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Tesla Model 3 dominates as qualifying leader in historic Pikes Peak run
The Unplugged Performance team and veteran racer Randy Pobst had planned to adopt a pretty conservative strategy for their modified Tesla Model 3 Performance’s first Pikes Peak run. The vehicle, after all, just had its suspension settings adjusted, and both team and driver wanted to validate how well the changes performed on the course. For the Model 3’s first run up Pikes Peak, the plan was to lift off on the straights to conserve battery for the second run, which would be flat out.
Needless to say, this plan did not end up being followed. At all.
Randy Pobst and Unplugged’s Model 3 Performance Ascension-R launched off into the Pikes Peak course for their first climb, and soon, it became evident to the racing veteran that the car was already almost perfectly dialed in. It was then that Pobst decided to forgo the initial plan and just attack the course at full power. With the veteran racer unleashed, the Model 3 completed the run in 4:15, finishing first place in the Exhibition class. Two other Teslas, a heavily modded widebody Model 3 driven by Joshua Allan and a Model 3 Performance driven by Blake Fuller, finished second and third
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- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
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- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
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- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
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- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
As noted by Unplugged Performance CEO Ben Schaffer, he and his team were astounded to see Randy’s 4:15 time for his first run. The team had been targeting a time of 4:30 considering their planned strategy, but ultimately, what mattered was that the veteran racecar driver had tons of fun in his first climb of the day. Pobst did suggest some tweaks to the Model 3’s settings after, asking the Unplugged team to add a bit more compression and rebound tuning. But when those changes were done, the father of Track Mode was off for his second hill climb attempt.
Randy Pobst pushed the Model 3 Performance as hard as he could on his second run, and the results, as could be seen in the video below, were simply astounding. With the veteran racer behind the wheel and Unplugged’s parts performing as designed, the Model 3 Performance Ascension-R was able to complete the Pikes Peak run in a stunning 4:12. In second place was Blake Fuller’s Model 3 Performance, which completed the climb in 4:39. Unfortunately, the widebody Model 3 driven by Joshua Fuller retired after it went off track.
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- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
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- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
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- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
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- Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
Randy Pobst takes on Pikes Peak in the Tesla Model 3 Performance. (Credit: Unplugged Performance)
What was particularly astounding about Randy Pobst’s 4:12 Pikes Peak Hill Climb run was the fact that the Model 3’s time was only a few seconds off from the record set by the fastest Open Wheel car in the event, which completed the climb in 4:07. The category in hosts some of the craziest purpose-built Pikes Peak machines in the industry, so it was quite surprising to see the Model 3, which only had Unplugged Performance’s Ascension-R modifications, performing in the level of Open Wheel vehicles. In fact, had the Model 3 been competing in the Open Wheel category, it would have finished the day in 3rd place. That’s a pretty insane thought.
“What surprised us the most today (besides capturing 1st place in qualifying) was how we compared to the other group running our section of the mountain. We ran with the Open Wheel cars and that group has some huge power and very lightweight cars. The fastest Open Wheel car was Clint Vahsholtz who ran a 4:07. If we were racing in the Open Wheel division, we would have qualified 3rd place which is pretty insane given how extreme those purpose-built cars are for this event,” Ben Schaffer said.
After dominating the Exhibition class in the event’s first day, Randy Pobst noted that the Tesla Model 3 is arguably the best car he has driven at Pikes Peak to date. This is no small statement, seeing as the legendary driver had climbed the challenging, dangerous course multiple times in the past behind the wheel of the industry’s most aggressive vehicles. “It was quite an honor to hear that from such a legendary driver that we respect so dearly,” the Unplugged CEO said.
Watch Randy Pobst’s stunning Pikes Peak run in the Tesla Model 3 in the video below.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
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Tesla Cybercab uses a unique strategy for picking up the right rider
