Investor's Corner
It’s clear, Tesla needs a COO and it can’t come soon enough
Tesla’s stock price has fallen nearly 24% in the last month, with the majority of the decline occurring this week. The drastic change isn’t really attributable to a single factor. The company is under pressure across the board, from Model 3 production, Solar Roof delays, concerns of a cash crunch, and delays in Autopilot’s Full Self-Driving capability. While there isn’t one solution to solve all of Tesla’s growing pains, hiring a Chief Operating Officer could help bring some operational stability to the company while curbing any overpromises made to customers and investors.
Elon Musk has been the CEO of Tesla for the past 9.5 years, and with a newly approved multi-billion dollar compensation plan, signs point to Musk taking the reins for at least another 10 years. However, Musk isn’t committing solely to Tesla as he’s also the CEO and CTO of SpaceX, CEO of Neuralink, CEO of The Boring Company, and one can argue that he’s also a full-time Twitter persona.
In his other companies outside of Tesla, Musk has a key executive running the business operations. President and COO Gwynne Shotwell joined SpaceX as the 11th employee in 2002 and has turned Musk’s passion for Space into a business with over $12 billion in order contracts.
Although Tesla has nearly six times more employees than SpaceX, the young space company operates efficiently and akin to a well-oiled machine, according to employees working at SpaceX. Yet, at the same time, Tesla has seen high executive turnover, as Musk holds tight control of the company’s day-to-day management.
Tesla’s need for a “Shotwell Equivalent” is more apparent than ever and for these key reasons:
- Model 3 Production: Bloomberg’s Model 3 production tracker shows that they are below 50% of their end of March production rate target. Musk should have never increased production targets on the vehicle and needed to be far more conservative with his estimates.
- Continuous delays with Autopilot technology: After ditching Mobileye’s technology in autopilot systems 21 months ago, Tesla’s development of the technology has slowed significantly. Musk first said that a Tesla would be able to drive coast-to-coast autonomously by the end of 2017, that has now been moved to mid-2018.
- Need to capitalize on Model S and Model X. Tesla has built a high-margin business out of their Model S and Model X vehicles. At current production rates, the company can generate $2.5 billion in free cash flow from those two vehicles alone. Tesla should use strategic marketing to boost demand for the vehicles, allowing the company to bring in more high-margin revenue.
- Acquisition of SolarCity: Tesla’s acquisition of solar installation company, SolarCity, has failed to provide meaningful value to shareholders. From the outside, it appears as though Tesla’s management team doesn’t have the bandwidth or cash to grow the Solar division. Both of Musk’s cousins Peter and Lyndon Rive have left Tesla after the acquisition to “focus on other projects”.
It would be foolish to think that a COO would solve all of the company’s issues, but having a dedicated executive to manage day-to-day operations could certainly help in preventing executive turnover while keeping employees focused on Tesla’s core mission: to accelerate the world’s transition to sustainable energy.
Who could be Tesla’s new Chief Operating Officer?
I’ve prepared a shortlist of executives that could potentially land themselves as Tesla’s first COO.
1. Mike Sievert (COO of T-Mobile US)
While Sievert doesn’t have automotive experience, he does bring strong experience managing a large employee base and has worked in the technology sector for the past 25 years. Sievert joined T-Mobile in late 2012 as CMO and became COO in 2015. Since joining T-Mobile, Sievert has been crucial to the company’s successful turnaround. And to boot, Sievert has experience working with outspoken CEOs who also moonlight as a Twitter personality.
2. Julia Steyn (VP Urban Mobility at General Motors and CEO of Maven)
Steyn joined General Motors in 2012 as VP of Merger and Acquisitions and became the VP of Urban Mobility and CEO of GM’s Maven division in late 2015. She has led the company’s initiative into car-sharing with the Maven division and has played a key role in GM’s moves into autonomous vehicles. Prior to joining GM, Steyn was VP at Alcoa, one of the world’s largest aluminum suppliers. She also spent 7.5 years at Goldman Sachs as VP of the Global Natural Resources Group in the Investment Banking division.
