Last year, Tesla made headlines when it made a Mid-Range Model 3 RWD a target and prize at a Pwn2Own hacking competition. Two hackers participating at the event were able to find a vulnerability with the Model 3’s browser, allowing them to win the vehicle and over $350,000 in prize money. But Tesla is a company that never stays still, so this year, the electric car maker is returning to an upcoming Pwn2Own event this March, armed with a much more secure Model 3 and a bigger cash reward.
This time around, Tesla is offering three tiers of prizes for hackers who can find vulnerabilities in the Model 3. Hackers who wish to claim the highest “Tier 1” prize would need to pivot through multiple systems in the car to find vulnerabilities. But if they are successful, they will win the Model 3 and a $500,000 prize. But that’s not all. Contestants can also aim to acquire additional options to increase the cash prize to $700,000.
In a statement to Forbes, a spokesperson from Trend Micro ZDI explained that Tesla’s challenge this year is incredibly tough, but it also comes with a record-setting reward. “This represents the single largest target in Pwn2Own history. If someone can do this, it would also mean 70 total Master of Pwn points, which is nearly insurmountable,” the spokesperson said. “We wanted to include Tesla because they pioneered the concept of a connected car and over-the-air updates for their entire vehicle fleet nearly a decade ago, and have been leading the space ever since.”
Just like last year, Tesla will be joining other tech companies at the upcoming Pwn2Own event. While Tesla appears to be the only automaker that is willing to test its vehicles’ security against the best white hat hackers in the industry, other mainstream tech companies are also allowing their key products to be targets for the competition. Google’s Chrome, Microsoft’s Edge, Apple’s Safari, and Mozilla’s Firefox web browsers, for example, are all targets this time around for the Web Browser category. At the same time, Microsoft’s Office 365 Plus and Adobe Reader are the targets for the Enterprise Applications category.
Tesla’s participation in events such as Pwn2Own highlights the company’s Silicon Valley roots. The company’s electric vehicles usually dominate the news cycle, resulting in Tesla being commonly dubbed as a carmaker. But the company is far beyond that, as it is, at its core, a tech firm. This is one of the reasons why Teslas are so different from any other vehicle on the road. Its vehicles are equipped with proprietary software and hardware that provides something akin to an Apple-like experience for customers.
This distinction is something that Tesla had emphasized since 2014, when the company broke conventions by launching its Bug Bounty program. By doing so, Tesla practically invited white hat hackers to find security faults in its vehicles. Tesla’s efforts have largely borne fruit, with several security features today, such as PIN-to-Drive, being developed as a result of the company’s Bug Bounty program.
The upcoming Pwn2Own event will be held at the CanSecWest conference, which is scheduled to run from March 18-20, 2020.
Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.
Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.
It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.
Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.
“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.
Tesla launches its new branded Supercharger for Business with first active station
The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.
Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.
Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.
Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.
Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.
Hmmmmmm… https://t.co/L5hWcOXQkb pic.twitter.com/OJBDyHNTMj
— TESLARATI (@Teslarati) January 11, 2026
The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.
However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.
It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.
The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.
It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.
This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.
The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.
Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla expands its branded ‘For Business’ Superchargers
Tesla Cybercab ‘breakdown’ image likely is not what it seems
