Investor's Corner
Tesla upsells Model 3 Performance as Musk ponders ‘mental scar tissue’ from production ramp
Tesla is starting to upsell the Model 3 Performance to reservation holders, with CEO Elon Musk announcing more exciting aspects of the vehicle on Twitter. Musk’s recent announcements describe the vehicle’s suspension and brakes, as well as the company’s ongoing test drive program for the compact electric car.
According to Musk, the Model 3 Performance will feature a lower ride height helped by the performance suspension system and stronger brakes than non-Performance variants, which would enhance the vehicles’ track capabilities. The upgrade would further bolster claims that Model 3 Performance will outperform all vehicles in its class on the race track, including the BMW M3.
Performance version suspension is 1cm lower & has stronger brakes in upgrade package
— Elon Musk (@elonmusk) July 13, 2018
Equipping larger brakes on the Model 3 Performance is definitely the right decision from Tesla. The car’s stock brakes, after all, are unable to handle hard track driving, as evidenced in a Laguna Seca run by a mostly stock Model 3 earlier this year. With upgraded brakes, the Model 3, even the single motor, non-Performance Long Range RWD version, becomes a formidable vehicle on the racecourse, recently beating Porsche to win a Time Attack challenge in a Canadian racing event.
Overall, Musk’s recent Twitter statements for the Model 3 Performance comes amidst the company’s latest attempt to upsell the vehicle. Tesla, after all, has been putting some extra attention on the Model 3 Performance, with the electric car maker recently showcasing the car’s drifting capabilities in a skidpad testing video. Elon Musk also noted that the company had produced approximately 100 units of the Model 3 Performance to date, which would be used for test drive units in the company’s showrooms. In a recent Twitter announcement, Musk further encouraged reservation holders to test drive the Model 3 Performance regardless of whether they plan to buy the top trim variant or not.
These sure look like the ~100 performance #Model3 that $TSLA says were built for test drives. Question is when will they move off the lot into stores? Or have they already and these are leftovers? Images are from July 10th. https://t.co/PRuKZUvBtf #Tesla pic.twitter.com/SpU3ivTIA7
— RS Metrics (@RSMetrics) July 12, 2018
Tesla’s upselling of the Model 3 Performance comes amidst the company’s push to sustain mass production of its electric car. Since the company achieved its ever-elusive goal of producing 5,000 Model 3 per week during the end of Q2 2018, Tesla has been ramping the deliveries of the vehicle. Recent signs from Tesla also appear to be teasing that the company would be able to sustain a 5,000/week pace this Q3 2018. Among these are frequent mass VIN registrations, a new 5-minute Sign & Drive delivery program, and recent statements related by Senior Director of Investor Relations Aaron Chew, who reportedly stated in meeting with investors and analysts that the company is targeting a sustained 5,000-6,000/week production pace for the current quarter.
Whether you plan to buy a Dual Motor Performance Model 3 or not, take it for a test drive anyway. It’s like having pure fun jacked straight into your brain whenever you want.
— Elon Musk (@elonmusk) July 13, 2018
While Tesla appears to have broken through a massive roadblock with the Model 3, Elon Musk’s recent statements to Bloomberg reveal that the manufacturing feat came at a high price. As noted by Musk in a recent interview with the publication, the Model 3 ramp has been incredibly difficult for him and Tesla, to the point where he feels he developed permanent mental scars from the experience.
“It’s been super-hard. Like there is for sure some permanent mental scar tissue here. But I do feel good about the months to come. I think the results will speak for themselves,” Musk said.
Musk, however, noted that the risks Tesla took with the Model 3 ramp, such as betting the entire company on the vehicle’s success, will likely not be replicated in the future. According to Musk, he does not foresee any bet-the-company situations arising, regardless of Tesla’s upcoming projects and vehicles.
“To the best of my judgment, I do not think we have any future bet-the-company situations. We will still need to work hard and be vigilant and not be complacent because it is very difficult just to survive as a car company. But it will not be the same level of strain as getting to volume production of Model 3,” he said.
Elon Musk
‘You chose ambition’: Tesla Chair hails shareholders for backing Elon Musk’s vision
Denholm stated that the vote highlighted TSLA investors’ continued confidence in both Musk’s leadership and Tesla’s vision for an autonomous, AI-driven future.
Tesla Chair Robyn Denholm has issued a letter to shareholders celebrating what she described as “overwhelming support” at this year’s Annual Meeting, framing the approval of Elon Musk’s trillion-dollar pay plan as a defining moment in Tesla’s mission.
Denholm stated that the vote highlighted TSLA investors’ continued confidence in both Musk’s leadership and Tesla’s vision for an autonomous, AI-driven future.
Denholm hails shareholder confidence
In her letter, which was posted by the electric vehicle maker on X through Tesla’s official handle, Denholm thanked investors for backing Proposals One, Three, and Four, items she said reaffirm Tesla’s “Master Plan Part IV” and its broader mission to accelerate sustainable prosperity. She characterized the shareholder vote as “a vote of confidence in our visionary leader, Elon,” crediting Musk with transforming Tesla into one of the most valuable companies in history.
“In a year when many tried to sow doubt and negativity, you chose a better future,” Denholm wrote. “You chose ambition. You chose to see what is possible. You chose to back the people who have been in the room since the earliest days, fighting for the mission that first brought us all together—a better world for humanity,” she wrote in her letter.
Her comments framed Musk’s pay package approval not only as a governance milestone but as a symbolic endorsement of Tesla’s long-term trajectory across autonomy, AI, and energy innovation.
