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Tesla, a stealthy Model Y ramp, and the art of underpromising
There was once a time when it was a legitimate criticism to state that Tesla and its CEO, Elon Musk, are prone to being a bit too optimistic in presenting a grand vision of the future. But since unveiling the Model Y all-electric crossover, it appears that Tesla has entered a new era — one where Elon Musk is developing the art of underpromising and overdelivering. This is a pretty frightening topic for the company’s critics, especially those with financial stakes against Tesla.
Despite all the hype surrounding its release, many, including myself, were quite underwhelmed when the Model Y was unveiled. Being heavily based on the Model 3 sedan, the Y was so similar that TSLA shorts actually accused the electric carmaker of fraud (no surprise there) for allegedly passing off a raised Model 3 as a new vehicle. This is a ridiculous accusation, of course, but it does give an idea about how understated the Model Y and its unveiling really was.
But the Y seems destined to disappoint the anti-Tesla crowd without remorse.
During its unveiling, Elon Musk stated that deliveries of the vehicle are expected to start in Fall 2020, a conservative date that was moved up to Summer 2020 in the company’s Q3 2019 Update Letter. During the fourth quarter earnings call, Tesla CFO Zachary Kirkhorn announced that first deliveries of the Model Y will actually be happening sometime later this quarter. That’s far earlier than what even most TSLA bulls have predicted.
This is also a very different strategy than what Tesla adopted for the Model 3. When the Model 3 kicked off its mass production with its first customer handovers, Elon Musk announced a hyper-aggressive delivery timeframe that ended up being delayed by six months. The company suffered as a result, from its share price in the markets to the fatigue of Tesla employees working to bring the Model 3 to its target production levels. With the Model Y, Tesla seems to have started with a conservative timeline that it knew it could easily beat, and it worked its way up from there.
Based on the updates to the Model Y’s delivery timeframes, it appears that Tesla may only be adjusting its targets once it knows it can actually meet them. This shows a degree of maturity on Tesla’s part that has not really been seen in the past, and it is something that should frighten those who actively bet against the company.
This shows that Tesla is learning from its mistakes, and it is taking the lessons from the past and adapting it for the future. During the early days of the original Roadster and the Model S, it was imperative for the company to promote the vehicle’s maximum range potential to make them competitive against their petrol-powered rivals. Today, Tesla can actually afford to lowball its range. CARB filings for the Model Y initially suggested a range of over 300 miles for the vehicle’s performance variant, and this was confirmed in recent updates to Tesla’s order page. When the Model Y was unveiled, its Performance trim was listed with a range of 280. Now, the vehicle has a range of 315 miles per charge.
What is rather interesting is that Tesla is doing this while its competitors are still at a point where they are overpromising on their vehicles. Just look at the range portion of the Ford Mustang Mach-E’s presentation: the words “target range” are abounding. That means that Ford thinks it could reach the range it announced for the vehicle, but it is still working on it. It’s a strategy that’s a lot more cautious than Porsche’s with its early announcements of a 300-mile Taycan, but perhaps the American automaker learned its lesson from the Turbo S’ 192-mile range EPA rating.
It takes an ambitious company to aim for hyper-aggressive targets that have a good chance of not being met, but it takes a mature company to publicly announce goals that it knows it can beat. Tesla appears to be in the latter camp with the Model Y, and that’s really good. Apple’s legendary CEO, Steve Jobs, made his mark in the tech sector with an underpromise and overdeliver strategy, and it ultimately helped the tech giant build enough momentum to make it the juggernaut that it is today. There’s no reason why Tesla and Elon Musk cannot do the same.
News
Tesla Model X shocks everyone by crushing every other used car in America
The Model X is one of Tesla’s flagship models, the other being the Model S. Earlier this year, Tesla confirmed it would discontinue production of both the Model S and Model X to make way for Optimus robot production at the Fremont Factory in Northern California.
The Tesla Model X was the fastest-selling used vehicle in the United States in the first quarter of the year, crushing every other used car in America.
iSeeCars data for the first quarter shows that the Model X was the fastest-selling used car, lasting just 25.6 days on the market on average, two days better than that of the second-place Lexus RX 350h. The Cybertruck, Model Y, and Model S, in seventh, ninth, and thirteenth place, respectively, also made the list.
The Model X is one of Tesla’s flagship models, the other being the Model S. Earlier this year, Tesla confirmed it would discontinue production of both the Model S and Model X to make way for Optimus robot production at the Fremont Factory in Northern California.
Tesla brings closure to flagship ‘sentimental’ models, Musk confirms
Bringing closure to these two vehicles signaled the end of the road for the cars that have effectively built Tesla’s reputation for luxury and high-end passenger vehicles.
Relying on the sales of its mass market Model Y and Model 3, as well as leaning on the success of future products like the Cybercab, is the angle Tesla has chosen to take.
Teslas are also performing extremely well as a whole on the resale market. iSeeCars data shows that, “while the average price of a 1- to 5-year-old non-Tesla EV fell 10.3% in Q1 2026 year-over-year, the average price of a used Tesla was essentially flat at 0.1% lower across the same period. Traditional gas car prices dropped 2.8% during this same period.”
Additionally, market share for gas cars has dropped nearly 3 percent since the same quarter last year. Tesla has remained level, while the non-Tesla EV market share has increased 30 percent, mostly due to more models available.
Nevertheless, those non-Tesla EVs have seen their value drop by over 10 percent, while Tesla’s values have remained level.
