News
Tesla Model 3 dominates as qualifying leader in historic Pikes Peak run
The Unplugged Performance team and veteran racer Randy Pobst had planned to adopt a pretty conservative strategy for their modified Tesla Model 3 Performance’s first Pikes Peak run. The vehicle, after all, just had its suspension settings adjusted, and both team and driver wanted to validate how well the changes performed on the course. For the Model 3’s first run up Pikes Peak, the plan was to lift off on the straights to conserve battery for the second run, which would be flat out.
Needless to say, this plan did not end up being followed. At all.
Randy Pobst and Unplugged’s Model 3 Performance Ascension-R launched off into the Pikes Peak course for their first climb, and soon, it became evident to the racing veteran that the car was already almost perfectly dialed in. It was then that Pobst decided to forgo the initial plan and just attack the course at full power. With the veteran racer unleashed, the Model 3 completed the run in 4:15, finishing first place in the Exhibition class. Two other Teslas, a heavily modded widebody Model 3 driven by Joshua Allan and a Model 3 Performance driven by Blake Fuller, finished second and third
- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
As noted by Unplugged Performance CEO Ben Schaffer, he and his team were astounded to see Randy’s 4:15 time for his first run. The team had been targeting a time of 4:30 considering their planned strategy, but ultimately, what mattered was that the veteran racecar driver had tons of fun in his first climb of the day. Pobst did suggest some tweaks to the Model 3’s settings after, asking the Unplugged team to add a bit more compression and rebound tuning. But when those changes were done, the father of Track Mode was off for his second hill climb attempt.
Randy Pobst pushed the Model 3 Performance as hard as he could on his second run, and the results, as could be seen in the video below, were simply astounding. With the veteran racer behind the wheel and Unplugged’s parts performing as designed, the Model 3 Performance Ascension-R was able to complete the Pikes Peak run in a stunning 4:12. In second place was Blake Fuller’s Model 3 Performance, which completed the climb in 4:39. Unfortunately, the widebody Model 3 driven by Joshua Fuller retired after it went off track.
- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
What was particularly astounding about Randy Pobst’s 4:12 Pikes Peak Hill Climb run was the fact that the Model 3’s time was only a few seconds off from the record set by the fastest Open Wheel car in the event, which completed the climb in 4:07. The category in hosts some of the craziest purpose-built Pikes Peak machines in the industry, so it was quite surprising to see the Model 3, which only had Unplugged Performance’s Ascension-R modifications, performing in the level of Open Wheel vehicles. In fact, had the Model 3 been competing in the Open Wheel category, it would have finished the day in 3rd place. That’s a pretty insane thought.
“What surprised us the most today (besides capturing 1st place in qualifying) was how we compared to the other group running our section of the mountain. We ran with the Open Wheel cars and that group has some huge power and very lightweight cars. The fastest Open Wheel car was Clint Vahsholtz who ran a 4:07. If we were racing in the Open Wheel division, we would have qualified 3rd place which is pretty insane given how extreme those purpose-built cars are for this event,” Ben Schaffer said.
After dominating the Exhibition class in the event’s first day, Randy Pobst noted that the Tesla Model 3 is arguably the best car he has driven at Pikes Peak to date. This is no small statement, seeing as the legendary driver had climbed the challenging, dangerous course multiple times in the past behind the wheel of the industry’s most aggressive vehicles. “It was quite an honor to hear that from such a legendary driver that we respect so dearly,” the Unplugged CEO said.
Watch Randy Pobst’s stunning Pikes Peak run in the Tesla Model 3 in the video below.
Elon Musk
California snubs Tesla in its newly passed EV incentive that favors Rivian and Lucid
California passed a $135 million EV incentive that rewards Rivian and Lucid while sidelining Tesla
California just drew a line in the EV incentive sand to put Tesla on the wrong side of it. The state recently passed a $135 million program offering first-time electric vehicle buyers a direct incentive with no application required, but the rules were written in a way that leaves Tesla at a structural disadvantage compared to Rivian and Lucid.
The program caps eligible vehicles at $50,000 for new EVs and $25,000 for used ones. That pricing threshold rules out a significant portion of Tesla’s lineup, though some lower-priced Model 3 and Model Y configurations would still qualify. California-based automakers are exempt from the price cap entirely, regardless of what their vehicles cost. Rivian, headquartered in Irvine, and Lucid, based in the San Francisco Bay Area, both benefit from that exemption. Rivian’s R2 starts at roughly $45,000 but has versions above the cap. Lucid’s Air and Gravity start at $70,990 and $79,990 respectively, well above any threshold a non-California company would face.
California hits Tesla Cybercab and Robotaxi driverless cars with new law
Tesla built its reputation and a significant portion of its early market share in California, where EV adoption has consistently led the nation. The company operates its original factory in Fremont, California, and the state was home to Tesla’s headquarters for most of its existence. That changed in 2021 when Tesla moved its corporate headquarters to Austin, Texas. Since then, the relationship between the company and California Governor Gavin Newsom has been openly adversarial, with Musk and Newsom trading public criticism on multiple occasions.
