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Unplugged Performance Tesla Model 3 sets record ahead of Pikes Peak attempt
The Tesla Model 3 Performance is already a track weapon straight out of the factory. With Track Mode, a stock Model 3 Performance could completely dominate high performance sedans on the closed circuit. But with special parts that are designed to increase the vehicle’s track capability even further, the Model 3 Performance becomes something that is downright frightening.
Around two weeks ago, Tesla aftermarket specialist and tuning house Unplugged Performance announced its entry to the esteemed Pikes Peak International Hill Climb with legendary racer driver Randy Pobst behind the wheel. Pobst is the perfect driver for such an event, considering that he was directly involved with Tesla’s creation of the Model 3 Performance’s Track Mode. With Pobst behind the wheel, Unplugged Performance’s Model 3 has the potential to complete the Pikes Peak Hill Climb, and possibly surprise a number of critics along the way.
Interestingly enough, the Unplugged Performance team did not have a car for the event when it made its Pikes Peak Hill Climb announcement. Such a vehicle was only picked up on the night of July 17, and later equipped with the company’s Ascension R package. Unplugged Performance’s Ascension R kit made its debut with Tesla owner enthusiast Erik Strait’s Model 3, which was sent to Japan earlier this year. Strait’s vehicle, the first of the company’s Ascension R units, set records in Japan during its brief stay in the country.
- Tesla Model 3 equipped with Unplugged Performance’s Ascension R package. (Credit: Unplugged Performance)
- Tesla Model 3 equipped with Unplugged Performance’s Ascension R package. (Credit: Unplugged Performance)
Tesla Model 3 equipped with Unplugged Performance’s Ascension R package. (Credit: Unplugged Performance)
The Model 3 picked up by the Unplugged Performance team on July 17 would become the company’s second Ascension R unit. The modification of the Model 3 Performance would begin on July 20 and end on Fright night, July 24. With the car completed, the team drove over to Buttonwillow on Autopilot to ensure that the trip was as safe as possible. At around 2 a.m. on July 25, the Model 3 Ascension R took its first charge. Interestingly enough, July 25 also happened to be the day of TeslaCorsa 9, an event where Tesla owners get together for a day on the track.
In a message to Teslarati, the Unplugged Performance team stated that they did not really expect the freshly modded Model 3 to set new records right out of the bat. The vehicle’s driver, Oscar Jackson Jr., after all, has never driven a Tesla prior to the event. Jackson was used to racing vehicles like the Porsche GT3 RS, but he did not have any experience with high performance EVs stepping into the Model 3. It was then surprising to see that before lunchtime, Unplugged Performance’s Model 3 Ascension R broke the record for fastest production Tesla on street tires on the Buttonwillow track, running a 1:54.266 on 200 tread wear tires.
What was even more interesting was that later during the day, the Model 3 recorded an even more impressive lap despite its battery being halved. The team equipped the Model 3 with Pirelli slicks, and the vehicle ended up running a 1:53.277 lap despite a 50% state of charge. In a statement following his experience, Jackson, noted that he was incredibly impressed with the Tesla Model 3. According to the racer, the Model 3 was already a great car from the factory, but with an additional boost from Unplugged Performance’s parts, the vehicle had the potential to rival even the best track weapons available today.
- Tesla Model 3 equipped with Unplugged Performance’s Ascension R package. (Credit: Unplugged Performance)
- Tesla Model 3 equipped with Unplugged Performance’s Ascension R package. (Credit: Unplugged Performance)
Tesla Model 3 equipped with Unplugged Performance’s Ascension R package. (Credit: Unplugged Performance)
“It was a pretty mind blowing experience to have this be my first time driving a Tesla. Despite it being a shakedown day for Unplugged’s latest build, the car was surprisingly well sorted and it inspired immediate confidence. The brakes in particular were a big surprise given that the car is a lot heavier than what I’m used to racing with. Unplugged’s “BFB” carbon ceramic kit allowed me to brake deep into the corner and I found myself using braking points comparable to what I use when racing the Porsche GT3 RS and spec Miatas!
“The car was already really well prepared so we did not need to change much. The suspension was great off the bat and really well dialed-in. As the day progressed, we simply raised the rear up a little and added a bit more compression. Since the car was factory power and factory traction control I found myself being interrupted by the car’s nannies… Overall the car is a rocket ship (no SpaceX pun intended)! If I had more time with it I’m certain I can go a lot faster. I’m looking forward to my next time behind the wheel of it!” he said.
Watch a rather entertaining run of Unplugged Performance’s Model 3 Ascension R in the video below.
News
Tesla cleared in Canada EV rebate investigation
Tesla has been cleared in an investigation into the company’s staggering number of EV rebate claims in Canada in January.

