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Tesla Model 3 dominates as qualifying leader in historic Pikes Peak run
The Unplugged Performance team and veteran racer Randy Pobst had planned to adopt a pretty conservative strategy for their modified Tesla Model 3 Performance’s first Pikes Peak run. The vehicle, after all, just had its suspension settings adjusted, and both team and driver wanted to validate how well the changes performed on the course. For the Model 3’s first run up Pikes Peak, the plan was to lift off on the straights to conserve battery for the second run, which would be flat out.
Needless to say, this plan did not end up being followed. At all.
Randy Pobst and Unplugged’s Model 3 Performance Ascension-R launched off into the Pikes Peak course for their first climb, and soon, it became evident to the racing veteran that the car was already almost perfectly dialed in. It was then that Pobst decided to forgo the initial plan and just attack the course at full power. With the veteran racer unleashed, the Model 3 completed the run in 4:15, finishing first place in the Exhibition class. Two other Teslas, a heavily modded widebody Model 3 driven by Joshua Allan and a Model 3 Performance driven by Blake Fuller, finished second and third
- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
As noted by Unplugged Performance CEO Ben Schaffer, he and his team were astounded to see Randy’s 4:15 time for his first run. The team had been targeting a time of 4:30 considering their planned strategy, but ultimately, what mattered was that the veteran racecar driver had tons of fun in his first climb of the day. Pobst did suggest some tweaks to the Model 3’s settings after, asking the Unplugged team to add a bit more compression and rebound tuning. But when those changes were done, the father of Track Mode was off for his second hill climb attempt.
Randy Pobst pushed the Model 3 Performance as hard as he could on his second run, and the results, as could be seen in the video below, were simply astounding. With the veteran racer behind the wheel and Unplugged’s parts performing as designed, the Model 3 Performance Ascension-R was able to complete the Pikes Peak run in a stunning 4:12. In second place was Blake Fuller’s Model 3 Performance, which completed the climb in 4:39. Unfortunately, the widebody Model 3 driven by Joshua Fuller retired after it went off track.
- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
What was particularly astounding about Randy Pobst’s 4:12 Pikes Peak Hill Climb run was the fact that the Model 3’s time was only a few seconds off from the record set by the fastest Open Wheel car in the event, which completed the climb in 4:07. The category in hosts some of the craziest purpose-built Pikes Peak machines in the industry, so it was quite surprising to see the Model 3, which only had Unplugged Performance’s Ascension-R modifications, performing in the level of Open Wheel vehicles. In fact, had the Model 3 been competing in the Open Wheel category, it would have finished the day in 3rd place. That’s a pretty insane thought.
“What surprised us the most today (besides capturing 1st place in qualifying) was how we compared to the other group running our section of the mountain. We ran with the Open Wheel cars and that group has some huge power and very lightweight cars. The fastest Open Wheel car was Clint Vahsholtz who ran a 4:07. If we were racing in the Open Wheel division, we would have qualified 3rd place which is pretty insane given how extreme those purpose-built cars are for this event,” Ben Schaffer said.
After dominating the Exhibition class in the event’s first day, Randy Pobst noted that the Tesla Model 3 is arguably the best car he has driven at Pikes Peak to date. This is no small statement, seeing as the legendary driver had climbed the challenging, dangerous course multiple times in the past behind the wheel of the industry’s most aggressive vehicles. “It was quite an honor to hear that from such a legendary driver that we respect so dearly,” the Unplugged CEO said.
Watch Randy Pobst’s stunning Pikes Peak run in the Tesla Model 3 in the video below.
Cybertruck
Tesla analyst claims another vehicle, not Model S and X, should be discontinued
Tesla analyst Gary Black of The Future Fund claims that the company is making a big mistake getting rid of the Model S and Model X. Instead, he believes another vehicle within the company’s lineup should be discontinued: the Cybertruck.
Black divested The Future Fund from all Tesla holdings last year, but he still covers the stock as an analyst as it falls in the technology and autonomy sectors, which he covers.
In a new comment on Thursday, Black said the Cybertruck should be the vehicle Tesla gets rid of due to the negatives it has drawn to the company.
The Cybertruck is also selling in an underwhelming fashion considering the production capacity Tesla has set aside for it. It’s worth noting it is still the best-selling electric pickup on the market, and it has outlasted other EV truck projects as other manufacturers are receding their efforts.
Black said:
“IMHO it’s a mistake to keep Tesla Cybertruck which has negative brand equity and sold 10,000 units last year, and discontinue S/X which have strong repeat brand loyalty and together sold 30K units and are highly profitable. Why not discontinue CT and covert S/X to be fully autonomous?”
IMHO it’s a mistake to keep $TSLA Cybertruck which has negative brand equity and sold 10,000 units last year, and discontinue S/X which have strong repeat brand loyalty and together sold 30K units and are highly profitable. Why not discontinue CT and covert S/X to be fully…
— Gary Black (@garyblack00) January 29, 2026
On Wednesday, CEO Elon Musk confirmed that Tesla planned to transition Model S and Model X production lines at the Fremont Factory to handle manufacturing efforts of the Optimus Gen 3 robot.
