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Tesla Model 3 invasion in Europe becomes imminent as cargo ship arrives in Belgium

(Photo: whitfletcher/Twitter)

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After conquering the United States’s luxury car market in 2018, the Tesla Model 3 is now heading to foreign territories. In Elon Musk’s letter to employees last month, the CEO noted that the Model 3’s push in Europe and China this first quarter would be critical to the company’s profitability, particularly since deliveries in these territories would start with higher-priced variants like the Long Range AWD and the Performance variant. Amidst the anticipation of the Model 3’s worldwide distribution, reports have now emerged indicating that the first large batch of electric sedans has safely arrived at the port of Zeebrugge in Belgium.

Tesla has not shared details of the first Model 3 shipment that recently arrived in European shores. That said, reports from local media outlets back in December noted that Tesla would be shipping around 3,000 Model 3 to the Zeebrugge port every week. Reports also pointed out that the electric sedans would be shipped quickly, with the vehicles being loaded on RoRo (roll-on, roll-off) ships to facilitate quick loading and unloading. As another way to optimize the deliveries of Model 3 to the region, the transportation of the cars from the United States to Zeebrugge will reportedly take only about 15 days, considering that the cargo ships carrying the vehicles would be passing through the Panama Canal.

The first of these Model 3-filled cargo ships — the Glovis Captain — has been tracked religiously by the Tesla community from its departure in the United States to its arrival at the Belgian port. As noted by a number of dedicated Tesla enthusiasts who have been tracking the ship’s whereabouts, Glovis Captain has recently docked at Zeebrugge. With this, it would likely be just a matter of time before Tesla starts delivering the Model 3 to the first batch of reservation holders in the region. Following are pictures of the cargo ship in the Belgian port as shared by members of the Tesla community.

The Glovis Captain arrives at the port of Zeebrugge. (Photos: Ulric Dabe and Kristof Lambrecht/Twitter)

With the arrival of the Model 3 in Europe, the disruption of the auto industry that the vehicle started in the United States could very well extend to the European region. In 2018, the Model 3 all but shook the US auto market, becoming such a force that it started closing in on mainstream passenger sedans like the Honda Accord and the Toyota Camry. By the end of 2018, the Model 3 was also hailed as a best-selling car in the US’ luxury auto market, selling more than 145,000 units during the year. It should be noted that the Model 3 accomplished these feats in the US despite Tesla’s production issues with the vehicle.

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In a way, the true potential of the Model 3 might actually be seen in the vehicle’s performance in the European market, considering that passenger cars are an active, lucrative segment in the region. Compared to the United States, which largely favors SUVs and pickup trucks, Europe is far friendlier to sedans. In the company’s Q3 2018 Update Letter, Tesla noted that the mid-sized premium sedan market in Europe is “more than twice as big as the same segment in the US. In the recently released Q4 2018 letter, the company reiterated this point, stating that “the market opportunity for Model 3 in Europe and China exceeds North America based on the most recent sales of mid-sized premium sedans.”

Over the past months, the pieces have fallen in place for the Model 3’s European invasion. In January, it was confirmed that the electric sedan had achieved homologation approval, paving the way for a seamless rollout of the vehicles in the region. Test drive programs for the Model 3 have also begun in select European areas, giving reservation holders and potential customers a taste of what the electric sedan has to offer.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla reveals it is using AI to make factories more sustainable: here’s how

Tesla is using AI in its Gigafactory Nevada factory to improve HVAC efficiency.

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Credit: Tesla

Tesla has revealed in its Extended Impact Report for 2024 that it is using Artificial Intelligence (AI) to enable its factories to be more sustainable. One example it used was its achievement of managing “the majority of the HVAC infrastructure at Gigafactory Nevada is now AI-controlled” last year.

In a commitment to becoming more efficient and making its production as eco-friendly as possible, Tesla has been working for years to find solutions to reduce energy consumption in its factories.

For example, in 2023, Tesla implemented optimization controls in the plastics and paint shops located at Gigafactory Texas, which increased the efficiency of natural gas consumption. Tesla plans to phase out natural gas use across its factories eventually, but for now, it prioritizes work to reduce emissions from that energy source specifically.

It also uses Hygrometric Control Logic for Air Handling Units at Giafactory Berlin, resulting in 17,000 MWh in energy savings each year. At Gigafactory Nevada, Tesla saves 9.5 GWh of energy through the use of N-Methylpyrrolidone refineries when extracting critical raw material.

