The Tesla Model 3 was recently deemed by Kelley Blue Book as one of the winners in its 5-Year Cost to Own Awards for 2022. KBB’s 5-Year Cost to Own Award explores the costs associated with the ownership of a vehicle. This includes the vehicle’s price, maintenance costs, fuel or charging rates, any state tax, and registration fees, as well as a car’s depreciation over a 5-year ownership period, among others.
As per the automotive research company, the 2022 Tesla Model 3 leads the “Electric Luxury Vehicle” segment with a 5-year cost to own of $48,233. According to Kelley Blue Book, the Model 3’s 5-year cost to own is $16,411 less than the segment average. This is quite impressive, especially considering that the Model 3 is Tesla’s entry-level vehicle today.
The fact that the Model 3 was dubbed by KBB as one of the winners in its 2022 5-Year Cost to Own Awards is quite unsurprising, especially if one were to consider that electric vehicles like Teslas do not need as much maintenance as their internal combustion engine-powered counterparts. And being part of Tesla’s ecosystem, the Model 3 enjoys a number of perks that some of its rivals in the “Electric Luxury Vehicle” segment do not enjoy as well, such as Supercharging rates, which are extremely convenient and affordable.
The Tesla Model 3 has been receiving price increases over the past months, but it is still a pretty bang-for-the-buck electric car. This is something that KBB highlighted in its review of the 2022 Tesla Model 3, with the automotive research company stating that “part of the beauty of the Tesla Model 3 is that it’s an all-electric compact luxury sedan with a starting price similar to its gas-powered competitors” since the “starting price of the Model 3 is similar to the Audi A4, Lexus IS, BMW 3 Series, and most other conventional compact luxury sedans.”
What is quite interesting to note is that the Model 3’s cost might normalize soon, especially with the advent of innovations such as Tesla’s 4680 batteries. Tesla’s 4680 cells will be making their debut in the Made-in-Texas Model Y, but the company intends to roll out the innovation to more of its vehicles in the future. Considering that the 4680 cells are designed to lower vehicle production costs, it is almost certain that the Model 3 will be receiving the same innovation in the future. And when it does, it would likely appear once more as a winner in KBB’s 5-Year Cost to Own Awards.
Tesla currently sells three variants of the Tesla Model 3. The base model, which is equipped with one electric motor at the rear, starts at $44,990 before incentives. A midrange variant called the Model 3 Long Range, which features a dual-motor all-wheel-drive system, starts at $51,990, and a top-tier variant called the Model 3 Performance is offered for $58,990. That’s well into luxury car territory, but the Model 3 Performance features capabilities that are equal to far more expensive vehicles, such as its 0-60 mph acceleration, which is listed by Tesla as 3.1 seconds.
The full winners of Kelley Blue Book’s 5-Year Cost to Own Awards can be found here.
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Tesla expands Model 3 lineup in Europe with most affordable variant yet
The Model 3 Standard still delivers more than 300 miles of range, potentially making it an attractive option for budget-conscious buyers.
Tesla has introduced a lower-priced Model 3 variant in Europe, expanding the lineup just two months after the vehicle’s U.S. debut. The Model 3 Standard still delivers more than 300 miles (480 km) of range, potentially making it an attractive option for budget-conscious buyers.
Tesla’s pricing strategy
The Model 3 Standard arrives as Tesla contends with declining registrations in several countries across Europe, where sales have not fully offset shifting consumer preferences. Many buyers have turned to options such as Volkswagen’s ID.3 and BYD’s Atto 3, both of which have benefited from aggressive pricing.
By removing select premium finishes and features, Tesla positioned the new Model 3 Standard as an “ultra-low cost of ownership” option of its all-electric sedan. Pricing comes in at €37,970 in Germany, NOK 330,056 in Norway, and SEK 449,990 in Sweden, depending on market. This places the Model 3 Standard well below the “premium” Model 3 trim, which starts at €45,970 in Germany.
Deliveries for the Standard model are expected to begin in the first quarter of 2026, giving Tesla an entry-level foothold in a segment that’s increasingly defined by sub-€40,000 offerings.
Tesla’s affordable vehicle push
The low-cost Model 3 follows October’s launch of a similarly positioned Model Y variant, signaling a broader shift in Tesla’s product strategy. While CEO Elon Musk has moved the company toward AI-driven initiatives such as robotaxis and humanoid robots, lower-priced vehicles remain necessary to support the company’s revenue in the near term.
Reports have indicated that Tesla previously abandoned plans for an all-new $25,000 EV, with the company opting to create cheaper versions of existing platforms instead. Analysts have flagged possible cannibalization of higher-margin models, but the move aims to counter an influx of aggressively priced entrants from China and Europe, many of which sell below $30,000. With the new Model 3 Standard, Tesla is reinforcing its volume strategy in Europe’s increasingly competitive EV landscape.
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Tesla FSD (Supervised) stuns Germany’s biggest car magazine
FSD Supervised recognized construction zones, braked early for pedestrians, and yielded politely on narrow streets.
