Tesla (NASDAQ: TSLA) unveiled its new Plaid Model S last night and rolled out deliveries to those who have been waiting patiently to take delivery of the “Refreshed” version of the company’s flagship sedan. While there were several takeaways from the event that took place at Tesla’s Fremont Factory, Oppenheimer analyst Colin Rusch indicated that his biggest idea from the delivery event was Tesla’s donning of a new, fully autonomous era, and the company is prepping itself, along with its owners, for a future that requires little to no intervention from the driver.
Rusch, who is one of Tesla’s biggest bulls on Wall Street with a massive $1,080 price target, appeared on CNBC’S Squawk Box earlier today to talk about the event and what the major takeaways are. While many automotive enthusiasts, analysts, and spectators were more focused on the lightning-fast performance and 390-mile range of the Model S Plaid, Rusch took away Tesla’s installation of several new features that are evidently preparing drivers to become passengers. Tesla’s Full Self-Driving suite has made tremendous improvements ever since the company rolled out the FSD Beta program in October 2020. While the Beta program features a small group of members, Tesla eventually plans to roll out a more robust version of FSD to owners everywhere. The question is: What will drivers do when they’re not required to pay attention to road conditions at all times?
This is a question Tesla has thought long and hard about, and the evidence of that lies within the software capabilities of the new Model S Plaid. It was revealed several weeks ago that Tesla would be installing AMD processors and GPSs in the Model S and X, giving the two vehicles “PS5 level entertainment computing power,” according to CEO Elon Musk. Musk hinted toward new gamification features in the past. Still, it really came down to the company’s ability to provide robust and well-rounded entertainment and infotainment systems to drivers and passengers. After all, if you’re not going to be driving the vehicle, you’re going to need something to do.
Effectively, this is what catalyzed Rusch’s idea that Tesla is preparing to bring in self-driving cars. While speaking to Squawk Box during the interview this morning, Rusch detailed Tesla’s event last night, focusing on the idea that self-driving, and not blistering performance, is what the event was really the essence of the event.
Rusch said that Tesla’s domination as the most-savvy tech company in terms of powertrain and product design in the automotive sector is important, and that was accomplished last night with the event. However, Rusch maintains that his price target is really based on the company’s ability to deliver autonomous vehicles, and the event proved to him that Tesla is moving in that direction.
Credit: Tesla
“What we saw last night was that they’re preparing for full autonomy in terms of the user experience within the vehicle,” Rusch said. “And, that’s important to see them migrating towards that full autonomous experience inside the car. Between the backseats, the display, and some of the other features within the display. This is preparing folks to not really have their hands on the wheel,” Rusch said.
“What we saw last night was that they’re preparing for full autonomy in terms of the user experience within the vehicle. That’s important,” says Oppenheimer analyst Colin Rusch on @Tesla‘s Model S Plaid $TSLA pic.twitter.com/A6DNgmIVLu
— Squawk Box (@SquawkCNBC) June 11, 2021
Rusch holds an incredible #6 rating on TipRanks out of 7,547 analysts. His price target on TSLA stands at $1,080, and Rusch has a “Buy” rating on the automaker’s stock.
Disclosure: Joey Klender is a TSLA Shareholder.
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Tesla’s Apple CarPlay ambitions are not dead, they’re still in the works
For what it’s worth, as a Tesla owner, I don’t particularly see the need for CarPlay, as I have found the in-car system that the company has developed to be superior. However, many people are in love with CarPlay simply because, when it’s in a car that is capable, it is really great.
Tesla’s Apple CarPlay ambitions appeared to be dead in the water after a large amount of speculation late last year that the company would add the user interface seemed to cool down after several weeks of reports.
However, it appears that CarPlay might make its way to Tesla vehicles after all, as a recent report seems to indicate that it is still being worked on by software teams for the company.
The real question is whether it is truly needed or if it is just a want by so many owners that Tesla is listening and deciding to proceed with its development.
Back in November, Bloomberg reported that Tesla was in the process of testing Apple CarPlay within its vehicles, which was a major development considering the company had resisted adopting UIs outside of its own for many years.
Nearly one-third of car buyers considered the lack of CarPlay as a deal-breaker when buying their cars, a study from McKinsey & Co. outlined. This could be a driving decision in Tesla’s inability to abandon the development of CarPlay in its vehicles, especially as it lost a major advantage that appealed to consumers last year: the $7,500 EV tax credit.
Tesla owners propose interesting theory about Apple CarPlay and EV tax credit
Although we saw little to no movement on it since the November speculation, Tesla is now reportedly in the process of still developing the user interface. Mark Gurman, a Bloomberg writer with a weekly newsletter, stated that CarPlay is “still in the works” at Tesla and that more concrete information will be available “soon” regarding its development.
While Tesla already has a very capable and widely accepted user interface, CarPlay would still be an advantage, considering many people have used it in their vehicles for years. Just like smartphones, many people get comfortable with an operating system or style and are resistant to using a new one. This could be a big reason for Tesla attempting to get it in their own cars.
Tesla gets updated “Apple CarPlay” hack that can work on new models
For what it’s worth, as a Tesla owner, I don’t particularly see the need for CarPlay, as I have found the in-car system that the company has developed to be superior. However, many people are in love with CarPlay simply because, when it’s in a car that is capable, it is really great.
