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Tesla offers Model 3 Performance buyers free unlimited Supercharging in latest referral program update

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Tesla has updated the details for its latest Referral Program to include Model 3 Performance as a vehicle that’s eligible for incentives when purchased through a referral code. In addition, Tesla has extended free unlimited Supercharging to Model S and Model X purchases made between August 1 and September 16, which also includes Model 3 Performance. 

With a new Referral Program in place, owners can give five of their referrals free unlimited Supercharging with the purchase of a Model S, Model X, or Model 3 Performance. Vehicles purchased before September 16 would enjoy the full, unlimited fast-charging perk for the lifetime of the vehicle under its original ownership. After September 16, Tesla would be limiting unlimited Supercharging to one year for the Model S, Model X, and Model 3 Performance. The limits of the new Referral Program also indicate that all Model 3 Performance orders placed before August 1, 2018 would be given unlimited Supercharging, including vehicles not purchased through a referral code. This is the first time Model 3 buyers are being offered free use of the company’s global network of Superchargers.

Tesla has been rolling out a Referral Program for Model 3 owners over the past few months, though some owners were only able to receive their referral codes recently. Ultimately, the updated Referral Program features benefits designed specifically for the growing Model 3 community, but it also comes with a time limit. If the company does follow through and retires the program after September 16, it will only be a matter of time before new owners of Tesla’s vehicles, including its flagship Model S and X, would have to pay for Supercharging.

Tesla’s introduction of rewards directly linked to the Model 3 Performance appears to be the electric car maker’s latest way of upselling the vehicle to reservation holders. Considering that the company is pushing for profitability this third quarter, every order of the Model 3 Performance, which starts at $64,000, would likely help Tesla become profitable this Q3. The Model 3, after all, has been found to the profitable, with a recent teardown and analysis of the vehicle from Detroit veteran Sandy Munro revealing that the electric car’s Long Range RWD variant exceeds 30% profit. The Model 3 Performance, being priced higher, would most likely give Tesla even more.

Apart from the introduction of free unlimited Supercharging to the Model 3 Performance, Tesla’s updated Referral Program still features much of the same perks as before. The following is a breakdown of referral awards for participating Tesla owners.

1 to 2 Qualifying Referrals

  • Signature Black Wall Connector – This item is only available under the Referral Program. Shipping started in July 2018.
  • Founders Series Tesla Model S for Kids – This item is a miniature version of the Tesla Model S, complete with working headlights, a sound system, and even a working charge port. Anecdotes from the Tesla community note that the large box of the Model S for Kids fits perfectly at the back of the family sedan with the rear seats folded down.

3 Qualifying Referrals

  • Early Access Token for Solar Roof – Customers who opt for this perk would get early access and priority scheduling for Solar Roof installations, which already begun earlier this year. This perk could be given to a friend.

4 Qualifying Referrals

  • 21” Arachnid Wheels for Model S or 22” Turbine Wheels for Model X — Wheels designed to improve the performance of the Model S and X.
  • One Week with Model S or Model X – The Teslas used for this perk could be used on a road trip. Customers who opt to not use this reward can give this to a friend.

5 Qualifying Referrals

  • Tesla Unveiling Invitation – Owners who reach five referral orders will be invited to a future unveiling event. The VIP invitation is valid for the Tesla owner and one guest.
  • Founders Series Powerwall 2 – This home battery storage unit features a unique red color scheme. 

Tesla is also extending its Race an Electric Semi Truck referral award. Just like before, the person who can get the most number of friends to sign up for Tesla’s newsletter would have the opportunity to race the Tesla Semi around the company’s test track.

Referral rewards for Tesla Solar have also been extended with the updated program. Owners could give their referrals a 5-year extended limited warranty on new solar energy system installations. One to four qualifying referrals would give Tesla owners $400 cash of $750 credit per installed referrals. Five qualifying referrals gives owners a free Founders Series Powerwall 2 battery.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

SpaceX’s next trillion dollar bet has nothing to do with rockets, Musk tells staff

Elon Musk told SpaceX staff AI revenue will soon dwarf rockets and Starlink combined entirely.

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Elon Musk told SpaceX employees this week that artificial intelligence, not rockets, will soon carry the company’s revenue. In a roughly 29 minute internal address posted on SpaceX’s X account on Tuesday, Musk said AI revenue will pass every other line of business at SpaceX “probably in September” and pull further ahead by the fourth quarter.

The numbers he gave are specific. SpaceX currently runs 1.4 gigawatts of AI compute capacity. Musk wants that at 10 gigawatts by the end of 2027, a jump he tied directly to revenue: “if we bring 10GW of AI online by the end of next year, it will be $300 billion to $500 billion a year in revenue.” He called those “big numbers,” which undersells a projection larger than what most countries produce in a year.

Musk went further on where AI fits into SpaceX’s future. “Probably in four or five years, AI will be 99% of the value of SpaceX,” he told staff, adding that digital intelligence would eventually run “a trillion times” ahead of biological intelligence as computing scales. He tied that growth to the company’s founding mission, telling employees “we must win on AI, because the future is overwhelmingly AI and robots,” with the payoff meant to help fund Starship and a Mars program that increasingly runs through Terafab, the joint Tesla, SpaceX and xAI chip plant.

Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

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None of this is entirely new territory. SpaceX told investors much the same story during its first earnings call as a public company on August 4, where Musk moved the company’s $1 trillion revenue target up a year to 2030 and said Starlink could someday carry a majority of the world’s internet. What the all hands video adds is a hard deadline and a specific power figure Musk had not given publicly before, along with a franker pitch to his own workforce that AI, not launch cadence, is now the thing SpaceX is betting its future on.

The AI revenue itself is not coming from SpaceX training its own models. It is largely Starlink acting as the network layer for xAI’s workloads, plus SpaceX renting out compute capacity directly, the same approach behind the roughly $16 billion the company spent on AI infrastructure in a single quarter.

Musk closed the video with a pitch aimed at recruiting and retention rather than investors, telling employees that anyone who helps SpaceX win the AI race will eventually get the chance to go to the moon or Mars themselves. Whether SpaceX can turn 1.4 gigawatts into 10 in seventeen months is the more immediate question, and one that will show up in quarterly numbers well before anyone leaves Earth.

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Investor's Corner

Tesla has one big financial question to answer for investors: Morgan Stanley

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Credit: Tesla

In a new note to investors on Tuesday, Morgan Stanley analyst Andrew Percoco said that Tesla has one big financial question to answer for investors regarding its Robotaxi rollout, Full Self-Driving software, and Optimus.

Percoco said in the note that, for the most part, investors are still very positive about the direction the company is headed. However, there are some things the firm would like to see, and they have to do with financials.

Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue

Tesla bulls are more than convinced that the company’s Full Self-Driving software is proof it can develop physical AI. Financially, however, there are still some questions, especially on elevated spending, which CEO Elon Musk said would occur as the company works to roll out Robotaxi faster and continue developing its Optimus robot.

The latter two are where Tesla will have to prove progress to investors, as Percoco writes that both projects “will require clearer evidence that Robotaxi is scaling and more tangible Optimus proof points to support the ROI on elevated capex.”

Percoco said the second quarter earnings call did not change his long-term thesis of where Tesla is positioned in the AI race, which is out in front. However, there are concerns that weaker gross margins and higher R&D spend will stress financials, and that has “sharpened our (and investors’) focus on measurable progress across Robotaxi and Optimus.”

Additionally, Robotaxi still needs to be proven with more operation in existing cities while maintaining safety but improving how many rides it gives in any given time, he said. For Optimus, Percoco wrote that he is “still looking for evidence beyond commentary around SOP.”

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Morgan Stanley put Percoco in charge of covering Tesla after long-time analyst Adam Jonas transitioned to the automotive side.

Currently, Morgan Stanley has a $415 price target on Tesla and a ‘Hold’ rating on the stock. It is trading at around $330 at the time of publication, which was 2:30 P.M. on the East Coast.

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Investor's Corner

SpaceX AI investment gamble will make it a big winner, firm says

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Credit: SpaceX

SpaceX’s massive investment in AI will make it a big winner, Argus Research said after the company’s successful earnings call last week.

The firm also upgraded shares to a Buy from Hold and set a $160 price target.

SpaceX (NASDAQ: SPCX) is currently recovering from its heavy AI infrastructure investments, as it spent nearly $16 billion in Q2 alone. The company did this primarily by monetizing high-demand GPU compute capacity at a much faster pace than traditional data center economics would suggest.

Company CFO Bret Johnsen said that SpaceX would be able to pay back anything on new deployments within a year.

There are plenty of ways the company can do this:

Leasing excess compute capacity through contracts

SpaceX has already built Colossus and Colossus II, largely for its own model training. However, much of that capacity is already rented out to third parties. It already has major deals with Anthropic, Google, and Reflection AI. These partnerships are adding billions per month to SpaceX’s spreadsheet.

SpaceX is charging Anthropic massive money for its compute

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High utilization driven by industry-wide scarcity

The demand for advanced AI training and inference capacity continues to exceed what is available for use. SpaceX can fill new racks quickly after they come online, so the capital deployed converts into revenue with minimal idle time.

Additionally, management and outside observers have described the new compute capital as behaving more like a cost-of-goods-sold than traditional multi-year capex, especially because of this rapid monetization pattern.

Capacity has already scaled from ~0.4 GW a year to 1.4 GW annually by the end of Q2. There are targets of more than 2 GW by year-end.

High incremental margins on the rental business once capacity is online

GPU cloud providers often operate at strong gross margins. SpaceX can monetize capacity that was already partially built or can be added efficiently. This means that incremental EBITDA margins on the rental revenue are usually high. This accelerates cash recovery relative to the gross capital outlay.

Parallel monetization of its own AI software and applications

Beyond pure infrastructure rental, SpaceX also generates revenue from Grok through subscriptions and usage, from X through ads, data, and other related services, enterprise APIs, and the planned integration of the Cursor coding tools acquisition.

These application layers ride on the same compute infrastructure and provide additional high-margin streams that could offset build-out costs. AI-segment revenue overall rose sharply to about $2.6 billion in Q2, according to Motley Fool. This was driven primarily by the infrastructure contracts, but the software side is also partially responsible.

Efficient, large-scale deployment and vertical integration advantages

SpaceX has emphasized the rapid construction of power and cooling infrastructure and favorable cost-per-megawatt economics relative to industry benchmarks in some disclosures.

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Combined with its ability to scale capacity aggressively and the fact that many contracts start generating revenue within months of capacity coming online, the effective payback compresses dramatically compared with more conventional multi-year data-center projects.

SpaceX’s dominant near-term recovery path will turn the AI clusters into a hyperscale-style compute rental business for other leading AI companies while still using a portion for internal models.

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