California’s EV incentive landscape has shifted repeatedly in recent years, and Tesla has previously lost eligibility for state-level programs as its vehicles exceeded income-adjusted price thresholds. The federal $7,500 EV tax credit, which Tesla models have qualified for and lost depending on policy cycles, is no longer available after it expired without renewal, making state-level programs more meaningful to buyers than they have been in years.
The practical impact for buyers is more nuanced than the headline suggests. California residents purchasing a Tesla under $50,000 for the first time can still access the incentive. But the exemption written for California-based manufacturers is a structural advantage that rewards where a company plants its headquarters flag rather than where it builds its products, and Tesla moved that flag to Texas.
Elon Musk
SpaceX’s newest logo confirms everything about what it’s become
SpaceX officially absorbed xAI under the SpaceXAI brand, completing the largest private merger in history.
SpaceX made its corporate transformation official in May 2026 when Elon Musk posted on X that xAI would cease to exist as a standalone company. “xAI will be dissolved as a separate company, so it will just be SpaceXAI, the AI products from SpaceX,” he wrote.
A new SpaceXAI logo was announced today, visually embedding the xAI letters inside the SpaceX identity, which can be seen as a deliberate design choice that signals the merger is not a partnership but a full absorption and XAi a core function of the same company. The same way Starlink is not a separate brand but a SpaceX product. The announcement closed the loop on a process that began February 2, 2026, when SpaceX acquired xAI in the largest private merger in history, valued at $1.25 trillion. SpaceX at $1 trillion and xAI at $250 billion.
We are now @SpaceXAI. pic.twitter.com/ema66xDWC9
— SpaceXAI (@SpaceXAI) July 6, 2026
The reason SpaceX bought xAI was stated plainly by Musk at the time of the deal: to build orbital data centers. SpaceX had simultaneously filed with the FCC to launch up to one million satellites designed to function as AI compute nodes in low Earth orbit, escaping what Musk described as the energy constraints limiting AI development on Earth.
xAI provided the AI software stack, with Grok, the X platform, and the Colossus supercomputer infrastructure in Memphis with over 220,000 NVIDIA GPUs, while SpaceX provided the rockets, Starlink, and the capital base to fund it. The two companies needed each other. xAI was burning $2.5 billion in losses on $250 million in revenue. SpaceX was generating an estimated $8 billion in profit on $15 billion in revenue and needed an AI narrative to command the valuation it was targeting for its IPO.
What SpaceX has done, regardless of how the orbital AI vision ultimately plays out, is walk into a public market as something no company has been before: a rocket manufacturer, satellite internet provider, AI software company, social media platform, and supercomputer operator under one ticker. Whether that combination is worth $2 trillion depends entirely on which of those businesses you believe in most.
News
Tesla flexes how it will help the blind with Cybercab
Tesla brought its innovative Cybercab robotaxi to the National Federation of the Blind (NFB) Annual Convention in Austin, Texas, on July 3 at the JW Marriott Austin.
The hands-on demonstration highlighted the vehicle’s thoughtful design for blind and visually impaired users, underscoring Tesla’s commitment to inclusive autonomous mobility. Attendees, many using white canes or accompanied by service dogs, experienced the steering-wheel-free Cybercab firsthand.
Cybercab at the National Federation of the Blind’s Annual Convention in Austin for a hands-on experience of its accessibility features for blind or visually impaired customers⁰⁰For example:⁰– Braille lettering on physical controls
– Space for service animals & assistive… pic.twitter.com/8wrJcDHkw7— Tesla Robotaxi (@robotaxi) July 6, 2026
The showcase emphasized practical features tailored to the needs of the blind community. Braille lettering appears on physical controls, including door releases and emergency buttons, allowing users to navigate interfaces independently through touch. Generous interior space accommodates service animals and assistive devices such as canes, guide dogs, or mobility aids without compromising comfort.
Wheelchair-height seating facilitates easier transfers for users with additional mobility challenges. Photos from the event captured blind attendees approaching the vehicle confidently, service dogs relaxing inside, and hands exploring Braille-equipped handles.
Tesla Robotaxi’s official account detailed these elements, noting the Cybercab’s focus on accessibility, especially noting the Braille lettering and additional space for service animals.
How Tesla Will Transform Mobility for the Blind
Autonomous vehicles like the Cybercab promise revolutionary independence for the roughly 2.2 million visually impaired Americans. Traditional barriers—reliance on sighted drivers, costly paratransit, or limited public transit—often restrict spontaneous travel. Tesla Full Self-Driving aims to eliminate the need for a human operator, enabling on-demand, door-to-door rides via simple app hailing with voice guidance.
Users gain freedom to work, socialize, shop, or attend events anytime without scheduling hassles or safety concerns. This reduces isolation, boosts employment opportunities, and enhances quality of life, turning mobility from a dependency into true personal autonomy.
The NFB demonstration not only gathered valuable feedback but also generated excitement about a future where technology levels the playing field. By prioritizing inclusive design, Tesla advances a vision of transportation that serves everyone, potentially reshaping daily life for blind individuals and setting a standard for the autonomous industry.
As Cybercab deployment scales, these accessibility innovations could mark a significant step toward equitable mobility.







