but it has only improved slightly. The company has mentioned that it is working to fix it completely, but it seems the next big Software Update to actually resolve the issue altogether will likely be 14.2.

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Musk confirmed that on Wednesday:

When will v14.2 rollout? It’s likely a month or more away. Currently, Tesla is rolling out v14.1.7, which is the latest version and features some minor improvements to Hardware 4 vehicles.

These cars are currently on v14.1.4, but are not receiving v14.1.5 or v14.1.6, as both of those seemed to be internal releases to company employees.

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The stuttering issue has been a main complaint of many FSD users, and it is something that is being addressed. Musk’s confirmation that the suite is likely to receive a fix for this issue with the next major FSD release is a sign of good things to come, but we’re hopeful it comes sooner rather than later.

Overall, v14 has been an excellent improvement from v13 with the addition of the additional Speed Profiles of Mad Max and Sloth, as well as new Arrival Options that give the driver an opportunity to let the car park in a suitable location upon arriving at the destination.

@teslarati 🚨🚨 Tesla Full Self-Driving and Yap is the best driving experience #tesla #fsd #yapping ♬ I Run – HAVEN.

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Tesla teases new market entrance with confusing and cryptic message

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(Credit: Tesla)

Tesla teased its entrance into a new market with a confusing and what appeared to be cryptic message on the social media platform X.

The company has been teasing its entrance into several markets, including Africa, which would be a first, and South America, where it only operates in Chile.

In September, Tesla started creating active job postings for the Colombian market, hinting it would expand its presence in South America and launch in a new country for the first time in two years.

Tesla job postings seem to show next surprise market entry

The jobs were related to various roles, including Associate Sales Manager, Advisors in Sales and Delivery, and Service Technicians. These are all roles that would indicate Tesla is planning to launch a wide-scale effort to sell, manage, and repair vehicles in the market.

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Last night, Tesla posted its latest hint, a cryptic video that seems to show the outline of Colombia, teasing its closer than ever to market entry:

This would be the next expansion into a continent where it does not have much of a presence for Tesla. Currently, there are only two Supercharger locations on the entire continent, and they’re both in Chile.

Tesla will obviously need to expand upon this crucial part of the ownership experience to enable a more confident consumer base in South America as a whole. However, it is not impossible, as many other EV charging infrastructures are available, and home charging is always a suitable option for those who have access to it.

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Surprisingly, Tesla seems to be more concerned about these middle-market countries as opposed to the larger markets in South America, but that could be by design.

If Tesla were to launch in Brazil initially, it may not be able to handle the uptick in demand, and infrastructure expansion could be more difficult. Brazil may be on its list in the upcoming years, but not as of right now.

@teslarati 🚨🚨 Tesla Full Self-Driving and Yap is the best driving experience #tesla #fsd #yapping ♬ I Run – HAVEN.

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Tesla expands crucial Supercharging feature for easier access

It is a useful tool, especially during hours of congestion. However, it has not been super effective for those who drive non-Tesla EVs, as other OEMs use UI platforms like Google’s Android Auto or Apple’s iOS.

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tesla supercharger
Credit: Tesla

Tesla has expanded a crucial Supercharging feature that helps owners identify stall availability at nearby locations.

Tesla said on Tuesday night that its “Live Availability” feature, which shows EV owners how many stalls are available at a Supercharger station, to Google Maps, a third-party app:

Already offering it in its own vehicles, the Live Availability feature that Teslas have is a helpful feature that helps you choose an appropriate station with plugs that are immediately available.

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A number on an icon where the Supercharger is located lets EV drivers know how many stalls are available.

It is a useful tool, especially during hours of congestion. However, it has not been super effective for those who drive non-Tesla EVs, as other OEMs use UI platforms like Google’s Android Auto or Apple’s iOS.

Essentially, when those drivers needed to charge at a Supercharger that enables non-Tesla EVs to plug in, there was a bit more of a gamble. There was no guarantee that a plug would be available, and with no way to see how many are open, it was a risk.

Tesla adding this feature allows people to have a more convenient and easier-to-use experience if they are in a non-Tesla EV. With the already expansive Supercharger Network being available to so many EV owners, there is more congestion than ever.

This new feature makes the entire experience better for all owners, especially as there is more transparency regarding the availability of plugs at Supercharger stalls.

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It will be interesting to see if Tesla is able to expand on this new move, as Apple Maps compatibility is an obvious goal of the company’s in the future, we could imagine. In fact, this is one of the first times an Android Auto feature is available to those owners before it became an option for iOS users.

Apple owners tend to get priority with new features within the Tesla App itself.

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