Tesla (NASDAQ: TSLA) unveiled its new Plaid Model S last night and rolled out deliveries to those who have been waiting patiently to take delivery of the “Refreshed” version of the company’s flagship sedan. While there were several takeaways from the event that took place at Tesla’s Fremont Factory, Oppenheimer analyst Colin Rusch indicated that his biggest idea from the delivery event was Tesla’s donning of a new, fully autonomous era, and the company is prepping itself, along with its owners, for a future that requires little to no intervention from the driver.
Rusch, who is one of Tesla’s biggest bulls on Wall Street with a massive $1,080 price target, appeared on CNBC’S Squawk Box earlier today to talk about the event and what the major takeaways are. While many automotive enthusiasts, analysts, and spectators were more focused on the lightning-fast performance and 390-mile range of the Model S Plaid, Rusch took away Tesla’s installation of several new features that are evidently preparing drivers to become passengers. Tesla’s Full Self-Driving suite has made tremendous improvements ever since the company rolled out the FSD Beta program in October 2020. While the Beta program features a small group of members, Tesla eventually plans to roll out a more robust version of FSD to owners everywhere. The question is: What will drivers do when they’re not required to pay attention to road conditions at all times?
This is a question Tesla has thought long and hard about, and the evidence of that lies within the software capabilities of the new Model S Plaid. It was revealed several weeks ago that Tesla would be installing AMD processors and GPSs in the Model S and X, giving the two vehicles “PS5 level entertainment computing power,” according to CEO Elon Musk. Musk hinted toward new gamification features in the past. Still, it really came down to the company’s ability to provide robust and well-rounded entertainment and infotainment systems to drivers and passengers. After all, if you’re not going to be driving the vehicle, you’re going to need something to do.
Effectively, this is what catalyzed Rusch’s idea that Tesla is preparing to bring in self-driving cars. While speaking to Squawk Box during the interview this morning, Rusch detailed Tesla’s event last night, focusing on the idea that self-driving, and not blistering performance, is what the event was really the essence of the event.
Rusch said that Tesla’s domination as the most-savvy tech company in terms of powertrain and product design in the automotive sector is important, and that was accomplished last night with the event. However, Rusch maintains that his price target is really based on the company’s ability to deliver autonomous vehicles, and the event proved to him that Tesla is moving in that direction.
Credit: Tesla
“What we saw last night was that they’re preparing for full autonomy in terms of the user experience within the vehicle,” Rusch said. “And, that’s important to see them migrating towards that full autonomous experience inside the car. Between the backseats, the display, and some of the other features within the display. This is preparing folks to not really have their hands on the wheel,” Rusch said.
“What we saw last night was that they’re preparing for full autonomy in terms of the user experience within the vehicle. That’s important,” says Oppenheimer analyst Colin Rusch on @Tesla‘s Model S Plaid $TSLA pic.twitter.com/A6DNgmIVLu
— Squawk Box (@SquawkCNBC) June 11, 2021
Rusch holds an incredible #6 rating on TipRanks out of 7,547 analysts. His price target on TSLA stands at $1,080, and Rusch has a “Buy” rating on the automaker’s stock.
Disclosure: Joey Klender is a TSLA Shareholder.
News
Tesla owners propose interesting theory about Apple CarPlay and EV tax credit
“100%. It’s needed for sales because for many prospective buyers, CarPlay is a nonnegotiable must-have. If they knew how good the Tesla UI is, they wouldn’t think they need CarPlay,” one owner said.
Tesla is reportedly bracing for the integration of Apple’s well-known iOS automotive platform, CarPlay, into its vehicles after the company had avoided it for years.
However, now that it’s here, owners are more than clear that they do not want it, and they have their theories about why it’s on its way. Some believe it might have to do with the EV tax credit, or rather, the loss of it.
Owners are more interested in why Tesla is doing this now, especially considering that so many have been outspoken about the fact that they would not use it in favor of the company’s user interface (UI), which is extremely well done.
After Bloomberg reported that Tesla was working on Apple CarPlay integration, the reactions immediately started pouring in. From my perspective, having used both Apple CarPlay in two previous vehicles and going to Tesla’s in-house UI in my Model Y, both platforms definitely have their advantages.
However, Tesla’s UI just works with its vehicles, as it is intuitive and well-engineered for its cars specifically. Apple CarPlay was always good, but it was buggy at times, which could be attributed to the vehicle and not the software, and not as user-friendly, but that is subjective.
Nevertheless, upon the release of Bloomberg’s report, people immediately challenged the need for it:
Everyone thinks they need it. I would think that too if I didn’t know how good Tesla’s interface was. CarPlay is a crappy layer on top of crappy info-navs, and people think it’s an imperative because it provides a level of consistency from car to car. They have no clue how much…
— Rich Stafford (@r26174_rich) November 14, 2025
How can it not be when the best engineers choose Tesla over Apple and Tesla’s core focus is auto vs Apple being mobile. It’s what Tesla does every day. It’s a side project for Apple. Still Apple is much better than any other auto OEM who attract lesser talent and make digital…
— Emu (@confessedemu) November 14, 2025
Some fans proposed an interesting point: What if Tesla is using CarPlay as a counter to losing the $7,500 EV tax credit? Perhaps it is an interesting way to attract customers who have not owned a Tesla before but are more interested in having a vehicle equipped with CarPlay?
