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Tesla’s next-gen Model Y from Giga Berlin aims to redefine ‘German engineering’

(Credit: Tesla)

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Tesla’s next-generation Model Y from Giga Berlin in Germany may redefine “German engineering.” A Tweet from CEO Elon Musk shows the company aims to improve build quality down to the micron, a unit of measurement that is equivalent to one-thousandth of a millimeter.

“German engineering” is a phrase that has been around for decades and commonly refers to the precision and accuracy that German products are known for. In the automotive industry’s history, German vehicles have highly been regarded as the most luxurious, highest quality cars that money can buy. In the early years of industry and engineering, Germany had the best machines and the most advanced processes for building basically anything, but cars were the specialty. Strict standards and an attitude that aimed toward perfection made German vehicles the cream of the crop in the automotive industry.

Tesla Gigafactory Berlin render (Credit: Tesla)

This theory still holds true in today’s industry in many ways. While other companies and other regions have highly effective processes for vehicle manufacturing, Germany still has a certain mystique about it. With brands like Mercedes-Benz, Audi, and BMW, three of the most luxurious brands in the automotive market today, German engineering still holds a high standard.

However, Tesla has plans to reinvent the wheel when speaking about the term “German engineering.” In the last 18-or-so months since Elon Musk announced that Tesla’s first European Gigafactory would be in Germany, many developments have hinted toward Giga Berlin being the most advanced and most sophisticated factory that Tesla has in its arsenal. From a new, world-class paint facility to some of the most accurate automated machinery on the planet, Tesla is pulling out all the stops to keep up with Germany’s best brands.

In a Tweet earlier today, Musk said that Tesla is aiming for “extreme precision” with the next-gen Model Y. The company will aim for microns of accuracy, not millimeters, as Tesla aims to continue refining its manufacturing processes to make some of the highest-quality vehicles on Earth.

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In the past, Tesla has been criticized for poor build quality with some of its vehicles. Some owners have highlighted panel gaps or paint quality issues with their vehicles, which has led to an overwhelming misconception that Tesla produces lackluster vehicles. The truth is that all vehicle manufacturers have issues with build quality from time to time. Things as simple as an increased production rate can affect the quality of a vehicle. Some, however, like automotive veteran Sandy Munro, have stated that Tesla’s build quality has improved significantly over the years. Munro went from highly critical of the Model 3 during a teardown several years ago to overwhelmingly impressed with the new builds of the car.

“This car has improved significantly,” Munro said. “The paint is great; it’s very impressive.”

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The accuracy that Tesla is aiming for with the next-gen all-electric Model Y crossover is extremely precise. A micron is one-thousandth of a millimeter, so it’s a unit that is not necessarily visible to the human eye. If Tesla can refine its manufacturing lines in Berlin to reach this level, the definition of German engineering may once again be reconfigured to include Tesla’s near-perfect build quality.

What do you think? Let us know in the comments below, or feel free to reach out to me directly at @KlenderJoey on Twitter or through email at joey@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement

SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.

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Credit: Starlink/X

SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.

Starlink Super Bowl advertisement

SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.

The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.

The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.

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Starlink growth and momentum

Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.

Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.

The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.

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Tesla engineers deflected calls from this tech giant’s now-defunct EV project

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Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”

Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.

However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.

Apple canceling its EV has drawn a wide array of reactions across tech

It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.

Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”

Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.

In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”

Musk said in full:

“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”

Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.

Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.

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Tesla to a $100T market cap? Elon Musk’s response may shock you

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There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.

However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.

To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.

Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI

Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:

“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”

Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.

SpaceX officially acquires xAI, merging rockets with AI expertise

Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”

Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.

Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.

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