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Tesla returns to Pwn2Own hacking competition with Model 3 as target and prize

(Photo: Andres GE)

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Last year, Tesla made headlines when it made a Mid-Range Model 3 RWD a target and prize at a Pwn2Own hacking competition. Two hackers participating at the event were able to find a vulnerability with the Model 3’s browser, allowing them to win the vehicle and over $350,000 in prize money. But Tesla is a company that never stays still, so this year, the electric car maker is returning to an upcoming Pwn2Own event this March, armed with a much more secure Model 3 and a bigger cash reward. 

This time around, Tesla is offering three tiers of prizes for hackers who can find vulnerabilities in the Model 3. Hackers who wish to claim the highest “Tier 1” prize would need to pivot through multiple systems in the car to find vulnerabilities. But if they are successful, they will win the Model 3 and a $500,000 prize. But that’s not all. Contestants can also aim to acquire additional options to increase the cash prize to $700,000. 

In a statement to Forbes, a spokesperson from Trend Micro ZDI explained that Tesla’s challenge this year is incredibly tough, but it also comes with a record-setting reward. “This represents the single largest target in Pwn2Own history. If someone can do this, it would also mean 70 total Master of Pwn points, which is nearly insurmountable,” the spokesperson said. “We wanted to include Tesla because they pioneered the concept of a connected car and over-the-air updates for their entire vehicle fleet nearly a decade ago, and have been leading the space ever since.”

Just like last year, Tesla will be joining other tech companies at the upcoming Pwn2Own event. While Tesla appears to be the only automaker that is willing to test its vehicles’ security against the best white hat hackers in the industry, other mainstream tech companies are also allowing their key products to be targets for the competition. Google’s Chrome, Microsoft’s Edge, Apple’s Safari, and Mozilla’s Firefox web browsers, for example, are all targets this time around for the Web Browser category. At the same time, Microsoft’s Office 365 Plus and Adobe Reader are the targets for the Enterprise Applications category.  

Tesla’s participation in events such as Pwn2Own highlights the company’s Silicon Valley roots. The company’s electric vehicles usually dominate the news cycle, resulting in Tesla being commonly dubbed as a carmaker. But the company is far beyond that, as it is, at its core, a tech firm. This is one of the reasons why Teslas are so different from any other vehicle on the road. Its vehicles are equipped with proprietary software and hardware that provides something akin to an Apple-like experience for customers. 

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This distinction is something that Tesla had emphasized since 2014, when the company broke conventions by launching its Bug Bounty program. By doing so, Tesla practically invited white hat hackers to find security faults in its vehicles. Tesla’s efforts have largely borne fruit, with several security features today, such as PIN-to-Drive, being developed as a result of the company’s Bug Bounty program.  

The upcoming Pwn2Own event will be held at the CanSecWest conference, which is scheduled to run from March 18-20, 2020.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Tesla Full Self-Driving’s European launch frustrations revealed by Elon Musk

Tesla plans to launch Full Self-Driving in Europe later this year, but regulatory bodies are proving to make it a bigger challenge than it needs to be.

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Credit: Tesla Europe and Middle East | X

Tesla Full Self-Driving is set to launch in Europe in the future, but the region’s governing bodies are not giving the suite any chance to move forward, according to CEO Elon Musk, who blames the regulatory processes for robbing citizens of a safer mode of travel.

The automaker revealed late last year that it planned to bring Full Self-Driving to Europe sometime in 2025. However, Musk said that the launch of the suite is being continuously prolonged by both individual and European Union officials, dragging their feet with approvals.

In a post on X on Wednesday, Musk said the company is still dealing with and waiting for approvals from both the Dutch government and the EU’s governing officials, giving an indication that some progress has been made, but ultimately, there are still some bodies that are taking their time:

He continued by stating that the delays are “very frustrating” and they “hurt the safety of people in Europe” because of Autopilot’s statistical prowess, which shows it is much safer than human drivers.

Tesla is readying for the launch of a completely driverless Robotaxi platform in the U.S., which is set to occur in the coming days. While the initial rollout of the platform will be reserved for a select few, public rides are slated for June 22, meaning anyone will be able to come to Austin and hail a Tesla Robotaxi through the company’s smartphone app.