Executive Analyst Karl Brauer said:
“Used electric vehicles without a Tesla badge have lost more than 10% of their value in the past year. This compares to stable values for Teslas and hybrids, and a modest 2.8% drop for traditional gasoline vehicles.”
Teslas, as well as non-luxury hybrids, are displaying the strongest resistance in the face of faltering demand, the publication says. But the more impressive performance is that of the Model X alone.
Tesla’s decision to stop production of the Model X may have played some part in the vehicle’s pristine performance in Q1. With the car already placed at a premium price point, used models are already more appealing to consumers. Perhaps second-hand versions were more than enough for those who wanted a Model X, and only a Model X.
Cybertruck
Tesla Cybertruck’s head-scratching trim sold terribly, recall documents reveal
The head-scratching offering was only available for a few months, and evidently, it did not sell very well, which we all suspected. New recall documents on the vehicle from the National Highway Traffic Safety Administration (NHTSA) now reveal just how poorly it sold.
After Tesla decided to build a Rear-Wheel-Drive Cybertruck trim back in 2025, which was void of many features and only featured a small discount.
The head-scratching offering was only available for a few months, and evidently, it did not sell very well, which we all suspected. New recall documents on the vehicle from the National Highway Traffic Safety Administration (NHTSA) now reveal just how poorly it sold.
The recall deals with a potentially separating wheel stud and potentially impacts 173 Cybertruck units with the 18-inch steel wheels. The Cybertruck RWD was the only trim level to feature these, and the 173 potentially impacted units represent a portion of the population of pickups. Therefore, it’s not the entire number of RWD Cybertruck sold, but it could show how little interest it gathered.
The NHTSA document states:
“On affected vehicles, higher severity road perturbations and cornering may strain the stud hole in the wheel rotor, causing cracks to form. If cracking propagates with continued use and strain, the wheel stud could eventually separate from the wheel hub.”
Only 5 percent are expected to be impacted, meaning less than 10 units will have the issue if the NHTSA and Tesla estimates are correct. Nevertheless, the true story here is how terribly the RWD Cybertruck sold.
Tesla ended production and stopped offering the RWD Cybertruck to customers last September. For just $10,000 less than the All-Wheel-Drive trim, Tesla offered the RWD Cybertruck with just one motor, textile seats instead of leather, only 7 speakers instead of 15, no Rear Touchscreen, no Powered Tonneau Cover for the truck bed, and no 120v/240v outlets.
For just $10,000 more, at $79,990, owners could have received all of those premium features, as well as a more capable All-Wheel-Drive powertrain that featured Adaptive Air Suspension. The discount simply was not worth the sacrifices.
Orders were few and far between, and sources told us that when it was offered, sales were extremely tempered because customers could not see the value in this trim level.
Even Tesla’s most loyal supporters thought the offering was kind of a joke, and the $10,000 extra was simply worth it.
News
Tesla Semi sends clear message to Diesel rivals with latest move
The truck is being built at a dedicated facility in Sparks, Nevada, just next to its Gigafactory Nevada facility.
Tesla has officially launched Semi production at what will be a mind-boggling rate of approximately 50,000 units per year.
The truck is being built at a dedicated facility in Sparks, Nevada, just next to its Gigafactory Nevada facility.
The company finally announced on April 29 that the first Tesla Semi truck has rolled off its new high-volume production line at the factory. This marks the transition from limited pilot builds to scaled manufacturing for the Class 8 all-electric heavy-duty truck, nearly nine years after its dramatic 2017 unveiling.
🚨 Tesla Semi mass production is underway in Nevada!
HUGE! https://t.co/ohgQIiI2bK pic.twitter.com/23GvWr8D27
— TESLARATI (@Teslarati) April 29, 2026
Tesla initially promised high-volume deliveries by 2019–2020, but battery supply constraints and prioritization for passenger vehicles delayed progress. The new 1.7-million-square-foot factory, purpose-built next to Gigafactory Nevada’s 4680 cell production lines, resolves those bottlenecks through deep vertical integration.
The Semi uses Tesla’s structural battery packs with cylindrical 4680 cells manufactured on-site. This integration enables efficient supply, reduced logistics costs, and the potential for high output. The factory is designed for an eventual annual capacity of approximately 50,000 trucks, positioning Tesla to address growing demand in long-haul freight electrification.
Tesla is using a redesigned Cybertruck battery cell to mitigate Semi challenges
Operating economics favor the Semi through dramatically lower fuel and maintenance costs compared to traditional diesel rigs, and companies involved in a pilot program for the Semi with Tesla have shown that.
Electricity is far cheaper than diesel on a per-mile basis, while the electric powertrain features fewer moving parts, reducing service intervals and lifetime expenses. Early deployments with customers like PepsiCo and others have validated these advantages in real-world service.
The Nevada factory’s ramp-up is targeted for full volume output before the end of June 2026, aligning with broader Tesla production goals for 2026. This includes parallel efforts on other new vehicles while expanding the Megacharger infrastructure to support widespread adoption.
By localizing battery and truck production, Tesla gains advantages in cost, quality control, and scalability that many competitors sourcing cells externally lack. The start of high-volume Semi production represents a pivotal step in Tesla’s strategy to electrify heavy transportation, potentially accelerating the shift toward zero-emission freight across North America and beyond.
As output increases, the Semi could reshape long-haul logistics with its combination of performance, efficiency, and sustainability.
Tesla Model X shocks everyone by crushing every other used car in America
Tesla Cybertruck’s head-scratching trim sold terribly, recall documents reveal