Musk said that it was time to wind down the S and X programs “with an honorable discharge,” also noting that the two cars are not major contributors to Tesla’s mission any longer, as its automotive division is more focused on autonomy, which will be handled by Model 3, Model Y, and Cybercab.
Tesla begins Cybertruck deliveries in a new region for the first time
The news has drawn conflicting perspectives, with many Tesla fans upset about the decision, especially as it ends the production of the largest car in the company’s lineup. Tesla’s focus is on smaller ride-sharing vehicles, especially as the vast majority of rides consist of two or fewer passengers.
The S and X do not fit in these plans.
Nevertheless, the Cybertruck fits in Tesla’s future plans. Musk said the pickup will be needed for the transportation of local goods. Musk also said Cybertruck would be transitioned to an autonomous line.
Elon Musk
SpaceX reportedly discussing merger with xAI ahead of blockbuster IPO
In a groundbreaking new report from Reuters, SpaceX is reportedly discussing merger possibilities with xAI ahead of the space exploration company’s plans to IPO later this year, in what would be a blockbuster move.
The outlet said it would combine rockets and Starlink satellites, as well as the X social media platform and AI project Grok under one roof. The report cites “a person briefed on the matter and two recent company filings seen by Reuters.”
Musk, nor SpaceX or xAI, have commented on the report, so, as of now, it is unconfirmed.
With that being said, the proposed merger would bring shares of xAI in exchange for shares of SpaceX. Both companies were registered in Nevada to expedite the transaction, according to the report.
On January 21, both entities were registered in Nevada. The report continues:
“One of them, a limited liability company, lists SpaceX and Bret Johnsen, the company’s chief financial officer, as managing members, while the other lists Johnsen as the company’s only officer, the filings show.”
The source also stated that some xAI executives could be given the option to receive cash in lieu of SpaceX stock. No agreement has been reached, nothing has been signed, and the timing and structure, as well as other important details, have not been finalized.
SpaceX is valued at $800 billion and is the most valuable privately held company, while xAI is valued at $230 billion as of November. SpaceX could be going public later this year, as Musk has said as recently as December that the company would offer its stock publicly.
The plans could help move along plans for large-scale data centers in space, something Musk has discussed on several occasions over the past few months.
At the World Economic Forum last week, Musk said:
“It’s a no-brainer for building solar-powered AI data centers in space, because as I mentioned, it’s also very cold in space. The net effect is that the lowest cost place to put AI will be space and that will be true within two to three years, three at the latest.”
He also said on X that “the most important thing in the next 3-4 years is data centers in space.”
If the report is true and the two companies end up coming together, it would not be the first time Musk’s companies have ended up coming together. He used Tesla stock to purchase SolarCity back in 2016. Last year, X became part of xAI in a share swap.
Elon Musk
Tesla hits major milestone with Full Self-Driving subscriptions
Tesla has announced it has hit a major milestone with Full Self-Driving subscriptions, shortly after it said it would exclusively offer the suite without the option to purchase it outright.
Tesla announced on Wednesday during its Q4 Earnings Call for 2025 that it had officially eclipsed the one million subscription mark for its Full Self-Driving suite. This represented a 38 percent increase year-over-year.
This is up from the roughly 800,000 active subscriptions it reported last year. The company has seen significant increases in FSD adoption over the past few years, as in 2021, it reported just 400,000. In 2022, it was up to 500,000 and, one year later, it had eclipsed 600,000.
NEWS: For the first time, Tesla has revealed how many people are subscribed or have purchased FSD (Supervised).
Active FSD Subscriptions:
• 2025: 1.1 million
• 2024: 800K
• 2023: 600K
• 2022: 500K
• 2021: 400K pic.twitter.com/KVtnyANWcs— Sawyer Merritt (@SawyerMerritt) January 28, 2026
In mid-January, CEO Elon Musk announced that the company would transition away from giving the option to purchase the Full Self-Driving suite outright, opting for the subscription program exclusively.
Musk said on X:
“Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.”
The move intends to streamline the Full Self-Driving purchase option, and gives Tesla more control over its revenue, and closes off the ability to buy it outright for a bargain when Musk has said its value could be close to $100,000 when it reaches full autonomy.
It also caters to Musk’s newest compensation package. One tranche requires Tesla to achieve 10 million active FSD subscriptions, and now that it has reached one million, it is already seeing some growth.
The strategy that Tesla will use to achieve this lofty goal is still under wraps. The most ideal solution would be to offer a less expensive version of the suite, which is not likely considering the company is increasing its capabilities, and it is becoming more robust.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Currently, Tesla’s FSD subscription price is $99 per month, but Musk said this price will increase, which seems counterintuitive to its goal of increasing the take rate. With that being said, it will be interesting to see what Tesla does to navigate growth while offering a robust FSD suite.