The first Robotaxi without a driver was spotted in Austin yesterday and shared on X:

First Tesla driverless robotaxi spotted in the wild in Austin, TX

Musk dropped several hints that the Robotaxi launch, which has been rumored for June 12, is imminent. For now, the operation will take place in Austin and will eventually expand, likely to California next, as noted in past reports. The City’s official website confirmed that Tesla gained a license as an Autonomous Vehicle operator in the City of Austin earlier this week.

Tesla applied for a similar license in California earlier this year.

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Tesla Lathrop Megafactory celebrates massive Megapack battery milestone

The Tesla Megapack is the backbone of Tesla Energy’s battery deployments.

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Credit: Tesla Megapack/X

The Tesla Lathrop Megafactory recently achieved a new milestone. As per the official Tesla Megapack account on X, the Lathrop Megafactory has produced its 15,000th Megapack 2 XL battery.

15,000 Megapack Batteries

Tesla celebrated the milestone with a photo of the Lathrop Megafactory team posing with a freshly produced Megapack battery. To commemorate the event, the team held balloons that spelled out “15,000” as they posed for the photo.

The Tesla Megapack is the backbone of Tesla Energy’s battery deployments. Designed for grid-scale applications, each Megapack offers 3.9 MWh of energy and 1.9 MW of power. The battery is extremely scalable, making it perfect for massive energy storage projects.

https://twitter.com/Tesla_Megapack/status/1932578971700638203

More Megafactories

The Lathrop Megafactory is Tesla’s first dedicated facility for its flagship battery storage system. It currently stands as the largest utility-scale battery factory in North America. The facility is capable of producing 10,000 Megapack batteries every year, equal to 40 GWh of clean energy storage.

Thanks to the success of the Megapack, Tesla has expanded its energy business by building and launching the Shanghai Megafactory, which is also expected to produce 40 GWh of energy storage per year. The ramp of the Shanghai Megafactory is quite impressive, with Tesla noting in its Q1 2025 Update Letter that the Shanghai Megafactory managed to produce over 100 Megapack batteries in the first quarter alone.

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Tesla Energy’s Potential

During the first quarter earnings call, CEO Elon Musk stated that the Megapack is extremely valuable to the energy industry. 

“The Megapack enables utility companies to output far more total energy than would otherwise be the case… This is a massive unlock on total energy output of any given grid over the course of a year. And utility companies are beginning to realize this and are buying in our Megapacks at scale,” Musk said.

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Tesla launches “TeslaVision” video contest to celebrate Model Y deliveries

The program marks a revival of Tesla’s popular Project Loveday initiative back in 2017.

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Credit: Tesla Asia/X

Tesla has announced the TeslaVision Contest, a global video showcase inviting fans and owners to highlight the impact of the company’s vehicles on people. 

The program marks a revival of its Project Loveday initiative in 2017, which was extremely well-received by the electric vehicle community. 

A Contest to Celebrate the New Model Y

As per the TeslaVision contest’s official website, the program is being rolled out to commemorate the launch and deliveries of the new Model Y across all continents. Thus, the contest could be seen as a global celebration and showcase of owners and fans who made Tesla the household brand that it has become today.

Participants are tasked with creating a 90-second or shorter video demonstrating how Tesla vehicles provide “more freedom, more safety, more fun, more convenience.” Submissions must be uploaded to YouTube and shared on X and Instagram with the tag @Tesla and the phrase “TeslaVision contest.” 

Videos must align with Tesla’s mission to accelerate sustainable energy, be suitable for all ages, and avoid references to non-Tesla brands. English text or voice-overs are required, and entrants must relinquish rights to their content for Tesla’s commercial use.

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https://twitter.com/Tesla/status/1932559030892802153

A Big Prize Awaits

When Tesla launched Project Loveday in 2017, the company noted that the contest’s winner would receive an all-expenses paid invitation to an upcoming Tesla product launch. For TeslaVision, the grand prize is a lot more tangible, with the winner receiving a new Model Y AWD. They will also get an all-expenses-paid trip to Gigafactory Texas. Second and third-place winners will also receive a Giga Texas tour. 

Finalists will be selected based on creativity, originality, relevance to the prompt, and entertainment value. Tesla will shortlist 100 videos, with the top 10 subject to public voting to influence the final judging. The contest is open to legal residents of the United States, Mexico, and Canada, aged 18 or older, with a valid driver’s license and Tesla account. No purchase is necessary, though entries are limited to just one per person. 

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