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Tesla confessions: The Model Y is looking better and better the closer it is to production
Note: I don’t usually do personal op-eds, but I’m making an exception this time around. This story may be well worth the read, at least for those who have had the same experience.
I was at Porsche’s 2019 Annual Press Conference in Stuttgart when Tesla unveiled the Model Y. I was dead tired from the day’s activities, but considering that the all-important Model Y was being unveiled that day, I opted to just chuck an extra cup of coffee and pull an all-nighter instead. After all, the Model Y is arguably the EV that can very well make Tesla into a household name. It’s got the price, it’s competing in the crossover segment, and it’s coming at a time when Tesla wasn’t hanging by a thread anymore. And so, I waited, overdosed with caffeine, for the vehicle’s unveiling.
The event started off normal enough. I fired up my word processor and prepared to write. Elon Musk provided a compelling narrative about Tesla’s journey from the Roadster to the present, even bringing out the Model S, Model X, and Model 3 onstage. Then, at the end of the unveiling event, almost seemingly as an afterthought, Musk brought out the Model Y. Out then comes a vehicle that looks nearly identical to a Model 3. In the darkened stage the two were almost indistinguishable from each other. It’s slightly taller, and it was chrome deleted, but that’s about it. Then, following a very brief discussion of its specs and its estimated release date, the Model Y’s unveiling event was done.
Needless to say, I was a bit underwhelmed. I’ve been following the Model Y story for years, and amidst all this excitement for the vehicle, it turned out to be this chunkier Model 3. Other journalists on my bus who also attended the Porsche press conference the following morning felt the same. Jokes were thrown around. “It’s a fat Model 3.” “Why, Model Y?” Even I, the conference’s token reporter from the “obviously pro-Tesla website,” couldn’t really “defend” the Y’s design that much. It’s not like I could say a much. It’s really just a bigger Model 3.
That was months ago. Since then, there have been an increasing number of Model Y sightings across the United States. Bob Lutz has called the Y a “terminally ugly” vehicle, even adding that he doesn’t really know how anyone can buy the Model Y. Yet, amidst all these sightings, and as reports from Tesla indicated that the Model Y might be starting production earlier than expected, something happened. Little by little, the Model Y started to look good — really good. And it doesn’t seem to be just me either. Comments on YouTube videos, Twitter posts, and Reddit threads showed that the Tesla community was warming up to the Y’s very Model 3-esque design.
This became even more evident when the size of the Y became evident. As it turns out, the Model Y seems to be a good deal larger than the Model 3, with some Tesla community members who have personally seen the vehicle stating that the crossover is actually pretty close in size to the Model X, Tesla’s largest vehicle before the massive Cybertruck. The Model Y also looked very attractive with its Gemini Wheels, which appear to be installed in release candidates of its Performance variant. A recent sighting of a white Performance Model Y from StevenMConroy depicts this very well.
Elon Musk has stated that the Model Y has the potential to outsell the Model S, Model X, and Model 3 combined. That’s a statement that sounds hyper-ambitious in a classic Elon Musk kind of way, but it’s feasible. The crossover market is vast, and it’s growing by the year. Combined with its trademark Tesla performance and its reasonable price, the Model Y has a ton of potential. It may have been an acquired taste for the Tesla community or people like me, but for the everyday car buyer, the Model Y may simply be this futuristic crossover that’s cheap to run, blazingly quick, spacious, and surprisingly reasonable in price. That’s a pretty difficult combination to beat.
There were a lot of criticisms that were thrown at the Model Y when it was unveiled, and a lot of it was due to its design. The TSLAQ group on Twitter actually insisted that there was no Model Y at all, and that the vehicle that Tesla unveiled was just a raised Model 3. But then, as the Model Y closes in on its first production, and as more and more release candidates start getting spotted on the road, it is starting to appear that perhaps, just perhaps, Tesla knew what it was doing when it decided on the crossover’s design. The Model Y may not incite the same excitement as the next-gen Roadster or have the same shock value as the Cybertruck, but perhaps, it doesn’t really need to.
It just needs to be. And for all-electric crossovers that are designed to be disruptive, that’s potentially enough. It certainly is for me.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Elon Musk
SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke
Four Raptor engines failed to ignite at T-zero, forcing SpaceX to scrub Starship Flight 13 Thursday.
SpaceX scrubbed the Starship Flight 13 launch attempt Thursday evening at the last possible moment, after four of the Super Heavy booster’s 33 Raptor 3 engines failed to ignite during the startup sequence. The 90-minute window had opened at 6:45 p.m. EDT from Starbase in Boca Chica, Texas, and the countdown had proceeded without issue all day, with more than 11.5 million pounds of liquid methane and liquid oxygen being fully loaded into the rocket before the automated abort triggered. SpaceX’s launch directors posted on X, “Standing down from today’s flight test attempt,” and shut down the livestream shortly after.
Musk confirmed the root cause within hours. “Some of the engines didn’t start, triggering an automatic launch abort,” he wrote on X. “To be confident of a good flight, 2 Raptors will be removed and replaced. Most probable launch timing is early next week.” SpaceX engineers began draining propellant tanks immediately and Booster 20 was rolled back to its hangar for inspection.
The timing adds a layer of significance that did not exist during any of the previous 12 Starship flights. This is the first time SpaceX has attempted to launch Starship since the company made its stock market debut in June, listing under ticker SPCX at $135 per share. Public investors are now watching every Starship outcome in real time, and a last-second abort carries more visibility than it would have six months ago.
Flight 13 was designed to be one of the most consequential tests in the program’s history. It was set to carry 20 Starlink V3 satellites, the first operational payload Starship has ever attempted to deploy. Six of those satellites carried external cameras to photograph Starship’s heat shield from the outside during flight, which would act as a self-inspection approach SpaceX has never attempted before. The mission also needed to complete a Raptor engine relight in space, a step SpaceX skipped on Flight 12 in May after losing an engine during ascent. That Flight 12 booster also flipped 90 degrees off course during its boostback burn when five engines failed to reignite.
SpaceX has not announced an official next launch date. Musk’s “early next week” window points to July 21 or 22 at the earliest, pending the engine swap and a return to the pad.
Tesla enters two new markets on two different continents in one week
SpaceX announces new Starship 13 test flight target date
