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Tesla confessions: The Model Y is looking better and better the closer it is to production
Note: I don’t usually do personal op-eds, but I’m making an exception this time around. This story may be well worth the read, at least for those who have had the same experience.
I was at Porsche’s 2019 Annual Press Conference in Stuttgart when Tesla unveiled the Model Y. I was dead tired from the day’s activities, but considering that the all-important Model Y was being unveiled that day, I opted to just chuck an extra cup of coffee and pull an all-nighter instead. After all, the Model Y is arguably the EV that can very well make Tesla into a household name. It’s got the price, it’s competing in the crossover segment, and it’s coming at a time when Tesla wasn’t hanging by a thread anymore. And so, I waited, overdosed with caffeine, for the vehicle’s unveiling.
The event started off normal enough. I fired up my word processor and prepared to write. Elon Musk provided a compelling narrative about Tesla’s journey from the Roadster to the present, even bringing out the Model S, Model X, and Model 3 onstage. Then, at the end of the unveiling event, almost seemingly as an afterthought, Musk brought out the Model Y. Out then comes a vehicle that looks nearly identical to a Model 3. In the darkened stage the two were almost indistinguishable from each other. It’s slightly taller, and it was chrome deleted, but that’s about it. Then, following a very brief discussion of its specs and its estimated release date, the Model Y’s unveiling event was done.
Needless to say, I was a bit underwhelmed. I’ve been following the Model Y story for years, and amidst all this excitement for the vehicle, it turned out to be this chunkier Model 3. Other journalists on my bus who also attended the Porsche press conference the following morning felt the same. Jokes were thrown around. “It’s a fat Model 3.” “Why, Model Y?” Even I, the conference’s token reporter from the “obviously pro-Tesla website,” couldn’t really “defend” the Y’s design that much. It’s not like I could say a much. It’s really just a bigger Model 3.
That was months ago. Since then, there have been an increasing number of Model Y sightings across the United States. Bob Lutz has called the Y a “terminally ugly” vehicle, even adding that he doesn’t really know how anyone can buy the Model Y. Yet, amidst all these sightings, and as reports from Tesla indicated that the Model Y might be starting production earlier than expected, something happened. Little by little, the Model Y started to look good — really good. And it doesn’t seem to be just me either. Comments on YouTube videos, Twitter posts, and Reddit threads showed that the Tesla community was warming up to the Y’s very Model 3-esque design.
This became even more evident when the size of the Y became evident. As it turns out, the Model Y seems to be a good deal larger than the Model 3, with some Tesla community members who have personally seen the vehicle stating that the crossover is actually pretty close in size to the Model X, Tesla’s largest vehicle before the massive Cybertruck. The Model Y also looked very attractive with its Gemini Wheels, which appear to be installed in release candidates of its Performance variant. A recent sighting of a white Performance Model Y from StevenMConroy depicts this very well.
Elon Musk has stated that the Model Y has the potential to outsell the Model S, Model X, and Model 3 combined. That’s a statement that sounds hyper-ambitious in a classic Elon Musk kind of way, but it’s feasible. The crossover market is vast, and it’s growing by the year. Combined with its trademark Tesla performance and its reasonable price, the Model Y has a ton of potential. It may have been an acquired taste for the Tesla community or people like me, but for the everyday car buyer, the Model Y may simply be this futuristic crossover that’s cheap to run, blazingly quick, spacious, and surprisingly reasonable in price. That’s a pretty difficult combination to beat.
There were a lot of criticisms that were thrown at the Model Y when it was unveiled, and a lot of it was due to its design. The TSLAQ group on Twitter actually insisted that there was no Model Y at all, and that the vehicle that Tesla unveiled was just a raised Model 3. But then, as the Model Y closes in on its first production, and as more and more release candidates start getting spotted on the road, it is starting to appear that perhaps, just perhaps, Tesla knew what it was doing when it decided on the crossover’s design. The Model Y may not incite the same excitement as the next-gen Roadster or have the same shock value as the Cybertruck, but perhaps, it doesn’t really need to.
It just needs to be. And for all-electric crossovers that are designed to be disruptive, that’s potentially enough. It certainly is for me.
Investor's Corner
Tesla and SpaceX take “Terafab” Trademark fight to Federal Court
Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.
Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.
The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.
What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.
TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.
Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.
The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.
News
NHTSA just escalated its Tesla Cybercab investigation in a big way
NHTSA escalated its Cybercab audit into a sworn Special Order with a September 30 deadline.
Federal regulators have moved from asking Tesla questions about its Cybercab to demanding sworn answers. The National Highway Traffic Safety Administration issued a Special Order that requires a Tesla officer to sign an affidavit attesting to the completeness of the company’s responses, with a deadline of September 30.
The order builds on Audit Query AQ26002, which NHTSA opened on September 3, the same day Tesla began commercial Cybercab service in Austin. Teslarati covered that initial inquiry when it surfaced, noting the agency wanted to understand how Tesla certified a vehicle with no permanently attached steering wheel, pedals, or mirrors as compliant with Federal Motor Vehicle Safety Standards. A Special Order is a different tool and converts a fact finding review into a legally enforceable demand, the same mechanism NHTSA used against Tesla in 2023 during its Autopilot investigation.
Several of the 21 requests target a specific gap in Cybercab’s design. One asks whether Tesla used temporarily attached human controls at any point to help certify the vehicle, and if so, which standards depended on that equipment being present. Another quotes an existing rule directly: “The service brakes shall be activated by means of a foot control.” Cybercab has no foot pedal. NHTSA wants a detailed explanation of how the vehicle satisfies that requirement, and how it complies without the kind of exemption granted to Zoox in July under Part 555, the regulatory pathway built for steering wheel free vehicles.
The order does not claim Cybercab is unsafe or that Tesla broke a rule. It requires Tesla to explain, under oath, the reasoning behind decisions the company already made when it self-certified the vehicle. That distinction matters, but so does the exposure. Motor1’s reporting, summarized here, put potential civil penalty exposure as high as $139 million if NHTSA later finds the certification was flawed, on top of whatever criminal risk comes with a false sworn statement.
Tesla has not said publicly how it plans to respond. Cybercab is still carrying passengers in Austin through the Robotaxi app while the September 30 deadline approaches, and the company has continued expanding the vehicle’s footprint even as the regulatory question remains open. The Special Order does not pause any of that and just sets a date by which Tesla has to put its certification logic on the record, with a company officer’s name attached to it.
In a new interview on Wednesday, Tesla uber bull Ron Baron said that anyone looking to buy the company’s stock should do so as soon as they can.
Baron, founder and CEO of Baron Capital and one of Tesla’s most persistent institutional bulls, used a CNBC Squawk Box appearance on Wednesday to deliver a familiar message with fresh urgency: In his opinion, Tesla stock is a buy:
“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.”
The Baron Capital frontman’s case is built around Full Self-Driving. Tesla reported 1.48 million active FSD subscriptions in the second quarter, up 56 percent year over year, and company officials have said roughly 55 percent of new North American deliveries left with a subscription enabled.
Baron framed that attach rate as proof the product is moving from enthusiast extra to default expectation, and as a reason software, not just vehicle volume, should drive the next phase of value.
His conviction on Tesla shares is not theoretical, as Baron Capital made its first Tesla investment in 2014, after years of meetings that began around the 2010 IPO roadshow. The firm later built a large SpaceX position starting in 2017.
Ron Baron today in new interview on Tesla:
“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.” pic.twitter.com/Rv5PB0bVZ2
— Sawyer Merritt (@SawyerMerritt) September 16, 2026
Baron said those Musk-led bets have generated about $30 billion of the $71 billion in profits Baron Capital has produced for clients. He put the firm’s current exposure at roughly $25 billion in SpaceX and $5 billion in Tesla. Personally, he described SpaceX as his largest holding, at about $5 billion, with about $1.5 billion in Tesla and additional Tesla exposure through the firm’s funds.
That concentration is also a statement of loyalty. Asked about talk of a SpaceX-Tesla combination, Baron said he had already walked Elon Musk through arguments for and against a deal, then declined to repeat them on air. His public position was simpler: “Whatever you decide is better is what I’m going to support,” he said to Musk.
Baron also said that he picked up the farewell edition of the Model S after Tesla decided to sunset the vehicle earlier this year, calling it his favorite car he’s ever driven.
Tesla and SpaceX take “Terafab” Trademark fight to Federal Court
NHTSA just escalated its Tesla Cybercab investigation in a big way