“A whole new book” of innovation
Denholm highlighted Tesla’s push toward autonomy as the company’s next major growth phase, citing the Robotaxi program and Optimus humanoid robot as examples of bringing artificial intelligence “into the physical world.” She described this period as potentially “the largest value-creation event in Tesla’s history, and quite possibly in the history of humanity.”
The letter reaffirmed the board’s commitment to direct engagement with shareholders through Tesla’s online platform and live events. Denholm emphasized that feedback from investors “informs our strategy and strengthens us” as Tesla prepares for new technology rollouts and expanded AI capabilities.
“You, our shareholders, have given us the mandate and the runway to execute. We are humbled, and rest assured that we do not take that responsibility lightly… Thank you for believing in Tesla. Thank you for standing with us. We look forward to years of bold leadership and pioneering innovation, fueled by our commitment to creating a better future for all,” she wrote.
Elon Musk
Twitter co-founder Jack Dorsey endorses Elon Musk Tesla pay package
Dorsey framed the pay package as an engineering and governance crossroads for Tesla.
Twitter co-founder and Square CEO Jack Dorsey has publicly backed Elon Musk’s leadership ahead of Tesla’s pivotal shareholder vote, which is expected to be decided later today at the company’s 2025 annual meeting.
Dorsey framed the pay package as an engineering and governance crossroads for Tesla.
Dorsey’s public nod framed as an engineering defense of Musk
In a post on X, Dorsey weighed in on Tesla’s post about being in a “critical inflection point.” As per the Twitter-co-founder, the vote on Musk’s 2025 performance award is not about compensation. Instead, it’s about ensuring the path for the company’s engineering in the coming years.
“This is not about compensation. it’s about ensuring a principled (and exciting!) engineering approach to the company’s future,” Dorsey wrote on his post, later stating that users of Cash app with TSLA shares would be able to vote for the CEO’s proposed 2025 performance award.
Elon Musk appreciated Dorsey’s endorsement, responding to the Twitter co-founder’s post with a heart emoji. Musk has been pretty thankful for the support for is fellow tech executives, also thanking Michael Dell recently, who also advocated for its proposed 2025 performance award.
Musk’s support
While Elon Musk’s 2025 performance award has received opposition from proxy advisors such as Glass Lewis and ISS, it has received quite a lot of support from longtime bulls such as ARK Invest, and, more recently, Schwab Asset Management following calls from TSLA retail shareholders.
“Schwab Asset Management’s approach to voting on proxy matters is thorough and deliberate. We utilize a structured process that focuses on protecting and promoting shareholder value. We apply our own internal guidelines and do not rely on recommendations from Glass Lewis or ISS. In accordance with this process, Schwab Asset Management intends to vote in favor of the 2025 CEO performance award proposal. We firmly believe that supporting this proposal aligns both management and shareholder interests, ensuring the best outcome for all parties involved,” Charles Schwab told Teslarati.
Elon Musk
Tesla Robotaxi and autonomy dreams lean on shareholders: Wedbush
Tesla’s dreams of developing a Robotaxi suite that utilizes a fully autonomous platform developed by the company’s top-tier talent now lean on shareholders and perhaps the most crucial vote in its history.
That’s what Dan Ives of Wedbush said in a new note to investors on Wednesday. As the Annual Shareholders’ Meeting is now just one day away, investors are down to their final chance to vote for or against Elon Musk’s new compensation plan.
Ives wrote that, while the company has made its intentions clear, wanting to maintain Musk, pay him accordingly, and give him the voting power he has long wanted, ultimately, the responsibility falls on investors.
🚨 A new note from Wedbush’s Dan Ives on Tesla $TSLA:
“A Big Day On Deck Tomorrow for Musk and Tesla; We Expect Pay Package Passes
Tomorrow Tesla will be hosting its annual shareholder meeting with all focus on the Musk pay package on deck. We expect Musk to get overwhelming…
— TESLARATI (@Teslarati) November 5, 2025
As many retail shareholders have pushed for people to vote for Musk’s compensation package, there are a handful of large-scale funds and firms that have decided to go in another direction. Bullish Wall Street firms, Wedbush being one of them, believe it is crucial for Tesla to maintain Musk.
The vote could have major implications on whether Tesla launches an autonomous Robotaxi suite in the near future, Ives says:
“Getting Musk’s pay package approved tomorrow at the highly anticipated meeting will be a big step towards advancing Tesla’s future goals with the autonomous and Robotaxi roadmap ahead.”
While some investors are convinced the company is ready to go in a different direction simply based on Musk’s political involvement over the past year, many investors are under the impression that the development of Tesla’s autonomy suite, as well as its prowess in the EV sector, would fall if Elon were not at the helm.
Tesla’s Board of Directors has already stated that they have received confirmation that Musk’s political involvement would wind down in a timely manner. Moving forward, his focus will not veer from the mission of any of his companies; at least that’s what can be gathered from some of the Board’s communications over the past month.
Musk’s new compensation package is incentivized by performance metrics and will require him to achieve a handful of lofty tranches. He will not get paid unless he drives shareholder value, which is something many skeptics tend to leave out.
Ives continues:
“This new incentive-driven pay package for Musk would also provide an additional 423 million shares of common stock (~12% of shares), which would increase his ownership of Tesla up to ~25% voting power, which we believe was critical to keep Musk at the helm to lead Tesla through the most critical time in the company’s history. We believe this was the smart move by the Board to lay out these incentives/pay package at this key time as the biggest asset for Tesla is Musk…and with the AI Revolution, this is a crucial time for Tesla ahead with autonomous and robotics front and center.”
Wedbush maintained its Outperform rating and $600 price target on shares.
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