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Tesla reveals Model 3 Performance “Dual Motor” badge and new pricing

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Tesla has given the Model 3 Performance and Dual Motor AWD a considerable price cut. Now, a fully-loaded Model 3 Performance costs $72,000 without Autopilot and Full Self-Driving, $6,000 less than its initial price of $78,000. Buyers opting for the non-performance variant Model 3 with dual motors and a Long Range battery pack can expect to pay $53,000, $1000 less than before. Tesla’s pricing for Enhanced Autopilot and Full Self-Driving remains the same at $5,000 and $3000, respectively, though FSD will cost $5,000 when added after delivery.

Overall, Tesla was able to achieve a significant price drop for the Model 3 Performance by making some of its features (now dubbed as a $5,000 Premium Package) optional, such as its 20″ Performance Wheels, Michelin Pilot Sport 4S summer tires, carbon fiber rear spoiler, aluminum alloy pedals, and a top speed boost that enables the electric car to max out at 155 mph. White seats and premium paint choices are also optional at $1,500 each. Without these, the Model 3 Performance, with its 0-60 mph time of 3.5 seconds and 310-mile range, could be bought for $64,000.

Particularly notable in the screenshots above is Tesla’s inclusion of the company’s Premium Connectivity package, an update that the company announced earlier this week.

“All orders placed before July 1 will receive Premium Connectivity with satellite maps with live traffic visualization, in-car streaming media and over-the-air updates via Wi-Fi & cellular,” reads the description for the Select Interior option in Tesla’s Model 3 Design Studio.

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An image in the configurator also reveals, for the first time, that Model 3 Performance Dual Motor will have a “Dual Motor” badge with a red underline that Tesla has made synonymous with performance.

With the price adjustments to the Model 3 Performance, Tesla has managed to make its compact electric car an even more compelling purchase than before. At its original price of $78,000, the Model 3 Performance was already reasonably priced compared to established leaders in the high-performance compact segment, such as the BMW M3, Mercedes AMG C63S, and the Audi RS5, all of which can approach the $100,000 mark when fully loaded (the C63S actually breaches the $100,000 mark). With its adjusted price, the Model 3 Performance, which Elon Musk claimed would be 15% faster around the track than a BMW M3, just became a bargain.

 

The price drop trickled down to the Model 3 Dual Motor AWD as well. Prior to the recent adjustments, the additional motor for the vehicle cost an extra $5,000. Now, the Dual Motor variant costs only $4,000 more than the Long Range RWD version of the electric car. As of date, the delivery window for the Tesla Model 3 Performance is listed at 2-4 months. The Model 3 Dual Motor AWD, on the other hand, is listed with a 3-5-month delivery window, similar to the Long Range RWD variant of the compact electric car.

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The Model 3 is Tesla’s first attempt at making a mass-market vehicle. Since starting production of the electric car in the middle of 2017, however, the production of the car has been beset with challenge after challenge, causing the company to miss its targets for the Model 3’s production numbers. As Q2 2018 ends, however, Tesla is closer than ever to attaining its goal of producing 5,000 Model 3 per week by the end of June, thanks in part to a new assembly line in a massive sprung structure on the grounds of the Fremont factory. In a recent tweet, Elon Musk noted that GA3, one of the Model 3 assembly lines inside the Fremont factory, is practically doing something miraculous. Sightings over the past weekend of lots filled to the brim with Model 3 were also spotted by Tesla fans, suggesting that the company has attained a production pace it has never reached before.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Lucid CEO dispels any rumors of bankruptcy: ‘So far from the facts’

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Credit: Lucid

Lucid CEO Silvio Napoli responded to rumors of an imminent bankruptcy that was reportedly being mulled after a report stated the automaker was working with the firm AlixPartners to iron out its next steps.

The company felt a massive loss on Wall Street yesterday, as the report essentially pushed the stock down as much as 55 percent on Tuesday.

The report, published initially by Eletric-Vehicles.com, claimed Lucid was essentially in dire straits and was told by AlixPartners, a commonly used restructuring advisor, to either take shares private or file for Chapter 11 bankruptcy protection.

Lucid denies rumors of bankruptcy after over 40% stock drop

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Lucid’s head of Communications, Nick Twork, immediately challenged the report and stated the company “has sufficient liquidity to carry its operations well into next year.”

Now, the company’s CEO is chiming in as well, stating that the report is “so far from the facts that they require a direct response.”

Napoli said:

“Lucid is not considering bankruptcy or a transaction to take the company private. Those reports are false. The Board did not explore either scenario. Period.

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As disclosed in our most recent quarterly filing, Lucid has sufficient liquidity to fund its operations well into next year.