Tesla’s upcoming FSD Supervised system, set for a European debut pending regulatory approval, is showing notably refined behavior in real-world testing, including construction zones, pedestrian detection, and lane changes, as per a recent demonstration ride in Berlin.
While the system still required driver oversight, its smooth braking, steering, and decision-making illustrated how far Tesla’s driver-assistance technology has advanced ahead of a potential 2026 rollout.
FSD’s maturity in dense city driving
During the Berlin test ride with Auto Bild, Germany’s largest automotive publication, a Tesla Model 3 running FSD handled complex traffic with minimal intervention, autonomously managing braking, acceleration, steering, and overtaking up to 140 km/h. It recognized construction zones, braked early for pedestrians, and yielded politely on narrow streets.
Only one manual override was required when the system misread a converted one-way route, an example, Tesla stated, of the continuous learning baked into its vision-based architecture.
Robin Hornig of Auto Bild summed up his experience with FSD Supervised with a glowing review of the system. As per the reporter, FSD Supervised already exceeds humans with its all-around vision. “Tesla FSD Supervised sees more than I do. It doesn’t get distracted and never gets tired. I like to think I’m a good driver, but I can’t match this system’s all-around vision. It’s at its best when both work together: my experience and the Tesla’s constant attention,” the journalist wrote.
Tesla FSD in Europe
FSD Supervised is still a driver-assistance system rather than autonomous driving. Still, Auto Bild noted that Tesla’s 360-degree camera suite, constant monitoring, and high computing power mark a sizable leap from earlier iterations. Already active in the U.S., China, and several other regions, the system is currently navigating Europe’s approval pipeline. Tesla has applied for an exemption in the Netherlands, aiming to launch the feature through a free software update as early as February 2026.
What Tesla demonstrated in Berlin mirrors capabilities already common in China and the U.S., where rival automakers have rolled out hands-free or city-navigation systems. Europe, however, remains behind due to a stricter certification environment, though Tesla is currently hard at work pushing for FSD Supervised’s approval in several countries in the region.
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Tesla reliability rankings skyrocket significantly in latest assessment
“They definitely have their struggles, but by continuing to refine and not make huge changes in their models, they’re able to make more reliable vehicles, and they’ve moved up our rankings.”
Tesla ranked in the Top 10 of the most reliable car companies for 2026, as Consumer Reports’ latest index showed significant jumps from the past two years.
In 2022, Tesla ranked 27th out of 28 brands. Last year, it came in 17th.
🚨🚨 Tesla entered the Top 10 in Consumer Reports’ list of reliable carmakers for the first time
In the past two years, Tesla has ranked 17th in 2024 and 27th out of 28 brands in 2022.
Subaru, BMW, Porsche, Honda, and Toyota were the Top 5 OEMs in the rankings. pic.twitter.com/z216bccVoH
— TESLARATI (@Teslarati) December 4, 2025
However, 2026’s rankings were different. CR‘s rankings officially included Tesla in the Top 10, its best performance to date.
Finishing tenth, the full Top 10 is:
- Subaru
- BMW
- Porsche
- Honda
- Toyota
- Lexus
- Lincoln
- Hyundai
- Acura
- Tesla
Tesla has had steady improvements in its build quality, and its recent refinements of the Model 3 and Model Y have not gone unnoticed.
The publication’s Senior Director of Auto Testing, Jake Fisher, said about Tesla that the company’s ability to work through the rough patches has resulted in better performance (via CNBC):
“They definitely have their struggles, but by continuing to refine and not make huge changes in their models, they’re able to make more reliable vehicles, and they’ve moved up our rankings.”
He continued to say that Tesla’s vehicles have become more reliable over time, and its decision to avoid making any significant changes to its bread-and-butter vehicles has benefited its performance in these rankings.
Legacy automakers tend to go overboard with changes, sometimes keeping a model name but recognizing a change in its “generation.” This leads to constant growing pains, as the changes in design require intense adjustments on the production side of things.
Instead, Tesla’s changes mostly come from a software standpoint, which are delivered through Over-the-Air updates, which improve the vehicle’s functionality or add new features.
Only one Tesla vehicle scored below average in Consumer Reports’ rankings for 2026 was the Cybertruck. Fisher’s belief that Tesla improves its other models over time might prove to be true with Cybertruck in a few years.
He continued:
“They’re definitely improving by keeping with things and refining, but if you look at their 5- to 10-year-old models that are out there, when it comes to reliability, they’re dead last of all the brands. They’re able to improve the reliability if they don’t make major changes.”
Regarding Subaru’s gold medal placing on the podium, Fisher said:
“While Subaru models provide good performance and comfort, they also excel in areas that may not be immediately apparent during a test drive.”
Other notable brands to improve are Rivian, which bumped itself slightly from 31 to 26. Chevrolet finished 24th, GMC ended up 29th, and Ford saw itself in 18th.
Tesla expands Model 3 lineup in Europe with most affordable variant yet
Tesla FSD (Supervised) stuns Germany’s biggest car magazine
