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Tesla Model 3 dominates as qualifying leader in historic Pikes Peak run

(Credit: Unplugged Performance)

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6 years ago

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The Unplugged Performance team and veteran racer Randy Pobst had planned to adopt a pretty conservative strategy for their modified Tesla Model 3 Performance’s first Pikes Peak run. The vehicle, after all, just had its suspension settings adjusted, and both team and driver wanted to validate how well the changes performed on the course. For the Model 3’s first run up Pikes Peak, the plan was to lift off on the straights to conserve battery for the second run, which would be flat out.

Needless to say, this plan did not end up being followed. At all.

Randy Pobst and Unplugged’s Model 3 Performance Ascension-R launched off into the Pikes Peak course for their first climb, and soon, it became evident to the racing veteran that the car was already almost perfectly dialed in. It was then that Pobst decided to forgo the initial plan and just attack the course at full power. With the veteran racer unleashed, the Model 3 completed the run in 4:15, finishing first place in the Exhibition class. Two other Teslas, a heavily modded widebody Model 3 driven by Joshua Allan and a Model 3 Performance driven by Blake Fuller, finished second and third

Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)

As noted by Unplugged Performance CEO Ben Schaffer, he and his team were astounded to see Randy’s 4:15 time for his first run. The team had been targeting a time of 4:30 considering their planned strategy, but ultimately, what mattered was that the veteran racecar driver had tons of fun in his first climb of the day. Pobst did suggest some tweaks to the Model 3’s settings after, asking the Unplugged team to add a bit more compression and rebound tuning. But when those changes were done, the father of Track Mode was off for his second hill climb attempt.

Randy Pobst pushed the Model 3 Performance as hard as he could on his second run, and the results, as could be seen in the video below, were simply astounding. With the veteran racer behind the wheel and Unplugged’s parts performing as designed, the Model 3 Performance Ascension-R was able to complete the Pikes Peak run in a stunning 4:12. In second place was Blake Fuller’s Model 3 Performance, which completed the climb in 4:39. Unfortunately, the widebody Model 3 driven by Joshua Fuller retired after it went off track.

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Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)

What was particularly astounding about Randy Pobst’s 4:12 Pikes Peak Hill Climb run was the fact that the Model 3’s time was only a few seconds off from the record set by the fastest Open Wheel car in the event, which completed the climb in 4:07. The category in hosts some of the craziest purpose-built Pikes Peak machines in the industry, so it was quite surprising to see the Model 3, which only had Unplugged Performance’s Ascension-R modifications, performing in the level of Open Wheel vehicles. In fact, had the Model 3 been competing in the Open Wheel category, it would have finished the day in 3rd place. That’s a pretty insane thought.

“What surprised us the most today (besides capturing 1st place in qualifying) was how we compared to the other group running our section of the mountain. We ran with the Open Wheel cars and that group has some huge power and very lightweight cars. The fastest Open Wheel car was Clint Vahsholtz who ran a 4:07. If we were racing in the Open Wheel division, we would have qualified 3rd place which is pretty insane given how extreme those purpose-built cars are for this event,” Ben Schaffer said.

After dominating the Exhibition class in the event’s first day, Randy Pobst noted that the Tesla Model 3 is arguably the best car he has driven at Pikes Peak to date. This is no small statement, seeing as the legendary driver had climbed the challenging, dangerous course multiple times in the past behind the wheel of the industry’s most aggressive vehicles. “It was quite an honor to hear that from such a legendary driver that we respect so dearly,” the Unplugged CEO said.

Watch Randy Pobst’s stunning Pikes Peak run in the Tesla Model 3 in the video below.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Google just picked SpaceX for its first step into orbital AI

Google will launch its first Project Suncatcher AI satellite on SpaceX’s Transporter-18 rideshare next week.

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37 minutes ago

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September 24, 2026

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Google is about to put its own AI chips into orbit for the first time, and it is paying SpaceX to get them there.

The company said Thursday that the first in-orbit test of Project Suncatcher, its research effort to find out whether space can host large-scale AI computing, will fly next week on SpaceX’s Transporter-18 rideshare mission.

The satellite, called MVP, is about the size of a refrigerator and carries four of Google’s Tensor Processing Units, the same chips Google runs in its ground data centers. Google originally planned to launch two custom satellites in 2027, but chose to move faster by integrating its chips into a satellite.

MVP’s solar panels supply about one kilowatt of power, and Google will run Gemini models on the TPUs only in bursts of roughly 15 minutes before the chips shut down so the radiators can shed heat. In a blog post, Google said its Trillium TPUs survived vibration testing that mimicked sustained launch loads of up to 10g, with individual components seeing 50 to 100g, and handled a radiation dose greater than a five year mission would deliver.

SpaceX and Google mull massive partnership on Musk’s orbital data dream: report

Next week’s flight, slated for October 1, follows a relationship that became public in May, when Teslarati reported that Google was in talks with SpaceX for a launch deal tied to orbital data centers. Google also holds a stake of roughly 6% in SpaceX.