Canadian officials have cleared Tesla following an investigation into a large number of claims submitted to the country’s electric vehicle (EV) rebates earlier this year.
Transport Canada has ruled that there was no evidence of fraud after Tesla submitted 8,653 EV rebate claims for the country’s Incentives for Zero-Emission Vehicles (iZEV) program, as detailed in a report on Friday from The Globe and Mail. Despite the huge number of claims, Canadian authorities have found that the figure represented vehicles that had been delivered prior to the submission deadline for the program.
According to Transport Minister Chrystia Freeland, the claims “were determined to legitimately represent cars sold before January 12,” which was the final day for OEMs to submit these claims before the government suspended the program.
Upon initial reporting of the Tesla claims submitted in January, it was estimated that they were valued at around $43 million. In March, Freeland and Transport Canada opened the investigation into Tesla, noting that they would be freezing the rebate payments until the claims were found to be valid.
READ MORE ON ELECTRIC VEHICLES: EVs getting cleaner more quickly than expected in Europe: study
Huw Williams, Canadian Automobile Dealers Association Public Affairs Director, accepted the results of the investigation, while also questioning how Tesla knew to submit the claims that weekend, just before the program ran out.
“I think there’s a larger question as to how Tesla knew to run those through on that weekend,” Williams said. “It doesn’t appear to me that we have an investigation into any communication between Transport Canada and Tesla, between officials who may have shared information inappropriately.”
Tesla sales have been down in Canada for the first half of this year, amidst turmoil between the country and the Trump administration’s tariffs. Although Elon Musk has since stepped back from his role with the administration, a number of companies and officials in Canada were calling for a boycott of Tesla’s vehicles earlier this year, due in part to his association with Trump.
News
Tesla Semis to get 18 new Megachargers at this PepsiCo plant
PepsiCo is set to add more Tesla Semi Megachargers, this time at a facility in North Carolina.

Tesla partner PepsiCo is set to build new Semi charging stations at one of its manufacturing sites, as revealed in new permitting plans shared this week.
On Friday, Tesla charging station scout MarcoRP shared plans on X for 18 Semi Megacharging stalls at PepsiCo’s facility in Charlotte, North Carolina, coming as the latest update plans for the company’s increasingly electrified fleet. The stalls are set to be built side by side, along with three Tesla Megapack grid-scale battery systems.
The plans also note the faster charging speeds for the chargers, which can charge the Class 8 Semi at speeds of up to 1MW. Tesla says that the speed can charge the Semi back to roughly 70 percent in around 30 minutes.
You can see the site plans for the PepsiCo North Carolina Megacharger below.

Credit: PepsiCo (via MarcoRPi1 on X)

Credit: PepsiCo (via MarcoRPi1 on X)
READ MORE ON THE TESLA SEMI: Tesla to build Semi Megacharger station in Southern California
PepsiCo’s Tesla Semi fleet, other Megachargers, and initial tests and deliveries
PepsiCo was the first external customer to take delivery of Tesla’s Semis back in 2023, starting with just an initial order of 15. Since then, the company has continued to expand the fleet, recently taking delivery of an additional 50 units in California. The PepsiCo fleet was up to around 86 units as of last year, according to statements from Semi Senior Manager Dan Priestley.
Additionally, the company has similar Megachargers at its facilities in Modesto, Sacramento, and Fresno, California, and Tesla also submitted plans for approval to build 12 new Megacharging stalls in Los Angeles County.
Over the past couple of years, Tesla has also been delivering the electric Class 8 units to a number of other companies for pilot programs, and Priestley shared some results from PepsiCo’s initial Semi tests last year. Notably, the executive spoke with a handful of PepsiCo workers who said they really liked the Semi and wouldn’t plan on going back to diesel trucks.
The company is also nearing completion of a higher-volume Semi plant at its Gigafactory in Nevada, which is expected to eventually have an annual production capacity of 50,000 Semi units.
Tesla executive teases plan to further electrify supply chain
News
Tesla sales soar in Norway with new Model Y leading the charge
Tesla recorded a 54% year-over-year jump in new vehicle registrations in June.

Tesla is seeing strong momentum in Norway, with sales of the new Model Y helping the company maintain dominance in one of the world’s most electric vehicle-friendly markets.
Model Y upgrades and consumer preferences
According to the Norwegian Road Federation (OFV), Tesla recorded a 54% year-over-year jump in new vehicle registrations in June. The Model Y led the charge, posting a 115% increase compared to the same period last year. Tesla Norway’s growth was even more notable in May, with sales surging a whopping 213%, as noted in a CNBC report.
Christina Bu, secretary general of the Norwegian EV Association (NEVA), stated that Tesla’s strong market performance was partly due to the updated Model Y, which is really just a good car, period.
“I think it just has to do with the fact that they deliver a car which has quite a lot of value for money and is what Norwegians need. What Norwegians need, a large luggage space, all wheel drive, and a tow hitch, high ground clearance as well. In addition, quite good digital solutions which people have gotten used to, and also a charging network,” she said.
Tesla in Europe
Tesla’s success in Norway is supported by long-standing government incentives for EV adoption, including exemptions from VAT, road toll discounts, and access to bus lanes. Public and home charging infrastructure is also widely available, making the EV ownership experience in the country very convenient.
Tesla’s performance in Europe is still a mixed bag, with markets like Germany and France still seeing declines in recent months. In areas such as Norway, Spain, and Portugal, however, Tesla’s new car registrations are rising. Spain’s sales rose 61% and Portugal’s sales rose 7% last month. This suggests that regional demand may be stabilizing or rebounding in pockets of Europe.
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