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Tesla Model Y showcases new tech that could revolutionize cabin designs [Feature]
During the IAA Mobility Show this year in Germany, Dirac and Trèves showcased revolutionary technology using a Tesla Model Y. Trèves’ new Sonified technology paired with Dirac OPTEO tuning teased the future of the car cabin at the event in Munich.
The Tesla Model Y’s journey with Trèves’ Sonified technology starts with a unique exciter design. Audio exciters are audio processing tools that manipulate sounds through synthesizing harmonics/harmonic distortion, usually in the high-frequency range. The new design was so exciting, Mark Cooper— Trèves Sr. VP of Global Sales and Product Lines—joked with Teslarati that the company considered spelling everything with a capital “X” as in eXciter.
Cooper knew Trèves developed something special with its new eXciter. Ironically, exciters aren’t that exciting in the automotive audio realm—despite their names. It would take someone with experience to realize the potential of Trèves’ unique eXciter design. Enter Dirac.
Hendrik Herman, Dirac’s Vice President of Automotive, shared his first experience and initial shock with Trèves Sonified technology.
“And so at one point, you know, we met, and I had the chance to listen to one of the demo cars in an earlier revision. And I need to admit [I] was a bit biased because exciters, in essence, have been around for audio reproduction in the past. But they never excited anyone—to be honest—because the performance back in the days or by, let’s say, competitors out there—setups that we had seen over the last maybe five to 10 years—simply were not what you were looking for.
“So as I said, I was very biased first meeting with Mark and team about, you know, having exciters, and I was like, ‘Yeah, well, not the exciter story again.’ But then I was astonished and surprised [at] how well it was working. I mean, it was perfectly integrated. And it was a completely different experience,” Herman told us.
What is so different about the Trèves eXciter?
So what actually makes the Trèves eXciter revolutionary? Essentially, Trèves reimagined the design of an audio exciter—sort of like Tesla reimagined the idea of a car to develop its electric vehicles today—and started from the ground up.
“The head of innovation was working with a friend on what [we could] do with these fabulous exciters but differently. And that’s what we’ve done: basically, rather than have the exciter stuck on a piece of hard trim that rattles, it’s inside the soft trim. And that’s where it’s easy to understand the difference: soft trim doesn’t rattle,” Cooper shared.
The difference between Trèves’s eXciter design and other companies’ designs appears to start from their perspectives. Typically, new eXciter designs would come from companies specializing in audio. They usually focused on replacing the loudspeaker with new audio exciters and placing them in the same places in cars.
Cooper explained that exciters would be placed on surfaces fixed onto car bodies with screws and pop rivets. Over time, the exciters would shake the surface, and the screws and pop rivets would come loose, resulting in a buzzing noise and terrible audio.
Trèves’s mother company, Trev, does not specialize in audio—hardware or software. It specializes in NVH and interior trim, providing a unique perspective to audio exciters. The Trèves eXciter is decoupled from the hard surfaces of a car’s body, effectively eliminating the buzzing noises and rattling caused by regular exciters. But it doesn’t end there. The redesigned eXciter also changes how sound is released, creating a new audio experience since loudspeakers were first placed in cars.
“So whether it’s been the Dirac guys or some of the other audio specialists when they’ve heard our cars, they said it sounds different from an out speaker. And that’s got people excited because loudspeakers have been in cars for like 50, 60 years. So we all know what they sound like,” stated Cooper.
What’s so exciting about the Trèves eXciter?
Better sound quality is not what makes the Trèves eXciter different—even though it does deliver better audio. What’s so exciting about the Trèves eXciter is how the sound travels out of it, creating a distinct sound experience and many possibilities for cabin car designs. Cooper summed the new eXciter’s unique capability the best.
“If you can imagine the loudspeaker, it’s [a] cone, and it creates like a column of air. And as the air moves, it makes the pressure in your ears. And that’s how the sound is transmitted, right. So you’ve got a column or a piston of air coming off the loudspeaker,” he said, guiding us through a mental experience of Trèves Sonified technology.
“What [Trèves does] is we have a plate of composite material, which is about the size of a hand, for example, in a headrest or under the seat. And as we move that whole surface together, the sound doesn’t come up in a piston; it sort of spills over the edge.
“Okay, so the actual source of the sound is not easily identifiable. And that’s where the audio industry is saying, for emissivity, which is exactly what Hendrik was talking about at the beginning. This is great because it allows us to put the source of the sound closer to the ear without making it directional. And that’s what’s got everyone so excited right now,” explained Cooper.
Trèves Sonified technology allows designers to reimagine a vehicle’s cabin since traditional loudspeakers could only be placed in certain areas of a car. The Trèves eXciter can be placed in other cabin areas, creating numerous possibilities—especially for automakers seeking to create cabins with better entertainment features.
Trèves and Dirac plan to team up again on another Tesla vehicle for CES 2024 in Las Vegas.
The Teslarati team would appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via X @Writer_01001101.
News
Tesla rolls out most aggressive Model Y lease deal in the US yet
With the promotion in place, customers would be able to take home a Model Y at a very low cost.
Tesla has rolled out what could very well be its most aggressive promotion for Model Y leases in the United States yet. With the promotion in place, customers would be able to take home a Model Y at a very low cost.
Zero downpayment leases
The new Model Y lease promotion was initially reported on X, with industry watcher Sawyer Merritt stating that while the vehicles’ monthly payments are still similar to before, the cars can now be ordered with a $0 downpayment.
Tesla community members noted that this promotion would cut the full payment cost of Model Y leases by several thousand dollars, though prices were still a bit better when the $7,500 federal tax credit was still in effect. Despite this, a $0 downpayment would likely be appreciated by customers, as it lowers the entry point to the Tesla ecosystem by a notable margin.
