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Tesla reveals Model 3 Performance “Dual Motor” badge and new pricing

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Tesla has given the Model 3 Performance and Dual Motor AWD a considerable price cut. Now, a fully-loaded Model 3 Performance costs $72,000 without Autopilot and Full Self-Driving, $6,000 less than its initial price of $78,000. Buyers opting for the non-performance variant Model 3 with dual motors and a Long Range battery pack can expect to pay $53,000, $1000 less than before. Tesla’s pricing for Enhanced Autopilot and Full Self-Driving remains the same at $5,000 and $3000, respectively, though FSD will cost $5,000 when added after delivery.

Overall, Tesla was able to achieve a significant price drop for the Model 3 Performance by making some of its features (now dubbed as a $5,000 Premium Package) optional, such as its 20″ Performance Wheels, Michelin Pilot Sport 4S summer tires, carbon fiber rear spoiler, aluminum alloy pedals, and a top speed boost that enables the electric car to max out at 155 mph. White seats and premium paint choices are also optional at $1,500 each. Without these, the Model 3 Performance, with its 0-60 mph time of 3.5 seconds and 310-mile range, could be bought for $64,000.

Particularly notable in the screenshots above is Tesla’s inclusion of the company’s Premium Connectivity package, an update that the company announced earlier this week.

“All orders placed before July 1 will receive Premium Connectivity with satellite maps with live traffic visualization, in-car streaming media and over-the-air updates via Wi-Fi & cellular,” reads the description for the Select Interior option in Tesla’s Model 3 Design Studio.

An image in the configurator also reveals, for the first time, that Model 3 Performance Dual Motor will have a “Dual Motor” badge with a red underline that Tesla has made synonymous with performance.

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With the price adjustments to the Model 3 Performance, Tesla has managed to make its compact electric car an even more compelling purchase than before. At its original price of $78,000, the Model 3 Performance was already reasonably priced compared to established leaders in the high-performance compact segment, such as the BMW M3, Mercedes AMG C63S, and the Audi RS5, all of which can approach the $100,000 mark when fully loaded (the C63S actually breaches the $100,000 mark). With its adjusted price, the Model 3 Performance, which Elon Musk claimed would be 15% faster around the track than a BMW M3, just became a bargain.

 

The price drop trickled down to the Model 3 Dual Motor AWD as well. Prior to the recent adjustments, the additional motor for the vehicle cost an extra $5,000. Now, the Dual Motor variant costs only $4,000 more than the Long Range RWD version of the electric car. As of date, the delivery window for the Tesla Model 3 Performance is listed at 2-4 months. The Model 3 Dual Motor AWD, on the other hand, is listed with a 3-5-month delivery window, similar to the Long Range RWD variant of the compact electric car.

The Model 3 is Tesla’s first attempt at making a mass-market vehicle. Since starting production of the electric car in the middle of 2017, however, the production of the car has been beset with challenge after challenge, causing the company to miss its targets for the Model 3’s production numbers. As Q2 2018 ends, however, Tesla is closer than ever to attaining its goal of producing 5,000 Model 3 per week by the end of June, thanks in part to a new assembly line in a massive sprung structure on the grounds of the Fremont factory. In a recent tweet, Elon Musk noted that GA3, one of the Model 3 assembly lines inside the Fremont factory, is practically doing something miraculous. Sightings over the past weekend of lots filled to the brim with Model 3 were also spotted by Tesla fans, suggesting that the company has attained a production pace it has never reached before.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla wins $508 price target from Stifel as Robotaxi rollout gains speed

The firm cited meaningful progress in Tesla’s robotaxi roadmap, ongoing Full Self-Driving enhancements, and the company’s long-term growth initiatives.

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Credit: Joe Tegtmeyer/X

Tesla received another round of bullish analyst updates this week, led by Stifel, raising its price target to $508 from $483 while reaffirming a “Buy” rating. The firm cited meaningful progress in Tesla’s robotaxi roadmap, ongoing Full Self-Driving enhancements, and the company’s long-term growth initiatives. 

Robotaxi rollout, FSD updates, and new affordable cars

Stifel expects Tesla’s robotaxi fleet to expand into 8–10 major metropolitan areas by the end of 2025, including Austin, where early deployments without safety drivers are targeted before year-end. Additional markets under evaluation include Nevada, Florida, and Arizona, as noted in an Investing.com report. The firm also highlighted strong early performance for FSD Version 14, with upcoming releases adding new “reasoning capabilities” designed to improve complex decision-making using full 360-degree vision.

Tesla has also taken steps to offset the loss of U.S. EV tax credits by launching the Model Y Standard and Model 3 Standard at $39,990 and $36,990, Stifel noted. Both vehicles deliver more than 300 miles of range and are positioned to sustain demand despite shifting incentives. Stifel raised its EBITDA forecasts to $14.9 billion for 2025 and $19.5 billion for 2026, assigning partial valuation weightings to Tesla’s FSD, robotaxi, and Optimus initiatives.

