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Tesla confessions: The Model Y is looking better and better the closer it is to production
Note: I don’t usually do personal op-eds, but I’m making an exception this time around. This story may be well worth the read, at least for those who have had the same experience.
I was at Porsche’s 2019 Annual Press Conference in Stuttgart when Tesla unveiled the Model Y. I was dead tired from the day’s activities, but considering that the all-important Model Y was being unveiled that day, I opted to just chuck an extra cup of coffee and pull an all-nighter instead. After all, the Model Y is arguably the EV that can very well make Tesla into a household name. It’s got the price, it’s competing in the crossover segment, and it’s coming at a time when Tesla wasn’t hanging by a thread anymore. And so, I waited, overdosed with caffeine, for the vehicle’s unveiling.
The event started off normal enough. I fired up my word processor and prepared to write. Elon Musk provided a compelling narrative about Tesla’s journey from the Roadster to the present, even bringing out the Model S, Model X, and Model 3 onstage. Then, at the end of the unveiling event, almost seemingly as an afterthought, Musk brought out the Model Y. Out then comes a vehicle that looks nearly identical to a Model 3. In the darkened stage the two were almost indistinguishable from each other. It’s slightly taller, and it was chrome deleted, but that’s about it. Then, following a very brief discussion of its specs and its estimated release date, the Model Y’s unveiling event was done.
Needless to say, I was a bit underwhelmed. I’ve been following the Model Y story for years, and amidst all this excitement for the vehicle, it turned out to be this chunkier Model 3. Other journalists on my bus who also attended the Porsche press conference the following morning felt the same. Jokes were thrown around. “It’s a fat Model 3.” “Why, Model Y?” Even I, the conference’s token reporter from the “obviously pro-Tesla website,” couldn’t really “defend” the Y’s design that much. It’s not like I could say a much. It’s really just a bigger Model 3.
That was months ago. Since then, there have been an increasing number of Model Y sightings across the United States. Bob Lutz has called the Y a “terminally ugly” vehicle, even adding that he doesn’t really know how anyone can buy the Model Y. Yet, amidst all these sightings, and as reports from Tesla indicated that the Model Y might be starting production earlier than expected, something happened. Little by little, the Model Y started to look good — really good. And it doesn’t seem to be just me either. Comments on YouTube videos, Twitter posts, and Reddit threads showed that the Tesla community was warming up to the Y’s very Model 3-esque design.
This became even more evident when the size of the Y became evident. As it turns out, the Model Y seems to be a good deal larger than the Model 3, with some Tesla community members who have personally seen the vehicle stating that the crossover is actually pretty close in size to the Model X, Tesla’s largest vehicle before the massive Cybertruck. The Model Y also looked very attractive with its Gemini Wheels, which appear to be installed in release candidates of its Performance variant. A recent sighting of a white Performance Model Y from StevenMConroy depicts this very well.
Elon Musk has stated that the Model Y has the potential to outsell the Model S, Model X, and Model 3 combined. That’s a statement that sounds hyper-ambitious in a classic Elon Musk kind of way, but it’s feasible. The crossover market is vast, and it’s growing by the year. Combined with its trademark Tesla performance and its reasonable price, the Model Y has a ton of potential. It may have been an acquired taste for the Tesla community or people like me, but for the everyday car buyer, the Model Y may simply be this futuristic crossover that’s cheap to run, blazingly quick, spacious, and surprisingly reasonable in price. That’s a pretty difficult combination to beat.
There were a lot of criticisms that were thrown at the Model Y when it was unveiled, and a lot of it was due to its design. The TSLAQ group on Twitter actually insisted that there was no Model Y at all, and that the vehicle that Tesla unveiled was just a raised Model 3. But then, as the Model Y closes in on its first production, and as more and more release candidates start getting spotted on the road, it is starting to appear that perhaps, just perhaps, Tesla knew what it was doing when it decided on the crossover’s design. The Model Y may not incite the same excitement as the next-gen Roadster or have the same shock value as the Cybertruck, but perhaps, it doesn’t really need to.
-->It just needs to be. And for all-electric crossovers that are designed to be disruptive, that’s potentially enough. It certainly is for me.
News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