Premium freebies included
Apart from a $0 downpayment, customers of Model Y leases are also provided one free upgrade for their vehicles. These upgrades could be premium paint, such as Pearl White Multi-Coat, Deep Blue Metallic, Diamond Black, Quicksilver or Ultra Red, or 20″ Helix 2.0 Wheels. Customers could also opt for a White Interior or a Tow Hitch free of charge.
A look at Tesla’s Model Y order page shows that the promotion is available for all the Model Y Premium Rear-Wheel Drive and the Model Y Premium All-Wheel Drive. The Model Y Standard and the Model Y Performance are not eligible for the $0 downpayment or free premium upgrade promotion as of writing.
@teslarati 🚨 Tesla Full Self-Driving v14.1.7 is here and here’s some things it did extremely well! #tesla #teslafsd #fullselfdriving ♬ You Have It – Marscott
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Tesla is looking to phase out China-made parts at US factories: report
Tesla has reportedly swapped out several China-made components already, aiming to complete the transition within the next two years.
Tesla has reportedly started directing its suppliers to eliminate China-made components from vehicles built in the United States. This would make Tesla’s US-produced vehicles even more American-made.
The update was initially reported by The Wall Street Journal.
Accelerating North American sourcing
As per the WSJ report, the shift reportedly came amidst escalating tariff uncertainties between Washington and Beijing. Citing people reportedly familiar with the matter, the publication claimed that Tesla has already swapped out several China-made components, aiming to complete the transition within the next two years. The publication also claimed that Tesla has been reducing its reliance on China-based suppliers since the pandemic disrupted supply chains.
The company has quietly increased North American sourcing over the past two years as tariff concerns have intensified. If accurate, Tesla would likely end up with vehicles that are even more locally sourced than they are today. It would remain to be seen, however, if a change in suppliers for its US-made vehicles would result in price adjustments for cars like the Model 3 and Model Y.
Industry-wide reassessments
Tesla is not alone in reevaluating its dependence on China. Auto executives across the automotive industry have been in rapid-response mode amid shifting trade policies, chip supply anxiety, and concerns over rare-earth materials. Fluctuating tariffs between the United States and China during President Donald Trump’s current term have made pricing strategies quite unpredictable as well, as noted in a Reuters report.
General Motors this week issued a similar directive to thousands of suppliers, instructing them to remove China-origin components from their supply chains. The same is true for Stellantis, which also announced earlier this year that it was implementing several strategies to avoid tariffs that were placed by the Trump administration.
@teslarati 🚨 Tesla Full Self-Driving v14.1.7 is here and here’s some things it did extremely well! #tesla #teslafsd #fullselfdriving ♬ You Have It – Marscott
News
Tesla owners propose interesting theory about Apple CarPlay and EV tax credit
“100%. It’s needed for sales because for many prospective buyers, CarPlay is a nonnegotiable must-have. If they knew how good the Tesla UI is, they wouldn’t think they need CarPlay,” one owner said.
Tesla is reportedly bracing for the integration of Apple’s well-known iOS automotive platform, CarPlay, into its vehicles after the company had avoided it for years.
However, now that it’s here, owners are more than clear that they do not want it, and they have their theories about why it’s on its way. Some believe it might have to do with the EV tax credit, or rather, the loss of it.
Owners are more interested in why Tesla is doing this now, especially considering that so many have been outspoken about the fact that they would not use it in favor of the company’s user interface (UI), which is extremely well done.
After Bloomberg reported that Tesla was working on Apple CarPlay integration, the reactions immediately started pouring in. From my perspective, having used both Apple CarPlay in two previous vehicles and going to Tesla’s in-house UI in my Model Y, both platforms definitely have their advantages.
However, Tesla’s UI just works with its vehicles, as it is intuitive and well-engineered for its cars specifically. Apple CarPlay was always good, but it was buggy at times, which could be attributed to the vehicle and not the software, and not as user-friendly, but that is subjective.
Nevertheless, upon the release of Bloomberg’s report, people immediately challenged the need for it:
Everyone thinks they need it. I would think that too if I didn’t know how good Tesla’s interface was. CarPlay is a crappy layer on top of crappy info-navs, and people think it’s an imperative because it provides a level of consistency from car to car. They have no clue how much…
— Rich Stafford (@r26174_rich) November 14, 2025
How can it not be when the best engineers choose Tesla over Apple and Tesla’s core focus is auto vs Apple being mobile. It’s what Tesla does every day. It’s a side project for Apple. Still Apple is much better than any other auto OEM who attract lesser talent and make digital…
— Emu (@confessedemu) November 14, 2025
Some fans proposed an interesting point: What if Tesla is using CarPlay as a counter to losing the $7,500 EV tax credit? Perhaps it is an interesting way to attract customers who have not owned a Tesla before but are more interested in having a vehicle equipped with CarPlay?
“100%. It’s needed for sales because for many prospective buyers, CarPlay is a nonnegotiable must-have. If they knew how good the Tesla UI is, they wouldn’t think they need CarPlay,” one owner said.
Tesla has made a handful of moves to attract people to its cars after losing the tax credit. This could be a small but potentially mighty strategy that will pull some carbuyers to Tesla, especially now that the Apple CarPlay box is checked.
@teslarati :rotating_light: This is why you need to use off-peak rates at Tesla Superchargers! #tesla #evcharging #fyp ♬ Blue Moon – Muspace Lofi
Tesla rolls out most aggressive Model Y lease deal in the US yet
Tesla is looking to phase out China-made parts at US factories: report
Tesla owners propose interesting theory about Apple CarPlay and EV tax credit
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