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The two companies are chasing the same idea from very different starting points. SpaceX’s own orbital compute program is built around the AI1 satellite, a roughly 70 meter structure derived from Starlink V3 hardware that is designed for 150 kW of peak compute, about 150 times the power MVP will draw. Elon Musk has brushed off concerns about crowding orbit with those satellites, and SpaceX is building its Gigasat factory in Bastrop, Texas, to produce them, targeting an annualized rate of about 1 GW of space compute by the end of 2027.

Musk also posted on X on Thursday that “the amount of compute in space will obviously round up to 100% of all compute.”

Google has been more cautious in public. Its research estimates that launch prices need to fall below about $200 per kilogram before an orbital data center can compete with a ground facility on energy cost, a threshold the company believes could be reached around the mid 2030s. The Suncatcher team has said it expects the effort to remain a project rather than a product for years, which leaves the first real test of its hardware riding on a rocket from the company with the most aggressive timeline in the field.

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Elon Musk

Tesla Cybercab gets initial tie-in to localized, in-house cathode plant

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5 hours ago

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September 24, 2026

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Credit: Tesla

Tesla has taken another concrete step toward owning its battery supply chain, and it’s doing so with what is perhaps the most important vehicle in its short-but-storied history.

On September 23, Tesla announced that it has officially built the first Cybercab with cathode material produced in-house at the company’s first cathode plant in the U.S., and the first in the U.S. overall.

Active cathode material is the most expensive piece of a lithium-ion battery cell, and it often accounts for more than a third of cell cost. For years, the industry sourced a majority of it from Asia, but Tesla’s decision to make it in the United States bodes well for the Cybercab project. This is the latest chapter in Tesla’s vertical integration strategy, which began in public at Battery Day in 2020.

At the Battery Day Event, Elon Musk said the company would build a North American cathode plant and overhaul the process to cut costs and waste, while also making some of the most powerful and long-lasting cells in the industry.

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The Austin facility took years to appear. Tesla filed permits for “Project Cathode” in 2022 on land near Giga Texas. By mid-2022, the building frame was up and Tesla later invested hundreds of millions of dollars as part of a larger expansion of the Giga Texas plant. The company stated it was operating the first large-scale cathode production facility in North America to supplement 4680 cell production.

One month later, that material reached a finished Cybercab.

The timing of this breakthrough is monumental for the Cybercab program. As Tesla officially launched the first Cybercab rides to the public earlier this month, production of the ride-hailing-geared vehicle is moving forward on the planned S-curve that CEO Elon Musk told everyone to expect.

Nevertheless, packs of Cybercab units have been spotted throughout the United States, in an effort to potentially activate the fleet as soon as the company gains regulatory approval in various geographic areas.

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On top of that, Tesla owning the cathode step and pairing it with its own in-house lithium from the Gulf Coast refinery shortens the supply chain that once stretched thousands of miles and subjects every pack to fewer external price shocks and geopolitical risks.

Tesla is not yet independent of all of its foreign suppliers, as some precursor metals come from mines and chemical plants. But the first in-house cathode Cybercab shows the company is closing the most expensive and most concentrated gap in its battery production efforts. For a vehicle like Cybercab to operate at a high utilization within the Robotaxi network, that control over cost is so crucial.

It is arguably as important as the software that drives it.

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Tesla leaks Semi customers ahead of handover event

Published

8 hours ago

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September 24, 2026

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Credit: Tesla

Tesla is set to inaugurate its dedicated Semi factory in Sparks, Nevada, this evening, but drone footage has already started to show who is expected on the handover stage.

Zanegler, a drone operator who regularly documents Tesla Semi operations in Nevada, filmed a row of new-generation Semi units parked outside of the plant with customer branding applied. The liveries visible in the video include companies like PepsiCo, U.S. Foods, Einride, DHL, WattEV, and others that have committed to utilizing Tesla’s Class 8 electric truck in their fleets.

Several of those company names already sit within Tesla’s public ordering book, including PepsiCo, which has been the program’s primary anchor customer since the first Semi deliveries in December 2022. PepsiCo now runs dozens of Tesla Semi units in daily service, with drivers completing regional routes.

Einride placed a 500-unit order in August, which was, at the time, the largest single Semi commitment. First deployments of their Semi units are planned for this month and will eventually span across California, Texas, New Jersey, Illinois, and Georgia. Meanwhile, IMC Logistics announced a 50-truck California order this week.

Tesla Semi lands the biggest electric truck deal in U.S. history

Other names, like LTS, OK Produce, and HMD, have not been widely confirmed as firm buyers, but their presence on the lot is perhaps the clearest signal that Tesla intends to expand on that list this evening at the event.

Tesla first unveiled the Semi back in 2017 with a 2019 production target.

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Limited pilot builds reached PepsiCo in late 2022, and high-volume production began at the new 1.7-million-square-foot plant that sits logically positioned next to Tesla’s Gigafactory Nevada. Tesla Semi program director Dan Priestley has said that Tesla expects to build “many thousands” of Semi units this year, but as with every Tesla release, there have been set expectations of an S-curve ramp.

Outside estimates still put 2026 deliveries in the 5,000-to-15,000 range, but it will ultimately depend on Tesla’s readiness to put those units out, as well as how smoothly production is moving internally.

Tesla’s Semi Rollout event is set to start tonight at the Sparks factory, and it will be livestreamed on X starting at 6 p.m. PDT / 9 p.m. ET.

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