We work with outside advisors to improve operational performance and execution. They are not advising Lucid on a take-private transaction or bankruptcy, and any suggestion that they have recommended either course of action to management or the Board is false.

My priority is clear: turn this company around. That is where the leadership team and I are focused.

I look forward to providing a full update during our quarterly earnings call on August 4th.”

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It seems pretty clear that Lucid is confident things will be okay, and, to be honest, they should not have much to worry about, especially considering the company has been backed by the Saudi Public Investment Fund (PIF) for years. It has solid financial backing, and its sales, while weak, are pretty much right on par with a company of this age.

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Lucid also sent a Cease & Desist letter to the publication for their report.

Lucid shares have rebounded nicely and are up nearly 21 percent at the time of publication. As soon as the company dispelled the rumors of bankruptcy yesterday, the stock began to climb back toward more reasonable levels.

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Investor's Corner

Lucid denies rumors of bankruptcy after over 40% stock drop

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Credit: Lucid

Electric vehicle maker Lucid Group has denied rumors of an imminent bankruptcy after a report from this morning sent the stock on a dramatic drop on Wall Street, seeing losses of more than 40 percent during trading hours.

Lucid’s Director of Communications, Nick Twork, responded to the report from Eletric-Vehicles.com, which stated the company’s restructuring advisor, AlixPartners, was asked to review two decisions: taking Lucid shares private or filing for Chapter 11 bankruptcy protection.

The report also claims AlixPartners told the Lucid board to “concentrate on Gravity production while improving its quality, and to temporarily hold back the Lucid Air, the sedan that has defined the company since its launch.”

Twork said:

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Shares rebounded after the response to the report, halving its losses as the trading day neared 3 p.m. Eastern.

Lucid has struggled to get its sales off the ground and into more respectable numbers, but the company is in its early years, when things are hard to begin with. It is also backed by several notable investors, including the Saudi Public Investment Fund (PIF), which has nearly limitless money and likely would not ditch an investment of this size so soon.

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Lucid shares were down just 14 percent at the time of publication, a far cry from the 55 percent its losses topped out at during the day.

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Investor's Corner

Tesla gets price target upgrade on heels of crazy successful auto quarter

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(Credit: Tesla)

Tesla received a price target upgrade just on the heels of what was a crazy successful quarter for its automotive business, as the company reported a delivery beat of over 15 percent for Q2.

Jefferies analysts are upping Tesla’s price target (NASDAQ: TSLA) to $400 from $375, while maintaining their “Hold” rating on shares, and the strong automotive deliveries from Q2 is a big reason. However, there are some other catalysts that Jefferies believes position Tesla for a strong position in the second half of the year.

Strong Deliveries

Tesla reported 480,000 deliveries for Q2, while Wall Street was between 395,000 and 405,000, as an overall consensus. It was an incredibly strong quarter from a delivery perspective, and Tesla sold well more than it produced during the three months.

Tesla crushes Wall Street expectations, beats delivery estimates by over 15 percent

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While vehicle deliveries are not necessarily looked at in the light that they used to be, Tesla still maintains a lot of advantages for keeping deliveries strong. With the loss of the $7,500 EV Tax Credit last year, Tesla still maintains a strong demand case for its EVs.

Robotaxi Performance

Tesla has been operating Robotaxi for over a year now, as it launched in Austin in mid-2025. That program has expanded to Houston and Dallas, the San Francisco Bay Area, and, most recently, Miami, Florida, the suite’s first appearance in the Sunshine State.

While the Robotaxi suite is still in its early phases and Tesla is working through things like fleet size and wait times, the company has been able to undercut the pricing of its competitors and has a great safety record.

Merger Speculation with Tesla and SpaceX

This is perhaps the biggest topic that many are speaking about with Tesla and SpaceX, and it is the one thing that seems to be on the mind of every investor.

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Jefferies warns that growing talk of a Tesla-SpaceX merger could cause Tesla stock to trade more like a SpaceX proxy, which may disconnect it from underlying automotive fundamentals. SpaceX has a lot going for it, especially its compute deals that have been widely publicized as of late.

Profitability in New Projects Could Take Some Time

Tesla has a few long-term ventures in the pipeline, most notably the Optimus project and Robotaxi, which is launched but will take several years to expand to a meaningful level that resonates with everyday people.

This is something that investors need to be careful of. Tesla’s projects could take some time to round out, so Jefferies advises that these may carry initial losses, rather than immediate profit. Seasoned Tesla investors have echoed something like this for a long time; they knew going in it would not be an open-and-shut strategy. It was going to take time.

These new projects are no different.

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