3. Alicia Boler Davis (EVP, Global Manufacturing and Labor Relations, General Motors)
Boler Davis has spent the last 24 years at General Motors in a variety of capacities and became EVP of Global Manufacturing and Labor Relations in 2016. She oversees over 150,000 employees in the manufacturing division of GM across 150 different facilities. Prior to her current role, she was SVP of Global Connected Customer Experience where she played a role, like Julia Steyn, in GM’s expansion into car-sharing and autonomous vehicles. Her extensive engineering and managerial experience at GM could bring more order and stability as the company plans to expand production across the globe.
Obviously, this list isn’t comprehensive but should provide a starting point for potential hires. Who do you think should be hired as the first Chief Operating Officer at Tesla?
Investor's Corner
Tesla Robotaxi gets a massive upgrade in Nevada
Nevada regulators just approved a massive expansion of Tesla’s robotaxi fleet across the entire county.
Tesla’s robotaxi footprint in Nevada just grew by roughly 500 times in a single regulatory vote.
The Nevada Transportation Authority approved Tesla’s full Autonomous Vehicle Network Company permit on Thursday, clearing the way for the company to deploy up to 5,000 driverless vehicles across Clark County over the next 12 months. The decision came during a four hour general session meeting that Tesla investor Sawyer Merritt watched live and reported on X, noting the vote replaces the interim order that had limited Tesla to just 10 robotaxis on a narrow stretch of the Las Vegas Strip.
EXCLUSIVE: Tesla has just officially received approval for its full Autonomous Vehicle Network Company permit in Nevada, clearing the way for Tesla to launch a paid public Robotaxi service in Las Vegas.
This officially allows @Tesla to deploy up to 5,000 robotaxis over the next… pic.twitter.com/DPs5UtUlrE
— Sawyer Merritt (@SawyerMerritt) August 20, 2026
That earlier cap, covered here after it surfaced on August 13, came with restrictions that looked stricter than what Tesla runs in Austin: a 45 mph speed ceiling, no airport pickups, and a geofence confined to the Strip corridor. The new approval extends Tesla’s operating authority to all of Clark County, with room to request an even wider geofence across the state.
Tesla representatives at the meeting said they have no intention of putting 5,000 cars on the road right away. Commercial rides are expected to start within 30 days, pending vehicle inspections, insurance filings, and fare approval, the standard steps every robotaxi operator in Nevada has had to clear.
Tesla’s own Robotaxi account replied to the news with a short line, The golden future is upon us.
The timing lines up with Tesla’s broader robotaxi push this month. The company is preparing to open Cybercab rides to the public in Austin as soon as this month, and it opened a sweepstakes for riders to win a seat at the launch event. Tesla filed its original application for a 5,000 vehicle Nevada fleet back in June, a request regulators trimmed to 10 vehicles when they issued the interim order in July. Thursday’s vote effectively grants the number Tesla asked for from the start.
Zoox, the Amazon owned robotaxi operator, has run in Nevada since 2025 and was capped at 100 vehicles before Thursday’s decision. Tesla’s new ceiling puts it well ahead of that comparison on paper, though the company has said its actual fleet size will depend on how quickly FSD v15 rolls out, the software update executives have called the gateway to scaling unsupervised robotaxi operations nationwide.
Elon Musk
SpaceX’s next trillion dollar bet has nothing to do with rockets, Musk tells staff
Elon Musk told SpaceX staff AI revenue will soon dwarf rockets and Starlink combined entirely.
Elon Musk told SpaceX employees this week that artificial intelligence, not rockets, will soon carry the company’s revenue. In a roughly 29 minute internal address posted on SpaceX’s X account on Tuesday, Musk said AI revenue will pass every other line of business at SpaceX “probably in September” and pull further ahead by the fourth quarter.