Perhaps the most interesting way Tesla is conserving energy is through the use of AI at Gigafactory Nevada, as it describes its use of AI to reduce energy demand:

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“In 2023, AI Control for HVAC was expanded from Nevada and Texas to now include our Berlin-Brandenburg and Fremont factories. AI Control policy enables HVAC systems within each factory to work together to process sensor data, model factory dynamics, and apply control actions that safely minimize the energy required to support production. In 2024, this system achieved two milestones: the majority of HVAC infrastructure at Gigafactory Nevada is now AI-controlled, reducing fan and thermal energy demand; and the AI algorithm was extended to manage entire chiller plants, creating a closed-loop control system that optimizes both chilled water consumption and the energy required for its generation, all while maintaining factory conditions.”

Tesla utilizes AI Control “primarily on systems that heat or cool critical factory production spaces and equipment.” AI Control communicates with the preexisting standard control logic of each system, and any issues can be resolved by quickly reverting back to standard control. There were none in 2024.

Tesla says that it is utilizing AI to drive impact at its factories, and it has proven to be a valuable tool in reducing energy consumption at one of its facilities.

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Tesla analysts believe Musk and Trump feud will pass

Tesla CEO Elon Musk and U.S. President Donald Trump’s feud shall pass, several bulls say.

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The White House, Public domain, via Wikimedia Commons
President Donald J. Trump purchases a Tesla on the South Lawn, Tuesday, March 11, 2025. (Official White House Photo by Molly Riley)

Tesla analysts are breaking down the current feud between CEO Elon Musk and U.S. President Donald Trump, as the two continue to disagree on the “Big Beautiful Bill” and its impact on the country’s national debt.

Musk, who headed the Department of Government Efficiency (DOGE) under the Trump Administration, left his post in May. Soon thereafter, he and President Trump entered a very public and verbal disagreement, where things turned sour. They reconciled to an extent, and things seemed to be in the past.

However, the second disagreement between the two started on Monday, as Musk continued to push back on the “Big Beautiful Bill” that the Trump administration is attempting to sign into law. It would, by Musk’s estimation, increase spending and reverse the work DOGE did to trim the deficit.

President Trump has hinted that DOGE could be “the monster” that “eats Elon,” threatening to end the subsidies that SpaceX and Tesla receive. Musk has not been opposed to ending government subsidies for companies, including his own, as long as they are all abolished.

How Tesla could benefit from the ‘Big Beautiful Bill’ that axes EV subsidies

Despite this contentious back-and-forth between the two, analysts are sharing their opinions now, and a few of the more bullish Tesla observers are convinced that this feud will pass, Trump and Musk will resolve their differences as they have before, and things will return to normal.

ARK Invest’s Cathie Wood said this morning that the feud between Musk and Trump is another example of “this too shall pass:”

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Additionally, Wedbush’s Dan Ives, in a note to investors this morning, said that the situation “will settle:”

“We believe this situation will settle and at the end of the day Musk needs Trump and Trump needs Musk given the AI Arms Race going on between the US and China. The jabs between Musk and Trump will continue as the Budget rolls through Congress but Tesla investors want Musk to focus on driving Tesla and stop this political angle…which has turned into a life of its own in a roller coaster ride since the November elections.”

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Tesla shares are down about 5 percent at 3:10 p.m. on the East Coast.

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Tesla scrambles after Musk sidekick exit, CEO takes over sales

Tesla CEO Elon Musk is reportedly overseeing sales in North America and Europe, Bloomberg reports.

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Credit: Tesla

Tesla scrambled its executives around following the exit of CEO Elon Musk’s sidekick last week, Omead Afshar. Afshar was relieved of his duties as Head of Sales for both North America and Europe.

Bloomberg is reporting that Musk is now overseeing both regions for sales, according to sources familiar with the matter. Afshar left the company last week, likely due to slow sales in both markets, ending a seven-year term with the electric automaker.

Tesla’s Omead Afshar, known as Elon Musk’s right-hand man, leaves company: reports

Afshar was promoted to the role late last year as Musk was becoming more involved in the road to the White House with President Donald Trump.

Afshar, whose LinkedIn account stated he was working within the “Office of the CEO,” was known as Musk’s right-hand man for years.

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Additionally, Tom Zhu, currently the Senior Vice President of Automotive at Tesla, will oversee sales in Asia, according to the report.

It is a scramble by Tesla to get the company’s proven executives over the pain points the automaker has found halfway through the year. Sales are looking to be close to the 1.8 million vehicles the company delivered in both of the past two years.

Tesla is pivoting to pay more attention to the struggling automotive sales that it has felt over the past six months. Although it is still performing well and is the best-selling EV maker by a long way, it is struggling to find growth despite redesigning its vehicles and launching new tech and improvements within them.

The company is also looking to focus more on its deployment of autonomous tech, especially as it recently launched its Robotaxi platform in Austin just over a week ago.

Tesla officially launches Robotaxi service with no driver

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However, while this is the long-term catalyst for Tesla, sales still need some work, and it appears the company’s strategy is to put its biggest guns on its biggest problems.

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