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Why Tesla Model Y tax credit inclusion is good for some and bad for others

Tesla Model Y Performance delivery center (Credit: i1Tesla/YouTube)

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The Tesla Model Y complete lineup was recently added to the IRS list of qualifying vehicles that will give buyers a $7,500 tax credit. While it may seem like the company’s huge price cuts coupled with the tax credit would be good for everyone, it spells bad news for competitors that offer comparable EVs in the same category.

On Friday, the Model Y’s entire lineup was added to the list of qualifying vehicles after the U.S. Department of Treasury said, “The change will allow crossover vehicles that share similar features to be treated consistently.” The Model Y’s five-seat configurations did not reach the weight requirement to be considered SUVs and were put in another category that included “All Other Vehicles.” The price limit to qualify for the tax credit differs by $25,000: $55,000 for All Others, and $80,000 for SUVs.

Tesla Model Y’s complete lineup now qualifies for EV tax credits through Inflation Reduction Act

The inclusion is obviously a good thing for consumers, and events that transpired afterward are good for the investors. With Tesla’s $13,000 price cut on Model Y configurations in early January, the automaker had quadrupled the vehicle’s addressable market. At the same time, it had offered a substantial discount to some who could already justify the purchase, and if they were on the fence, there’s no denying that this inevitably won them over.

Lower prices mean more sales. The Model Y was already making waves in terms of Tesla’s total concentration of sales by model, and it has routinely competed with the Model 3 in various markets and won in many of them. However, the cuts meant Tesla would have to eat some of its margins, which were incredibly high, trailing only Ferrari and BMW in that category. Analysts and more hellbent investors who are obsessed with the company making as much money as possible may not have loved the price cuts, and Tesla obviously will not be making as much of a profit per vehicle. However, on Saturday, following the Model Y’s inclusion to the qualifying vehicles list, Tesla bumped up prices by $1,500.

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Is it the $13,000 the automaker trimmed in January? No, absolutely not. But Tesla is already making considerable money on each unit, and the company’s industry-leading tech and Supercharging network are inevitably what will win consumers over, especially as the vehicle is still vastly more affordable than before. With Tesla reaching 1.313 million deliveries last year in 2022, the company has pulled out all the stops to get sales figures off to a fast start in 2023, with various discounts and other programs to push vehicles out the door.

tesla model y

Credit: Tesla

The old saying goes that one’s trash is another’s treasure, and in this instance, the competition is getting the trash while consumers are getting the treasure. Tesla’s massive price cuts and now qualifying tax credits make it a pretty simple choice for consumers. Without a doubt, one of the biggest issues with EV ownership, or at least in the broad consensus of the average consumer, is “Where will I charge my EV?” While this question still makes me chuckle to myself and want to say, “That thing you live in can do it. You know? Your house?” It’s much more complex than that.

A charging network is really what sets Tesla apart from the others. Some consumers may have been willing to spend a little extra to have the confidence that they could be surrounded by charging options, and Tesla is really the only automaker that has such broad options in terms of charging that it really doesn’t have a current competitor. If Tesla does end up opening up its network to other EVs, then this conversation changes. Of course, other companies out there have a robust infrastructure that is quickly growing. Still, these companies are often plagued by maintenance issues, rising costs, and a less-than-desirable experience.

Tesla is already controlling a majority of the U.S. market for electric vehicles, and there are worthy competitors. Volkswagen, Ford, and General Motors all have a wide variety of strategies in their plans to dethrone Tesla. Meanwhile, Polestar, Rivian, Lucid, and other startups are still working through their issues, which are usually money-related.

Tesla is well ahead of the curve, especially as it has already figured out mass production and launched a lineup of competitive vehicles with plans of more styles and applications to come. The inclusion of the Model Y, which CEO Elon Musk believes will be the best-selling car in the world one day, to the tax credit program only spells disaster for the companies attempting to catch up. Meanwhile, Tesla sits comfortably in the driver’s seat, and there does not seem to be any true comparison in current sight.

Disclosure: Joey Klender does own Tesla stock.

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I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

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There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

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However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

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As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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Investor's Corner

Tesla gets price target boost, but it’s not all sunshine and rainbows

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Credit: Tesla Europe & Middle East/X

Tesla received a price target boost from Morgan Stanley, according to a new note on Monday morning, but there is some considerable caution also being communicated over the next year or so.

Morgan Stanley analyst Andrew Percoco took over Tesla coverage for the firm from longtime bull Adam Jonas, who appears to be focusing on embodied AI stocks and no longer automotive.

Percoco took over and immediately adjusted the price target for Tesla from $410 to $425, and changed its rating on shares from ‘Overweight’ to ‘Equal Weight.’

Percoco said he believes Tesla is the leading company in terms of electric vehicles, manufacturing, renewable energy, and real-world AI, so it deserves a premium valuation. However, he admits the high expectations for the company could provide for a “choppy trading environment” for the next year.

He wrote:

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“However, high expectations on the latter have brought the stock closer to fair valuation. While it is well understood that Tesla is more than an auto manufacturer, we expect a choppy trading environment for the TSLA shares over the next 12 months, as we see downside to estimates, while the catalysts for its non-auto businesses appear priced at current levels.”

Percoco also added that if market cap hurdles are achieved, Morgan Stanley would reduce its price target by 7 percent.

Perhaps the biggest change with Percoco taking over the analysis for Jonas is how he will determine the value of each individual project. For example, he believes Optimus is worth about $60 per share of equity value.

He went on to describe the potential value of Full Self-Driving, highlighting its importance to the Tesla valuation:

“Full Self Driving (FSD) is the crown jewel of Tesla’s auto business; we believe that its leading-edge personal autonomous driving offering is a real game changer, and will remain a significant competitive advantage over its EV and non-EV peers. As Tesla continues to improve its platform with increased levels of autonomy (i.e., hands-off, eyes-off), it will revolutionize the personal driving experience. It remains to be seen if others will be able to keep pace.”

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Additionally, Percoco outlined both bear and bull cases for the stock. He believes $860 per share, “which could be in play in the next 12 months if Tesla manages through the EV-downturn,” while also scaling Robotaxi, executing on unsupervised FSD, and scaling Optimus, is in play for the bull case.

Will Tesla thrive without the EV tax credit? Five reasons why they might

Meanwhile, the bear case is placed at $145 per share, and “assumes greater competition and margin pressure across all business lines, embedding zero value for humanoids, slowing the growth curve for Tesla’s robotaxi fleet to reflect regulatory challenges in scaling a vision-only perception stack, and lowering market share and margin profile for the autos and energy businesses.”

Currently, Tesla shares are trading at around $441.

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