The numbers he gave are specific. SpaceX currently runs 1.4 gigawatts of AI compute capacity. Musk wants that at 10 gigawatts by the end of 2027, a jump he tied directly to revenue: “if we bring 10GW of AI online by the end of next year, it will be $300 billion to $500 billion a year in revenue.” He called those “big numbers,” which undersells a projection larger than what most countries produce in a year.
We made rockets reusable and are rebuilding the internet in space. The next challenge: making life multiplanetary and understanding the true nature of the universe
Watch @ElonMusk deliver a company update to @SpaceX employees pic.twitter.com/5c8rxoCQfu
— SpaceX (@SpaceX) August 11, 2026
Musk went further on where AI fits into SpaceX’s future. “Probably in four or five years, AI will be 99% of the value of SpaceX,” he told staff, adding that digital intelligence would eventually run “a trillion times” ahead of biological intelligence as computing scales. He tied that growth to the company’s founding mission, telling employees “we must win on AI, because the future is overwhelmingly AI and robots,” with the payoff meant to help fund Starship and a Mars program that increasingly runs through Terafab, the joint Tesla, SpaceX and xAI chip plant.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
None of this is entirely new territory. SpaceX told investors much the same story during its first earnings call as a public company on August 4, where Musk moved the company’s $1 trillion revenue target up a year to 2030 and said Starlink could someday carry a majority of the world’s internet. What the all hands video adds is a hard deadline and a specific power figure Musk had not given publicly before, along with a franker pitch to his own workforce that AI, not launch cadence, is now the thing SpaceX is betting its future on.
The AI revenue itself is not coming from SpaceX training its own models. It is largely Starlink acting as the network layer for xAI’s workloads, plus SpaceX renting out compute capacity directly, the same approach behind the roughly $16 billion the company spent on AI infrastructure in a single quarter.
Musk closed the video with a pitch aimed at recruiting and retention rather than investors, telling employees that anyone who helps SpaceX win the AI race will eventually get the chance to go to the moon or Mars themselves. Whether SpaceX can turn 1.4 gigawatts into 10 in seventeen months is the more immediate question, and one that will show up in quarterly numbers well before anyone leaves Earth.
In a new note to investors on Tuesday, Morgan Stanley analyst Andrew Percoco said that Tesla has one big financial question to answer for investors regarding its Robotaxi rollout, Full Self-Driving software, and Optimus.
Percoco said in the note that, for the most part, investors are still very positive about the direction the company is headed. However, there are some things the firm would like to see, and they have to do with financials.
Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue
Tesla bulls are more than convinced that the company’s Full Self-Driving software is proof it can develop physical AI. Financially, however, there are still some questions, especially on elevated spending, which CEO Elon Musk said would occur as the company works to roll out Robotaxi faster and continue developing its Optimus robot.
The latter two are where Tesla will have to prove progress to investors, as Percoco writes that both projects “will require clearer evidence that Robotaxi is scaling and more tangible Optimus proof points to support the ROI on elevated capex.”
Percoco said the second quarter earnings call did not change his long-term thesis of where Tesla is positioned in the AI race, which is out in front. However, there are concerns that weaker gross margins and higher R&D spend will stress financials, and that has “sharpened our (and investors’) focus on measurable progress across Robotaxi and Optimus.”
Additionally, Robotaxi still needs to be proven with more operation in existing cities while maintaining safety but improving how many rides it gives in any given time, he said. For Optimus, Percoco wrote that he is “still looking for evidence beyond commentary around SOP.”
Morgan Stanley put Percoco in charge of covering Tesla after long-time analyst Adam Jonas transitioned to the automotive side.
Currently, Morgan Stanley has a $415 price target on Tesla and a ‘Hold’ rating on the stock. It is trading at around $330 at the time of publication, which was 2:30 P.M. on the East Coast.
TESLARATI Premium Membership
$19.99 USD
Tesla Robotaxi gets a massive upgrade in Nevada
Tesla admits to slow Model Y Robotaxi integration, but for a good reason
