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Tesla Model S Plaid: Everything we know – performance, features, versions and more
Elon Musk remarked during the recently-held third-quarter earnings call that Tesla is continuing the production of the Model S more for “sentimental reasons.” The vehicle, after all, is a niche product compared to the best-selling, reasonably-priced Model 3. Yet, the Model S remains Tesla’s flagship car, and it will remain so, if Musk’s statements are any indication.
“The Model S literally won Motor Trend‘s best car ever in history by the way. It’s incredible, especially the new one with variable damping suspension, hospital operating room HEPA filter for air purification, the raven powertrain. It’s the fastest car in the world, and it’s just so easy to drive. It makes you feel like Superman driving that car. It’s incredibly safe. It’s just an amazing vehicle,” Musk said.
The Model S is Tesla’s first car that it designed from the ground up, and thus, is already about seven years old. As such, it appears that the time is right for Tesla to look into updating the Model S for the Model 3 and Model Y era.
Enter the “Plaid” Model S. The aggressively styled vehicles were brought to the Nurburgring seemingly as part of Tesla’s efforts at establishing its own record at the track, which just so happens to be the location where the Porsche Taycan — a car long expected to be a Model S rival — was tempered as it was refined for release.
Based on images and videos of the Model S Plaid, the vehicle seems to be every bit of a monster as intended by the electric car maker. Here’s what you need to know about Tesla’s Model S with Plaid Powertrain.
It will look slightly different
While the vehicles retain the classic general Model S look, Tesla’s Plaid prototypes in the Nurburgring today feature a widebody kit to accommodate wider tires. The vehicles are also optimized for track use, as could be seen in various aero improvements to the all-electric sedan. Among these are a larger front air intake, a front lip spoiler, large air vents behind the front wheels, a diffuser at the rear, and a new spoiler.
Being test units, it remains uncertain if the Plaid Model S production version will retain these aero enhancements.
It will have three motors
Taking a page from the next-generation Tesla Roadster’s playbook, the Plaid Model S will have a three-motor configuration. Tesla has not announced details about this setup, though one can infer that it involves placing two motors at the rear and one motor at the front, just like the company’s upcoming all-electric supercar.
It will be track-capable
The Model S, even at its P100D trim, was notoriously prone to throttling issues on the track. Not so with the Plaid version. The Plaid Model S is made to attack corners at incredibly high speeds and complete multiple laps around a track without losing performance. So far, comments from eyewitnesses at the Nurburging have remarked that the Plaid vehicles Tesla brought over are almost disturbingly fast, and even at their initial iterations, each vehicle was reportedly finishing five or six laps a day around the nearly 13-mile Nurburgring with optimum performance.
It will likely have at least two trims
Tesla’s Plaid Powertrain appears to be a direct reference to the three electric motors in the vehicle. But it appears that the electric car maker will be releasing more than one variant of its tri-motor Model S. During its initial excursion to the Nurburging, it was reported that the blue Plaid Model S unit was able to complete a 7:40 lap, close to the results of the Taycan Turbo. The red Model S Plaid prototype, on the other hand, achieved a hand-stopped time of 7:23.
This certainly seems to be an indication that the two prototypes correspond to different versions of the vehicle. It might be cliche or Elon Musk’s classic meme lord-worthy humor, but it appears that its red Plaid Model S is the faster of its two prototypes. This is quite interesting, as spy shots of the blue Plaid Model S seem to suggest that the car was stripped down, while the seemingly faster red Model S is attacking the track with all its door panels and extra seats.
Its price will be expensive but cheaper than the Taycan Turbo
Elon Musk has noted on Twitter that the Plaid Model S will be priced higher than the Raven Performance version that is on sale today, though he also noted that the vehicle will cost “less than our competitors.” With this in mind, it appears that a Plaid Model S will start between the $100k-$150k range. This seems to be the case considering that Porsche priced its Taycan Turbo variant at just over $150k before options.
It will enter production in less than a year
Elon Musk has stated that the Tesla Model S Plaid units are set for production around Summer 2020, which is also around the same time that the company will start manufacturing the Model Y crossover. This is quite in line with previous leaks from the Fremont plant, which pointed to the electric car maker tooling the facility for the production of the Model Y and an updated Model S.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