“100%. It’s needed for sales because for many prospective buyers, CarPlay is a nonnegotiable must-have. If they knew how good the Tesla UI is, they wouldn’t think they need CarPlay,” one owner said.
Tesla has made a handful of moves to attract people to its cars after losing the tax credit. This could be a small but potentially mighty strategy that will pull some carbuyers to Tesla, especially now that the Apple CarPlay box is checked.
@teslarati :rotating_light: This is why you need to use off-peak rates at Tesla Superchargers! #tesla #evcharging #fyp ♬ Blue Moon – Muspace Lofi
Investor's Corner
Ron Baron states Tesla and SpaceX are lifetime investments
Baron, one of Tesla’s longest-standing bulls, reiterated that his personal stake in the company remains fully intact even as volatility pressures the broader market.
Billionaire investor Ron Baron says he isn’t touching a single share of his personal Tesla holdings despite the recent selloff in the tech sector. Baron, one of Tesla’s longest-standing bulls, reiterated that his personal stake in the company remains fully intact even as volatility pressures the broader market.
Baron doubles down on Tesla
Speaking on CNBC’s Squawk Box, Baron stated that he is largely unfazed by the market downturn, describing his approach during the selloff as simply “looking” for opportunities. He emphasized that Tesla remains the centerpiece of his long-term strategy, recalling that although Baron Funds once sold 30% of its Tesla position due to client pressure, he personally refused to trim any of his personal holdings.
“We sold 30% for clients. I did not sell personally a single share,” he said. Baron’s exposure highlighted this stance, stating that roughly 40% of his personal net worth is invested in Tesla alone. The legendary investor stated that he has already made about $8 billion from Tesla from an investment of $400 million when he started, and believes that figure could rise fivefold over the next decade as the company scales its technology, manufacturing, and autonomy roadmap.
A lifelong investment
Baron’s commitment extends beyond Tesla. He stated that he also holds about 25% of his personal wealth in SpaceX and another 35% in Baron mutual funds, creating a highly concentrated portfolio built around Elon Musk–led companies. During the interview, Baron revisited a decades-old promise he made to his fund’s board when he sought approval to invest in publicly traded companies.
“I told the board, ‘If you let me invest a certain amount of money, then I will promise that I won’t sell any of my stock. I will be the last person out of the stock,’” he said. “I will not sell a single share of my shares until my clients sold 100% of their shares. … And I don’t expect to sell in my lifetime Tesla or SpaceX.”
Watch Ron Baron’s CNBC interview below.
News
Tesla CEO Elon Musk responds to Waymo’s 2,500-fleet milestone
While Tesla’s Robotaxi network is not yet on Waymo’s scale, Elon Musk has announced a number of aggressive targets for the service.
Elon Musk reacted sharply to Waymo’s latest milestone after the autonomous driving company revealed its fleet had grown to 2,500 robotaxis across five major U.S. regions.
As per Musk, the milestone is notable, but the numbers could still be improved.
“Rookie numbers”
Waymo disclosed that its current robotaxi fleet includes 1,000 vehicles in the San Francisco Bay Area, 700 in Los Angeles, 500 in Phoenix, 200 in Austin, and 100 in Atlanta, bringing the total to 2,500 units.
When industry watcher Sawyer Merritt shared the numbers on X, Musk replied with a two-word jab: “Rookie numbers,” he wrote in a post on X, highlighting Tesla’s intention to challenge and overtake Waymo’s scale with its own Robotaxi fleet.
While Tesla’s Robotaxi network is not yet on Waymo’s scale, Elon Musk has announced a number of aggressive targets for the service. During the third quarter earnings call, he confirmed that the company expects to remove safety drivers from large parts of Austin by year-end, marking the biggest operational step forward for Tesla’s autonomous program to date.
Tesla targets major Robotaxi expansions
Tesla’s Robotaxi pilot remains in its early phases, but Musk recently revealed that major deployments are coming soon. During his appearance on the All-In podcast, Musk said Tesla is pushing to scale its autonomous fleet to 1,000 cars in the Bay Area and 500 cars in Austin by the end of the year.
“We’re scaling up the number of cars to, what happens if you have a thousand cars? Probably we’ll have a thousand cars or more in the Bay Area by the end of this year, probably 500 or more in the greater Austin area,” Musk said.
With just two months left in Q4 2025, Tesla’s autonomous driving teams will face a compressed timeline to hit those targets. Musk, however, has maintained that Robotaxi growth is central to Tesla’s valuation and long-term competitiveness.
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