TD Cowen also places an optimistic price target

TD Cowen reiterated its Buy rating with a $509 price target after a research tour of Giga Texas, citing production scale and operational execution as key strengths. The firm posted its optimistic price target following a recent Mobility Bus tour in Austin. The tour included a visit to Giga Texas, which offered fresh insights into the company’s operations and prospects. 

Additional analyst movements include Truist Securities maintaining its Hold rating following shareholder approval of Elon Musk’s compensation plan, viewing the vote as reducing leadership uncertainty.

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Tesla receives major institutional boost with Nomura’s rising stake

The move makes Tesla Nomura’s 10th-largest holding at about 1% of its entire portfolio.

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Credit: Tesla China

Tesla (NASDAQ:TSLA) has gained fresh institutional support, with Nomura Asset Management expanding its position in the automaker. 

Nomura boosted its Tesla holdings by 4.2%, adding 47,674 shares and bringing its total position to more than 1.17 million shares valued at roughly $373.6 million. The move makes Tesla Nomura’s 10th-largest holding at about 1% of its entire portfolio.

Institutional investors and TSLA

Nomura’s filing was released alongside several other fund updates. Brighton Jones LLC boosted its holdings by 11.8%, as noted in a MarketBeat report, and Revolve Wealth Partners lifted its TSLA position by 21.2%. Bison Wealth increased its Tesla stake by 52.2%, AMG National Trust Bank increased its position in shares of Tesla by 11.8%, and FAS Wealth Partners increased its TSLA holdings by 22.1%. About 66% of all outstanding Tesla shares are now owned by institutional investors.

The buying comes shortly after Tesla reported better-than-expected quarterly earnings, posting $0.50 per share compared with the $0.48 consensus. Revenue reached $28.10 billion, topping Wall Street’s $24.98 billion estimate. Despite the earnings beat, Tesla continues to trade at a steep premium relative to peers, with a market cap hovering around $1.34 trillion and a price-to-earnings ratio near 270.

Recent insider sales

Some Tesla insiders have sold stock as of late. CFO Vaibhav Taneja sold 2,606 shares in early September for just over $918,000, reducing his personal stake by about 21%. Director James R. Murdoch executed a far larger sale, offloading 120,000 shares for roughly $42 million and trimming his holdings by nearly 15%. Over the past three months, Tesla insiders have collectively sold 202,606 shares valued at approximately $75.6 million, as per SEC disclosures.

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Tesla is currently entering its next phase of growth, and if it is successful, it could very well become the world’s most valuable company as a result. The company has several high-profile projects expected to be rolled out in the coming years, including Optimus, the humanoid robot, and the Cybercab, an autonomous two-seater with the potential to change the face of roads across the globe.

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Ron Baron states Tesla and SpaceX are lifetime investments

Baron, one of Tesla’s longest-standing bulls, reiterated that his personal stake in the company remains fully intact even as volatility pressures the broader market.

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Credit: @TeslaLarry/X

Billionaire investor Ron Baron says he isn’t touching a single share of his personal Tesla holdings despite the recent selloff in the tech sector. Baron, one of Tesla’s longest-standing bulls, reiterated that his personal stake in the company remains fully intact even as volatility pressures the broader market.

Baron doubles down on Tesla

Speaking on CNBC’s Squawk Box, Baron stated that he is largely unfazed by the market downturn, describing his approach during the selloff as simply “looking” for opportunities. He emphasized that Tesla remains the centerpiece of his long-term strategy, recalling that although Baron Funds once sold 30% of its Tesla position due to client pressure, he personally refused to trim any of his personal holdings.

“We sold 30% for clients. I did not sell personally a single share,” he said. Baron’s exposure highlighted this stance, stating that roughly 40% of his personal net worth is invested in Tesla alone. The legendary investor stated that he has already made about $8 billion from Tesla from an investment of $400 million when he started, and believes that figure could rise fivefold over the next decade as the company scales its technology, manufacturing, and autonomy roadmap.

A lifelong investment

Baron’s commitment extends beyond Tesla. He stated that he also holds about 25% of his personal wealth in SpaceX and another 35% in Baron mutual funds, creating a highly concentrated portfolio built around Elon Musk–led companies. During the interview, Baron revisited a decades-old promise he made to his fund’s board when he sought approval to invest in publicly traded companies.

“I told the board, ‘If you let me invest a certain amount of money, then I will promise that I won’t sell any of my stock. I will be the last person out of the stock,’” he said. “I will not sell a single share of my shares until my clients sold 100% of their shares. … And I don’t expect to sell in my lifetime Tesla or SpaceX.”

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Watch Ron Baron’s CNBC interview below.

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