It holds one distinct advantage over Tesla’s UI in my opinion, and that’s the ability to read and respond to text messages, which is something that is available within a Tesla, but is not as user-friendly.
With that being said, I would still give CarPlay a shot in my Tesla. I didn’t particularly enjoy it in my Bronco Sport, but that was because Ford’s software was a bit laggy with it. If it were as smooth as Tesla’s UI, which I think it would be, it could be a really great addition to the vehicle.
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Tesla brings closure to Model Y moniker with launch of new trim level
With the launch of a new trim level for the Model Y last night, something almost went unnoticed — the loss of a moniker that Tesla just recently added to a couple of its variants of the all-electric crossover.
Tesla launched the Model Y All-Wheel-Drive last night, competitively priced at $41,990, but void of the luxurious features that are available within the Premium trims.
Upon examination of the car, one thing was missing, and it was noticeable: Tesla dropped the use of the “Standard” moniker to identify its entry-level offerings of the Model Y.
The Standard Model Y vehicles were introduced late last year, primarily to lower the entry price after the U.S. EV tax credit changes were made. Tesla stripped some features like the panoramic glass roof, premium audio, ambient lighting, acoustic-lined glass, and some of the storage.
Last night, it simply switched the configurations away from “Standard” and simply as the Model Y Rear-Wheel-Drive and Model Y All-Wheel-Drive.
There are three plausible reasons for this move, and while it is minor, there must be an answer for why Tesla chose to abandon the name, yet keep the “Premium” in its upper-level offerings.
“Standard” carried a negative connotation in marketing
Words like “Standard” can subtly imply “basic,” “bare-bones,” or “cheap” to consumers, especially when directly contrasted with “Premium” on the configurator or website. Dropping it avoids making the entry-level Model Y feel inferior or low-end, even though it’s designed for affordability.
Tesla likely wanted the base trim to sound neutral and spec-focused (e.g., just “RWD” highlights drivetrain rather than feature level), while “Premium” continues to signal desirable upgrades, encouraging upsells to higher-margin variants.
Simplifying the overall naming structure for less confusion
The initial “Standard vs. Premium” split (plus Performance) created a somewhat clunky hierarchy, especially as Tesla added more variants like Standard Long Range in some markets or the new AWD base.
Removing “Standard” streamlines things to a more straightforward progression (RWD → AWD → Premium RWD/AWD → Performance), making the lineup easier to understand at a glance. This aligns with Tesla’s history of iterative naming tweaks to reduce buyer hesitation.
Elevating brand perception and protecting perceived value
Keeping “Premium” reinforces that the bulk of the Model Y lineup (especially the popular Long Range models) remains a premium product with desirable features like better noise insulation, upgraded interiors, and tech.
Eliminating “Standard” prevents any dilution of the Tesla brand’s upscale image—particularly important in a competitive EV market—while the entry-level variants can quietly exist as accessible “RWD/AWD” options without drawing attention to them being decontented versions.
You can check out the differences between the “Standard” and “Premium” Model Y vehicles below:
@teslarati There are some BIG differences between the Tesla Model Y Standard and Tesla Model Y Premium #tesla #teslamodely ♬ Sia – Xeptemper
Elon Musk
Tesla bull sees odds rising of Tesla merger after Musk confirms SpaceX-xAI deal
Dan Ives of Wedbush Securities wrote on Tuesday that there is a growing chance Tesla could be merged in some form with SpaceX and xAI over the next 12 to 18 months.
A prominent Tesla (NASDAQ:TSLA) bull has stated that the odds are rising that Tesla could eventually merge with SpaceX and xAI, following Elon Musk’s confirmation that the private space company has combined with his artificial intelligence startup.
Dan Ives of Wedbush Securities wrote on Tuesday that there is a growing chance Tesla could be merged in some form with SpaceX and xAI over the next 12 to 18 months.
“In our view there is a growing chance that Tesla will eventually be merged in some form into SpaceX/xAI over time. The view is this growing AI ecosystem will focus on Space and Earth together…..and Musk will look to combine forces,” Ives wrote in a post on X.
Ives’ comments followed confirmation from Elon Musk late Monday that SpaceX has merged with xAI. Musk stated that the merger creates a vertically integrated platform that combines AI, rockets, satellite internet, communications, and real-time data.
In a post on SpaceX’s official website, Elon Musk added that the combined company is aimed at enabling space-based AI compute, stating that within two to three years, space could become the lowest-cost environment for generating AI processing power. The transaction reportedly values the combined SpaceX-xAI entity at roughly $1.25 trillion.
Tesla, for its part, has already increased its exposure to xAI, announcing a $2 billion investment in the startup last week in its Q4 and FY 2025 update letter.
While merger speculation has intensified, notable complications could emerge if SpaceX/xAI does merge with Tesla, as noted in a report from Investors Business Daily.
SpaceX holds major U.S. government contracts, including with the Department of Defense and NASA, and xAI’s Grok is being used by the U.S. Department of War. Tesla, for its part, maintains extensive operations in China through Gigafactory Shanghai and its Megapack facility.