A recent analysis quantified how much interest there is in Tesla vehicles. The study found that the Tesla Model 3 is the company’s most sought-after EV, despite the Model Y’s significant sales volume.
Gridserve analyzed Google Search data on the most searched information related to over 300 electric vehicle models. Tesla Model 3 searches from Europe, North America, and Oceania accounted for 88% of the global total, with approximately 17,654,842 searches. The Tesla Model 3’s global search volume was 19,989,872, making it the overall winner across all countries.
All of Tesla’s vehicles made it to the top 10 most searched list in the analysis. The Tesla Model Y came in third place with almost 14 million searches, after the Kia EV6—which came in second—with more than 15.5 million searches. The Hyundai IONIQ 5 came in fourth place, followed by the Tesla Model S in fifth place. And the Porsche Taycan in sixth place beat the Tesla Model X in searches by about a million searches.
In the United States, the Tesla Model 3 held the record for most searches, topping the list in 41 out of 50 states. The top 5 most searched EVs by state in the US might be a surprise as legacy automakers Ford and Stellantis do not make the list. Instead, the Hyundai IONIQ 5 came second, topping searches in Maine, Oregon, and Vermont. Meanwhile, the Kia EV6 topped searches in Colorado, Utah, and Washington. EV startup Rivian came in fourth place with the most searches for its R1T pickup truck in Montana and Wyoming. In fifth place was the Cadillac LYRIQ, topping the searches in Michigan.
The results of the analysis might not directly relate to sales, but it might reveal the rising interest in electric vehicles overall, particularly specific EV models. Tesla has undoubtedly become a leader in the EV market over the past decade or more, which the results seem to reflect. The Tesla Model 3 was a big game changer for the company as it brought about massive growth worldwide for the American automaker.
The Model Y continues that spark of growth in Tesla to this day. In Q1 2023, Tesla produced 440,808 battery electric vehicles, delivering approximately 422,875 units. The Model 3 and Model Y comprised most of Tesla’s production and delivery numbers with a total of 421,371 and 412,180, respectively. Tesla produced, 19,437 Model S and Model X vehicles in the first quarter, delivering 10,695 units to customers.
Tesla continues to drive interest in the Model 3 through upgrades. For instance, Tesla’s Project Highland has garnered attention in recent months as it is expected to introduce upgrades to the Model 3. Recently, a photo leaked online of the supposed Project Highland Model 3.
Tesla is also keeping everyone on their toes with significant price cuts, which might keep searches for the Model 3 and Model Y at high levels. Tesla is expected to reduce Model 3 and Model Y prices in Hong Kong next.